Advertising is Dead with Varun Duggirala

IVM Podcasts

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Ep. 00: Introduction
Trailer 48 sec

All Episodes

The Founder and CEO of Growth School, Vaibhav Sisinty joins Varun Duggirala in this episode of Advertising is Dead to talk about cohort based learning courses and to take a macro view at where learning is headed.The ed-tech sector is one of the hottest spaces in the startup landscape. The conversation takes a closer look at the sector from various lenses. Ed-tech isn't just reframing education itself, but also building a framework for how to blend what modern technology allows with what traditional learning facilitated.Follow Varun Duggirala on Instagram, Twitter and LinkedinFollow Vaibhav Sisinty on Instagram, Twitter and LinkedinYou can check out Growth School hereYou can listen to this show and other awesome shows on the IVM Podcasts app on Android or iOS, or any other podcast app

Nov 23

43 min 24 sec

The startup ecosystem as a whole has helped solve many a problem and challenge while driving immense innovation in every space.They’ve also been boosted by programs that have helped accelerate their process of innovation. One such accelerator that has enabled startup’s not just with advanced technology but also with broad based mentorship and support has been the Google for Startups AcceleratorOn this episode, Varun is joined by Paul Ravindranath G, Program Manager, Developer Relations & Head of Google Accelerator (India) to talk about the startup ecosystem and how Google is enabling innovation through this program. Paul also talks about how they’ve had to evolve as an accelerator to connect with the needs of startup’s today.Google Startups on LinkedIn: https://www.linkedin.com/showcase/google-for-startups/Google Startups on Facebook: https://www.facebook.com/GoogleForStartups/Google Startups on Twitter: https://twitter.com/GoogleStartups?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorGoogle Startups on Instagram: https://www.instagram.com/googleforstartups/?hl=enTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Nov 16

43 min 56 sec

The journeys of creators and entrepreneurs hold a ton of insights and learnings for all of us dig into. On this special 150th episode, Varun is joined by Pooja Dhingra, Pastry Chef, Creator, Podcaster, Author & Founder/ CEO of Le15 Patisserie.Pooja talks about her entrepreneurial and creator journeys and makes us understand how she does, what she does and how we can all learn from it.Follow Le 15 on Instagram: https://instagram.com/le15india?utm_medium=copy_linkFollow Le 15 on Facebook: https://www.facebook.com/Le15India/Follow Le 15 on Twitter: https://mobile.twitter.com/le15patisserie?lang=en Follow Pooja Dhingra on Instagram: https://instagram.com/poojadhingra?utm_medium=copy_linkFollow Pooja Dhingra on Facebook: https://www.facebook.com/ChefPoojaDhingraFollow Pooja Dhingra on Twitter: https://mobile.twitter.com/poojadhingraa?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Nov 9

42 min 41 sec

The content marketing space has been ripe for disruption for some time now. And with the advent of the marketplace as well as the AI driven capability set around content marketing we are at an inflection point on not just how we market content but how we create the content supply as well. On this episode, Varun is joined by Sharmin Ali, Founder and CEO of Instoried to discuss how AI can help enhance empathy in content writing and also talk about neuromarketing.Website: https://instoried.com/Follow Instoried on LinkedIn: https://www.linkedin.com/company/instoried/?originalSubdomain=inFollow Instoried on Facebook: https://www.facebook.com/instoriedFollow Instoried on Twitter: https://twitter.com/instoried Follow Sharmin Ali on LinkedIn: https://www.linkedin.com/in/sharmin-ali-5b6b4237/?originalSubdomain=inFollow Sharmin Ali on Facebook: https://www.facebook.com/sharmin.ali.92Follow Sharmin Ali on Twitter: https://twitter.com/sharminali1?lang=enFollow Sharmin Ali on Instagram: https://www.instagram.com/sharminali/?hl=enTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Nov 2

37 min 43 sec

Brand experiences in a post-pandemic world have evolved far beyond the realms of physical and digital. In many ways platforms like Facebook have facilitated the growth of different formats with different forms of interactivity to truly expand the consumer brand experience.This has made AR a mainstay and the opportunities beyond especially in commerce and shopping a strong driver of economic and digital transformation in the world around us. Tune into this episode, as Varun discusses the above things and more with Arun Srinivas, Director and Head of Global Business Group, Facebook India and Sravanth Aluru, Founder & CEO of Avataar.me, the AR/AI platform. Follow Arun Srinivas on Twitter: https://twitter.com/arunsriniv?t=R8-wKsxNLe7ncHUqsIsi6w&s=09Follow Arun Srinivas on LinkedIn:https://www.linkedin.com/in/arun-srinivas-6064721/?originalSubdomain=inFollow Sravanth Aluru on Instagram:https://instagram.com/alurusravanth?utm_medium=copy_linkFollow Sravanth Aluru on Facebook:https://www.facebook.com/sravanth Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Oct 26

