Confident Communications with Molly McPherson

MollyMcPherson.com

A podcast for helping communicators create the right message at the right time and deliver it on the right channel with public relations expert Molly McPherson, APR. Listen weekly for your guide to the best communication techniques in leadership, communications, and managing a reputation both online and off. Episodes feature a mix of current events analysis and interviews with newsmakers, communication professionals, and business experts from Molly's more than 25 years of public relations and crisis communications expertise working for FEMA and heading communications for the cruise line industry in Washington, D.C. This podcast is crucial for any public relations professional or communicator who wants to feel confident in all the top communication channels. Fans of the podcast love to hear Molly's take on current events while offering practical advice for building confidence in all communication efforts.Find Molly at mollymcpherson.com and Twitter, @mollymcpherson.

All Episodes

Media trainer Warren Weeks joined me in a webinar to discuss the top mistakes he sees many spokespeople make and how to fix them.Our episode discusses how to overcome these common media interview challenges straight from the webinar. Make sure you don't damage your reputation by saying the wrong thing during a nerve-wracking conversation that will likely live online for years to come. Learn three techniques prepared speakers use during a media interview.  ---Listen + Subscribe on Stitcher or Apple Podcasts© Molly McPherson 2021 Indestructible Online Now Open The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Nov 22

22 min 51 sec

A media interview could lead to one of three outcomes:You nail it.You get through it. Your poor performance creates its own crisis. Knowing how to prepare for a media interview increases the likelihood of a positive outcome.Listen to a few of the mistakes we found in recent media interviews and livestreams to learn how to succeed in your next media interview.  The guffaw that turned a serious message from a member of the U.S. Cabinet into a joke. Don't call your own press conference on a whim on the side of the road, like Alec Baldwin. Make sure the news you share on the Today Show is accurate and does not infringe on trademarks. Mentioned in the Episode 115: The One Word That Will Stop a Crisis Dead in its Tracks 158: How to Respond Publically to a Tragic Event of YOur Own Doing: Ten Steps to Control the Narrative During a Crisis Alec Baldwin, wife Hilaria, speak on-camera for 1st time about 'Rust' shooting.Dave Hollis Live Instagram, October 30, 2021--- Need help writing a crisis response for your organization? Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.  Listen + Subscribe on Stitcher or Apple Podcasts © Molly McPherson 2021 Indestructible Online Now Open The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Nov 16

34 min 58 sec

If an employee causes a crisis for his employer due to actions that go viral, the company needs an immediate response. Case in point, Southwest Airlines pilot, who used the phrase "Let's go, Brandon," a euphemism considered to be a vulgar phrase aimed at President Joe Biden, over the plane's PA system.  On this week's podcast, the best PR response for a rogue employee who makes bad news for your brand. Learn the immediate steps communicators can take to manage reputation by dissociating the brand from the actions of the employee as quickly as possible.The plan  The statement The internal communications PLUS, one Indestructible PR tip that keeps your reputation solid during the crisis. - - -  Need help writing a crisis response for your organization? This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused.Click HERE to download your Crisis Communication Rapid Response Checklist, a 10-point plan that guides you through communications, especially when it comes from within your organization.  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Nov 9

19 min 7 sec

Making news for the wrong reasons is simple. Just screw up publicly, and you're on your way to going viral. Bad news spreads fast, especially on social media. To make a positive story newsworthy, you have to cut through a lot of noise to become a leading authority.Discover how to make your story newsworthy and become famous the right way. My guest on the podcast is former television journalist Kristi Piehl. She is the Founder & CEO of Media Minefield and the host of the Flip Your Script Podcast. Kristi shares how to think like a journalist to make your PR pitch land. Want to learn how to manage the bad news?  Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Nov 2

