The eCommerce Podcast

Matt Edmundson

The eCommerce Podcast is a show full of tips and tricks to help you build your online business. Every week, we get to interview amazing people from the world of e-Commerce, and ask them all kinds of questions about what they know and how it is going to help us develop our own eCommerce websites.

Matt Edmundson is an eCommerce entrepreneur and coach that lives in the UK but works with clients all over the world. His LinkedIn profile reads: "Always fancied being a BBC Radio 2 DJ, so I host a podcast instead...all about eCommerce funnily enough." Matt runs his own eCommerce websites, selling everything from skincare products to online courses and is always looking for ways to increase his digital sales.

All Episodes

Do you have goods that are in-demand on Amazon? You're not alone. There's a massive opportunity for any business owner, mompreneur, or entrepreneur who has products they want to sell online. The question is: how do you manage it all? Chelsea Cohen joins Matt in our final episode of season seven to share secrets of how to leverage the power of Amazon for inventory management. Chelsea is an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Nov 11

1 hr 3 min

You’re looking to grow your eCommerce business. You’ve heard about Facebook ads, but you don’t know how they work or what’s the best way to use them.   It’s your lucky day!   Listen in as Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales!   Meredith Kallaher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Nov 4

1 hr 6 min

If you're an entrepreneur who is tired of the hours and the stress and keen to have a sense of normality again then selling could be an option to help you strike that balance.    Check out this interview in which Matt Edmundson shares his insight and learnings from his experience of starting, scaling and selling an eCommerce business.   Matt is an entrepreneur, eCommerce coach and the host of the eCommerce Podcast. He loves to help other entrepreneurs figure out where to start with eCommerce, find the straight-forward strategy to build your online business and discover the tools with which to be successful.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Nov 1

36 min 4 sec

Setting up and scaling a business to sell is one of the most important things you can do.    If you’ve ever wondered how to do just that, join Matt as he talks to Ben Leonard about the lessons he’s learned from his experience of building, scaling and selling multi million pound international brands.    Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after three years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with Ecom Brokers (www.ecombrokers.co.uk)   Connect with Ben Ecom Brokers Email LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

Oct 25

48 min 45 sec

Here's the thing, ask any online entrepreneur how their business is going under lockdown and they will usually tell you "Really well". But now that we are 18 months into the pandemic, what is the truth? Listen in as Matt chats to eCommerce entrepreneur Kristi Soomer who runs the fashion brand Encircled. They discuss supply chain issues, Facebook changes and the process of rediscovering your brand identity in the pandemic.   Connect with Kristi Encircled Website Coaching and Podcast Website Instagram   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Oct 21

51 min 26 sec

You're starting a business and want to make it look like a million bucks. But where do you start? You can't just throw up some graphics or slap on your logo and call it day. Knowing the right things to consider when branding your ecommerce business is essential for success.    Join in the conversation as Matt and Josh Catchpole discuss the basics of branding and the things you would need to consider when branding your eCommerce business. Josh is our in-house Graphic Designer. Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!   Connect with Josh Aurion Digital   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

Oct 13

49 min 56 sec

It seems like everyone has a story about someone they know who has made it big because of word-of-mouth. But when you look closer, what actually happened was that there was some form of incentive involved at one point or another.    Join in the conversation as Matt and Raul Galera discuss the reasons why incentives are so important for both the referrer and the referee and how we can make referrals work for our businesses.   Raul is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.   Connect with Raul Galera Email   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Sep 30

1 hr 1 min

Content Strategy is a critical part of any successful business. It might not seem like a big deal at first, but when you're trying to grow your business and make more money, content management can be one of the most challenging tasks on your list - especially if you don't have a plan or system in place!   Listen in to the conversation as Matt and Katie Jones talk about the importance of having a kick-ass content strategy and why it’s so crucial in eCommerce.     Katie is the founder of KW Content, a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.  Connect with Katie Wight Linkedin   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify      

Sep 24

1 hr 12 min

Strategic alignment is one of the most important concepts in business. It's what makes you get more done with less effort, which means it pays for itself. If you're an entrepreneur looking for more profit, or any company leader who wants less risk in their business, then this podcast is for you. Listen in as Matt and Mike Jones discuss the importance of marrying your business up with a strategic alignment plan. Today's guest, Mike Jones, is an experienced leader, organisational psychologist and speaker who understands the need to unlock the potential of leaders, teams and organisations to overcome the complexity and volatility of modern business.   Connect with Mike Jones LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Sep 17