51 min 6 sec

The increased privatisation of education over the years has led to the dynamic evolution of the educational system as a whole . However, its also led to severe inequality in the the way we educate, as well as given rise to a need to regulate how this privatised model should function especially keeping in mind the disruptions driven by the pandemic and the need to drive equality in the way we educate. One company that’s working to drive this regulation in India is Oxfam India.On this episode, Varun is joined by Ankit Vyas, Program Co-ordinator for Inequality & Education, Oxfam India to dig into all of this and so much more.Oxfam's petition link: https://www.oxfamindia.org/petition/private-schools-for-increasing-knowledge-not-profits Follow Ankit Vyas on Twitter: https://twitter.com/ankitvfk Follow Ankit Vyas on LinkedIn: https://www.linkedin.com/in/ankit-vyas-22296450/Follow Oxfam India on Twitter: https://twitter.com/OxfamIndiaFollow Oxfam India on LinkedIn: https://www.linkedin.com/company/oxfam-indiaFollow Oxfam India on Facebook: https://www.facebook.com/oxfamindia/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Oct 19

38 min 40 sec

The fin-tech segment has grown by leaps and bounds with many tech-first entrepreneurs coming in to enable easy access to financial instruments for a product consumer base.On this new episode, Varun is joined by Co-founders of dezerv. Sahil Contractor and Sandeep Jethwani. Sahil and Sandeep talk about their business model, their experience in investment space, and how consumers and their point of view on money has evolved. Follow Sahil on LinkedIn: https://www.linkedin.com/in/sahil-contractorFollow Sandeep on LinkedIn: https://www.linkedin.com/in/sandeepjethwaniFollow dezerv. on LinkedIn: https://www.linkedin.com/company/dezerv-inFollow Sandeep on Twitter: https://twitter.com/sandeepjethwani?t=syGOPz0A7FtRz9YqEheqSA&s=09Follow dezerv. on Twitter: https://twitter.com/dezervHQ?t=JcksXXQmvenoZRRirBnmyw&s=09 Follow Sahil on Instagram: https://instagram.com/sahil.contractor?utm_medium=copy_linkFollow Sandeep on Instagram: https://instagram.com/sandeepjethwani?utm_medium=copy_linkFollow dezerv. on Instagram: https://instagram.com/dezerv.in?utm_medium=copy_linkWebsite of dezerv: www.dezerv.inTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app

Oct 12

1 hr 3 min

The journey of a creator tells us many stories and insights. Right from balancing between creating content, building businesses around them and their personal lives, also ways of growing as individuals and as creators.One such creator is Masoom Minawala.On this week's episode, Varun is joined by Luxury Fashion Influencer, Masoom Minawala. Masoom talks about her journey from fashion blogging to growing as a creator, and as a business. She also talks about her focus on elevating women in business and much more.Follow Masoom Minawala on Instagram: https://www.instagram.com/masoomminawala/Follow Masoom Minawala on Facebook: https://www.facebook.com/MissStyleFiestaFollow Masoom Minawala on YouTube: https://www.youtube.com/channel/UCCDls-tg021M45i4LfDY_4AFollow Masoom Minawala on Twitter: https://twitter.com/stylefiesta?lang=enTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Oct 5

59 min 43 sec

Understanding how millennials and Gen Z create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. Add to that, the shifts that the Covid-19 pandemic has brought about and a deep dive is the need of the hour. A lot of these insights come to light in Spotify’s Global Trends Report “Culture Next”. On part 2 of the discussion, Varun is joined by podcasters: Yogi, Kabir and Sarthak Mishra along with Arjun Kolady from Spotify India to talk about the shifts brought about by the growth of podcasting and what it means for the culture of tomorrow.Follow Yogi and Kabeer on Instagram: https://www.instagram.com/yogiandkabeer/ Follow Sarthak Mishra on Instagram: https://www.instagram.com/sarthak_youtube/Follow Arjun Kolady on Twitter: https://twitter.com/arjunkolady?s=09Follow Arjun Kolady on Instagram: https://instagram.com/arjunkolady?utm_medium=copy_linkTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Sep 28

1 hr 11 min

The cultural shifts in the world around us are now primarily driven by millennials and Gen Z.Understanding these shifts along with those driven by the COVID-19 pandemic in how we create, curate and experience culture will help us understand the shifting habits and tastes of the world around us. A lot of these insights come to light in Spotify’s Global Trends Report “Culture Next”. On part 1 of discussion on the insights, Varun is joined by musicians Hanita Bhambri and Kevin Fernando along with Arjun Kolady from Spotify to talk about the shifts in the music space and what they mean for the culture of tomorrow.Follow Arjun Kolady on Twitter: https://twitter.com/arjunkolady?s=09Follow Arjun Kolady on Instagram: https://instagram.com/arjunkolady?utm_medium=copy_linkFollow Hanita Bhambri on Instagram:https://instagram.com/hanitabhambri?utm_medium=copy_linkFollow Kevin Fernando on Instagram: https://instagram.com/thekevinfernando?utm_medium=copy_linkTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Sep 21

1 hr 10 min

The traditional scope of education and learning based publishing has always been a strong support system for the overall education ecosystem. But, as the way we learn and even look at education has evolved so have these publishers, who made the pivot from pure play publishing to EduTech.One company which has made this shift is Wiley.On this episode, Varun is joined by Vikas Gupta, Managing Director, Wiley, WileyNXT & mthree in India. They talk about Wiley's focus on industry 4.0 skills and also dig into the history of education and learning.Follow Vikas Gupta on Twitter: https://twitter.com/VikasGuptaWiley?s=09Follow Vikas Gupta on Linkedin: https://www.linkedin.com/in/vikasguptawileyFollow Wiley on Facebook: https://m.facebook.com/WileyIndia/Follow Wiley on Twitter: https://twitter.com/WileyIndia?s=09Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Sep 14

