RESTAURANT STRATEGY

Chip Klose

A marketing podcast dedicated entirely to the restaurant industry, with topics geared toward the small-to-midsize restaurant. On each episode we share tactics and strategies that focus your attention on boosting covers and revenue.

All Episodes

#142 - INTERVIEW with Carl Orsbourn & Meredith Sandland  This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.  ***** Carl and Meredith have written a book that is both limely and timeless. Delivering the Digital Restaurant tracks the events that got us to this moment and maps out a future that offers all kinds of incredible opportunities for operators who are hungry for change. The key to profitability, they say, is wrapped up in our ability to rethink what we do and how we do it. Convenience and individuality is going to be paramount in the next decade, and those who fail to recognize that will fail to exist.  IMPORTANT LINKS: Order directly from Carl & Meredith: https://www.deliveringthedigitalrestaurant.com Order the book on Amazon: https://www.amazon.com/gp/product/1645439488/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1645439488&linkCode=as2&tag=restauran0e69-20&linkId=226fe096b8c05fd35f94dd228478def1 Continuing Education: https://www.learn.delivery   *****Join me for a FREE 3-day challenge starting on Monday, November 29... get ready for the year ahead so 2022 can be your most profitable one yet: https://www.restaurantstrategypodcast.com/challenge

Nov 29

50 min 24 sec

#141 - Top 20 Things That I've Learned From My Guests     This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.    ***** Week after week I have the great privelege of chatting with some of the greatest minds in our industry... chefs, operators, marketers, founders, and more. I'm constantly overwhelmed by their generosity, and so I decided to sit down and share some of my all time favorites insights. They are listed in no particular order. I hope this prompts you to revisit some of your favorites... or maybe an episode or two you might've missed. Links and episode numbers are listed before for each. Enjoy!  MY FAVORITE INTERVIEW INSIGHTS: #1 - Martin Lindstrom - #112 - “It’s much, much easier to be a small player than a big player.” (LISTEN HERE) #2 - Christopher Tunnah - #96 - “A logo doesn’t matter, fonts don’t matter, the business cards don’t matter.” (LISTEN HERE) #3 - Peter Fader - #93 - “Frequency, Recency, and Monetary Spend” (LISTEN HERE) #4 - Mark Schaefer - #106 - “80% of the marketing is done behind our backs.” (LISTEN HERE) #5 - Kelly Cooper - #77 - “There are specific, tangible things you can do to make sure your business appears in relevant searches…. GMB, NAP credentials, backlinks, and reviews.” (LISTEN HERE) #6 - Saleem Khatri - #52 - “The data is overwhelming clear… technology… specifically kiosk service helps us drive more revenue, cut expenses, and create a better guest experience.” (LISTEN HERE) #7 - Bob and Kate Carpenter - #49 - “Respond to each and every review on Yelp… those responses are not for the critics, but for the people researching you. It’s an opportunity to show them what kind of an operator you are.”

Nov 22

31 min 47 sec

#140 - INTERVIEW with Restaurateur and Activist, Yannick Benjamin ***** JOIN THE FREE 3-DAY CHALLENGE: https://www.restaurantstrategypodcast.com/challenge *****   This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Yannick Benjamin is a 25-year veteran of the industry, having working in some of the most illustrious dining rooms in Manhattan. And guess what, more than half that time was spent doing it in a wheelchair. He's recently opened his own restaurant, Contento, in New York's East Harlem neighborhood. In this conversation we talk about the accident that left him paralyzed from the waist down, and the journey he took to become a restaurant owner. Learn all about his nonprofit, Wheeling Forward, and a gym he founded for the disabled community called The Axis Project.  IMPORTANT LINKS:  Contento - https://www.contentonyc.comWheeling Forward - https://wheelingforward.orgThe Axis Project - https://www.axisproject.orgLa Grenouille - https://la-grenouille.comLutèce - https://en.wikipedia.org/wiki/Lutèce_(restaurant)Le Cirque - http://lecirque.comDaniel - https://www.danielnyc.comRitz Carlton CPS - https://www.ritzcarlton.com/en/hotels/new-york/central-parkThe University Club - https://www.universityclubny.org/default.aspx?p=DynamicModule&PageId=394513&ssid=316785&vnf=1 ***** JOIN THE FREE 3-DAY CHALLENGE: https://www.restaurantstrategypodcast.com/challenge

