CRO.CAFE English

By Guido X Jansen

Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder (Google) Brian Cugelman, Tim Ash and Craig Sullivan. I’m a cognitive psychologist and consultant myself so we dig deep into human behavior and CRO: business and technical challenges, growth stories, UX research, e-commerce, content & more. All to keep you up-to-date and full of inspiration for your own optimizations!

  1. 1.
    Interview with Alex Muñoz
    36:55
  2. 2.
    CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
    44:29
  3. 3.
    Top 10 reasons your A/B tests fail the Quality Assurance phase
    1:09:43
  4. 4.
    Remote growth hacking from Nigeria
    43:08
  5. 5.
    Browsers, cookies & server-side testing with SiteSpect
    40:42
  6. 6.
    Optimizing the user experience for an art shop/marketplace
    32:13
  7. 7.
    600+ psychological principles for driving behavior? Not even close...
    1:14:21
  8. 8.
    Why humanizing data is so important, with Eltine van der Veer
    46:29
  1. 9.
    B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy
    48:17
  2. 10.
    Unleash Your Primal Brain, with Tim Ash
    55:03
  3. 11.
    Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho
    50:27
  4. 12.
    The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL
    46:09
  5. 13.
    CRO Salaries: Agency vs Client-side vs Freelance
    14:28
  6. 14.
    Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell
    40:33
  7. 15.
    How to run copy experiments & why you should differentiate, with Peep Laja
    46:29
  8. 16.
    How to embed experimentation into Agile product development, with Jonny Longden
    59:23
  9. 17.
    Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana
    58:02
  10. 18.
    Book launch: Online Influence, with Bas Wouters
    45:02
  11. 19.
    Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr
    58:02
  12. 20.
    Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)
    33:56
  13. 21.
    Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)
    53:35
  14. 22.
    How to become a better CRO professional, with Abi Hough & Craig Sullivan
    31:28
  15. 23.
    CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)
    47:06
  16. 24.
    The 6 soft skills that CROs need to master, with Elise Maile
    50:31
  17. 25.
    Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)
    42:03
  18. 26.
    Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)
    50:10
  19. 27.
    Copywriting for Conversions, with Joel Klettke
    49:47
  20. 28.
    Make creativity a priority in your CRO process, with AJ Davis
    36:56
  21. 29.
    Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal
    44:31
  22. 30.
    Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev
    43:52
  23. 31.
    Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)
    30:20
  24. 32.
    Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
    30:15
  25. 33.
    Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos
    16:58
  26. 34.
    Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus
    22:26
  27. 35.
    How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)
    40:11
  28. 36.
    The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
    45:32
  29. 37.
    Find CRO gold using an SEO crawler, with Luke Carthy
    29:48
  30. 38.
    Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)
    1:07:51
  31. 39.
    Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)
    29:26
  32. 40.
    6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)
    52:46
  33. 41.
    Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy
    28:51
  34. 42.
    Automation of tedious CRO work, with Matt Beischel
    58:00
  35. 43.
    Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)
    37:26
  36. 44.
    A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)
    44:33
  37. 45.
    Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)
    48:28
  38. 46.
    State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen
    35:26
  39. 47.
    The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)
    23:10
  40. 48.
    How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson
    24:44
  41. 49.
    Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
    45:04
  42. 50.
    AI & Personalization, with Guy Yalif & Niels Reimer
    30:17

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