Pursuing Private Practice

Jennifer McGurk

Building a private practice, intuitive eating nutrition counseling skills, and marketing strategies to grow a business are just a few of the topics that Jennifer McGurk covers on the Pursuing Private Practice podcast. Featuring many dietitians that have been through the ups and downs of growing their own private practice specializing in intuitive eating, Jennifer McGurk is all about sharing other’s stories to inspire YOU that you can do it too. If you want to make an impact on client’s lives and support yourself as a business owner, this podcast is for you!

All Episodes

I love to give anti-diet gifts around the holiday season! What started out as a “fun idea” in 2017 has turned into an annual project for me and my team. Check out our 2021 Anti-Diet Gift Guide here! Happy Holidays! We are so honored to support dietitians in building an anti-diet business this holiday season and into 2022.

Nov 29

6 min

Brittany Modell and I had such an authentic, honest, and vulnerable conversation in this episode, which can be a very rare thing in the business world.  Brittany just launched a new offer, and she didn’t get the results she was hoping for. She wanted to come on the podcast and break down what happened because she felt like she learned so many valuable lessons that our audience could really benefit from. Some of the topics discussed include: Diet culture in business coaching Experimenting in your business and seeing what sticks Building a business through lessons learned Lessons learned from launching For more information, visit https://www.pursuingprivatepractice.com/107 SHOW SPONSOR Looking to grow your business? Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.  This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Nov 22

48 min 36 sec

If you are a dietitian interested in sports nutrition, this episode is for you! Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model. Some of the topics discussed include: Creating a unique private practice business model Doing challenging things and the ripple effect of overcoming these challenges The effects of COVID-19 on Jill’s business and personal life For more information, visit https://www.pursuingprivatepractice.com/106 Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.    There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how! Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

Nov 15

35 min 47 sec

I loved recording this episode with Rebecca Lee. We talk about the complexities of building a business, especially during the COVID-19 pandemic. We talk about privilege and how that has impacted both of us in our abilities to build a business, and we talk about how that privilege shows up in our work.  Rebecca and I also have an important conversation about some of the black and white thinking that is so prevalent in the online business world, including a conversation around building a business without relying on social media. There are a lot of great tips in this episode, especially if you are newer to the private practice world. Some of the topics discussed include: Building a business during the COVID-19 pandemic Financial privilege and double-income households Aligning expectations with the reality of building a private practice Using social media in a way that reflects our values For more information, visit https://www.pursuingprivatepractice.com/105 SHOW SPONSOR Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.  There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how! Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.  We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

Nov 8

42 min 22 sec

Welcome Natalie Harris to the Pursuing Private Practice podcast!  In this episode, she shares so many vulnerable moments in her career with us. So much of what she talks about is very relatable. Natalie talks about imposter syndrome and feeling undervalued by other health care professionals. She also talks about feelings of resentment she has had around the salaries of many dietitians. We have an honest discussion about how to take these difficult situations into our own hands and turn them around to feel empowered and valuable.  Some of the topics discussed include: Finding your passion in business Owning a business when you don’t feel “entrepreneurial” When dietetics isn’t profitable For more information, visit https://www.pursuingprivatepractice.com/104 Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join 

Nov 1

45 min 5 sec

I absolutely loved talking to Suzanne Smith for this episode! We talk about so many different topics, but the one that I want to point out is the discussion we have about the black and white thinking that so many business owners adopt when they are building their business. Suzanne was very open and honest about her own eating disorder recovery, and I love how she talked about transferring that black and white thinking about food to her business. I can completely relate with what she says. Some of the topics discussed include: Intuitive eating and sports nutrition Black and white thinking and comparison in business Having a healthy relationship with your business For more information, visit https://www.pursuingprivatepractice.com/103 Looking to grow your business? Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.  This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Oct 25