Nov 15

1 hr 12 min

#139 - How to Supercharge Your Email List This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** An engaged email list is a restaurant's most valuble asset. On this week's episode we're going to talk about what an email strategy looks like, why it's important to the health of your business, and how you can get started and supercharge that list in short order. Tons of tactical advice on this one. Questions? Reach out to me directly: chip@chipklose.com    ***** ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind

Nov 8

49 min 46 sec

#138 - INTERVIEW with Mike McFall, Co-CEO of Biggby Coffee ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.    ***** Mike McFall is Co-CEO of Biggby Coffee, a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas.    IMPORTANT LINKS:  Biggby Coffee - https://www.biggby.comBiggby Franchising Opportunities - https://www.biggbyfranchising.comGRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261 *****Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind

Nov 1

1 hr 15 min

#137 - What a Skyscraper Can Tell Us About the Future of Restaurants ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.    ***** We are witnessing the death of the 9-to-5. What happens to the world when people can work from anywhere in the world? This week's episode is about that and so much more. I'm sharing 8 trends that are reshaping our industry and our world.  IMPORTANT LINKS: NY Times Article about the Empire State Building - https://www.nytimes.com/interactive/2021/09/15/nyregion/empire-state-building-reopening-new-york.html *****Curious about my new group coaching program, RESTAURANT ACCELERATOR? Click the link below, watch the video, and schedule a free call with me to learn more about it: https://www.restaurantstrategypodcast.com/thedailygrind

Oct 25

35 min 48 sec

#136 - INTERVIEW with Ethan Falk, Founder and CEO of Virtual Restaurant Group   ***** ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind *****   This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Ethan Falk knows the hospitality industry inside and out, and he's used his experience to help him launch one of the hottest companies in the industry - Virtual Restaurant Group. Home to a handful of unique "ghost" brands, operators are now licensing and executing those concepts out of their existing kitchen to drive as much as $30,000 in additional revenue per brand.  LEARN MORE: https://www.virtualrestaurantgroup.com/chip *****   ACCESS MY NEW FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind

Oct 18

1 hr 2 min

#135 - How to Get Past This Staffing Crisis   ***** ACCESS THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind *****   This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** I reached out a little while back and asked you: What are the biggest challenges you're facing in your business? I got a ton of great responses and it was obvious what you're dealing with:  #1 - Struggling with profitability #2 - You're having trouble finding good staff This episode is all about that second issue... I'm sharing my thoughts about how we solve this long-term problem in a meaningful way. I know you're focused on it, and I am here to offer some real solutions. But for everyone who wants more help with the first issue, I've created a Free Video Training to help you understand why profitability is important and how to grow your bottom line. I give tangible ways for you to grow revenue and cut expenses.  GET THE FREE VIDEO TRAINING: https://www.restaurantstrategypodcast.com/thedailygrind

Oct 6

28 min 36 sec

#134 - INTERVIEW: Restaurant Marketing That Works with Matt Plapp ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.    ***** Matt Plapp is the host of America's Berst Restaurants and the CEO and Founder of a company called Restaurant Marketing That Works. His agency works with hundreds of restaurants all over the country to help them acquire new customers and find ways to re-engage them. This episode is packed with great information, plus there's a giveaway at the end. Want to level up? Check it out! IMPORTANT LINKS: America's Best Restaurants - https://americasbestrestaurants.comMatt Plapp's Website - https://mattplapp.comAgency Website - https://restaurantmarketingthatworks.comMatt's newest book - BUY HEREMatt's previous book - BUY HEREMatt's first book - BUY HEREMatt's Cell Phone - 859-743-2408 *****Looking to cut expenses in your restaurant? How about 10 tips you can implement literally overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/expenses

Oct 4

58 min 51 sec

#133 - 3 Ways to Cut Expenses in Your Restaurant ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** This week's episode is also sponsored by STOCK MFG. With Stock you get all the style of retail, with the price, continuity, and customer service of a traditional uniform vendor. They offer an assortment of everyday items that are ready to ship with no minimum order quantity, and can also create custom uniforms to fit any aesthetic.  Visit: stockmfg.co/chip to get get started.    ***** Guess what? I wrote another e-book, and just like the first I'm offering it up absolutely FREE. Inside that document I share 10 tips to help chefs and operators cut expenses in their restaurants by as much as 10%. Best of all, they're highly actionable so you can implement them right away. To get you started I'm sharing the first 3 tips on this week's episode. I hope it inspires you to take action and go download the full e-book. Click the link below to get yours today. Cheers!  *****Looking to cut expenses in your restaurant? How about 10 tips you can implement literally overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/expenses