23 min 51 sec

Here's what we know about the fatal shooting on the set of Alec Baldwin's movie set. Alec Baldwin fired a prop gun that struck cinematographer Halyna Hutchins in the chest, and the director, Joel Souza, in the shoulder.Baldwin is cooperating with the investigation and (as of now) in contact with Hutchins' family. Earlier, some crew members reportedly walked off set over working conditions. Alec Baldwin described the shooting as a "tragic accident." What we don't know?How will this tragedy affect Alec Baldwin's reputation? This episode provides a 10-point checklist to guide you through communications when a crisis arises, particularly from one you caused. Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. Mentioned on the podcast:Alec Baldwin - Wikipedia Episode 115: The ONE Word That Will Stop a Crisis Dead in its Tracks Episode 155: The First 48 hours: Amtrak's Effective Crisis Response After the Derailment Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Oct 26

27 min 18 sec

Vaccines are on the minds of many businesses, especially small and midsize employers. About two-thirds of small employers believe their employees should be vaccinated, and more than half receive questions about vaccinations. If you want to learn how to communicate vaccination mandates externally, this episode is for you. No politics. No position. Just one PR tip for when vaccine compliance is 100%. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Oct 19

8 min 17 sec

It only takes a few moments for people to form an opinion about you when they see you speak in public. If you nail it, your reputation is boosted. Bungle it - your reputation is at stake. If you want to appear confident on stage, you have to actually be confident in yourself. A challenge for nervous speakers. However, there are some tricks to help. Speaking coach Kerri Garbis discusses three effortless methods for capturing confidence on stage. Mentioned on the podcast:Kerri Garbis from Ovation - Get your speakers from the page to the stageEpisode 124: How to Speak with Impact: Tips for commanding the room with Allison ShapiraEpisode 18: The Secret to Being a Great Speaker Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Oct 12

21 min 3 sec

In the week since an Amtrak train derailed in rural Montana, killing three people and injuring dozens more, federal investigators are still trying to determine what caused the derailment.Despite the rarity of situations such as these, Amtrak needed a crisis plan to be ready at any moment. In this episode, we explore the first 48 hours of Amtrak's response to the Empire Builder derailment near Joplin, Montana. What communicators can learn from the rapid response of Amtrak and how they leveraged digital methods:  Media page on the website   CEO statement What was included in the statement and what was missing? Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Oct 4

16 min 1 sec

What happens when an army of people begins to dig to solve a mystery? They quickly find answers. The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.The answer: social media sleuthingYoung, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram. The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership. In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers. And why social media sleuthing can bring it all down quickly if you have something to hide.Three ways to mitigate and control the chaos when people decide to start digging around about your organization. Listen + Subscribe Stitcher or Apple PodcastsThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Sep 28

20 min 4 sec

We've all done it.The email is written.The email is sent.The email is WRONG.Even though sending a mistake via email is a universal problem, the feeling of having an entire distribution list open that email and see your error will always feel like a kick in the gut.But it doesn't have to. What if there was a way to turn that slip into an opportunity to make you look even better?On the podcast, three quick and straightforward steps of recovery for backtracking when you sent the wrong email. In this post, I’ll highlight specific use cases to show you how to transform your mistake into an opportunity to earn the respect back from your email list.  Listen + Subscribe Stitcher or Apple PodcastsThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Sep 21

12 min 25 sec

In this episode, how to use the backpedal in a PR response - but only if you really need to.  Exploring the use of this response tactic as a communication for self-defense. This tactic is used as a result of an incident in which a person's character is called into question or a perceived wrongdoing.   Listen to four examples from the last few weeks and the rating given for their reputation outcome: a thumbs up or thumbs down. We'll look at the response tactic, as it refers to the restoration and renewal of their image. Let's discuss how they rate on the use of the backpedal: John Mulaney Rachel HollisAlex Murdaugh OnlyFansMentioned on the podcast 129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel HollisListen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Sep 14

29 min 35 sec

From time to time, it is normal to be anxious when you are in front of a group of people. Whether it's in a group of people gathered at a work conference social hour or speaking alone on stage, being able to calm yourself in the moment is often easier said than done.If the body decides to show external signs of anxiety from being front to center, you need quick and simple tricks to calm it down.  On the podcast, useful and actionable tips that you can test next time you need to calm down quickly.Including: What to think. What to drink. What to do as soon as the anxiety sets in. Mentioned on the podcast: Episode 18: The Secret to Being a Great Speaker with Gina RazónEpisode 124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Sep 6