36 min 36 sec

Carlie Saint-Laurent Beaucejour joins me for this episode. We hit record without a real plan in place and just decided to see where the conversation went! We talk about Carlie’s start as a business owner, how she started practicing an intuitive eating approach, her pregnancy, and what authentic social media marketing means to her. Carlie does a really great job of balancing being a solopreneur who does everything in her business herself with her expectations. She gives so many amazing tips in this episode! Some of the topics discussed include: How previous dietitian experiences with weight loss actually help us in our anti-diet work Carlie’s plans for maternity leave How Carlie approaches social media as a business owner Carlie’s best tips for using social media to grow your business For more information, visit https://www.pursuingprivatepractice.com/102 SHOW SPONSOR Looking to grow your business? Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place.  This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Oct 18

32 min 9 sec

I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms.  Some of the topics discussed include: How to work with clients as they are going through trauma How to take care of ourselves when we are working closely with a client who is experiencing trauma The privilege of being a business owner The balance of giving and receiving as a business owner Whitney’s insight into growing a business in a local community For more information, visit https://www.pursuingprivatepractice.com/101

Oct 11

41 min 35 sec

Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach.  We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it’s only one aspect of someone’s overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices do have can be important. Some of the topics discussed include: Making intuitive eating fit with treatment of chronic conditions Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only Transitioning from a scarcity mindset to one of confidence Appreciating eating nutrient-dense foods while also supporting others who shouldn’t be focused on the “health” of foods For more information, visit https://www.pursuingprivatepractice.com/100

Oct 4

40 min 27 sec

So your client wants to lose weight. As anti-diet dietitians, we aren’t immune to our clients wanting this. In fact, almost all (if not all!) of us have had to work through this with a client in the past. So what’s the right thing to do? How should we approach this? This episode is a recording from a live workshop we held with the Dietitian Business School clients, and it was so valuable that we wanted to share the discussion with all of you. Some of the topics discussed include: Why our clients want to lose weight Recognizing different lived experiences Our role as clinicians in a weight-inclusive approach How social justice issues play a role in our clients’ journeys For more information, visit https://www.pursuingprivatepractice.com/99

Sep 27

1 hr 4 min

This podcast episode is a little bit different from normal, but I’m so excited to be recording this for all of you! We are talking about the Stages of Business. This topic is actually based on a workshop I did for the dietitians in Dietitian Business School. This workshop was so well received that I was inspired to add it to our podcast content to share with those of you that are building a private practice but aren’t a member of Dietitian Business School yet. One of the things I get asked most often from our community is: How do I know if I’m a good fit for Dietitian Business School? As we have built DBS, we have attracted business owners at many different levels in their businesses. We have worked to adjust our curriculum to serve all of these different Stages of Business: Starting, Growing, Scaling, and Coasting. Some of the topics discussed include: How we define the 4 different stages of business Why it’s important to know which stage of business you are in What to focus on in each stage of business The pros and cons of each stage of business The importance of supervision in your growth as a dietitian For more information, visit https://www.pursuingprivatepractice.com/98

Sep 20

36 min 54 sec

Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.    There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!   Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.  We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you. www.dietitianbusinessschool.com  

Sep 13

21 min 3 sec

Rachael McBride joins us on the podcast for this episode, and we have such an awesome conversation. We talk about getting started in business, some of the myths that Rachael was told when she started her own private practice, strategies that have really worked for Rachael as she has continued to grow her business over the years, and what it honestly takes to build a private practice. Rachael also shares the story of how she got into Intuitive Eating. This episode is a must-listen! Some of the topics discussed include: What worked (and didn’t!) when Rachael was growing her private practice The power of niching down Owning your strengths and building a business to support them For more information, visit https://www.pursuingprivatepractice.com/96

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Sep 6

38 min 50 sec

Heather Rudalavage has such a unique perspective as a business to share with us. In this interview, Heather talks a lot about being a mom and how parenthood has shaped her business. She also talks about her experience working through imposter syndrome as a business owner and shares some of the “Ah-ha” moments she has had over the years that have really helped her own her entrepreneurial business journey. Some of the topics discussed include: How owning a private practice can complement parenthood Owning your role as a business owner Different seasons of a business Struggling with imposter syndrome For more information, visit https://www.pursuingprivatepractice.com/95