Sep 27

22 min 21 sec

#132 - INTERVIEW with Zack Oates, Founder & CEO of Ovation ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Do you know what your customers think of you? I mean, truly... what do they say behind your back? If you do third-party delivery, how do you handle quality control? Yes, everything looks good when it goes out the door, but what happens during the 20 minutes it takes to get to the customer?  Zack Oates has founded a company to solve just such a problem. He's passionate, driven, and best of all... hospitality-minded. He's created a product that actually helps operators create a better experience AND drive more revenue. Listen in on this week's episode! ***** Click the link below to download my FREE e-book, "How to Increase Revenue by 10% Overnight: https://www.restaurantstrategypodcast.com/revenue

Sep 20

1 hr 6 min

#131 - 3 Ways to Increase Revenue Overnight ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** I've written an ebook. It's called "How to Increase Revenue by 10% Overnight." It's totally FREE and I want all of you to download it. Not because it makes me money... it doesn't... but because it will make you money. I share 10 tips on how to drive additional revenue in your restaurant, and they work. All of them! To convince you to go get the download, I'm sharing the first 3 tips on today's episode. When you decide to go learn about the rest you can click the link below to get the full e-book: https://www.restaurantstrategypodcast.com/revenue

Sep 13

21 min 13 sec

#130 - INTERVIEW with Shawn Walchef, Founder of Cali BBQ and Host of the Digital Hospitality Podcast ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** I often interview marketers and operators on this show, but very rarely at the same time. Shawn Walchef is the rare exception. He's the founder of Cali BBQ out in San Diego, as well as the host of the Digital Hospitality Podcast. Enjoy this wide-ranging conversation with one of the smartest, most generous people I know!  IMPORTANT LINKS: Cali BBQ Website - https://calibbq.mediaInstagram - https://www.instagram.com/shawnpwalchef/Facebook - https://www.facebook.com/calicomfortbbq/YouTube - https://www.youtube.com/c/CaliComfortBBQSpringValleyTikTok - https://www.tiktok.com/@calibbq?Twitter - https://twitter.com/calicomfortDigital Hospitality Podcast - https://podcasts.apple.com/us/podcast/digital-hospitality-a-cali-bbq-media-podcast/id1235316273?ls=1&mt=2*****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue

Sep 6

1 hr 27 min

#129 - Subsistence vs. Surplus ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply email to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** SUBSISTENCE: "maintaining or supporting oneself at a minimum level."SURPLUS: "the amount that remains when need has been satisfied." Today we talk about the differences. More importantly, we're going to adopt a new mindset for managing these two ideas.  *****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book: https://www.restaurantstrategypodcast.com/revenue

Aug 30

20 min 17 sec

#128 - INTERVIEW with Staffing Consultant, Adriane Mack ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Adriane Mack is the Founder of Miss Mack Enterprises, where she helps restaurants grow and develop that staff, to ultimately build more profitable businesses. Her work bridges the gap between hospitality and social impact, and she brings a fresh perspective to the staffing crunch we're all feeling right now.  IMPORTANT LINKS: Miss Mack Enterprises - https://www.missmackenterprises.com Instagram - https://www.instagram.com/missmackenterprises/ Facebook - https://www.facebook.com/MissMackEnterprises Twitter - https://twitter.com/adriane_mack LinkedIn - https://www.linkedin.com/in/adriane-mack-1aa48596/ ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue  

Aug 29

1 hr 6 min

#127 - The Future of QR Codes ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Did you know QR codes were invented in 1994? It’s true… Denso Wave is a Japanese company… a subsidiary of Toyota… and they needed a more accurate way of tracking vehicles and parts during the manufacturing process. The system used a sort of bar code… of course we’re all now familiar with those bar codes… but it allowed managers in the stock room and on the assembly floor to see exactly where their inventory was going.  We’ve had this technology for more than 25 years and yet it took a pandemic to drive the kind of widespread adoption we now have. On today’s episode I want to talk about how restaurants are using QR codes today… how we might be able to use them in the future… and finally I want to introduce you to a sister technology called NFC, that I believe will change our world in the next 24 months.  ***** Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my FREE e-book: https://www.restaurantstrategypodcast.com/revenue  

