By James McAulay
Interviews and insights with people creating two-sided marketplace businesses. Building a marketplace is often described as building two startups at once. Accurately matching supply and demand is painstakingly hard, but when you get it right, it's magical. Marketplace Mechanics is hosted and created by James McAulay, the Co-Founder & CEO of Encore (encoremusicians.com) - a marketplace for booking outstanding live musicians.