53 min 55 sec

Education in it's traditional sense is behind the times to put it lightly. And this has given rise to many models that have come up in the Ed-Tech space.And while the platforms and models differ, there is a growing focus on community based learning that in many ways emulates how the internet at large functions by blending content, community and education seamlessly. One company that has grown in this focus is Avalon Meta and on this episode, Varun is joined by Varun Mayya, CEO at Avalon Meta. Varun Mayya digs into how he looks at learning and education, why he’s bullish on voice. He also talks about his journey as a content creator reflects on how he functions as an entrepreneur. Follow Varun Mayya on Instagram: https://instagram.com/thevarunmayya?utm_medium=copy_linkFollo Varun Mayya on Twitter: https://twitter.com/VarunMayya?s=09Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Sep 7

57 min 37 sec

The media & content ecosystem has always had gamechangers who don’t just see what’s ahead and build towards it but also drive a systemic evolution of how the space creates and works.In the Indian media industry one such name who’s synonymous with building for the future is Sameer Nair, CEO of Applause Entertainment. On this episode, Sameer Nair tells Varun about how he’s building a content studio for the streaming age and where the future of the media space lies.Follow Sameer Nair on Instagram:https://instagram.com/sameern?utm_medium=copy_linkFollow Sameer Nair on Twitter: https://twitter.com/nairsameer?s=09Follow Sameer Nair on Linkedin: https://www.linkedin.com/in/sameer-nair-92295397/Follow Sameer Nair on Facebook: https://www.facebook.com/sameer.nair.77 Follow Applause Entertainment on Instagram: https://instagram.com/applausesocial?utm_medium=copy_linkFollow Applause Entertainment on Twitter: https://twitter.com/ApplauseSocial?s=09Follow Applause Entertainment on Linkedin: https://www.linkedin.com/company/applausesocial/Follow Applause Entertainment on Facebook: https://www.facebook.com/ApplauseSocialTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aug 31

58 min 2 sec

When was the last time you started thinking about your sleep and thought of buying a new mattress or pillow? The focus on these questions and conversations around the sleep economy have led to the evolution and rejuvenation of an often ignored and mostly commoditized category of products and services.On this episode, Varun is joined by Kabir Siddiq, Founder and CEO of SleepyCat. Kabir talks about the sleep economy and makes us understand why investing in rest is a focus point for him and his company. Follow SleepyCat on Instagram: https://instagram.com/sleepycat.in?utm_medium=copy_linkFollow Kabir Siddiq on Instagram: https://instagram.com/kabsssss?utm_medium=copy_linkFollow SleepyCat on Twitter: https://twitter.com/SleepyCat_India?s=09Follow SleepyCat on LinkedIn: https://www.linkedin.com/company/sleepycatFollow Kabir Siddiq on LinkedIn: https://www.linkedin.com/in/kabir-siddiq-949512141Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aug 24

42 min 25 sec

Audio advertising has for the longest time been one way street when it came to communicating with consumers.But, that's fast changing in the voice tech era as now the brands can engage and personalize two way conversations with the consumer.Instreamatic is one such company doing a lot of digital audio advertising.On this episode, Varun is joined by Stas Tushinskiy, Founder and CEO at Instreamatic. They discuss about digital advertising beyond just audio and how Instreamatic is helping drive this conversational audio advertising.Follow Stas Tushinskiy on LinkedIn: https://www.linkedin.com/in/stas-t/Follow Stas Tushinskiy on Twitter: https://twitter.com/tushinskiySign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aug 17

42 min 18 sec

One key aspect that has emerged in recent times is to bring the bar experience home. And, this has also been facilitated by companies that function the mixers category.There have been democratize experiences that were traditionally part of the metro city markets to other tier markets as well, and so much more.One such company is Jimmy's Cocktail. On this episode, Varun is joined by Ankur Bhatia, Founder and CEO of Jimmy's Cocktail. Ankur shares his experience of working across e-commerce and alcohol-beverages industry. They also discuss how the alcohol-beverage market is unique from an Indian context.Website of Jimmy's Cocktail: https://jimmyscocktails.com/Follow Jimmy's Cocktail on Instagram: https://www.instagram.com/jimmyscocktails/?hl=enFollow Jimmy's Cocktail on Facebook: https://www.facebook.com/jimmyscocktailsindia/Find Ankur Bhatia on Instagram: https://www.instagram.com/ankurinsta/?utm_medium=copy_linkFind Ankur Bhatia on Facebook: https://m.facebook.com/TheAnkurSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aug 10

47 min 24 sec

Understanding internet culture is crucial for the brands of today to not just market themselves but to seamlessly and authentically embed themselves into today's popular culture.This authentic embed is driven by marketers and agencies who have deep understanding of the internet culture and its nuances by virtue of creator themselves.On this episode, Varun is joined by Aakash Shah, Founder at One Hand Clap. They talk about internet culture, meme marketing and lots more. Aakash also talks about his past stint at All India Bakchod.Follow Aakash Shah on Instagram: @aakaaashhhhhttps://instagram.com/aakaaashhhh?utm_medium=copy_linkSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Aug 3

