The cream rises to the top. If you build it, they will come. Content is king. And so on. We’ve heard all the clichés and have internalized the message…if the “stuff” you’re putting out into the world is good enough, how you present it doesn’t really matter. The only problem is, it’s totally wrong. Even the best idea, product, project, or cause will fall flat if it isn’t communicated effectively. In this podcast, hosts Tammy Palazzo and Tim Wikstrom talk to a wide range of amazingly successful executives, business owners, and leaders about how learning to communicate changed their lives and their fortunes. Every episode gives us stories we can emulate and lessons we can follow.