Aug 30

45 min 47 sec

This podcast episode is so inspirational to me. I have followed along as Diversify Dietetics has grown in the past few years, and it is so amazing to see this organization solve problems every single day that no other organization was able to do before them. Deanna and I talk about the formation of Diversify Dietetics (shoutout to co-founder Tamara Melton!)  and the hugely positive impact that has been made because of this organization. This is where true change happens.  We also talk about the grassroots foundation of Diversify Dietetics. These women have poured everything they have into this organization because they believe in the mission so strongly, and that is so inspiring to me as a business owner. I believe in Diversify Dietetics. We need more cultural, racial, and ethnic representation in the field of dietetics.  Some of the topics discussed include: The power of grassroots organizing How Diversify Dietetics started Offering a dietetic internship Creating and fostering a diverse community For more information, visit https://www.pursuingprivatepractice.com/94

Aug 23

34 min

I interviewed my Virtual Assistant, Annie Davis, for this fun episode. Annie is very much an organized creative, which can be a rare find! She is very creative and artistic and has a love for art, but she is also super organized, which is something I don’t feel like I have anymore within my businesses. Annie helps keep things running so smoothly over here. We also give you a glimpse into some of the tasks that a Virtual Assistant can do for your business. So please use this episode as inspiration for coming up with your own list of tasks that you could outsource to a Virtual Assistant, if that’s the next right move for you! Some of the topics discussed include: Hiring a Virtual Assistant The tasks that Annie takes on at Pursuing Private Practice and Eat With Knowledge The systems we use to keep everything organized and smooth Finding the right fit for your business For more information, visit https://www.pursuingprivatepractice.com/93

Aug 16

32 min 59 sec

As non-diet dietitians, we are already immersing ourselves into more inclusive spaces, especially when it comes to body positivity and Health at Every Size. We really try to honor our clients exactly where they are at in their relationships with food, movement, and their bodies. However, I do think that we sometimes forget to take into account the cultural aspect of these relationships. Dalina Soto saw this problem. She wanted to make the intuitive eating movement accessible to the latina community. She has built her business by talking about how important culture really is when we are talking about food choices in the weight-inclusive space. Some of the topics discussed include: How culture intersects with our food choices Identifying a problem and solving it in your business Creating an offer that is specific to your audience For more information, visit https://www.pursuingprivatepractice.com/92

Aug 9

21 min 40 sec

Erica and I had such an awesome conversation, and I’m so excited for you to listen in on it.  We talk about how Erica built her brand, nurtures her audience, and created a passive income stream. We also talk through her upcoming maternity leave and how she’s handling the business changes that come along with that.  Erica is doing such an amazing job of being so well known in this community for the amazing work that she does. I hope this episode gives you inspiration into what you want to be known for in your own business. Some of the topics discussed include: Building an unconventional business Being open and honest and vulnerable in your marketing Creating passive income streams Blogging and Search Engine Optimization Outsourcing in your business For more information, visit https://www.pursuingprivatepractice.com/91

Aug 2

45 min 18 sec

I have always really admired Carrie’s work, and I love reading her published articles in the media. Her message spreads far and wide, and she really contributes to spreading the non-diet message in this world. In this episode, we talk about the relationship between her private practice and her media work and how these two influence each other. She combines both to create a unique business model that serves her so well! Some of the topics discussed include: Starting a private practice Investing in yourself  The relationship between client work and media work Staying grounded in our work For more information, visit https://www.pursuingprivatepractice.com/90

Jul 26

37 min 9 sec

I am so inspired by this interview with Leah Tsui! She has been able to accomplish so much after just seven months of opening up her business. Leah and I discuss what it’s like to own a business with an Achiever mindset (we are both Enneagram 3’s!). We talk about how it feels to be constantly battling with thoughts of doing more and getting things done.  We also walk through Leah’s journey of opening up her business and growing and she shares about the support she has needed to get to where she’s at in her business today.  Some of the topics discussed include: Finding boundaries with work and life Diversifying business offers outside of 1-1 counseling Spreading the intuitive eating + HAES message Comparisonitus For more information, visit www.pursuingprivatepractice.com/89  