1 hr 1 min

One aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audience.With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in their systems.One such company has been Voiro. On this episode, Varun is joined by Kavita Shenoy, Founder and CEO of Voiro to discuss how a company like Voiro have helped publishers connect their dots with digital ecosystem. Follow Kavita Shenoy on Instagram - https://www.instagram.com/kavita.shenoy/?hl=enFollow Kavita Shenoy on Twitter - https://twitter.com/kshenoy?lang=en Follow Kavita Shenoy on Facebook - https://www.facebook.com/kavita.shenoy Follow Kavita Shenoy on LinkedIn - https://www.linkedin.com/in/kavita-shenoy-3565485/Follow Voiro on Facebook - https://m.facebook.com/Voiro-477333439081785/Follow Voiro on Twitter - https://twitter.com/voirotech?lang=enFollow Voiro on LinkedIn - https://www.linkedin.com/company/voiro/?originalSubdomain=inSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jul 27

56 min 32 sec

The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections.One of the segments that has seen this evolution the most is the automotive sectors.On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the phygital model in the automotive sectors and how it has evolved the consumer brand relationship. Vivek also tells how he looks at the the future of phygital experience evolving. Follow Vivek Srivatsa on Twitter: https://twitter.com/vivekvivi?lang=enFollow Vivek Srivatsa on LinkedIn: https://www.linkedin.com/in/vivek-srivatsa-25b49b4Tata Motors on LinkedIn: https://www.linkedin.com/company/tata-motorsTata Motors on Instagram: https://www.instagram.com/tatamotorsgroup/?hl=enTata Motors on Twitter: https://twitter.com/TataMotors?s=20Tata Motors on Facebook: https://www.facebook.com/TataMotorsGroup/Tata Motors on YouTube: https://www.youtube.com/channel/UCGk_EOyEtbl-XdbVHRPwnfQSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jul 20

44 min 41 sec

The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up there is still a long way to go to truly value writers for what they bring to the creative process.On this episode, Varun is joined by Devaiah Bopanna, Co-founder & Chief Content Officer at All Things Small. Devaiah digs into his process in perspective on writing and also makes us understand his view on the larger ecosystem. He also talks about his recent work with the CRED campaign. Follow Devaiah Bopanna on Instagram: https://instagram.com/devaiah.bopanna?utm_medium=copy_linkFollow All Things Small on Instagram: https://instagram.com/allthingssmalldotin?utm_medium=copy_linkFollow Devaiah Bopanna on Twitter:https://twitter.com/devaiahPB?s=09Follow All Things Small on Twitter:https://twitter.com/ATSdotIn?s=09Follow Devaiah Bopanna on LinkedIn: https://www.linkedin.com/in/devaiah-bopanna-6a50b716Follow All Things Small on LinkedIn: https://www.linkedin.com/company/all-things-small-medverveSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jul 13

56 min 13 sec

The modern digital D2C landscape hasn't just enabled what can be termed as "new age product focused businesses". It's also enabled products that have their roots in our culture but needed the wings that social commerce and D2C offered truly grow and find new wings.One such company is The Indian Ethnic Company.On this episode, Varun is joined by Lekhinee Desai, Co-Founder & Head of Marketing & Operations of The Indian Ethnic Company to talk about the origins of her company on Instagram and how they have been able to build their business. And also, how their company uses Instagram reels in the most unique way possible to connect with their audience. Lekhinee also tells about how her mother became her Co-Founder at the age of 55 and how that partnership has been a core part of their journey as a business. Follow Lekhinee Desai on Instagram: https://instagram.com/lekhinee26?utm_medium=copy_linkFollow Lekhinee Desai on LinkedIn: https://www.linkedin.com/in/lekhinee-desai-23bb39a2The Indian Ethnic Company on Facebook: https://www.facebook.com/theindianethniccoThe Indian Ethnic Company on Instagram: https://www.instagram.com/theindianethnicco/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jul 6

40 min 49 sec

The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem. It’s this mixture that is driving both how platforms evolve their core product as well as how businesses align from a local growth and global evolution perspective. It’s leading to many interesting shifts, launches and acquisitions in this space. One of the recent ones which could signal a trend of what’s to come is the acquisition of one of India’s top influencer agencies Chtrbox by QYOU Media, the global influencer powered media company. In this episode, Varun is joined by Curt Marvis, CEO & Co-Founder of QYOU Media and Pranay Swarup, CEO & Founder of Chtrbox.com to talk about their alignment and what’s to come but to get a broader perspective on the larger creator economy space in general. The guests also dig into how their roots as companies might hold the key to where this ecosystem goes in the future.Follow Curt Marvis on LinkedIn: https://www.linkedin.com/in/curt-marvis-33998854Follow Pranay Swarup on LinkedIn: https://www.linkedin.com/in/pranayswarupFollow Curt Marvis on Twitter: https://twitter.com/curtmarvis?s=09Follow Pranay Swarup on Instagram: https://www.instagram.com/pranayswarup/Follow Chtrbox on Instagram:https://www.instagram.com/chtrbox/Follow Chtrbox on Instagram: https://www.instagram.com/chtrbox.represent/Sign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jun 29

1 hr 3 min

A very special crossover episode on Advertising is Dead with Shiladitya Mukhopadhyaya and Amit Doshi from Shunyaone. They join Varun for a candid chat on the rise of live streaming, social media laws and D2C branding.They discuss how radio evolved into podcasts that further evolved into platforms like Clubhouse and Twitter spaces, how have the consumption patterns been so far, list their preferences and experiences on the mentioned platforms, etc. Towards the end, they shed light on D2C brands, their pros and cons and list some of their favourites. Reach out to Shiladitya Mukhopadhyaya and Amit Doshi on Twitter for your questions or reactions: @shiladitya & @doshiamitTo join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaoneSign onto Varun's new newsletter at: https://varunduggi.com/Talk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jun 22