Aug 16

36 min 18 sec

#126 - INTERVIEW with NY Times Food Photographer, Andrew Scrivani ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** As many of you know my marketing career really started as a food photographer. I shot for dozens of restaurants here in NYC, helping them to create content for their websites, e-blasts, and social media platforms. That makes my conversation with Andrew Scrivani doubly special. On this week's episode we talk all about how to take create photos of your food, and how to find a great food photographer if you find you need a professional. Tons of value and insights on this one! IMPORTANT LINKS: Andrew's website - https://www.andrewscrivani.com/bio Andrew's IG profile - https://www.instagram.com/andrewscrivani/ Speakeasy IG profile - https://www.instagram.com/heyspeakeasy/ Andrew's work - https://www.andrewscrivani.com Andrew's Creative Live class - https://www.creativelive.com/class/food-photography-andrew-scrivani Andrew's Speakeasy Page - https://www.speakeasy.com/speaker/andrew-scrivani Andrew's Book "That Photo Makes Me Hungry" - https://www.amazon.com/That-Photo-Makes-Hungry-Photographing/dp/1682683982 *****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK. 

Aug 9

1 hr 15 min

#125 - The Value of Creating Value ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** Zig Ziglar said a lot of great things during his life, but my absolute favorite quote is this: "You can get anything you want in life as long as you help enough other people get what they want." A business exists to solve a very specific problem for a very specific person, and we create value by solving that problem better than anyone else. The key is to solve a problem and then make sure people know that you've solved it.  IMPORTANT LINKS: MY FREE E-BOOK - https://www.restaurantstrategypodcast.com/revenue *****Looking to increase revenue in your restaurant? How about 10 tips to increase revenue by 10% overnight? Get my new e-book by CLICKING THIS LINK. 

Aug 2

19 min 52 sec

#124 - INTEVIEW: Chatting Brand Strategy with Vigor Founder, Joseph Szala ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Joseph Szala is the Founder of Vigor Branding, an Atlanta-based agency that works specifically with restaurants and CPG brands in the food space. He's written a book on what it takes to create a "bullhearted brand" and is sharing insights from his 17 years in business. He's smart, funny, and an all-around nice guy. I feel very lucky to be able to share this conversation with all of you.  IMPORTANT LINKS: Vigor Branding: https://vigorbranding.com Support the Kickstarter Campaign: https://www.kickstarter.com/projects/szalapalooza/the-bullhearted-brand-building-bullish-restaurant-brands *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jul 26

1 hr 23 min

#123 - Sharing My Blueprint for Opening Restaurants ***** This week's episode is brought to you by: VIRTUAL RESTAURANT GROUP They offer innovative, turnkey delivery-only brands that you're able to easily operate out of your existing restaurant with very little disruption to your current operation. Onboarding is super easy, with recipe guides, and step-by-step training for you and your staff. Visit the link below and use the promo code CHIP2021 to get started. That link is in the show notes VISIT: https://www.virtualrestaurantgroup.com/chip ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy   ***** Over the years I've opened 9 different restaurants, and recently it seems like everyone is asking for advice. This makes sense, of course; there are a bunch of second gen spaces becoming available. On this week's episode I'm sharing my 9-Step Blueprint for Opening Restaurants. It's packed with a ton of valuable information. I hope you enjoy!  THE ONLY RESTAURANT BUDGET YOU'LL EVER NEED: Download my template: https://www.restaurantstrategypodcast.com/product-shop/p/the-only-restaurant-budget-youll-ever-need   *****Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jul 19

57 min 15 sec

#122 - INTERVIEW: Navigating the Staffing Crisis with Restaurant Consultant, Ken McGarrie ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy" in the subject line. ***** Ken McGarrie is a Chicago-based restaurant consultant as well as the author of the brand new book, "The Surprise Restaurant Manager." In this interview we talk about the staffing crisis, and how employers can combat the situation. We talk structure, procedures, and development tactics to build a loyal work force.  Ken is hilarious and charming, and an all around smart guy. Glad to know him, and even more excited to introduce him to all of you!  IMPORTANT LINKS: KORGEN HOSPITALITY - https://korgenhospitality.com The Surprise Restaurant Manager (Amazon for 99 cents) - https://www.amazon.com/Surprise-Restaurant-Manager-Ken-McGarrie-ebook/dp/B093P5GGBV/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1625858274&sr=8-1 The Surprise Restaurant Manager (The Strand paperback for $14.99) - https://www.strandbooks.com/product/9781736282304?title=the_surprise_restaurant_manager   *****Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jul 12

