Under the Influence with Terry O'Reilly

By CBC Radio

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

  1. 1.
    S10E09 - The Future Is Furry: Animals In Advertising
    28:38
  2. 2.
    S10E08 - Celestial Advertising: The Art of Skywriting
    29:22
  3. 3.
    S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
    29:10
  4. 4.
    S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
    29:02
  5. 5.
    S10E04 - Escape Or Die Frying: The Art Of The Movie Poster
    29:04
  6. 6.
    S10E03 - You're Soaking In It: Female Brand Icons
    29:17
  7. 7.
    S10E02 - Switch-Pitchers: When Spokespeople Change Brands
    29:18
  8. 8.
    S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist
    29:12
  1. 9.
    We're back January 7th
    1:20
  2. 10.
    S9E26 - Ask Terry 2020
    27:29
  3. 11.
    S9E25 - You Must Remember This: The Mandela Effect
    26:58
  4. 12.
    S9E24 - Branding A Disease
    27:36
  5. 13.
    S9E23 - Bookmarks 2020
    27:19
  6. 14.
    S9E21 - Fix It Again, Tony: Brand Nicknames
    28:27
  7. 15.
    S9E20 - Setting The Table: Best Opening Stories
    27:42
  8. 16.
    S9E19 - Flip, Flop or Fly: The World of Test Markets
    28:20
  9. 17.
    S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
    28:04
  10. 18.
    S9E16 - Brand Envy 2020
    28:38
  11. 19.
    S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
    28:34
  12. 20.
    S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews
    27:26
  13. 21.
    S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
    27:39
  14. 22.
    S9E11 - For Better or For Worse: Wedding Marketing
    26:52
  15. 23.
    S9E10 - Come Fly With Me: Airports Are Now Brands
    27:23
  16. 24.
    S9E09 - Search Parties: The Relentless Hunt For New Customers
    29:05
  17. 25.
    S9E08 - The Name Game: Brand Names In Different Countries
    27:39
  18. 26.
    S9E06 - Set Jetting: Film Locations As Tourism Marketing
    27:44
  19. 27.
    S9E05 - Sound + Vision: Album Covers As Marketing, Part Two
    27:19
  20. 28.
    S9E04 - Sound + Vision: Album Covers As Marketing
    27:21
  21. 29.
    S7E21 (Archive) - Marching Orders: Household Products Invented by the Military
    28:27
  22. 30.
    S7E20 (Archive) - Avon Calling: Door-To-Door Marketing
    28:49
  23. 31.
    S7E18 (Archive) - Lemonade: Marketing A Negative
    28:39
  24. 32.
    S7E17 (Archive) - Bookmarks 2018
    27:55
  25. 33.
    S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
    27:39
  26. 34.
    S7E16 (Archive) - Brand Envy 2018
    27:30
  27. 35.
    S7E15 (Archive) - Hey Vern! When Ads Go Hollywood
    28:00
  28. 36.
    S7E13 (Archive) - Famous Jingles, Part Two
    28:22
  29. 37.
    S7E12 (Archive) - Famous Jingles
    28:41
  30. 38.
    S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
    27:40
  31. 39.
    S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
    26:30
  32. 40.
    S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors
    27:36
  33. 41.
    S7E10 (Archive) - Worthless To Priceless
    28:09
  34. 42.
    S7E09 (Archive) - Celebrities: Living To Tell The Tales
    28:58
  35. 43.
    S7E08 (Archive) - Kentucky Fried Brand Myths
    27:57
  36. 44.
    S7E07 (Archive) - Comic Book Ads
    28:13
  37. 45.
    S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
    28:16
  38. 46.
    S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal
    28:35
  39. 47.
    S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing
    28:33
  40. 48.
    S7E03 (Archive) - Damn The Torpedoes
    28:35
  41. 49.
    S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
    28:35
  42. 50.
    S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad
    27:57

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