15 min 18 sec

Interviewing someone for a news story, video, or podcast can be extremely stressful. As an interviewer, part of your job - after you conducted your research - is knowing how to ask the right questions to get your source talking, while keeping them comfortable. To do that, an interviewer needs to understand how to listen well. The trick is listening in a way that gets your subject talking and sharing.  Before you jot down your notes or hit record on the conversation with your source, use these 10 listening tricks to get the most out of your interview. Including: Make eye contact. Be conversational. Listen for what isn't being said. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 30

14 min 45 sec

Are you someone who thinks Twitter is a waste of time? Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start? This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets. In this episode, 10 ways to crush it on Twitter. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 24

8 min 39 sec

According to guest Jordan Berman, leadership is about cultivating and maintaining the trust of others.In this episode, exploring three winning leadership characteristics that are key-drivers in high-trust organizations. Berman calls it The Trust Trifecta: All hail authenticity Transparency lives here  Consistency is critical Jordan Berman is a global corporate affairs executive and has worked with and trained hundreds of leaders, helping them lead with trust and impact. With expertise in reputation management, he effectively managed dozens of high-profile and highly-sensitive crises and issues. He is the author of the book, The Trust Trifecta. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 17

18 min 2 sec

It was inevitable. On August 10, 2021, Gov. Andrew M. Cuomo announced he was stepping down from his position after an investigation found he sexually harassed 11 women. Cuomo's announcement was his chance to respond directly to allegations of sexual harassment against him, and to covertly address his rep for being a bully and thug.Governor Cuomo used his resignation speech to repair his reputation and legacy. Did it work?  In this episode, discussing three strategic tactics Cuomo used in his 21-minute resignation speech to frame the resignation in HIS terms: "I'm New York tough." "The best way I can help now is if I step aside."  "Out of many, one..." A PR case study on what worked for Gov. Cuomo and what did not, as well as a lesson in how to craft a well-meaning resignation letter or remarks. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021  The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 11

21 min 1 sec

Have you ever had to work around an issue where your leadership did not want to own up to the truth?We all know that sometimes, the truth can be ugly.  There are many business situations where privacy and confidential issues need to protect the truth. But how do you manage it when you are a communicator stuck in the middle juggling the press and an angry public?In this episode, we find out from Mike McGill how to get to the truth of the matter. Our backstory? The Flint Water Crisis. Mike McGill, owner of Water PIO, a communications firm serving the water and wastewater industries, shares three of his battle-tested tactics to help communicators create an environment for their leadership to feel confident about setting the record straight. Before starting his company, McGill worked as a producer in CNN's Washington, D.C. bureau, producing shows including "Reliable Sources", "The Capital Gang", "Crossfire", and "Late Edition with Wolf Blitzer." Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 10

27 min 26 sec

The abrupt shift to virtual meetings in March 2020 was traumatic for many companies and organizations that had to keep operations running while managing a new form of communication. Instead of focusing on what worked best for meetings, they focused on what worked right now. What was lost in the rush to switch to virtual was the ability to communicate on the screen. Now, more than a year after the pandemic cemented the virtual meeting, people are expected to understand the rules for running an acceptable virtual meeting.  Karin Reed provides practical, actionable best practices for virtual meetings, backed by meeting research that leads to more productive and effective virtual meetings.Mentioned on the podcast:Suddenly Virtual: Making Remote Meetings Work (By Karin Reed and Joseph A. Allen).MAC Matte Creme Matifiante to knock down on the - ahem - dome shine. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Aug 2

