The Future of Clean

Aprinnova

Conversations and expertise to make clean beauty all of beauty.

All Episodes

How can we capture the inspiration of natural ingredients while still respecting biodiversity? Top brands like Unilever include respect for biodiversity as a critical business target and consumers say they want sustainability more than ever. But how can we achieve this in practical terms? Can sustainability can be the key to success in cosmetic chemistry?  To find out,  we journey to Latin America, one of the most biodiverse regions in the world, through a conversation with John Jimenez. Jimenez is a member of the Scientific Advisory Board of Cosmetics & Toiletries of USA, and is currently a senior Exploration scientist with Belcorp.   

Jan 2020

32 min 19 sec

Reducing your company’s carbon footprint is one of the most critical steps towards real impact.  One strategy  is carbon offsets, a method of compensating for the emissions of C02 made elsewhere. Today, we learn more about this and other carbon reduction strategies in a conversation with Brian McFarland, Senior Vice President of Carbon Offset Projects, at the Carbon Fund. The carbon fund specializes in helping brands with carbon reduction, resource efficiency strategies and commercialising low carbon technologies

Dec 2019

24 min 46 sec

Part II: The Clean Beauty journey is different for everyone. Indie brands have a clean slate, while traditional brands may adjust formulations or ingredient sourcing strategies. Chemical suppliers may feel pressure to bolster their clean profile. How can we reconcile these stages? In this two part series, we discuss strategies for embracing a spectrum of clean beauty approaches with Nicole Acevedo who helped design the clean framework for Beautycounter, which was recently valued at over $400 dollars. Dr. Acevedo now helps other brands create clean and sustainable beauty through her firm, Elavo Mundi Solutions.

Dec 2019

23 min 5 sec

The Clean Beauty journey is different for everyone. Indie brands have a clean slate, while traditional brands may adjust formulations or ingredient sourcing strategies. Chemical suppliers may feel pressure to bolster their clean profile. How can we reconcile these stages? In this two part series, we discuss strategies for embracing a spectrum of clean beauty approaches with Nicole Acevedo who helped design the clean framework for Beautycounter, which was recently valued at over $400 dollars. Dr. Acevedo now helps other brands create clean and sustainable beauty through her firm, Elavo Mundi Solutions.

Nov 2019

20 min 37 sec

New fast-growth brands like Beauty Counter and Biossance, and clean retailers like La Follain are setting their own “clean” standards. Meanwhile, new legislation in California that passed the senate but failed to pass the state assembly could have set a defacto national standard for 17 plus billion dollar US cosmetics industry around ingredient transparency.  We look back at what could have been with a conversation with Mollie Jensen, safety advocate and sustainability expert. Jensen is the Head of Product Sustainability, Compliance & Communication with Biossance and Pipette, and has been both a corporate and community expert on how to build the founding pillars of clean beauty brands.  

Nov 2019

18 min 55 sec

In this episode, we speak with oscar award winning make up artist and clean beauty advocate, Michele Burke, the make up artist behind block busters such as Mission Impossible 4, Bram Stokers Dracula, Jerry McGuire, and Quest for Fire, to explore if Hollywood could be the next frontier for promoting clean beauty.  

Nov 2019

27 min 28 sec

In the episode we look at what a clean framework for CBD sourcing could look like and how brands can be strategic when using CBD in new product development. We are joined by Sunil Chandran, SVP of Research and Development at Amyris, which is an emerging producer of CBD. 

Nov 2019

17 min 58 sec

In this episode we examine how day-to-day projects can make major impacts to reduce C02 and improve safety in supply chain management by speaking with Surjit Gill, Sr. Director of Supply Chain and Wendy Goldsby, Sr. Director of Environmental health & Safety at Amyris. Gill was a member of the Clorox internal strategy team that reduced waste across brands and now manages Amyris’ global ingredient supply chains. Goldsby heads Amyris’ product safety and sustainability initiatives, and lead’s Amyris “Green Group” which won the My Green Lab competition earlier this year.

Oct 2019

20 min 29 sec

David Tyrrell, Global Skincare Analyst at Mintel, discusses what brands need to consider if they want to reach Millennial and Gen Z consumers in 2020 and beyond. We take a technical deep dive and review marketing strategies to answer questions like: what's the difference between "pre", "pro", and "post" biotics and do they resonate with consumers? Are genderless products relevant? Where do millennial women gather information about products? What's unique about Gen Z and Millennial consumers? Listen to the answers to these questions and more.

Oct 2019

26 min 42 sec

In this episode, we speak with Ken Cook, President of EWG and Caroline Hadfield, President of Pipette which is EWG verified, to find out what every brand needs to know about EWG and the organizations' surprising beginnings.  

Sep 2019

38 min 30 sec