1 hr 4 min

A warehouse is an important part of any business. But warehousing automation can be a critical piece to the puzzle that will help you save time, money and make your life easier! In this podcast, Matt is joined by Justin Smith, SVP at Lee & Associates, to discuss the current state of the warehousing market and understand how better informed decisions make for a strategic warehouse.   Justin Smith is Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding more than 5 million square feet of property worth more than $300MM. He’s worked with multiple Fortune 500 firms, public companies, large privately held companies, and those just starting out. He is also the author of the new best-selling book, Industrial Intelligence: The Executive’s Guide for Making Informed Commercial Real Estate Decisions.   Connect with Justin Smith LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Sep 9

1 hr

As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for ecommerce businesses. Join Matt as he talks to Mike Yan about the tips and tricks for using the new automated features of Instagram to grow your eCommerce business There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication.   Connect with Mike Yan Instagram LinkedIn Company website   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Jul 16

55 min 31 sec

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important. Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them. Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine. Connect with Michael Loban Company website LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Jul 15

53 min 43 sec

Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers? Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies. Will Laurenson is a customer value optimisation consultant with 10 years experience optimising customer journeys to convert more traffic into customers and retain those customers for longer. He is also the host of the Customers Who Click podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.   Connect with Will Laurenson LinkedIn Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Jul 6

1 hr 7 min

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation. Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts? Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.   Connect with Xenia Muntean LinkedIn  Planable Facebook Planable Instagram Planable Twitter   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Jun 15

53 min 50 sec

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.   Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.   Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.    Connect with Chloe Thomas Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

May 27

50 min 53 sec

There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?   Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client!   Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.   Connect with Chase Clymer   Electric Eye Agency Honest Commerce Podcast Twitter LinkedIn YouTube Facebook Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

May 20

1 hr 4 min

When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling? Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely. Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.   Connect with Maureen Mwangi Company website LinkedIn Company Facebook Instagram    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

May 14

1 hr 3 min

One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business. Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations. Brandi began her career as a blogger, teaching herself the ins and outs of WordPress before her friends began to notice and asked her for help with their own websites. She began freelancing, and things bigger and bigger until she found herself hiring her first assistant. She founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.   Connect with Brandi Bernoskie Company website LinkedIn Company Facebook   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

May 12

55 min 9 sec

Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us? Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity. Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know.   Connect with Jeremy Bodenhamer Jeremy's Website ShipHawk Website LinkedIn Twitter   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

May 10

57 min 37 sec

With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real!    Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!   Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave. Connect with Lauren Schwartz   Instagram  Facebook LinkedIn  Lauren's website    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Apr 1

55 min 43 sec

This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity.    Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.   Connect with Richard Schnitzel   Richard Schnitzel   Show Links   ZonGuru Zapier Bow Tie Bots   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Mar 25

55 min 44 sec

Ever feel caught between AI hype and the fear of failing and losing customers to an ineffective chatbot? Here’s your chance to find out everything you need to know about chatbots and decide whether they are right for your business.   ManyChat’s Head of Content, Fara Rosenzweig joins Matt Edmundson on the eCommerce Podcast to talk about how brands can successfully use bots to tie content campaigns together and how to drive more engagement and sales.    Fara Rosenzweig is ManyChat's Head of Content since May 2019 and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. Fara’s background ranges from broadcast programming to online media.    Connect with Fara Rosenzweig   LinkedIn Instagram ManyChatHQ on Twitter ManyChat on Facebook   Show Links Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Mar 18

57 min 24 sec

Never underestimate the power of retention. Customer relationships lead to sustained business growth.    Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews.    Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures.    Connect with Matt Barnett   Company Website LinkedIn    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Mar 4

1 hr 9 min

You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?   Darwin Liu, Founder and  CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.   Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.   Connect with Darwin Liu   Company Website Direct Email    Show Links  Google blog Facebook blog Search Engine World Search Engine Land Upwork   Sponsors Kurious Digital   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Feb 25

