In Sport - The Podcast for Sports Marketing and Comms Professionals

Neil Barraclough & James Gordon

Each episode we’ll chat with a leading figure in sports marketing and comms. We’ll find out the biggest issues facing practising pros as they work to sell tickets and products, build media coverage and attract sponsors.

From clubs and governing bodies to sponsors, agencies and manufacturers, we’ll look across a range of sports and sectors.

All Episodes

What are the pressures of running the media department of the biggest professional rugby union league in the world? And how much does a background in journalism help when you make the switch from media to media manager? Paul Morgan, Communications Director at Premiership Rugby, joins us to give us a personal insight in to life at the coalface of sports media. 1:31: Paul Morgan interview 20:26: Paul's top tools for sports marketing professionals * Facebook * Twitter * Instagram * NewsNow 21:49: Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0 MEET THE GUEST Paul Morgan, Communications Director at Premiership Rugby [www.premiershiprugby.com](http://www.premiershiprugby.com) [www.twitter.com/paulmorganrugby](http://www.twitter.com/paulmorganrugby) [www.linkedin.com/in/paul-morgan-939ba324](http://www.linkedin.com/in/paul-morgan-939ba324) MEET THE HOSTS Neil Barraclough, Owner, Nota Bene Copywriting [www.notabenecopywriting.com](http://www.notabenecopywriting.com) [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough) [www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough) James Gordon, Owner, JDG Sport [www.jdgsport.com](http://www.jdgsport.com) [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport) [www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

May 2019

29 min 22 sec

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name? How do you handle a complete rebrand without alienating the people who matter most? Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age. 1:34 Gareth Chalmers interview 24:42 Gareth’s top tools for sports marketing professionals * Twitter * Hootsuite * Clan App 26:31 Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0 MEET THE GUEST Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com) [www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers) [www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers) MEET THE HOSTS Neil Barraclough, Owner, Nota Bene Copywriting [www.notabenecopywriting.com](http://www.notabenecopywriting.com) [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough) [www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough) James Gordon, Owner, JDG Sport [www.jdgsport.com](http://www.jdgsport.com) [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport) [www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

Apr 2019

34 min 2 sec

How does your marketing speak to your audience? How can you carve out a truly distinctive voice in a sea of content and comms? Mike Stuart, Digital Content Editor at On, the world’s fastest growing running brand, joins us today to talk through the challenges of creating and maintaining a truly unique tone of voice. 1:32 Mike Stuart interview 18:50 Mike's top tools for sports marketing professionals * Draftin.com * Dropbox Paper  * Slack 20:40 Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0 **MEET THE GUEST** Mike Stuart, Digital Content Editor at On [www.on-running.com](http://www.on-running.com) [www.twitter.com/michaelstuart](http://www.twitter.com/michaelstuart) [www.linkedin.com/in/mjstuart/](http://www.linkedin.com/in/mjstuart/) **MEET THE HOSTS** Neil Barraclough, Owner, Nota Bene Copywriting [www.notabenecopywriting.com](http://www.notabenecopywriting.com) [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough) [www.linkedin.com/in/neilbarraclough/](http://www.linkedin.com/in/neilbarraclough/) James Gordon, Owner, JDG Sport [www.jdgsport.com](http://www.jdgsport.com) [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport) [www.linkedin.com/in/jdgsport/](http://www.linkedin.com/in/jdgsport/)

Apr 2019

27 min 19 sec

For most people working in sport, there’s a weekly rhythm from one fixture to the next. But what happens when you’ve got six long years to prepare for your event? In this week’s episode, Jon Dutton, Chief Executive of the Rugby League World Cup 2021, covers a wide range of topics including planning a successful event, legacy, Northern Powerhouse, technology and the possibility of being a ticketless competition. 1:25 Jon Dutton interview 15:55 Jon’s top tools for sports marketing professionals * LinkedIn * SportCal 16:40 Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Apr 2019

26 min 37 sec

How do you take a traditional English pub game and transform it with huge TV viewing figures, move it in to new overseas markets and get a firm footing on the world’s sporting calendar? In this week’s episode, Dave Allen, Head of Media at the Professional Darts Corporation, reveals how the sport aims to continue the staggering growth it’s enjoyed over the last decade, including their investment in live streaming. 1:15 Dave Allen interview  26:07 Dave’s top tools for sports marketing professionals * StreamAMG * SnappyTV * TwoCircles 28:02 Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Apr 2019

31 min 16 sec

In May 2018, Bristol City finished 11th in the Championship. An average season, nothing to write home about, but over the previous 12 months the club had become an online smash. Its goal celebration GIFs had earned it media coverage around the world and sparked a social media sensation. In this week’s episode, Joel Osborne, Head of Media and Communications at Bristol Flyers, explains how he helped carry Bristol City to social media dominance and the challenge of getting players to buy in to something new. 1:26 Joel Osborne interview 27:13 Joel’s top tools for sports marketing professionals * SnappyTV * Giphy 32:05 Post-match review Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Apr 2019

38 min 51 sec

Imagine landing the job of head of PR and Media for a global sport, only to find out you’re the very first comms professional to have worked in the sport. What are your first steps? How do you build a media department from nothing? That’s what [Nathan Clarke](https://twitter.com/n_clarke), Head of PR and Media at the Professional Squash Association, discusses on Episode 1 of In Sport, the podcast for sports marketing and comms professionals. 1:05 Introduction to In Sport and its hosts [James Gordon](https://twitter.com/jdgsport) and [Neil Barraclough](https://twitter.com/neilbarraclough) 2:59 Nathan Clarke interview 28:15 Nathan’s top tools for sports marketing professionals * [Hootsuite](http://www.hootsuite.com/) * [TweetDeck](https://tweetdeck.twitter.com/) * [Basecamp](https://basecamp.com/) * [Trello](https://trello.com/) * [Evernote](https://evernote.com/) * Pen and notepad 29:33 Post-match review 37:25 Contact details Music: Cool Rock Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

Mar 2019

38 min 46 sec