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The Negotiation

By WPIC Marketing + Technologies

China is the 2nd largest economy on the planet, yet it's the most difficult to enter and manage well for foreign brands. However, success stories are starting to emerge as brands begin to rely on experts in China market-entry to build and execute new strategies and end-to-end China consumer digital experiences. The Negotiation delivers interviews with those who understand how to be successful in China, teasing out the nuances and digging into the details that can make expansion to China a winning proposition for any company.

  1. 1.
    Simon Zhao | China's Housing Bubble vs. Protecting the RMB11/24/2020
    49:39
  2. 2.
    Jacob Cooke | Returning To A New China11/17/2020
    38:05
  3. 3.
    Bruno Schiavi | Taking Hemp & CBD to China 11/10/2020
    31:00
  4. 4.
    Kevin Xu Part 2 | Interconnecting the Politics of China and the USA 11/03/2020
    38:45
  5. 5.
    Kevin Xu | Open Source in China & Working at the White House10/27/2020
    32:22
  6. 6.
    Tom Parker | Taking Australian Football to China10/20/2020
    51:26
  7. 7.
    Bertrand Schmitt | App Annie & The Rise of Mobile in China10/06/2020
    40:28
  8. 8.
    Jesse Chester | China's Sweet Tooth09/29/2020
    47:46
  1. 9.
    Kimberly Kirkendall | How To Evaluate a Business Opportunity in China09/22/2020
    58:34
  2. 10.
    Aynne Kokas | How China is Changing the Way Hollywood Makes Movies09/16/2020
    32:39
  3. 11.
    Hendrik Laubscher | Why China is Leading the World in eCommerce Logistics & Warehousing09/08/2020
    49:12
  4. 12.
    Anne Stevenson-Yang Part 2 | Unemployment Rates, China's Housing Bubble, & the RMB Exchange Rate Explained09/01/2020
    23:31
  5. 13.
    Anne Stevenson-Yang | China's Position as an Economic Powerhouse, The US Election, & Whether Alibaba is a Good Investment Target08/25/2020
    29:47
  6. 14.
    James McGregor | The Future of TikTok & WeChat, What We Always Get Wrong About China, & Made In China 202508/17/2020
    37:52
  7. 15.
    XinYi Lim | Pinduoduo's Change in Leadership, Differentiating and Understanding C2M, and Why Live Streaming is Everything Right Now08/04/2020
    49:45
  8. 16.
    Wei Liang | Digging Into US/China Foreign Policy, Discussing The Belt & Road Initiative and the Asian Infrastructure Investment Bank07/28/2020
    38:26
  9. 17.
    Gen Kanai | Tech in Japan: How Google Won, eBay Lost, and Why Twitter Couldn't Lose, & Lessons Learned Growing Mozilla in Asia07/17/2020
    42:26
  10. 18.
    Benjamin Qiu | China's First RMB Accelerator Fund, The Development of China's Legal Landscape, & Exit Options For Startups in China07/07/2020
    42:45
  11. 19.
    Shanshan Tang | Alibaba as a "Digital Economy", Tmall vs. Tmall Global, and Alibaba's Leveraging of AI06/26/2020
    23:32
  12. 20.
    Barbara Finamore | Energy, Pollution, & Why China's Electric Vehicle Industry Might Just Save Our Planet06/17/2020
    39:37
  13. 21.
    XinYi Lim, Senior Director of Corporate Development @ Pinduoduo | Interactive eCommerce, Observable Trends in Consumer Behaviour, & Pinduoduo's Long Term Growth Strategy 06/08/2020
    40:11
  14. 22.
    TR Harrington | Exiting in China as a Foreigner, Social Media for Customer Service, & Investing in SE Asia05/22/2020
    48:52
  15. 23.
    James Lalonde | Innovation in Japan vs China, The Future of Work in China, & The One Belt One Road Perspective05/13/2020
    29:29
  16. 24.
    Justin Mallen | Handling Data Servers for the Largest Shopping Day in the World, How 5G Will Change the Internet, and Huawei's Future05/07/2020
    42:35
  17. 25.
    Andrea Fenn | How the New Rich Changed Luxury Fashion Marketing and the Phenomenon of Live Streaming for Commerce05/04/2020
    48:06
  18. 26.
    Mark Greeven | China's 4 Types of Innovators & Building Resiliency Through Organizational Structure04/28/2020
    33:13
  19. 27.
    Michael Zakkour Part 2 | Amazon Laid Bare, How Integrated Systems Helped Chinese eCommerce Rebound, and Thriving by Focusing on the Three "C's"04/21/2020
    34:31
  20. 28.
    Bay McLaughlin | Exploring the World of IoT, Innovation Outside the G8, & Juxtaposing Eastern European and Asian Entrepreneurs With North American04/17/2020
    51:32
  21. 29.
    Dr. Julie Klinger | Rare Earth Metals - Not Rare, In Everything From Magnets To Missiles, & China Dominates The Industry04/13/2020
    49:26
  22. 30.
    Rick Watson | Amazon vs. Alibaba, Including Seller & Buyer Experiences and Influencer Impact 04/08/2020
