The Marketing Podcast

By Shaun Alasdair Patterson

Welcome to the Marketing Podcast. I am Business and Law professor Shaun Patterson and I love marketing. In this podcast series, I am focused on bringing you a deep dive into marketing education. We will, of course, start with the fundamentals and then branch off into an array of interesting topics areas such as digital marketing, public relations, market-based management, Brand management and so much more. In this world of tips and tricks, I feel like we have gotten away from what is most important, the customer and the story. So strap in, and let's get learning.

  1. 1.
    Consumer Behavior-Consumer Research
    29:29
  2. 2.
    Consumer Behavior-Social Responsibility
    28:45
  3. 3.
    Consumer Behavior-Decision Making
    30:59
  4. 4.
    Consumer Behavior-Cross-Cultural Behavior
    30:59
  5. 5.
    Consumer Behavior-Subcultures
    30:59
  6. 6.
    Consumer Behavior-Cultural Influence
    27:24
  7. 7.
    Consumer Behavior-The Family and Social Standing
    40:24
  8. 8.
    Consumer Behavior-Word-of-Mouth
    36:14
  1. 9.
    Consumer Behavior-From Print to Digital Media
    39:38
  2. 10.
    Consumer Behavior-Persuading Consumers
    39:01
  3. 11.
    Consumer Behavior-Consumer Attitude Formation
    21:32
  4. 12.
    Consumer Behavior-Consumer Learning
    31:18
  5. 13.
    Consumer Behavior-Consumer Perception
    31:42
  6. 14.
    Consumer Behavior-Consumer Motivation & Personality
    40:20
  7. 15.
    Consumer Behavior-Segmentation & Targeting
    25:47
  8. 16.
    Consumer Behavior-Introduction
    34:55
  9. 17.
    Public Relations-Launching a Career
    27:33
  10. 18.
    Public Relations-Crisis Management
    23:41
  11. 19.
    Public Relations-Integrated Marketing Communications
    31:10
  12. 20.
    Public Relations-Public Relations Writing
    28:23
  13. 21.
    Public Relations-International Consumer Relations
    26:30
  14. 22.
    Public Relations-Diversity Relations
    28:11
  15. 23.
    Public Relations-Government Relations
    28:53
  16. 24.
    Public Relations-Employee Relations
    23:47
  17. 25.
    Public Relations-Social Media
    26:00
  18. 26.
    Public Relations-The Media
    25:29
  19. 27.
    Public Relations-Research
    24:48
  20. 28.
    Public Relations-The Law
    27:24
  21. 29.
    Public Relations-Ethics
    26:08
  22. 30.
    Public Relations-Management
    28:53
  23. 31.
    Public Relations-Public Opinion
    26:17
  24. 32.
    Public Relations-Communication
    26:44
  25. 33.
    Public Relations-History and Growth
    28:00
  26. 34.
    Public Relations-Defining Public Relations
    33:08
  27. 35.
    Marketing 101-Strategic Marketing Planning
    16:42
  28. 36.
    Marketing 101-Customer Relationship Management
    11:34
  29. 37.
    Marketing 101-Digital Marketing
    25:58
  30. 38.
    Marketing 101-Marketing Communications
    35:28
  31. 39.
    Marketing 101-Retailing and Wholesaling
    22:43
  32. 40.
    Marketing 101-Marketing Channels
    19:31
  33. 41.
    Marketing 101-Pricing
    20:08
  34. 42.
    Marketing 101-New Product Development
    18:32
  35. 43.
    Marketing 101-Products and Brands
    14:02
  36. 44.
    Marketing 101-Segmentation & Targeting
    15:31
  37. 45.
    Marketing 101-B2B Marketing
    14:54
  38. 46.
    Marketing 101-Market Research
    19:10
  39. 47.
    Marketing 101-Consumer Behaviour
    24:33
  40. 48.
    Marketing 101-The Marketing Environment
    22:07
  41. 49.
    Marketing 101-Marketing Fundamentals
    14:12
  42. 50.
    Welcome to The Marketing Podcast
    0:46

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