33 min 22 sec

A week doesn't go by where there isn't a splashy scandal or crisis situation that leads to a PR nightmare for an organization or brand. This episode with veteran public relations expert Edward Segal is based on the premise: it's not a matter if a crisis will hit, it's WHEN. Listen to anecdotes, stories and lessons on how to prepare for, create, manage and communicate in crisis situations. In this episode, the 10 Rs of Crisis Management. Mentioned on the podcast:Colonial Pipeline paid ransom to hackers who infiltrated its system (CBS News). Crisis Ahead (Book by Edward Segal).Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jul 27

36 min 3 sec

When an email meant for one person goes to the wrong person. It can be a disaster. When that email goes viral because the unintended recipient shared it to TikTok -- it was a reputation teardown.When a recent college graduate named Gracie Lorincz from Bloomfield Hills, Michigan, applied for a position as an ambassador for clothing boutique Ava Lane, she found out it was unlikely she'd get the job because the VP of the company replied in an email that she was "not that cute."That email was intended for the owner of Ava Lane, the wife of the VP, Laura DeGrendel.  Instead, it went back to Lorincz. What happened next was a TiKTok takedown.In this episode, a timeline for this TikTok takedown. What to do when your business unintentionally goes viral in a very bad way.  1.  The backstory behind the email2.  Ava Lane's poor PR response3.  How to manage a digital crisis. Mentioned on the podcast:Gracie Lorincz (@ggggmoneyyyy) TikTok video about the email from Ava Lane.Ava Lane Boutique Facebook Live Following “Not That Cute” Email TikTokStephanie Elsea on the Confident Communications podcast. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jul 19

37 min 11 sec

Is it time to cancel the cancel culture once and for all? Not really. But it might be time to rethink what the term actually means. Many people know the online shaming that happens when a person's past actions, affiliations or offensive social media posts return to haunt the reputation, but many disagree on the reason for it.Is it a mob of spiteful Twitter users or people who want certain names held responsible for problematic behavior?USA Today reporter David Oliver discusses his recent article about the online phenomenon, from examining the true origin of the term "cancel culture" to the current offenders.Here are a few...1.  Where did the term 'cancel culture' originate? (5:05) 2.  Chrissy Teigen's behavior (7:35) 3.  How the political used the term. (15:13)Mentioned on the podcast: Why Cancel Culture Must Go and Accountability Culture Should Stay (Oliver, David. 30 June 2021)Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jul 13

38 min 38 sec

A podcast listing 10 easy ways to become a super-likable person that people will want to talk to. Whether you are attending a conference, a meeting, or dinner, learn how to exude likability that will help you connect with people in a way they won't forget!In this episode, we discuss how to be likable. Here are a few to get you started...Start here - first tip.  (2:05).The eyes have it. (2:35).How to remember names. (3:15).Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jul 5

14 min 19 sec

Coming out of a tumultuous year has meant changes in how organizations communicate to their audiences. It seems that there is greater need to understand what is behind the motives of companies. People not only ask, "What's in it for you?" They want to know what's in it for the community.Together, civic engagement and PR can make good bedfellows when there is a cause in mind addressing a problem in a community.What are the communication tactics behind a successful campaign that contribute to a common good? Our guest, Commissioner, Los Angeles County Commission of Human Relations, Tonya McKenize provides three ways all businesses can use a more civic-minded approach to their communications. About the guest: TONYA MCKENZIE, FOUNDER OF SAND AND SHORESAs the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California, serving as an elected official as a Director for the Oakley Chamber of Commerce and leading a dynamic marketing team for a private club in Walnut Creek, CA. Tonya has also published a Real Estate Agent Magazine and chartered a graduate chapter of Zeta Phi Beta Sorority, Inc in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century”The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jun 29

29 min 20 sec

June is Pride Month.  A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community.  But behind the jubilant events and rainbow flags, there is a community of people who want Pride to be a part of the conversation every month of the year. Anthony Hayes has spent more than 15 years in communications, crisis and issue management, political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy. In this episode, Anthony shares insight for how brands and businesses can celebrate - and communicate - Pride! Mentioned on the Podcast:Ep: 116 What Executives Should Know About Speaking Out on Politics and Social Issues Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jun 21