Jul 19

31 min 18 sec

Dawn Lundin and I have such a great conversation in this podcast interview. We talk about starting a private practice and the kind of support we needed at that time, and we talk about how the need for the support continues past the beginning days of being a business owner. Dawn shares the details with us about all of the different people who have helped her in her own business since she started. This interview really highlights the fact that most of us truly do need support in our businesses in both the areas that we don’t know very much about and the areas of business that we just don’t like or aren’t good at! I hope you are inspired by this interview! Some of the topics discussed include: The inspiration behind Dawn’s private practice Rock bottom moments in business Hiring business support The power of relationships in business growth For more information, visit https://www.pursuingprivatepractice.com/88 What if you had a *proven* roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it’s all yours! www.pursuingprivatepractice.com/businessplan    

Jul 12

42 min 38 sec

We’re switching things up today with a reverse interview! My operations director interviewed me shortly before my third son was born, all about how we planned and prepared for my maternity leave at Pursuing Private Practice. We wanted to get a little bit more vulnerable and give everyone a peak behind the scenes at maternity leave as a business owner. Some of the topics discussed include: Preparing for maternity leave during pregnancy Why Jennifer decided to take time off for maternity leave The guilt and worry that comes along with stepping away from your business How to not let the momentum in your business die when you’re away Setting boundaries around work and social media How much time is “enough time” Delegation For more information, visit https://www.pursuingprivatepractice.com/87 Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

May 24

36 min 14 sec

Charline Adriaens joins us from Belgium for this episode! I loved having this conversation with her because intuitive eating has spread across the world in the past two decades. We discuss how culture affects Intuitive Eating, how Charline reaches her ideal clients specifically, and how she has grown her business from Belgium. This was such a fascinating conversation. Enjoy! Some of the topics discussed include: Why Charline became certified as an Intuitive Eating counselor Podcasting and marketing a private practice How to think about competition in private practice For more information, visit https://www.pursuingprivatepractice.com/86 Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

May 17

30 min 37 sec

I really love this episode with Kathryn. Not only do we talk about business and her private practice, but we also talk about her going through maternity leave.  We talk about what she did to prep for maternity leave beforehand, how her maternity leave went, and what she came back to at her private practice. We had a very candid conversation about motherhood in general, really reflecting on what’s truly important to us as parents and how to incorporate business, life, and family when there’s a new baby. Some of the topics discussed include: Transitioning from weight-centric to a HAES approach Preparing for maternity leave How Kathryn’s maternity leave went Transitioning back into work after maternity leave Balancing motherhood and owning a business For more information, visit https://www.pursuingprivatepractice.com/85 Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

May 10

31 min 8 sec

I absolutely loved recording this episode with Elyssa Toomey. Elyssa is the Nutrition director here at Pursuing Private Practice. She also works within my private practice, Eat With Knowledge, as both a clinician and a supervisor. We know how important supervision is, so we wanted to record an episode together to talk about the benefits of supervision, not only individual supervision, but group and peer supervision as well. I truly feel that supervision is key to growing as a professional and as a human being. Some of the topics discussed include: Why supervision is helpful for your business What you can expect to gain from supervision How supervision helps with your client retention For more information, visit https://www.pursuingprivatepractice.com/84 Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

May 3

43 min 17 sec

You are going to love this episode. We recorded this episode one day before Courtney’s one year business anniversary! We celebrate that accomplishment, and we also talk about the problems that Courtney has faced and the lessons she has learned over the course of the past year.  She has struggled with shiny object syndrome (my hand is also raised here!) and we talk about how that has shown up in her business and why shiny object syndrome is so common amongst private practice dietitians. We also talk about the importance of consistency on business growth and development. Happy One Year Business Anniversary to you, Courtney! Some of the topics discussed include: The importance of Self Care as a business owner Learning to not take business personally Shiny object syndrome and it’s detrimental effects on your business For more information, visit https://www.pursuingprivatepractice.com/83 Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

