Constructing Brands

By Eric Lanel

The building materials industry impacts our world in ways that many people will never realize. But it is an extremely difficult niche for manufacturers to thrive in, even when the market is flourishing. If you are responsible for the success of a building materials company, the Constructing Brands podcast is designed specifically for you. We aim to help you identify and solve the challenges that developers, contractors, architects, designers, and facilities managers are facing with their building materials providers. By understanding exactly how your audience thinks, feels, and operates, you can create the most impactful message with the highest level of visibility. As a result, your building materials company becomes more successful and profitable than ever before.

  1. 1.
    3 Ways To Turn Your Construction Clients Into Customers For Life
    42:07
  2. 2.
    Self Awareness
    10:40
  3. 3.
    3 Effective Tips to get your product in front of resellers – Manufacturer Marketing
    27:14
  4. 4.
    Learn the top 3 things a builder looks for when selecting building products.
    25:52
  5. 5.
    Accelerate your business expansion by tapping into real estate investors. Tips from Executive Vice President at First American Title Insurance Company.
    12:50
  6. 6.
    How important is your end-user in your marketing mix?
    12:28
  7. 7.
    Get in front of architects. Tips for getting architects to try your product.
    27:04
  8. 8.
    Go beyond product development. What manufacturers need to know when marketing to their end - end consumer.
    16:08
  1. 9.
    Questions businesses need to ask NOW to save money on insurance.
    30:39
  2. 10.
    Do you have an effective product strategy in place? Listen for what you need to know to drive your business to the next level.
    15:24
  3. 11.
    Stay informed about changes to the PPP loan. Listen for what every business owner needs to know now.
    20:28
  4. 12.
    Are you speaking your target’s language? Construction business coach, Shawn Van Dyke, tells us how building material companies can do a better job speaking to the construction industry.
    55:52
  5. 13.
    Technology is changing the building materials industry. How can you set your business apart? Insights from a venture capitalist’s point of view.
    53:08
  6. 14.
    Develop products that create solutions for your target audience
    23:01
  7. 15.
    Get your brand noticed by Architects and Developers. Tips from President of commARCH Magazine
    31:33
  8. 16.
    Innovation and Ingenuity in the Building Materials Industry with the Managing Director at Carbontec
    13:27
  9. 17.
    Blue Foundry Bank CEO, James Nesci provides insights about the Paycheck Protection Program Phase 2
    31:25
  10. 18.
    Building Materials Industry | Revisiting Your Lease Terms During COVID-19 with Debbie Myers
    27:51
  11. 19.
    Building Materials Industry | Navigating the CARES Act with Stephen Katz
    37:54
  12. 20.
    Building Materials Industry | The Importance of Product Development with Jae Pyon
    13:10
  13. 21.
    Building Materials Industry | Prep Your Company for Sale with Don Wharton
    20:03
  14. 22.
    Building Materials Companies | Business Opportunities, with Eric Lanel
    16:40
  15. 23.
    The Transformation of Fire Protection and Fire Safety, with Shane Ray
    14:34
  16. 24.
    New Trends in Secondary Homes, with Kurt Clason
    30:02
  17. 25.
    Launching a Building Materials Brand, with Ralph Bruno [Pt. II]
    24:30
  18. 26.
    Building a Market Presence, with Ralph Bruno [Pt. I]
    31:39
  19. 27.
    Building Materials Companies | The HGTV Effect, with Eric Lanel
    7:49
  20. 28.
    Building Materials Companies | Leverage the Changing Trends in Housing, with Bill Asdal
    30:16
  21. 29.
    Building Materials Industry | The Future of Architecture, Engineering, and Design, with Matt Jarmel
    28:18
  22. 30.
    Building Materials Industry | Building Materials Trends in Architecture, with Joe Bruno
    38:54
  23. 31.
    Building Materials Companies | A Modern Contractor’s Perspective on the Building Materials Industry, with Alan Archuleta
    25:38
  24. 32.
    Welcome to Constructing Brands
    3:46

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