28 min 28 sec

As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? What is genuine? What is off-the-mark? These conversations are more important now than ever, which is why people need to feel confident when they speak up or ask questions about race and racism.Mentioned on the Podcast: Ep: 014 How to Talk About Racism Without Sounding Like a Racist with Jeffrey Blount  About Jeffrey BlountJeffrey is an award-winning author of three novels and an Emmy award-winning television director. During a 34-year career at NBC News, Jeffrey directed a decade of Meet the Press, The Today Show, NBC Nightly News, The Chris Matthews and other major special events from the Washington, D.C. news bureau. He is an accomplished public speaker, commenting on issues of race, social justice and writing. Visit his website or follow him on Instagram, Twitter and Facebook.Jeffrey’s newest book, The Emancipation of Evan Walls, was released in June 2018.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jun 15

53 min 38 sec

A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in search engines. Rich Brooks, founder of the digital marketing agency flyte new media in Portland, Maine, helps SMBs and non-profits increase their online visibility, drive more qualified traffic to their sites, and convert that traffic into leads and business. He is the host of the Agents of Change podcast and annual conference. In this episode, Rich shares the steps you need to take when writing an SEO-friendly press release, and provides some tips on how to ensure that your journalists pick up the right keywords.Listen + Subscribe Stitcher or Apple PodcastsNeed help creating the right message? Try Outwrite Editor to help improve your writing. © Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jun 7

40 min 26 sec

Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being? Yeah? Well, me too. I understand how it feels to be in a position of wanting to speak out when you sense there is an injustice - when something is not aligning with your core values. But caring for people who rely on you to stay stable may keep you quiet. My book, Indestructible, was written to help people use the power of an online reputation to prevent and stop a media crisis. The same ideas apply to a person's personal reputation as well. After completing the book, I recognized I needed to follow my own advice. There is nothing to fear in the 'cancel culture' if you lead with human decency. Stop letting others control how you communicate about yourself and your business by not being afraid to speak out. This podcast episode is about the key to an indestructible reputation. It's easy - don't let anyone bring it down and drag it through the mud. Maintaining your reputation means being ethical and honest in your interactions with people, both in business and in life.Kindness, honesty and compassion - that's how to become truly indestructible. Listen + Subscribe Stitcher or Apple PodcastsNeed help creating the right message? Try Outwrite Editor to help improve your writing. © Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jun 1

22 min 48 sec

The best way to manage a crisis is to prevent one.The best way to prevent a crisis is to identify the types of crises that can affect your business.In this episode, we cover the top 10 crisis types communicators need to know how to handle to lessen the damage or remove it altogether.Each one has its own unique set of challenges and implications, but each type of crisis can create significant fallout if unprepared for properly.Mentioned on the podcast:Ep. 122: How to Use Social Media In Emergency Situations: Winter Storm EditionEp. 108: What is Parler? Everything you need to know about this social network with all the buzzListen + Subscribe Stitcher or Apple PodcastsNeed help creating the right message? Try Outwrite Editor to help improve your writing. © Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

May 25

20 min 31 sec

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do.Regardless of the industry you work in or represent to the media, knowing how to effectively create a pitch for the media is the most critical step to success in PR and content marketing.Guest Christy Laverty discusses the changes in news coverage from timing to Twitter.  Christy Laverty spent over 20 years as a media expert, but now works to help people pitch the media, sell a story, or get visibility. Her specialty is helping people leverage the power of the media to gain influence, serious business credibility and customers.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021Indestructible Online Now Open The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

May 18

47 min 19 sec

Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Facebook or YouTube, social media is as valuable resource for many police departments as it is for traditional brands and businesses. On the podcast, Julie Parker will share her strategies for how law enforcement can use social media to communicate directly with the public, as well as tips to improve a department's media relations. Mentioned in the podcast: 2002 D.C. sniper attacks in Washington, D.C. Minneapolis Police Department's handling of George Floyd Boston Marathon bombing Active shooter in Prince George's County Duante Wright shooting in Brooklyn Park, Minnesota Julie Parker is a recognized media consultant specializing in crisis communication, public relations, media coaching and social media training for national and local law enforcement agencies.  As a former television reporter and police department media director, Julie uses her decades of experience to help law enforcement agencies and their personnel learn the bet strategies for using the media relations and social media.  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