1 hr 19 min

#121 - The Intersection of Hospitality and Tech ***** This week's episode is brought to you by: SEVENROOMS With a full suite of products including reservation, waitlist and table management, online ordering, review aggregation, and marketing automation, SevenRooms is the perfect choice for helping you gain a 360-degree view of your guests across both on- and off-premise. Book a demo with SevenRooms today and receive an Amazon gift card for $50. Simply send an e-mail to hello@trysevenrooms.com with "Restaurant Strategy' in the subject line. ***** Technology is fundamentally reshaping our world... everything from retail to education to medicine and more. The restaurant industry has always been slow to adopt and adapt, and I want to make the case for the bright future of hospitality. On this week's episode I'm sharing four different case studies showcasing the ways our industry is utilizing technology.  IMPORTANT LINKS: https://www.forbes.com/sites/edrensi/2018/07/11/mcdonalds-says-goodbye-cashiers-hello-kiosks/?sh=223635e86f14 https://sevenrooms.com/en/blog/the-rise-of-qr-codes-in-hospitality-during-the-pandemic/ https://tim.blog/2018/10/18/nick-kokonas/   *****Interested in a FREE 60-minute coaching call? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jul 5

39 min 36 sec

#120 - INTERVIEW: Restaurant Uniform Entrepreneur, Jim Snediker ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Jim Snediker is the co-founder of Stock Manufacturing, a Chicago-based workwear company that provides uniforms for some of the country's best restaurants including Soho House and Alinea Restaurant Group. We talk about why uniforms matter and how removing the friction is helping operators from coast-to-coast.  His journey has been winding and there's a lot to learn from the way he pivoted to help create this company.  IMPORTANT LINKS: Stock Manufacturing - https://stockmfgco.com Get 20% off using the promo code CHIP20 *****Interested in a FREE 60-minute coaching call with me? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jun 28

59 min 31 sec

#119 - Rethinking Your Social Strategy ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy *****   Last week I sat with three marketing executives who work for some of the biggest food brands in the country. We got to talking about social media... trading notes and sharing best practices... and something strange happened. We realized that everyone was using a different strategy. Same platforms; different approaches.  I'm shielding the names of my colleagues and the companies they work for, but will happily share the strategies and tactics they're using to find success. I hope it helps you build your own strategy. *****Interested in a FREE 6-minute coaching call with me? E-mail me directly at chip@chipklose.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jun 21

32 min 25 sec

#118 - INTERVIEW: Building a Restaurant Funnel with Lance Popke ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Lance Popke is an accomplished restauranteur turned marketer who now runs a company called Restaurant Funnel. They've been a sponsor of this show for the past few months, and I've been increasingly more impressed as I've gotten to learn about what they do. Today's episode is a wide-ranging conversation where we talk both strategy and tactics. Remember that Lance and his team offer a free Marketing Report Card as a way of getting started. If you've been thinking about using his company, do take him up on the offer. Smart guy, nice guy, and a great podcast guest!  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jun 14

1 hr 23 min

#117 - The Triangle Principle ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** About a year ago I gave a talk about dumbing down marketing so that anyone could understand it. I lovingly coined it Kindergarten Marketing and it was all about using numbers, letters, and shapes to explain complicated marketing concepts. On today's episode I'm going to introduce you to The Triangle Principle. Simply put, it states that to market any product you need to consider three sides: Attraction, Retention, and Evangelism. Today's episode explain how to use these ideas to grow your business.  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Jun 7

32 min 24 sec

#116 - INTERVIEW with EatOkra founders, Anthony & Janique Edwards ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Anthony & Janique Edwards created the EatOkra App in 2016 as a way of supporting black-owned businesses in their neighborhood. Over the course of the last five years the app has exploded, now with more than 9,000 listings and 335,000 unique users. They have the unique opportunity of peeking behind the curtain of a lot of businesses, and I sat down with them to chat about everything they've learned in building this community.  IMPORTANT LINKS:  WEBSITE: https://www.eatokra.com INSTAGRAM: https://www.instagram.com/eatokraTheApp/ FACEBOOK: https://www.facebook.com/eatOkraTheApp TWITTER: https://twitter.com/eatOkraTheApp *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