54 min 3 sec

“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat   Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.   Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates.    Connect with Rishi Rawat   LinkedIn Frictionless Commerce Newsletter Show Links Baking Steel Sponsors Kurious Digital Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Feb 18

1 hr 2 min

Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?   Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications.    Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field.    Connect with Rytis Lauris LinkedIn Twitter Email Show Links 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021: https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/ Sponsors Kurious Digital Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Feb 11

1 hr 1 min

Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing?    Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.   Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".   Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation.    Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.   Takeaway #3  Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click. Connect with Gabriella Rapone Email Maverick Website   Show Links Hit the Inbox (Book)  Sponsors Kurious Digital   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Feb 4

1 hr 8 min

Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion.    Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses.    Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.   Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns.    Takeaway #2  If you are going to run ad campaigns, track conversions properly.   Takeaway #3  Make sure that where your ads are actually being shown, are actually worth being shown.     Connect with Jarod Spiewak   Blue Dog Media Website   Sponsors Kurious Digital   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Jan 28

1 hr 7 min

Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?   In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.   Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.   Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley   Takeaway #2  Do your business homework. Find the right product and understand how to grow an eCommerce brand.   Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business.    Connect with Jon Tilley   ZonGuru Website LinkedIn YouTube Facebook Instagram Show Links www.ecommercepodcast.net/50   Get 50% off -  https://www.zonguru.com/get/holiday-special   Free eBook - 60 Hot products that you can sell on Amazon right now  Sponsors: Kurious Digital

Jan 21

1 hr 4 min

A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.   From digital marketing specialists to brokers to Shopify experts to entrepreneurs,  these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.    Show Links   The eCommerce Podcast eCommerce Masterclass Kurious Digital UXB Skincare   Links to other platforms where this podcast is available   Apple Podcasts Stitcher Spotify

Dec 2020

1 hr 2 min

A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.    From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.   Show Links The eCommerce Podcast eCommerce Masterclass Kurious Digital Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Dec 2020

58 min 4 sec

With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.   Jesse Schoberg, CEO at DropInBlog Jesse previously featured on Ep 30 and you can connect with him on LinkedIn.   Neil Roberts, CPO at Papier Neil previously featured on Ep 31 and you can connect with him on LinkedIn.   Kath Pay, Founder and CEO at Holistic Email Marketing Kath previously featured on Ep 35 and you can connect with him on LinkedIn.   Tim Hughes, Co Founder and CEO at DLA Ignite Tim Hughes previously featured on Ep 32 and you can connect with him on LinkedIn.   Show Links The eCommerce Podcast eCommerce Masterclass Kurious Digital DropInBlog   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Dec 2020

48 min 59 sec

Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online businesses to adapt in the current climate.   Ian Moyse previously featured on Ep 21. Connect with him on LinkedIn.   Padraig Walsh previously featured on Ep 37. Connect with him on LinkedIn.    Show Links The eCommerce Podcast eCommerce Masterclass Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

Dec 2020

31 min 35 sec

Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.   In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information.    Featuring on the show we have:   Shopify expert, Elle McCann.   Elle previously featured on Ep 33 and you can connect with her at: Website - www.curiousthemes.com   Globally recognised eCommerce marketing problem solver, Chloe Thomas.   Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at: Website (and new podcast) - https://keepoptimising.com   Digital marketing and eCommerce expert, Joanna Steele. Joanna previously featured on Ep 29 and you can connect with her at: LinkedIn - www.linkedin.com/in/misssteele/                                                                                      Website - www.dimaxdigital.com                                                                                                   Instagram - @joanna.diana.steele                                                                                                       Twitter - @misssteele   Owner and formulator at UXB a natural skincare company, Simon Driscoll Simon previously featured on a Coaching Call and you can connect with him at:                          Website - uxbskincare.com   Show Links The eCommerce Podcast eCommerce Masterclass Keep Optimising Marketing Podcast Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Dec 2020

50 min 34 sec

Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.    Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.              Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.    Takeaways   #1 Know your customer.   #2 There's most likely someone else out there who sells what you sell, but nobody else is you.   #3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story. Connect with Jessica Website  Facebook Instagram   Show Links The eCommerce Podcast eCommerce Masterclass Keep Optimising Marketing Podcast   Show Sponsor Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Nov 2020