1 hr 3 min

The ecosystem around gaming has been built by platforms & companies with a keen focus on enabling gamers, creators, brands and beyond to truly leverage and grow within this mega economy. From building tools within streaming to drive fan engagement to monetisation opportunities facilitating brands & creators to truly leverage these platforms for growth. One such platform is Rooter Sports Technologies Pvt. Ltd.On this episode, Varun speaks to Piyush Kumar, Founder & CEO at Rooter about how these platforms are rapidly becoming the hubs for all ends of this industry to scale. Website of Rooter: http://www.rooter.io/Find Piyush Kumar across Instagram, Twitter, Facebook and LinkedIn- @writetopiyush Rooter’s social media handle- @RooterSports across Instagram, Twitter and Facebook.Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jun 15

47 min 1 sec

The gig economy around the content ecosystem has seen massive growth over the last couple of years. And with this growth has come the need for marketplace solutions that don’t just solve for the needs of brands but also for the pain points that freelancers have faced over time. On this episode, Varun is joined by Mayank Jain, Co-Founder & CEO of Scalenut to discuss what led to the launch of companies like Scalenut, looking to provide tech enabled content marketplace solutions for this growing gig economy ecosystem. Find Mayank Jain on LinkedIn: https://in.linkedin.com/in/imayankjainFind Scalenut on LinkedIn: https://in.linkedin.com/company/scalenutFind Scalenut on Instagram: https://instagram.com/scalenut.official?utm_medium=copy_linkSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jun 8

32 min 50 sec

The creator economy is the buzz word of the season and the pathway to the future of how media, brands and all forms of creation will evolve. On this episode, Varun is joined by Dhruv Chitgopekar, Co-Founder and CEO of BigBang.Social and the Co-Founder of Collective Artists Network.They help us understand the business of influence industry and also how it’s making foundational changes in systems that have stood the test of time & in doing so taking over every aspect of our lives. Find Dhruv Chitgopekar on Instagram: https://instagram.com/chitgo?utm_medium=copy_linkFind Dhruv Chitgopekar on Facebook: https://www.facebook.com/chitgoFind Dhruv Chitgopekar on Twitter: https://twitter.com/chitgo?s=21Find Dhruv Chitgopekar on LinkedIn: https://www.linkedin.com/in/chitgo83Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jun 1

54 min 52 sec

Digital money has been a great unifier in the world today. It’s not just unified how we transact across demographics and regions, but it’s also enabled local businesses to transact on a global landscape . One of the original enablers of this very aspect who’s continued to evolve how businesses and people transact globally is PayPal. On this episode, Varun is joined by Guru Bhat, VP of Customer Success Platform of PayPal India to talk about how the digital money landscape and the fin-tech ecosystem has fundamentally altered.Guru also shares his insights on leadership, culture and how this plugs into the essence of the India operations at PayPal.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Guru Bhat on LinkedIn:https://www.linkedin.com/in/gurubhat/Reach out to Guru Bhat on Twitter: @_gurubhat_ https://twitter.com/_gurubhat_?s=09Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

May 25

1 hr 7 min

We love our pop culture! Content we binge not just for the entertainment but because we feel a deep sense of connection with what they stand for and in turn leading us to consume anything and everything connected to that universe. It’s this deep sense of connection that’s led many companies to focus on building products that help us “literally” wear our fandom on our sleeves. One such company is The Souled Store.On this episode of #AdvertisingIsDead, Varun speaks to Harsh Lal, Co-Founder at The Souled Store about how he’s built the company on a foundation of fandom, but also how he’s been able to diversify his product range beyond it to truly expand his business.You can find Harsh Lal & The Souled Store on LinkedIn:linkedin.com/in/harsh-lal-98247648linkedin.com/company/9394876You can follow Harsh Lal & The Souled Store on Twitter: @harshlal89 @thesouledstoreYou can follow The Souled Store on Instagram: @thesouledstoreSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

May 18

48 min 43 sec

Education and the passion economy have never been as aligned as they are today, with more people than ever pursuing careers or looking to learn more about fields that were at best considered niche or maybe just side projects in the past. This has been pushed forward by companies that have seen the need to fill the gaps in learning around the passion economy by reimagining how education needs to be facilitated for this space, as well as by focusing on providing the best career opportunities for those pursuing it.Tune in, as Varun speaks to Ruhan Naqash, Co-Founder of MyCaptain to understand their unique methodology around education, how they’re evolving it and also dig into their origins as a company to understand where this space is going in the future.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Ruhan Naqash on LinkedIn:https://in.linkedin.com/in/ruhan-naqash-1a5122117You can find Ruhan Naqash on Instagram:https://www.instagram.com/ruhaaaan/?hl=enYou can find Ruhan Naqash on Twitter:https://twitter.com/naqashruhan?lang=enSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn: https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