    31:10
  23. 31.
    Joshua Eisenman | China's Asymmetric Global Advantage and Defining "Relational Power"04/03/2020
    37:30
  24. 32.
    Ashley Dudarenok | How COVID-19 Has Changed The China eCommerce Landscape03/31/2020
    44:34
  25. 33.
    Sarah Weyman | The Impact of COVID-19 & Adjusting To The New Marketing Normal In China03/26/2020
    37:48
  26. 34.
    Ben Robinson | The Japanese Market - Shopify Success, Building Brand Loyalty & Consumer Trends03/19/2020
    39:17
  27. 35.
    Ann Lee | Myths & Misconceptions About China, Wall Street to Best Selling Author X2, & The Impact of COVID-1903/14/2020
    42:05
  28. 36.
    Marian Danko | Weathering The VC Winter, Why China Will Win The AI Race, & Second Tier Cities To Watch03/12/2020
    31:21
  29. 37.
    Scott Laprise | Communism, Guanxi, Innovation vs Adaptation, & Trying to Financially Analyze China03/06/2020
    45:38
  30. 38.
    Olivia Plotnick | All About WeChat - Mini-Programs, The Power of WOW, & Building Awareness vs. Building Relationships03/04/2020
    39:45
  31. 39.
    Kevin Johannes Wörner | Helping Chinese Corporates Innovate, Mobile-First Mobile-Only Differences For B2C & B2B, and the Future of AI and Big Data Analytics 02/26/2020
    33:39
  32. 40.
    Cyril Ebersweiler | eCommerce Pre iPhone, Building the Worlds's #1 Hardware Accelerator, & The Next Big Thing02/18/2020
    41:22
  33. 41.
    Jacob Cooke | Special Edition Coronavirus Update02/13/2020
    8:26
  34. 42.
    Sarah Kutulakos | The Rise of the Middle Class and How eCommerce Has Changed Corporate Infrastructures02/10/2020
    30:59
  35. 43.
    Scott Silverman | Context Over Content, The Demand for Immediacy, & Experiential Marketing01/31/2020
    41:42
  36. 44.
    Lauren Hallanan | Live Commerce, Private Traffic & Idle Fish01/28/2020
    47:39
  37. 45.
    Tom Nixon | The Speed of China, An Innovation Mindset, & Reaching the 2nd, 3rd, and 4th Tier Cities With Your Marketing01/24/2020
    51:14
  38. 46.
    Rebecca Fannin | The Race for Technology Supremacy & Alibaba Life After Jack Ma01/21/2020
    19:20
  39. 47.
    Shawn Graham | From Politician to Chinese Business Consultant & The Importance of Building On-The-Ground Human Relationships in China01/14/2020
    30:38
  40. 48.
    Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China01/09/2020
    38:56
  41. 49.
    William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis01/07/2020
    49:38
  42. 50.
    Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere12/20/2019
    42:14
  43. 51.
    Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software12/18/2019
    31:23
  44. 52.
    Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform12/10/2019
    39:26
  45. 53.
    Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies12/03/2019
    32:55
  46. 54.
    Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies11/15/2019
    46:05
  47. 55.
    Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China11/12/2019
    28:16
  48. 56.
    Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China 10/31/2019
    37:13
  49. 57.
    Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget10/29/2019
    43:52
  50. 58.
    Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers10/24/2019
    57:56
  51. 59.
    Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively10/22/2019
    27:06
  52. 60.
    Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content10/17/2019
    29:35
  53. 61.
    Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China10/15/2019
    30:10
  54. 62.
    Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies10/08/2019
    24:52
  55. 63.
    Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China10/03/2019
    31:33
  56. 64.
    André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication10/01/2019
    30:28
  57. 65.
    Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year09/26/2019
    17:22
  58. 66.
    Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market09/24/2019
    45:00
  59. 67.
    Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping09/19/2019
    33:20
  60. 68.
    Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence09/17/2019
    20:13
  61. 69.
    Amanda Liu | Data, Analytics, and China's Social Media Landscape09/12/2019
    25:22
  62. 70.
    David Sullivan | Winning and Losing in China09/10/2019
    27:04
  63. 71.
    The Negotiation With Todd Embley08/29/2019
    0:53

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