1 hr 9 min

We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool.     But do we believe it?   Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic.    Nancy has been a Digital Marketing Specialist now for 11 years and an Etsy seller for the last four years. She works with Etsy sellers who want to build a thriving business and embrace the entrepreneurial adventure. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has six Etsy Shops and loves making passive income with Etsy. Takeaway #1 You don’t need to be an artist or tech savvy to sell on Etsy.   Takeaway #2 Building a brand and creating awareness takes effort.    Takeaway #3 Use Pinterest marketing correctly and you will begin to see results within weeks. Connect with Nancy   Website  Email Facebook  Twitter  LinkedIn  Pinterest   Instagram   YouTube    Links    Grow by mediavine Tailwind App Tailwind Tribes Nancy’s course Sponsors   Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Nov 2020

58 min 27 sec

Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.     Brad Wayland, of Quiet Light Brokerage, represents sellers and helps them prepare for selling so they can get the maximum return on their sale. In this episode Brad dives deep into what it takes to sell a business, exit planning and how to use acquisitions as a strategy to grow an eCommerce business.   Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark, the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.    Takeaway #1 Always be in a position to very quickly lay out all the financials for an interested buyer.   Takeaway #2 A business will generally sell for what it’s worth. Don’t over price it.   Takeaway #3 If capital is not your biggest issue then the easiest way to grow is to acquire. You can literally buy the success that you want. Connect with Brad    Email Twitter LinkedIn Quiet Light Website Sponsors   Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Nov 2020

1 hr 24 min

Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insight into running profitable businesses using his framework of growth factors. This construct helps businesses audit themselves and identify gaps so that they can grow and generate revenue predictably.   Tony’s story in business begins with his parent’s failed bakery and their resulting homelessness. Thanks to his flair for digital advertising, he flipped the script and found real business success online marketing for big auto companies. Since his realisation that small businesses need planning and strategy like a fish needs water, he’s been dedicated to helping grow businesses  navigate the uncertainties and emerge stronger on the other side. Tony has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.   Takeaway #1 Continuous growth is essential to the long term survival of any business.   Takeaway #2 Utilise this recursive process every quarter to help your business review strategy and to discover opportunities to grow.   Takeaway #3 Whether you're a startup business or a big corporate organisation, the principles remain the same. Connect with Tony Guarnaccia   Websites Tony Guarnaccia Small Steps   LinkedIn https://www.linkedin.com/in/tonyguarnaccia/ Links   Small Steps Manifesto Download https://smallstepsgrowprofits.com/manifesto-confirmation/ Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Oct 2020

1 hr 1 min

With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.    However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.    Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .   Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.   Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.    Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.    Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.        Connect with Chloe Thomas   Website (and new podcast) https://keepoptimising.com        Links   About us pages that are good at storytelling https://www.farmtoysonline.co.uk/pages/about https://www.jerseybeautycompany.co.uk/about-us https://moscowcopper.com/pages/our-story   Welcome campaigns https://www.snakehive.co.uk/ https://www.projectrepat.com/   Post purchase https://www.paper-republic.eu/     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Oct 2020

57 min 1 sec

When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.   Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19.    Takeaway #1 Stick with familiar website design instead of trying to go against the norms. Takeaway #2 Engage your customers without overwhelming them. Takeaway #3 Lower barriers to purchase.     Connect with Padraig Walsh   LinkedIn: Padraig Walsh Podcast: The Behavioural Vaccine Podcast Website: Actualise Academy   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Oct 2020

1 hr 15 min

JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business.    The blueprint encompasses the exact process that JJ and his team have followed to create each of their 7 and 8 figure brands.     If you are serious about building a brand that resonates with your audience and one that they will get to know and trust then tune in and follow each of the steps for a successful business. JJ is now working with new entrepreneurs looking to build their own brands. Check out this special link that JJ and his team have created for our listeners - www.buildmybrand.xyz/kuriosity.      Connect with JJ Resnick   Website: www.buildmybrand.xyz Email: jj@jjresnick.com   JJ Resnick’s other Businesses   Website: www.moscowmule.com Website: www.moscowcopper.com   Recommended Online Tools   Helium 10 www.helium10.com AH Refs www.ahrefs.com NameMesh www.namemesh.com Lean Domain Search www.leandomainsearch.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Sep 2020