May 11

1 hr 10 min

The transition of pets in our lives can just functional animals for security or support to truly being the kids of the house, has been one of the best evolutions in the human-animal equations.It has enabled businesses to build products, services and entire platforms to cater to our growing needs as this relationship has evolved.One such company that has been the founding members of the new age Indian pet care industry is Heads Up For Tails.In today's episode, Varun speaks to Rashi Narang, Founder & CEO, Heads Up For Tails to discuss the pet care industry, the categories in it and how she has seen the pet parent consumer evolve through her journey.Log on to PayPal.com and check out their jobs section now http://bit.ly/ppindiajobsYou can find Rashi Narang on Instagram: https://instagram.com/rashisn?igshid=1xgg0qp1rjd6mYou can find Rashi Narang on LinkedIn:https://www.linkedin.com/in/rashinarangSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiYou can find Varun Duggirala on LinkedIn:https://www.linkedin.com/in/varun-duggirala-31090313You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

May 4

44 min 29 sec

Gaming as an industry has grown to being one of the most prominent cultural diverse in the world today. And influencers or creators around gaming have captured a unique position in our collective cultural focal points. By looking at games from not just an competitive aspect but rather using them to enable true content creation across all categories of consumers. This has helped these creators to go beyond the gaming perspective and truly scale their social equity because support of companies that have build their capabilities to a larger vision. In this episode, Varun is joined by Pranav Panpalia, Founder of OpraahFx to discuss the creator economic around gaming and how he scaled his business around it.You can find Pranav Panpalia on Instagram: @pranavpunYou can find Pranav Panpalia on Twitter: @pranavpanpalia5You can find Pranav Panpalia on LinkedIn: https://www.linkedin.com/in/pranav-panpalia-717a9480/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Apr 27

55 min 2 sec

The EV market presents a paradigm shift in modern mobility. It's something that has never been, "no will it happen", but rather "when will it?". And in recent years, both the narrative and the technology around it has evolved fast to making it a core area focus globally. And India has always been an interesting case, where one sector focused either on purely functional products or base level two wheelers, but that's quickly changing.And to understand this change and the basics of the sector and what's driving it, we have Suhas Rajkumar, the Founder and CEO of Simple Energy.In this episode, Varun speaks to Suhas Rajkumar about the factors that have been his area of focus while building the product they are about to launch. They also discuss how design thinking has driven Suhas, not just in this stint as an entrepreneur, but as a driving force in everything he's done so far in life.Website of Simple Energy: https://www.simpleenergy.in/You can find Suhas Rajkumar on Twitter: https://twitter.com/suhasrajkumar?s=09Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Apr 20

47 min 12 sec

Words like blockchain, crypto, first party data, NFT’s and beyond surround us in today’s world. But do we all truly understand what these mean not just for how the world functions but also for how we understand them at a very basic level before we get into the advanced understanding of its nuances. One person known to have had a deep understanding of this area is Gowthaman Ragothaman (also popularly known as G-Man). Tune in, as Varun speaks to G-Man, CEO of Aquilliz, about the basics of blockchain to eventually understanding the different aspects of blockchain technology and how it’s going to effect our lives as they stand today.You can find G'man on LinkedIn: https://www.linkedin.com/in/gowthaman-ragothaman-21196213Aqilliz LinkedIn: https://www.linkedin.com/company/aqillizAqilliz Twitter: https://twitter.com/AqillizOfficial?s=09Aqilliz Website: https://aqilliz.com/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Apr 13

47 min 28 sec

Platforms built with editorial content at their core are most times built around a specific audience and grow on the basis of depth of content they provide that trust their garner. With each platform, there is a lot to learn on how to build and grow captive audiences and keep them engaged. There is no community that requires more trust and depth than that around kids and their parents.Tune into this week's episode, as Varun speaks to Mansi Zaveri, Founder of Kidsstoppress and Host of the podcast "Raising Parents" to understand all the learnings around parents and all the things around their kids and what she's learned by doing that both at Kidsstoppress.Follow Mansi on Instagram: @mansi.zaveri https://instagram.com/mansi.zaveri?igshid=27pxta3d09bfLinkedIn:https://www.linkedin.com/in/mansiWebsite of Kidsstoppress: https://www.kidsstoppress.com/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Apr 6

57 min 35 sec

In today’s world popular culture isn’t just shaped by social media, it is in many ways created, grown, evolved and disrupted in the matter of a few swipes and clicks. And the last year has accelerated this to no end.Tune into this episode, as Varun speaks to Ajit Mohan, the Vice President and Managing Director of Facebook India. They talk about how culture has been pushed ahead through the lens of Instagram & the social video experience.In the later part, they also discuss about Ajit's past experience in streaming and telecom, to take a macro pov on where all of this is headed in the days ahead.Follow Ajit on Instagram & LinkedIn:https://instagram.com/mohanajit?igshid=1tmwdgbpylxrbhttps://www.linkedin.com/in/ajitmohanSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Mar 30

55 min 16 sec

The word "content" is such a broad based term in today's world that it is perceived as different things by different people. But the area of content that is changing how brands are and will engage with their consumers is content that is build on the pillars of Aggregation and Technology. Aggregating a broad spectra of talent for different use cases and enhancing, optimizing & deploying what they create through the use of technology is the way of the future for brands, creators and any form of content creation at large.One company that's focused on these two specific pillars is Pepper Content.Tune in, as Varun speaks to Anirudh Singla, Founder & CEO, Pepper Content about the perspective he is driving in the content space, his origins and where he sees this whole space going.Follow Anirudh on Twitter & LinkedIn: SinglaAnirudhhttps://www.linkedin.com/in/anirudh-singla-3a1844137Website of Pepper Content: https://www.peppercontent.io/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Mar 23