May 11

44 min 18 sec

I love giving presentations, workshops and keynotes because I love helping people.I love giving virtual presentations because they are incredibly convenient, interactive and easy to use.What I know is that people no longer love (perhaps even despise), is sitting through virtual presentations. "Zoom" fatigue has certainly set in for most people when they have to log in to another - ugh - meeting.Although we are so close to returning to those in-person meetings, many of us still have months of virtual calls ahead of us. Plus, due to the ease and cost-efficiency of the meetings, many are here to stay.On the podcast, the three areas that help you become an all-star participant and can also prevent those "Zoom" fails that end up going viral. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

May 4

14 min 12 sec

Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of protests throughout the country. The protests eventually simmered down, but the call for more diversity and inclusion gained the necessary traction to make diversity and inclusion a priority for companies. A strong statement shows a company's commitment to building an inclusive workplace that welcomes people of all backgrounds. But how does someone get started writing the statement? What are the elements in an ideal diversity statement? In this episode, you will learn how CEOs of major brands respond to diversity incidents, such as Derek Chauvin's conviction, and some suggestions for writing a diversity statement that gets the job done.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021 The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Apr 25

37 min 9 sec

The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 2020 to solve issues dealing with social distancing, diversity, and inclusion in 2021. Gini Dietrich shares how she advises her clients to update their PR and communication plans to meet public expectations. She's also sharing her take on the shrimp in the Cinnamon Toast Crunch fiasco.     Dietrich is the founder, CEO, and author of the Spin Sucks, blog host of the Spin Sucks podcast, and author of Spin Sucks, She is the creator of the PESO Model, which has become an industry staple for describing the four types of media and how to integrate them into your PR plans to help establish your authority. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Apr 20

31 min 29 sec

Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs  again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wrong way. After seemingly comparing herself to Harriet Tubman among other notable and "unrelatable" women on a Tik-Tok video, Hollis faced a severe backlash online with calls for her cancelation and people calling her out for her views on a work ethic tied to a person's worth - not to mention how she described the woman who cleans Rachel's toilets.  With the ease of airing opinions in a social media reply, the public has found a way to cast judgment against individuals and businesses, where it hurts - their online reputations. On the podcast, the common trait of people who are threatened with cancelation due to an online transgression and how to avoid it. Also, while you're at it, how you can create an indestructible brand.   Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Apr 13

30 min 42 sec

As many business leaders come to recognize that online media is an important part of any reliable business plan,  many are reluctant to take the leap onto social media for many reasons including: fear of saying the wrong thing at the wrong time. However,  there is a significant push for turning to public relations to help boost the visibility and credibility of not only the business, but of the CEO. However, PR today usually means social media. How can CEOs make that leap? Public relations practitioner and writer Michelle Garrett knows PR and how to use it for leadership communication. Her article, published in Entreprenuer magazine, Want to Do a Public Relations Push? Focus on Social Media First, was the basis for our discussion. You can find Michelle on Twitter or her website. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Apr 6

28 min 23 sec

Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud. First discussion point of the episode.) The need to convey trust and leadership via a computer screen isn't going away - ever.Brad Phillips is a master at understanding how to convey a message to the media, whether in person or a virtual interview. In this episode, he offers three objectives for anyone planning an interview with the press or speaking at a virtual press conference. Brad runs Throughline, a media training and public speaking firm where he has trained thousands of media spokespersons and public speakers including a presidential candidate, several members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos, presidential debates, and thousands of other business- and issue-oriented presentations. His book The Media Training Bible has been Amazon's top selling title on this subject since its release in 2012. Before starting Throughline, Brad worked for ABC's Nightline with Ted Koppel and CNN's Reliable Sources, The Capital Gang, and Late Edition with Wolf Blitzer.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Mar 29