1 hr 19 min

Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert   Customers choose to interact with businesses that offer them value and service them throughout the customer journey.   While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion.    Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.      Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.  Takeaway #1 Lifecycle marketing is a form of personalization.    Takeaway #2 Strategy first. Tactics second.   Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer. Connect with Kath Pay   Email kath@holisticemail.com Website www.holisticemailmarketing.com  Linkedin https://www.linkedin.com/in/kathpay/ Twitter https://twitter.com/kathpay Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Sep 2020

1 hr 19 min

Nothing beats a good story.   Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.    Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.   Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople.    Takeaway #1 The basis of story starts with your customer. Takeaway #2 You must think as your customer, not about them. Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win. Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost. Connect with Marcus Cauchi   Twitter:  The_Inquisitor Linkedin: https://www.linkedin.com/in/maximisechannelsales/ Facebook: https://www.facebook.com/marcus.cauchi Email: marcus.cauchi@sandler.com Marcus Cauchi’s Podcasts TheInquisitor Podcast  Podbean: https://marcuscauchi.podbean.com/ Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81 Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086   ScaleUps And Hypergrowth Podcast  Podbean: scaleupsandhypergrowth.podbean.com Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065 Recommended Reads  Growth IQ by Tiffany Bova The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey  Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer  Just Listen by Mark Goulston    Recommended Mastermind Groups Bigger Bolder Brighter with George and Tracey Swift Mastermind with Jay Allen     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Sep 2020

1 hr 17 min

If there is one complaint that most eCommerce entrepreneurs on Shopify have, it’s this: I have launched my store and have traffic but no sales.    Elle McCann, one of the first registered Shopify experts, helps us get to the bottom of this by sharing her top five reasons for ‘traffic but no sales’.    Elle McCann has been working with Shopify clients for over seven years and in that time has created 150+ Shopify stores. She has a unique insight into what makes a Shopify business successful. Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm.    Takeaway #1 Get to know your ideal customer exceptionally well. Takeaway #2 Research around your product. Takeaway #3 Stand apart from the crowd by injecting your values and personality into your brand. Connect with Elle   Website www.curiousthemes.com   Ecommerce courses - eCommerce in a Weekend - How to set up your shopify store Drive Traffic - Traffic blueprint    Youtube Channel youtube.com/curiousthemes https://www.youtube.com/channel/UCztm-DxaKV1EpXSVxlVvbeg/videos   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Sep 2020

1 hr 5 min

Effective social selling is more than just doing social, it is about forming connections and fostering relationships.    Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.   Takeaway #1 The purpose of putting content out on social media is to drive conversation. Takeaway #2 Connecting with people is giving them permission to have a conversation with you. Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.   Connect with Tim Hughes: Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/   Podcast The Groundswell Marketing Podcast   Books Social Selling  Smarketing     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Aug 2020

1 hr 22 min

Customer focus matters. Repeatedly putting yourself in the shoes of your customer and viewing things from their perspective is about focusing on their needs, wants and aspirations. This builds customer loyalty and loyal customers are far more financially rewarding than new customers. Neil Roberts, Product Director at MOO, shares four ways to better understand how we can deliver great customer focus to reap more profitable and sustainable eCommerce businesses.  Neil spent most of the last decade at Eurostar creating digital strategy that builds great customer experience. He's now at MOO helping them scale their ambition to bring 'Great design to everyone'.   Takeaway #1 Know your customers to understand and meet their expectations. Takeaway #2 The website is secondary to the product. Takeaway #3 Stand in the customers shoes to understand their needs and see their problems first hand.   Connect with Neil Roberts   Linkedin: https://www.linkedin.com/in/neil-roberts/ Website: www.moo.com   Customer Engagement Measurement Tools   User Testing: www.usertesting.com Hot Jar: https://www.hotjar.com/ Google Analytics: www.analytics.google.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Aug 2020