1 hr 2 min

The narrative structure of a creator involves building the character & storyline over time & multitude of content pieces. It requires taking what is an authentic expression of their creative flow into a structure that evolves over time which in the guardrails of what areas they are focusing on. This has fundamentally changed the concept to what a celebrity is in today's world. As well as what the power dynamics of the media industry at large are.In this week's episode, Varun is joined by Sumedh Chaphekar, Founder & CEO of NOFILTR.GROUP to discuss Sumedh's journey from video production to truly understanding creator amplification.Follow Sumedh Chaphekar on Instagram : @5pacebabyhttps://instagram.com/5pacebaby?igshid=1shbqo0f0axr1Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Mar 16

1 hr 4 min

Our relationship with food, especially newer cuisines, different kinds of flavors & even fine dining has evolved over the last decade. It's gone from being something we try it all once in a while to something that's part of how we look at and consume food in general. This broadening of our ballet has been grown by entrepreneurs in the food & beverage (F&B) space who brought this flavors and experiences for us to try.Tune into this episode, as Varun is joined by Gauri Devidayal, Founder & CEO of Food Matters to discuss how the food & beverage space has evolved & how we look at ingredients differently. They also speak of building a business around a vision and Gauri's podcasting journey, with her new podcast: This Round Is On Me.Follow Gauri Devidayal on Twitter: @gauridetailshttps://twitter.com/gauridetails?s=09Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Mar 9

54 min 2 sec

We all have started to look at our health & nutrition more focused manner in recent times. We have got in a habit of checking ingredients label behind the products or researching the true effects of what we putting into our body has become a natural way of being. It's this very need that has brought the term "Evidence Based Nutrition" into our headspace. And it's this category of product that straddles the perceived line between pharma & nutrition that is leading the way for the future of the nutrition industry.Tune into this episode, as Varun is joined by Akshay Pai, Founder & CEO of Nutrova to discuss how he builds products at Nutrova. They also talk about how e-commerce & the post pandemic focus on nutrition health are affecting the future of his business.Follow Akshay Pai on Twitter: @akshaypai https://twitter.com/akshaypai?s=09Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Mar 2

50 min 52 sec

The transformation of the consumer-product relationship has been redefined in recent years through the troika of what we like to call “Connect-Purchase and Delivery”. But on an equal measure it's also the pace of addition of not just more products but evolving newer product categories by modern brands that has changed the foundational principles of the business landscape. One such company in India has been Drums Food International through it's brand Epigamia.On this episode, Varun is joined by Siddarth Menon, CMO, Drums Food International to talk about how they build new products and product categories at the pace that they do. They also discuss how the addition of their direct to consumer or D2C business in mid-2020 has evolved how they work as a business even more.Follow Siddarth Menon on LinkedIn: https://www.linkedin.com/in/siddarthmenonSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Feb 23

47 min 23 sec

Welcome to an very interesting episode of Advertising is Dead, mainly because Varun is not hosting today & has handed host duties to a higher power. Pooja Jauhari, yes you heard it right. Pooja would be hosting this week's episode on Valentine's Special.Varun is curious & intrigued to know what's coming up in this episode. As Pooja tells us the survival skills of Varun & how he shifted from madness to zen mode state.Tune into this not so episode of Advertising is Dead, as Varun is joined by Pooja Jauhari, CEO, Glitch & also better half of Varun to speak about never seen side of Varun & his journey so far.Follow Pooja Jauhari on Instagram: @poojajauhariSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Feb 16

44 min 35 sec

Fashion has always been a space that has been fascinating. Not just as a consumer but as someone looking at the industry outside in and seeing a constant set of shifts that have been changing not just how we as consumers buy but also how the industry as a whole functions. What’s also driven this shift has been brands that have started off as D2C brands and evolving to a balance between D2C, brick and mortar stores while evolving their product offering based on the backbone of data and delivering by leveraging technology.One such company that has brought back the bespoke trend while expanding to an omnichannel approach is Bombay Shirt Company.Tune into this episode, as Varun speaks to Akshay Narvekar, Founder & CEO of Bombay Shirt Company about his journey and the evolution of the business.Follow Akshay Narvekar on Instagram: @akshaynarvekarSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Feb 9

36 min 52 sec

The creator & influencer economy has been one of the biggest growth engines of the digital content space. It’s not just enabled platforms and creators to scale but also grown businesses that have helped build the ecosystem around them. Many of these companies were founded around individual creators that have reshaped how the entire landscape functions and the dynamics and economics within it. One of the companies that has been a strong enabler of this growth in the Indian market has been Monk Entertainment (Monk-E).On this episode, Varun is joined by Viraj Sheth, Co-founder and CEO, Monk Entertainment (Monk-E) to talk about the overall ecosystem and his journey so far but the aspects within it that are helping creators scale and build a pipeline of growth for the future.Follow Viraj on on Twitter & Instagram: @viraj_shethSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram: @varunduggiPlease send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Feb 2

58 min 55 sec

The short-form video app space has been one of the most interesting spaces to look at not just from the range of competitors in it and the opportunities but also the various hurdles, twists and turns that have affected its market dynamic. From an Indian context global players have had to compete with homegrown apps, and the ban on TikTok led to a very interesting journey for many of them in the months since.In this new episode, Varun is joined by Shivank Agarwal, Founder of one such home grown app- Mitron, to discuss about not just the opportunity in the space but also the way he’s looking at the very essence of being home grown as a core value of their business.Talk to Shivank Agarwal on LinkedIn: https://www.linkedin.com/in/shivankiitrSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jan 26