Apr 26

24 min 50 sec

I’m so excited to bring Paula onto the podcast for this episode (her very first podcast interview ever!) Paula explains how she has grown her private practice over the past year and where she’s at now. This is a really insightful episode about how much your business really can grow in one year, but also an honest reflection of the hard decisions that have to be made for that growth and because of that growth.  I know you will get so much value from this episode! Some of the topics discussed include: It’s never too late to start a business Utilizing your local community, even with a virtual practice Letting go of responsibilities in order to grow your private practice Everything is an experiment For more information, visit https://www.pursuingprivatepractice.com/82 Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we’ll show you how! Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. Come hang out with dietitians that will inspire you. www.dietitianbusinessschool.com

Apr 19

27 min 47 sec

In this episode, Taylor Wolfram, MS, RDN, LDN, takes us through the launch of her new online course, The Anti-Diet Vegan Nutrition Course. Not only will you get to hear a behind-the-scenes take on the actual course launch, but you will also get to hear her honest story of experiencing burnout, things she wishes she had done differently, and her plans for launching again in the future.  I love talking about online courses on this podcast, because the marketing plan for a course is pretty different from the marketing plan for a private practice. Thank you so much for this peek behind the scenes, Taylor! Some of the topics discussed include: Taylor’s motivation for creating her online course The work that goes in behind the scenes before a course launch The technology behind an online course What Taylor would do differently during her next launch For more information, visit https://www.pursuingprivatepractice.com/81 Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we’ll show you how!

Apr 12

33 min 19 sec

I love this episode so much. Amanda Mittman joins us to talk about gaining the confidence to start a private practice, figuring out what the next steps are, and also knowing when you have to coast in your business.  Amanda is a perfect example of this. She is so crazy busy right now with so much on her plate. She’s not able to actually grow her private practice any more in this present moment, although she has goals and dreams for growing her business in the future. If you have ever felt this way, you will really relate to this episode. Amanda is a perfect example of someone who is taking the time to think about what’s best for her business as an act of self care. Some of the topics discussed include: Making a career change  Setting boundaries and creating a marketing strategy that supports them You don’t have to be “all or nothing” in your private practice Saying “No” and dealing with the feelings of letting others down For more information, visit https://www.pursuingprivatepractice.com/80 Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

Apr 5

25 min 47 sec

In this week’s episode Amanda Bullat, owner of Alpine Nutrition, shares with us how she helps women break free from diet culture using the principles of intuitive eating and Health at Every Size. We talk about how Alpine Nutrition has evolved since its inception and how Amanda’s  had to give both herself and her business plans grace during the pandemic. Amanda’s approach to healing is so unique and inspiring. It was a breath of fresh air to explore that with her because, personally, I think that nature can be very, very healing. You’ll hear how passionate Amanda is about her mission as a anti-diet dietician and how she's using her personal love for nature professionally in order to help active middle-aged women learn how to SAVOR food & their body. Some of the topics discussed include: The evolution of Amanda’s brand, ideal client, and marketing in her private practice The importance of nature in Amanda’s approach to healing Amanda’s professional goals as she continues to expand in her expertise.  For more information, visit https://www.pursuingprivatepractice.com/79   Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join

Mar 29

39 min 53 sec

I love Toni’s story, and she shares so openly about it in this podcast episode.  Her passion to help single mothers by choice is so apparent in her voice and in the content that she puts out into the world. This passion stems from her own fertility journey and she believes wholeheartedly in her mission. She explains exactly what her mission is and how she helps single mothers in this episode.  Some of the topics discussed include: Diet culture, infertility, and motherhood Building a business around our passions Single mothers by choice  For more information, visit https://www.pursuingprivatepractice.com/78