1 hr 23 min

Over the last several years there has been a gradual increase of businesses creating flexible workplaces that allow people the option to work remotely. Covid19 has accelerated this trend exponentially. The businesses that resisted remote working have had to transform themselves overnight and tackle cultural and technological norms.  It is yet to be seen what the new normal will look like on the other side of the pandemic but there is a good chance that remote working will remain at a high level.  In this episode, Jesse Schoberg shares his insight and expertise on how to source remote teams and stresses  the importance of content marketing for eCommerce entrepreneurs. Originally from the States, Jesse has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO. Takeaway #1 Remote working can be done. Takeaway #2 Make outputs your focus. Takeaway #3 Define your processes and expectations as early and clearly as possible.   Connect with Jesse Schoberg: Twitter: https://twitter.com/jesseschoberg Personal Blog: https://schoberg.net DropInBlog: Company site: https://dropinblog.com Shopify App: https://apps.shopify.com/dropinblog-seo-friendly-blog Hire by the Hour: Upwork: https://upwork.com FreeUp: https://bit.ly/getfreeup Hire by Salary: JobRack: https://jobrack.eu Dynamite Jobs: https://dynamitejobs.com Productized Services: Content and Social Media by Janine Mapa: https://janinemapa.com Design by Many Pixels: https://www.manypixels.co/   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Aug 2020

1 hr 9 min

Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions.  Studies show that  consumers are heavily reliant on CGC for important insights on a product and for making purchasing decisions. Research also found that consumers have more faith in CGC than they do in advertising.  Digital marketing and eCommerce expert, Joanna Steele, developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews.  TAKEAWAY #1 - Customers trust other customers. TAKEAWAY #2 - Customers want to see all reviews - the good, the bad and the ugly. TAKEAWAY #3 - eCommerce websites should have at least 15 reviews per product. TAKEAWAY #4 - Incorporate CGC into the whole customer journey.  TAKEAWAY #5 - Use CGC to improve everything about your product. Joanna Diana Steele is a Digital Marketing & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns and experiences, build online communities and increase sales. She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events. She is the Co-Founder and CEO of Dimax – A digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. The Dimax vision is to be the No.1 digital agency in Africa. Her passions are Africa, tech and travel. She is also a big music fan and loves football supporting North London’s finest Spurs.   Connect with Joanna Steele:  Linkedin - www.linkedin.com/in/misssteele/ Website - www.dimaxdigital.com Instagram - @joanna.diana.steele Twitter - @misssteele   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo. Lightbulb Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.    Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Jun 2020

1 hr 15 min

The personalised product market is gaining momentum as we, the consumers, are increasingly demanding what we want, when and how. Not only do we want to receive a personalised product and or service but we also want to be actively involved in the process.    Dropshipping is a popular business model and with the right product it can also be a very promising route to market. Personalised products have greater potential to improve traffic and conversion.   In this episode Brian O’Donnell, Managing Director of Map Marketing, shares his insights and tips on selling personalised products through dropshipping for the long term survival of your business.   Map Marketing is a manufacturer of maps and jigsaw puzzles based in Devon, UK. Selling predominantly in the UK and the US, they supply off-the-shelf, short-run and one-off maps and jigsaw puzzles. Having shipped over one-million personalised map jigsaw puzzles they are specialists in dropshipping.    Connect with Brian O’Donnell:   Linkedin: https://www.linkedin.com/in/odonnellbrian/ Twitter: https://twitter.com/bod1966 www.mapmarketing.com www.alljigsawpuzzles.co.uk www.alljigsawpuzzles.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo. Lightbulb Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.    Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Jun 2020

1 hr 1 min

The logic digital marketing strategy is based on the simple principle that successful web page optimisation is impossible without thorough keyword research. Keyword research is the foundation for all digital marketing. Without the keyword research, without the real hard core data, a real integrated strategy for your business is out of the question.   Digital Marketing Mentor and Keyword Strategy Specialist, James Pybus created The Logic Digital Methodology to give structure to an integrated digital marketing strategy.   In this podcast James shares the three core elements of digital marketing: optimisation, paid media and content strategy and introduces us to his own tested and proven Keyword Strategy Tool.   James Pybus has been in Digital Marketing for 24 years and has worked with and advised for small one-man businesses through to Microsoft HP Platinum Partners like OCSL to Global Retailers like Jack Wills.   Connect with James: Linkedin https://www.linkedin.com/in/jamesdeanpybus/ Digitalmarketingmentoring.co.uk Emarketing-strategy.co.uk   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo. Lightbulb Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.    Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify    

May 2020

1 hr 5 min