30 min 13 sec

One of the areas, where Advertising is Dead hasn't focused enough has been traditionally called B2B companies.This B2B space that was always been looked at as separate industry from more consumer facing businesses has evolved a lot closer in approach to consumer brands because of the advent of digital and the larger digitally ecosystem.On this episode, Varun is joined by Praval Singh, VP, Marketing & Customer Experience of Zoho to discuss how B2B looks at all aspects of marketing and content from a lens very similar to where the wider B2C market is headed.Follow Praval Singh on Twitter: @PravalLinkedIn: https://www.linkedin.com/in/pravalSign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jan 19

57 min 16 sec

Mothers make the world go round. Or rather they are the support system that hold it together. As the world has revolved in the recent years so has the science of motherhood and the ecosystem of products & services around modern mothers. One company that has it's routes in this very need, as a personal use case is Moms Co. And it's the sheer focus on this category of consumers that has scaled and expand both in market share as well as product category.On this episode, Varun is joined by Malika Sadani, Founder & CEO, The Moms Co. to discuss a deep understanding of not just the modern mother and her consumer needs, also how to build a business on level of clarity and scale it while keeping its core focus intact.Follow Malika on Twitter:@Malika_Sadanihttps://themomsco.com/Sign onto Varun's new newsletter at: Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jan 12

51 min 42 sec

We all love toys. It doesn't matter if we're toddlers or supposed grown-ups, the one that brings a unanimous sense of joy to all of us are toys. Be it by bringing families together over a board game or igniting one's imagination with action figures, the collective effect of toys on humanity is often underappreciated. Additionally, the advent of digital hasn't slowed toys' standing in our world, but instead has enabled this industry to evolve in multiple new ways, this enabling us consumers to engage and connect with every franchise of toys in unique and interesting ways.On this episode, Varun is joined by Bhavesh Somaya, Country Manager, Hasbro (South East Asia, India & Middle East), to discuss the evolution of the role toys have played in our lives, and also look at how the industry itself has evolved and what the future holds for it.Follow Bhavesh on Twitter: https://twitter.com/bhaveshsomayaSign onto Varun's new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Jan 5

36 min 21 sec

What a year it's been for us all! We could all use a nice way to finish it off in high spirits (both literally and figuratively).So, to round it off, we have got a banger of a year ender for you!Come join Karthik Nagarajan (The Filter Koffee Podcast), Varun Duggirala (Advertising is Dead) and Vineet Kanabar (StoryTellers & StorySellers) for the ultimate podcast crossover as they round up 2020 in a fun and thoughtful way - by reviewing the year on the basis of advertising, branding, content and entertainment. They talk about the year that has gone by, their learnings and realisations from it, answer questions from listeners and hand out fun awards to deserving winners. What was the most average ad of the year? Which was the best campaign of 2020? How should advertisers be looking at podcasting and the audio medium going forward? All this and much more on this Unprecedented Episode. Do listen in.Follow Karthik on Twitter & Instagram: https://twitter.com/The_Karthik and https://instagram.com/filter_koffeeFollow Varun on Twitter & Instagram: https://twitter.com/varunduggi and https://instagram.com/varunduggiFollow Vineet on Twitter & Instagram: https://twitter.com/ashcharyafuckit and https://instagram.com/ashcharyafuckitYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.You can also check out our website at http://www.ivmpodcasts.com/

Dec 2020

1 hr 41 min

Creators have had a unique role in defining humanity's mindset this year. It's because 2020 has been a year when content consumption and social media interactions have been our gateway to human connections. And, while every creator has adapted one way or the other, it's the ones who have spread positivity and happy vibes to us all that have seen the most growth.On this episode, Varun is joined by three breakout creators who have seen astronomical growth this year across their Instagram accounts. The common thread and connection between them is their focus on manifesting happiness and positivity.Agasthya Shah has done that through his funny, relatable and sometimes thought-provoking videos.Aparna Mulberry projected her unique roots in Kerala to showcase and amplify Malayali culture through her community building content.Follow Agasthya on Instagram: https://instagram.com/agasthya.shahFollow Ruhee on Instagram: https://instagram.com/ruheedosaniFollow Aparna on Instagram: https://instagram.com/invertedcoconutSign onto Varun's new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Dec 2020

1 hr 22 min

Markets evolve and get disrupted by changes and change drivers in consumer behaviour. One massive shift in recent times, especially in 2020, has been the growth of hyperlocal solution drivers. They've helped locals and local businesses build a pipeline connecting each other, and in doing so, help drive an alternative to the larger e-commerce industry. One of the platforms on the forefront of this has been Dunzo, not just by enabling hyperlocal delivery, but also by giving us a verb that truly defines it's very essence.On this episode, Varun is joined by Kabeer Biswas, co-founder and CEO of Dunzo, to talk about Dunzo's origins, it's methodology, it's deep focus on saving it's consumers' time, his perspective on generalists, and a whole lot more.Follow Kabeer on Twitter & LinkedIn: https://twitter.com/kabeersays and https://www.linkedin.com/in/kabeerbiswasSign onto Varun's new newsletter at Varunduggi.comTalk to Varun Duggirala on Twitter and Instagram @varunduggi.Please send in your feedback at talktous@indusvox.comYou can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Dec 2020

59 min 11 sec