What are the key indicators of a successful marking campaign? CEO of CVP Group Jeremiah Su talks to prolific media industry practitioners and dives deep into their favourite campaigns, and whether the final outcome was fresh, or a failure.
Megan Yulga from Circles.Life reveals how the brand tackled one of the most risky and successful UGC led campaigns they've ever done. She opens up about the passion, grit and structure that goes behind the scenes of leading the telco's marketing team. What do you think are the key factors that contributed to this successful comeback?
19 min 16 sec
Mick Spiers from UMO Mobility reveals how their brand transitioned from being a reserved B2G brand to a relatable, humanised B2C identity that their audience loves. This huge change in their business triggered a newfound focus on empathy and simplicity.
25 min 12 sec
Neal Moore from Moore's Lore Media explains the journey to creating Visa's successful travel campaign for Asian women. He talks about transforming meaningful, collaborative research to sensitive, tactful messages that can transcend international barriers. Do you think that a creator's heartfelt intention is important for content creation?
41 min 8 sec
Anton Reyniers from Google talks about the strategy behind Pornhub's 'Not My Toys' campaign. He shares the importance of leveraging human insights to develop strategically crafted stories that connects brands to people. Do you think Pornhub managed to execute this tastefully?
37 min 52 sec
In this episode of The Other 'F' Words, Jeremiah sits with Dion from Superpixel where he shares about his works for Gardens By the Bay where they had stunning hologram installations to teach people about sustainability, nature and ecosystems.
22 min 42 sec
Felicia from Bytesize Productions talks about producing, shooting, editing. and creating an entire video from scratch, by herself, in 1 week's time! Talk about female empowerment, this is the embodiment of power! Felicia goes through her process, and what you need to know and what it takes when shooting an entire beauty video all alone.
19 min 5 sec
Terng Shing from SYNC PR and David, an author, talk about their experience in doing PR for a book launch, whether vanity metrics really work, and talk about the effects of vitamin C in marketing?!
41 min 23 sec
The mother industrialist, Kenneth, helps to educate, empower, inform and inspire mothers to become mompreneurs and enable them to not be shackled to the stigma of being a mom.
27 min 21 sec
Lee shares her thoughts and complications on shooting an interview with one continuous roll without any cuts, and the state of the industry now with crew and budgets.
7 min 16 sec
JJ, a media analyst from Vayner Media, talks about the importance of amplification and whether the quality of content will affect outputs and overall fulfillment of objectives.
29 min 15 sec
Andrew from Origins Of Motion talks about the power of video, and how emotions can be used to further a message and a cause. He also shares his tips and tricks on how to make an interviewee feel comfortable in front of camera to allow the conversation to be more organic
15 min 10 sec