Mar 22

24 min 38 sec

I absolutely loved this raw and honest conversation with Amie Guice. We talk about what it means to be “full,” or booked out, as a private practice dietitian. This means different things to all of us depending on our life situation and goals, and we discuss those different factors in this episode. Only you can decide when you’re booked out. We also talk about what to do next when you do reach that place. This is actually a pretty common occurrence in private practice — once you’ve been in practice for a while, you will often reach the point where you don’t have enough time to take on all of the clients who need support! Amie and I talk through what we both did when we reached that point, and I hope this conversation will give you some ideas of what you could do next. Some of the topics discussed include: Amie’s private practice journey, from “side hustle” to having a full client load How to know when you’re calendar is full Working “in” your business vs. working “on” your business Utilizing a “parking lot” as your business grows For more information, visit https://www.pursuingprivatepractice.com/77 I have a brand new (FREE) video series out where I’m sharing the top 3 boundaries that are important for business growth and to thrive as a business owner, based on a lot of trial and error and years of experience as a dietitian. Sign up at www.pursuingprivatepractice.com/selfcare

Mar 15

37 min 54 sec

Tamara Melton is the founder of not just one, but TWO businesses, and we dive into what that’s like in this episode of the podcast. In one year, so much has changed for Tamara in terms of her businesses and her entrepreneurial journey. She has a lot going on, and she’s very transparent about how 2020 affected her. She also shares how both of her businesses came to be. 2020 was a big year for Tamara, but I know that she has big things ahead too! She is making such a positive difference with her clients and other dietitians, and I’m so excited to see what’s in store for her in the near future. Some of the topics discussed include: Having a business vs. Having a brand Transitioning a business to be in alignment with your dreams and goals Serving black women Using storytelling as a dietitian to engage and connect with your audience The dangers of just “parroting what you’re told” For more information, visit https://www.pursuingprivatepractice.com/76   Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling.  We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians that will inspire you. www.dietitianbusinessschool.com

Mar 8

40 min 29 sec

I’ve wanted to have Alyssa on the podcast for a while now, and this interview with her does not disappoint! I’ve watched her put so much effort into growing her business in the past year, and I’m so excited to have her on to share exactly how she grew her group private practice. We talk a lot about doing hard things, whether that means doing something new that you’ve never done before or challenging yourself in a certain business decision. Alyssa has so much great advice to share! Some of the topics discussed include: Alyssa’s journey from employee to business owner The hard side of owning a business Building a sustainable business model Outsourcing and hiring contractors and employees For more information, visit https://www.pursuingprivatepractice.com/75 SHOW SPONSOR I have a brand new (FREE) video series out where I’m sharing the top 3 boundaries that are important for business growth and to thrive as a business owner, based on a lot of trial and error and years of experience as a dietitian. Sign up at www.pursuingprivatepractice.com/selfcare

Mar 1

45 min 52 sec

Alissa Rumsey joins us in this episode to do a deep dive into the experience of publishing her book, Unapologetic Eating. We talk about so many different pieces of the book writing journey, including the business aspect of her book and what it is doing for her business, and also about being inclusive and her own journey to developing her passion for the social justice aspect of Health at Every Size. This episode is for any non-diet HAES dietitian who is interested in learning more about what writing and publishing a book can do for your business. Some of the topics discussed include: Behind the scenes of Alissa’s writing process Marketing plans for her new book How Alissa plans to grow in her business after publishing her book For more information, visit https://www.pursuingprivatepractice.com/74 In celebration of Eating Disorder Awareness week, I’m hosting a Binge Eating Disorder Workshop on Wednesday, February 24th at 12:00 EST with Elyssa Toomey and Alexis Conason. This workshop is for any dietitian who has enrolled in Help Your Clients Feel Fabulous About Food, Version 2.0.  