May 31

1 hr 9 min

#115 - Luxury vs. Commodity ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** Even though they both get you from point A to point B… a Mercedes is twice as expensive as a Toyota. If you’re looking for a good red wine to pair with your steak, you might wander over to the aisle showcasing California Cabs. You’ll find that Screaming Eagle — if you’re lucky enough to even put your hands on a bottle — is ten times as expensive as Opus One. And the price tag for a brand new Hermes Birkin bag starts at about $35,000.  Okay… so why?  On this week’s episode we’re going to talk all about luxury versus commodity. Yes it’s about price and value… but there’s another component too this that’s worth discussing. And no you don’t have to serve a high-end product to high-end clientele for high-ticket prices to be able to apply these lessons to your own business. IMPORTANT LINKS:  https://www.businessinsider.com/hermes-birkin-bag-realreal-handbag-expert-so-expensive-2019-6 SURVEY: https://www.surveymonkey.com/r/SMWL93V *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

May 24

23 min 37 sec

#114 - INTERVIEW with Renae Scott, CMO of Ike's Love and Sandwiches ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Renae Scott is the Chief Marketing Officer of a west coast-based restaurant group called Ike's Love and Sandwiches. She brings more than three decades of experience to the job, and really has a clear idea of how to set a true identity for a brand. Hear what she learned from the early days of Carl's Jr. "big juicy burgers" campaigns, and how Ike's personality influences all of the choices the company makes on a daily basis. Tons of wisdom, and a couple good laughs! IMPORTANT LINKS Ike's Website - http://www.loveandsandwiches.com Facebook - https://www.facebook.com/ikesandwiches Instagram - https://www.instagram.com/ikessandwiches/ Twitter - https://twitter.com/ikessandwiches *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

May 17

54 min 49 sec

#113 - Operations + Marketing ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Marketing of the thing can't make up for the thing. The best way to market a product is to come up with a product worth talking about. This week we're talking all about how to use operations to solve a marketing problem! *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

May 10

27 min

#112 - INTERVIEW with Bestselling Author Martin Lindstrom ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Martin Lindstrom is one of the most sought-after consultants in the world, working with brands like Apple, Nike, Disney, and more. We talk branding, marketing, and common sense! IMPORTANT LINKS Martin Lindstrom's website - https://www.martinlindstrom.com Facebook - https://www.facebook.com/MartinLindstrom Instagram - https://www.instagram.com/lindstromcompany/ Twitter - https://twitter.com/martinlindstrom LinkedIn - https://www.linkedin.com/in/lindstromcompany/ GET THE NEW BOOK, MINISTRY OF COMMON SENSE The Last Bookstore (Los Angeles, CA): https://www.shopthelastbookstore.com/search/site/martin%20lindstrom Books & Books (Coral Gables, FL):  https://shop.booksandbooks.com/search/site/martin%20lindstrom?utm_source=search&utm_medium=booksandbooks.com The Strand Books (New York, NY): https://www.strandbooks.com/product/9780358272564?title=the_ministry_of_common_sense_how_to_eliminate_bureaucratic_red_tape_bad_excuses_and_corporate_bs Greenlight Bookstore (Brooklyn, NY): https://www.greenlightbookstore.com/book/9780358272564 Uncle Bobbie's Coffee & Books (Philadelphia, PA): 

May 3

39 min 47 sec

#111 - Surgeons, Jewelers, and Restaurants ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****What do jewelers and knee surgeons have to do with the restaurant industry? Listen in to hear some personal stories and ideas for how to build better releationships with your guests.  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Apr 26

16 min 51 sec

#110 - INTERVIEW with Sarah Gavigan, Founder of Nashville's Otaku Ramen ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip *****Food had always been a big part of her life, but it wasn't until her Secodn Act when Sarah Gavigan considered making it a business. After a long career in Hollywood, she returned to her howetown of Nashville and launched a culinary career with a series of pop-ups. Those eventually led to a restaurant of her own - Otaku Ramen.  On today's episode we talk all about starting over, going big, finding space, and finding a market for your product! IMPORTANT LINKSOtaku Ramen website - https://www.otakuramen.comOtaku Ramen IG - https://www.instagram.com/otakuramen/Otaku Ramen FB - https://www.facebook.com/OtakuRamen1Otaku Ramen Cookbook - https://www.amazon.com/gp/product/0735220069?tag=randohouseinc5606-20 *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Apr 19