45 min 2 sec

The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses for her clients, as well as examples of major brands that use social media to manage and issue or crisis. Listen for PR response tactics for Twitter, Facebook, Instagram, LinkedIn, TikTok, and Clubhouse. Mentioned in the episode: Episode 125: Build an Indestructible Social Media Crisis Plan in 3 Easy StepsUniversity of Oregon forward Sedona Prince, put a TikTok spotlight on the disparity between the men's and women's weight rooms while competing in the NCAA March Madness Tournaments. Listen + Subscribe Stitcher or Apple PodcastsThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Mar 23

34 min 33 sec

Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.  Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation. Mentioned in the episode: Episode 123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew CuomoMembers of Gov. Cuomo's own party now calling for his resignation (my interview with CBS 6, WRBG in Albany, NY)Listen + Subscribe Stitcher or Apple PodcastsThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Mar 15

40 min 55 sec

Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion?Sales?Inspire change? At the end of this episode, I promise you that the next speech you make in front of an audience or speak for a live video presentation will be the best you have ever made.Allison Shapira, author of Speak with Impact: How to Command the Room and Influence Others, is our guide in this episode, which guarantees you will immediately leave an impact in your next speech or presentation. Allison offers tips to deliver well-crafted messages with confidence and authenticity.  After listening to her advice, you will sound as capable as you are.Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson, 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Mar 8

43 min 23 sec

Whenever there is a crisis, there is often the truth, and then there is the story we hear. Managing a crisis in the age of social media isn't easy, especially when there are so many people with an opinion and a Twitter account. To get it right means you need to respond in a manner that makes it go away. Fall into this trap that so many people ensnarled in a crisis do, and you'll never survive. On this episode, the one crisis response tactic that so many people have used to get themselves out of the line of fire,.  Listen for this one response that is the ultimate defense mechanism, but nowadays only leads to a bigger crisis.  Mentioned in the episode: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn’t)How to Admit Your Mistakes: The Ellen DeGeneres ApologyHow to Write a Memorable Quote Listen + Subscribe Stitcher or Apple PodcastsThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Mar 2

23 min 44 sec

Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs.The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and communications work together to plan the right response to reach stakeholders, the most effective plans optimize social media. In this episode, three key takeaways on how to use social media in an emergency situation highlighting best practices from the Texas winter storms. The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Feb 23

36 min 37 sec

Just found out your dear friend or family member was giving a scary diagnosis?Do you not know how to deal with it? Wondering how to respond?This episode is here to help.A deeply personal episode about how to respond to a friend or loved one who has recently been diagnosed with a shocking and serious diagnosis.Although there may not be a set script for the best words to say to a friend or loved one who is dealing with a frightening diagnosis, there are words of comfort that are the right words at the right time.  Mentioned in this episode: #116: How to Respond to a Grieving Frien‪d‬-- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information. -- To help JDRF's mission is to find a cure for type 1 diabetes (T1D) and its complications through the support of research, donate here. The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Feb 16

36 min 37 sec

The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present.In this episode, why many companies and organizations may choose to overlook this important communication opportunity in February, and the potential negative impact if they do not. A must-listen for communicators who are struggling how to approach the topic of communicating about this historic month to their leaders.Mentioned on the podcast: Episode 116: What Executives Should Know About Speaking Out on Politics and Social Issues with Anthony Hayes  -- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information. The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Feb 9

17 min 8 sec

Sometimes the hardest part of dealing with a bad news story for communicators, is dealing with a boss whose opinions or behavior become the story. In an episode inspired by the recent story of the CEO of a restaurant group wading in on the 2020 election results with disastrous results, Dr. Abby Medcalf offers a guide for people who need to navigate complicated situations with a difficult boss. From being selfish and self-centered to constantly seeking praise and assurance, people can react negatively to any feedback, especially from a junior colleague. On the episode, what to say first to a problematic person and what never to do to bring them onto your side of the street. -- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information. The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Feb 2