Feb 22

40 min 30 sec

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. This episode in the last in this series! I interviewed 4 dietitians who set ambitious goals for themselves, even in the midst of the pandemic, and found the courage to get uncomfortable and try new things that will ultimately get them closer to their goals. For more information, visit https://www.pursuingprivatepractice.com/73

Feb 15

1 hr 13 min

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. There’s no right or wrong way to process the year that was 2020. This episode focuses on the biggest lessons that four dietitians learned throughout the year, and how these lessons are informing their businesses in 2021. For more information, visit https://www.pursuingprivatepractice.com/72 Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it! You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join 

Feb 8

1 hr 1 min

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. This episode focuses on four dietitians who walked through different types of mental, emotional, and physical struggles in 2020. Our hope with this episode is to normalize how much we’ve all struggled this year and reassure you that if you had an incredibly hard year, you aren’t alone.  For more information, visit https://www.pursuingprivatepractice.com/71 Looking to grow your business? When they first start out, most dietitians have no idea how to actually market themselves and their business. They just throw things out to the world, without any official strategy in place.  This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Feb 1

1 hr 12 min

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. In this episode, we’re talking with 4 dietitians who learned to embrace the uncertainty of the past year. We discuss the importance of taking the time to reflect back on our trials, creating a responsive business model, and taking care of ourselves. For more information, visit https://www.pursuingprivatepractice.com/70

Jan 25

59 min 57 sec

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. This episode focuses on three dietitians who have experienced a growth in their businesses in 2020. If we aren’t intentional about pausing to celebrate our growth and wins, we might just pass it by. Listen in to hear these dietitians recognize the lessons they learned in 2020 and acknowledge the growth they’ve experienced. For more information, visit https://www.pursuingprivatepractice.com/69

Jan 18

58 min 46 sec

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020. This episode focuses on four dietitians who have pivoted in their online businesses since they were initially a guest on the podcast. Listen in to hear all about when, why, and how they pivoted their businesses and how this pivot has changed the trajectory of their careers. For more information, visit https://www.pursuingprivatepractice.com/68

Jan 11

1 hr 9 min

A lot can change in a year! I'm kicking off Season 3 of the podcast by reflecting on 2020 and sharing what I'm changing up and focusing on in 2021. I'm also giving you a sneak peek into what's to come on the Pursuing Private Practice Podcast in the next couple of months and I can't wait for you to hear!   What if you had a *proven* roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it's all yours! www.pursuingprivatepractice.com/businessplan 

Jan 5

7 min

This is the final episode of 2020!! This goes without saying, but 2020 was a year unlike any other. There have been many negatives, but also many positive opportunities for change and growth. In this episode, I’m sharing many of the lessons I’ve learned this year. I would encourage you to find some time to reflect on your own year, too, before heading into a brand new year. Thank you so much for listening to the Pursuing Private Practice podcast, I’m honored to have you here! Some of the topics discussed include: The disruption of self care practices The importance of saying “No” when you don’t have the bandwidth to say “Yes” Finding balance between rest and social commitments Trusting your gut and giving yourself permission to pivot For more information, visit https://www.pursuingprivatepractice.com/66

Dec 2020

16 min 8 sec

Christine Dyan Thomson joins me on this episode of the podcast to get real about money mindset! The conversation is so needed. As dietitians, our field is made up of mostly women, and that can sometimes make the conversation around this topic feel extra charged. I feel like I’ve been talking about this topic with so many of you lately though, and the more we can address our fears and desires around money without shame, the better our collective mindsets will be. When women earn money, a large percentage of it is invested back into our children, our families, and our communities, and that is such a good thing!  When we believe in our mission and we invest money into our mission, we have more power to make an impact and change the world. Some of the topics discussed include: The power of community in the success of your business Taking personal responsibility for what you want in your career Shifting your wealth identity through mindset work For more information, visit https://www.pursuingprivatepractice.com/65 Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