1 hr 9 min

#109 - Dealing with Difficult Guests ***** This week's episode is brought to you by: OVATION Get more feedback, more reviews, and more revenue with Ovation. Get started with 2,000 FREE text messages by visiting ovationup.com/chip ***** This week's episode is also sponsored by: RESTAURANT FUNNEL Generate leads, turn those leads into contacts, and then convert those contacts into actual guests that will rave about their experience. To get started, they offer a free Marketing Report Card for your business. Visit restaurantfunnel.com/chip ***** There’s an old cliche that says, “The customer is always right.” And I think that’s largely true, but misunderstood. We often forget about the second part of the quote. The whole thing goes like this: “The customer is always right; they’re just not all your customers.”  This week I want to talk about those people who may not be your customers. In the restaurant industry we call them difficult guests. *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy

Apr 12

20 min 29 sec

#108 - INTERVIEW with David Schneider, Director of Ops at Portale Restaurant This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** "Marketing of the thing can’t make up for the thing." The best way to market a product is to create a product worth buying. On today’s episode I had the great pleasure of sitting down with my longtime friend and colleague, David Schneider. He spent years wiorking with Chef Michael White at the Altamarea Group and is now the Director of Operations for Portale restaurant here in NYC. We spend a good deal of the conversation talking about relationship between operations and marketing. He’s one of the smartest guys I know and also perhaps the nicest. I hope you enjoy this week’s interview.  IMPORTANT LINKS: David Schenider's Instagram - https://www.instagram.com/davidschneiderny/Portale Restaurant - https://www.portalerestaurant.com *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

Apr 5

1 hr 17 min

#107 - The Best Ways to Increase Check Average This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** A few weeks back I launched a Patreon Page for people to support the show, and as one of the key perks I decided to create a daily private podcast for all of my supporters. The show is called The Daily Special and episodes are released every weekday. Short, snackable where I share tips and tools you can implement right away.  I love the format of the show and I’m having a lot of fun with it. So far we’ve got about a dozen patrons over on Patreon and I want to continue growing that community. To entice you to come join us, I’m sharing the first week of episodes with you here this week on this podcast… 5 back to back episodes that all add up to 25 minutes of fun. I hope you enjoy this special episode of Restaurant Strategy.  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

Mar 29

27 min 20 sec

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants.  IMPORTANT LINKS:  Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

Mar 22

52 min 35 sec

#105 - Transactions, Value, and Price This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in!  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

Mar 15

19 min 6 sec

#104 - INTERVIEW: Round Two with Chef/Owner Nathan Mergen This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like.  IMPORTANT LINKS 107 State Website: https://107state.comInstgram: https://www.facebook.com/107state/Facebook: https://www.facebook.com/107state/ Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

Mar 8

1 hr 5 min

#103 - A Constant Evolution This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** This week we're shifting our conversation from the PIVOT to an EVOLUTION, and I'm excited to announce the launch of our Patreon Page, as well as a new private podcast called The Daily Special.  SUPPORT US: https://www.patreon.com/restaurantstrategy If you have $5 to spare, please come support this show. It will grant you access to our new private podcast... and at the higher tiers you'll find a bunch of other great perks like Q&A sessions, podcast swag, and one-on-one coaching calls with me.  Thanks to everyone for helping to grow this community. I'll see you over on Patreon! Happy Listening!Chip

Mar 1

16 min 29 sec

#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in! IMPORTANT LINKS Wisely - https://www.getwisely.comSevenrooms - https://sevenrooms.comTock - https://www.exploretock.comToast - https://pos.toasttab.comLavu - https://lavu.comBreadcrumb - https://upserve.com/platform/restaurant-pos/BentoBox - https://getbento.com E-MAIL: chip@chipklose.com THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts2. Follow us on FB and IG: @restaurantstrategy3. Support our Sponsor: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose

Feb 22

17 min 41 sec

#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.  A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.   THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose

Feb 15

23 min 10 sec

#100 - Celebrating 100 Episodes with All of You This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** For our 100th Episode we're going to talk about community... how you build one and nurture one to help guarantee your long-term success. I'm doing that by sharing insights from an industry - Danny Meyer - and using this platform to help share your stories. I've loved getting to know you these past two years, and I feel like we're only just getting started. All of the links are below. Thanks for listening and keep coming back!  IMPORTANT LINKS:  BentoBox Favorites: https://www.gramercytavern.com https://www.marcforgione.com https://www.collettarestaurant.com https://www.hallschophouse.com/location/halls-chophouse-columbia/ https://www.mightyquinnsbbq.com   Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763 Top 10 Episodes to Date: 1. Episode #1 - "What is Marketing" 2. Episode #2 - "Identity" 3. Episode #3 - "Audience  4. Episode #93 - INTERVIEW with Peter Fader 5. Epsiode #96 - INTERVIEW with Christopher Tunnah 6. Episode #15 - 10 Books Every Restaurant Owner Should Read 7. Episode #98 - INTERVIEW with Steven Hall 8. Episode #91 - 10 Metrics You Should Track 9. Episode #77 - SEO Deep Dive with Kelly Cooper of Moz 10. Episode #75 - Building a Marketing Plan That Works   FEEDSPOT TOP 20: https://blog.feedspot.com/restaurant_podcasts/ THE MARKETING RULES PODCAST: https://www.themarketingrules.com/chip-klose/ RESTAURANTTOPIA #37: https://restauranttopia.com/episode-37-10-steps-every-restaurant-owner-should-take-to-get-started-with-marketing-with-chip-klose-part-1/ RESTAURANTTOPIA #38: https://restauranttopia.com/episode-38-10-steps-every-restaurant-owner-should-take-to-get-started-with

Feb 8

30 min 34 sec

#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units. Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it.  IMPORTANT LINKS:  Mighty Quinn's BBQ: https://www.mightyquinnsbbq.com https://www.instagram.com/mightyquinnsbbq/ https://www.facebook.com/mightyquinnsbbq https://twitter.com/MightyQuinnsBBQ   Otto's Tacos https://www.ottostacos.com https://www.instagram.com/ottostacos/ https://www.facebook.com/OttosTacos/ https://twitter.com/ottostacos   And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

Feb 1

53 min 30 sec

#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you.  IMPORTANT LINKS:  Hall PR:https://hallpr.comhttps://www.instagram.com/hallpr/https://www.facebook.com/hallprhttps://twitter.com/hallpr E-Mail:steven@hallpr.com And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

Jan 25

58 min 20 sec

#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it. IMPORTANT LINKS:  Barcito & Bodega:https://www.barcitola.comhttps://www.instagram.com/barcitola/ No Relief, No Rent:https://www.noreliefnorent.org And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

Jan 18

1 hr 12 min

#96 - INTERVIEW: Restaurant Consultant, Christopher Tunnah This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** This week I'm chatting with my good friend and colleague, Christopher Tunnah - a guy who's made a career opening restaurants. He's got a killer resume that stretches back two decades working with names like Tom Colicchio, Missy Robbins, Richard Gere, Danny Meyer, and more. He's got some great stories from the trenches, and a bunch of great info to share. Curious? Hit play! And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

Jan 11

1 hr 31 min

#95 - The KPIs of Human Connection This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** In 2021 I'm going to spend a lot of time talking about connnection. With all of the metrics we track, I think we still don't do enough to track the human side of our businesses. Even as I urge all of you to incorporate technology into your operations, I also want to make sure we're taking the time for the "human" side as well. Don't quite know what I'm talking about? Listen in!   And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

Jan 4

22 min 27 sec

#94 - Hindsight is 2020 This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** The end of the year is a perfect opportunity to assess the past and start making plans for the future. On this week's episode I'm walking you through my process of analyzing my accomplishments from 2020, and how to set actionable goals for 2021. Sharing insights and personal stories to help you get set for the year ahead. And by the way, if you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

Dec 2020

23 min 10 sec

#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE.) On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did.  ***** IMPORTANT LINKS: Purchase Peter's book, CUSTOMER CENTRICITY Follow Peter on Twitter Find Peter on LinkedIn Learn more about his new company, Theta Equity Partners *****   If you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK   ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

Dec 2020

1 hr 1 min