41 min 5 sec

Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it? Not only is it one of the most dreadful conversations you can have, it can also lead to permanent pain if not handled properly. On this episode of the podcast, how to deliver bad news and not be left in a position where the recipient wants to shoot the messenger - you. Whether in an official statement to the press or when sharing bad news with employees, listen to three tips to help you break the news. -- Needing to book a virtual speaker for your event? Go to mollymcpherson.com/hire for more information. The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jan 26

10 min 45 sec

There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend President Donald Trump’s speech on the National Mall, in Washington, D.C. on January 6th? Did a person cross the line if they climbed the steps and crossed the threshold of the U.S. Capitol?   One of my favorite media trainers joined me on the podcast to discuss damage control in January 2021.   Warren Weeks, the principal of full-service corporate communications firm Eleven Strategic Communications, Inc., sat down to chat with me about some of the names facing public backlash this month. From actor Armie Hammer to Jenna Ryan, the “riot realtor” from Texas who livestreamed her way into infamy from the U.S. Capitol, we give our two cents about people who are paying big time for their recent behavior.  The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jan 19

43 min 42 sec

There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.?  My guest, Anthony Hayes, sets out a strategy for how executives can respond to any political or social issue without experiencing the backlash. Anthony Hayes has spent more than 15 years in communications, crisis and issue management and political and legislative campaigns. He founded The Hayes Initiative to apply his experience steering organizations’ public affairs and media relations to clients across business, politics, nonprofits, and philanthropy.  © Molly McPherson 2021   The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jan 12

40 min 7 sec

After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. The other—fight back.Turns out the latter choice blew up the story. This episode is a case study for what the Baldwins should have done to avoid the crisis.Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks. Heard on this episode:  The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020) How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101) © Molly McPherson 2021The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Jan 5

33 min 31 sec

The third part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in the spring of 2020.*I have assembled a group of savvy professionals working in crisis and risk management, public relations, strategy & planning to offer their take on how to communicate for COVID-19, still! *Except for the mention of presidential candidate, Joe Biden.  My contributors:1. Mary Beth West of Fletcher Marketing PRListen to the #MsInterPReted PodcastConnect with Mary Beth on Twitter 2. Jared Meade, Founder & Principal, Rayne Strategy GroupConnect with Jaren on Twitter 3. Mark Hoffman, Senior Crisis Management & Business Continuity ConsultantConnect with Mark on TwitterEpisode 51: Cybersecurity Issues That Will Keep You Up at Night 4. Jo Detavernier, Principal at Detavernier Strategic CommunicationConnect with Jo on Twitter 5. Michelle Garrett, PR Consultant and Prolific Freelance Content WriterConnect with Michelle on Twitter 6. James Green, Director of Risk Advisory Services at SAI GlobalConnect with James on Twitter 7. Adam Schwartz, Founder, The Cooperative WayConnect with Adam on Twitter 8. Hinda Mitchell, President and Founder of Inspire PR GroupConnect with Hinda on Twitter 9. Julia Angelen Joy, Public Relations Strategist and President of Z Group PRConnect with Julia on TwitterCEOs Will Lead Way Through Coronavirus - read the article HERE. 10. Stephanie H. Elsea, VP Marketing & Communications at The Lustgarten FoundationConnect with Stephanie onThe membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Dec 2020

35 min 19 sec

The second part of a series on the best communication tactics during COVID-19, these are episodes I am replaying that are still relevant today as they were in March 2020.The focus is on leadership during the pandemic. Even months later, it's easy to spot the leaders who get how to lead in public, and the ones who are missing the mark.  Here are seven different tactics leaders can use to build confidence and trust during the ongoing COVID-19 crisis.(Original episode aired on March 24, 2020)  © Molly McPherson 2020The membership for PR professionals, communicators and managers to learn the methodology for handling unexpected backlash from the public and the press. On-demand modulesLive monthly coaching DIY Crisis Plans Join the Indestructible online.

Dec 2020

29 min