Nov 2020

49 min 21 sec

This episode is so inspirational for any of you that are wanting to start a business. Sammy walks us through the fear she felt at opening her own private practice and what she had to do to overcome these feelings. There are going to be ups and downs when you start your business, and Sammy talks through her process of expecting and preparing for this. A unique part of Sammy’s journey is that she opened her private practice immediately following the completion of her dietetic internship. Sammy is a dietitian who is leading the way for others.  I hope this episode inspires you as much as it inspired me!  Some of the topics discussed include: Going against the grain and following your heart  Your business is your own. You can always change your mind. The vulnerability we may experience when starting a business Giving yourself grace as you navigate all of the decision making that comes with owning your own business For more information, visit https://www.pursuingprivatepractice.com/64 The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

Nov 2020

29 min 10 sec

Courtney Vickery joins us for this episode of the Pursuing Private Practice Podcast to have a real and honest conversation about how she got into the field of eating disorders. Courtney talks about her own eating disorder recovery and relates this to her ability to do challenging things in her business now.  Courtney is new to private practice (although you wouldn’t know this by looking at her content!). We talk about her business journey and how to embrace the mindset of taking it all one step at a time and figuring things out as you go. It’s scary to put yourself out there as a business owner, and this episode honors that. Enjoy! Some of the topics discussed include: Courtney’s journey through recovery to private practice Being open to changes and pivots when you’re starting a business Creating and selling an online course   For more information, visit https://www.pursuingprivatepractice.com/63 Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

Nov 2020

32 min 48 sec

This conversation is SO NEEDED in the field of dietetics! Jessica Oswald joins me today to talk about being a multi-passionate business owner and wanting to serve two separate ideal clients. This means she will need to implement two separate marketing strategies and set up two separate sales funnels in her business. We talk rebelling against the “rules” of dietetics and making our own path. I encourage you to listen to this episode with an open mind.  Some of the topics discussed include: Going against the grain and following your heart in business Serving two different ideal clients Setting up your sales funnels to work for you and your clients Niching down   For more information, visit https://www.pursuingprivatepractice.com/62 The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

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Nov 2020

33 min 7 sec

Stephanie took a leap of faith and started her business this year. We have such a great conversation during this interview about her feelings around starting her own business, how she’s balancing working full time and running a business, and everything she has learned along the way. We talk a lot about having the courage to try new things and just being open to seeing what works. I hope this inspires you to take the first step toward whatever it is that you’ve been wanting to start, too! Some of the topics discussed include: Balancing private practice and a full time job The importance of finding your people and being supported Repurposing content to lighten the workload For more information, visit https://www.pursuingprivatepractice.com/61 The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

Nov 2020

23 min 6 sec

This is such an awesome interview! Courtney Bellino joins me on this episode of the podcast to talk about where she’s at in her business: fully booked!! Courtney opened her private practice just six months ago, but she’s ready to scale! We talk through the process of growing a private practice through hiring a dietitian and/or virtual assistant. We talk about the both the logistical ins and outs of hiring somebody and the emotional side to hiring. If you are in a similar position as Courtney (or hope to be soon!) you will really enjoy this episode! Courtney’s journey to fully booked Hiring someone who complements your strengths and weaknesses Deciding on the right role to hire for How to know when you’re ready to hire For more information, visit https://www.pursuingprivatepractice.com/60 Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

Oct 2020

32 min 19 sec

Kelly Neilson joins us on this episode of Pursuing Private Practice to talk about all things virtual private practice and online business. She started her own virtual private practice years ago before the COVID pandemic, but she shares a lot of valuable advice for those of you that are new to the virtual practice world. Kelly tells the story of how her family’s  move across the country ultimately inspired her to start her virtual private practice. A virtual business model has given Kelly the freedom and flexibility she wanted when she became a mother. She has very strong boundaries around her work that many of us can relate to and learn from - she isn’t willing to sacrifice time with her kids for work. She shares some great tips for balancing both. Some of the topics discussed include: The benefits of a virtual business Adjusting your expectations as your circumstances change Balancing motherhood and owning a business Advice for starting a virtual business as a parent For more information, visit https://www.pursuingprivatepractice.com/59 Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

Oct 2020

36 min 36 sec