DigitalCast

By Mickey Mellen

Your way to stay up to date on the latest in digital marketing.

  1. 1.
    151 - Auto-translating content won't get a penalty, but it's still a bad idea
    1:28
  2. 2.
    150 - Chrome will start blocking mixed content soon, which may make your site ugly
    1:40
  3. 3.
    149 - Google's biggest update in years, BERT, is rolling out now
    1:25
  4. 4.
    148 - Links don't expire, but may go down in value
    1:36
  5. 5.
    147 - Why don't digital marketing companies show their mailing address?
    1:23
  6. 6.
    146 - HTML sitemaps don't help your SEO
    1:27
  7. 7.
    145 - Changing your web host won't affect your Google rankings
    1:32
  8. 8.
    144 - Dates in URLs are no problem for Google
    1:40
  1. 9.
    143 - Google makes major changes to nofollow
    2:22
  2. 10.
    142 - Structured data can be important, but isn't a ranking factor
    1:14
  3. 11.
    141 - The way your blog is set up might be killing your rankings
    1:35
  4. 12.
    140 - Website traffic is not a ranking factor
    1:20
  5. 13.
    139 - The Google "sandbox" doesn't exist
    1:24
  6. 14.
    138 - Google encourages you to put dates on your content
    1:29
  7. 15.
    137 - Alt text is treated somewhat like anchor text on image links
    1:15
  8. 16.
    136 - Google only indexes full pages, not pieces of a page
    1:36
  9. 17.
    135 - Word count is not a Google ranking factor
    1:20
  10. 18.
    134 - Are outbound links good or bad for SEO?
    1:53
  11. 19.
    133 - Almost half of consumers use voice for general web search
    1:14
  12. 20.
    132 - Google can't tell if an author name is real or not
    2:07
  13. 21.
    131 - Be consistent with your slashes
    1:43
  14. 22.
    130 - Which has more benefit: old domains or new ones?
    1:42
  15. 23.
    129 - What the heck is TF-IDF?
    1:35
  16. 24.
    128 - Updating the dates on your blog posts won't help with SEO
    1:46
  17. 25.
    127 - Yes, minifying HTML and CSS can help with SEO
    1:55
  18. 26.
    126 - A well-done site migration should only take about a day
    2:04
  19. 27.
    125 - People don't browse blog categories, but that's ok
    1:46
  20. 28.
    124 - Sitemaps are great, but they don't directly help your SEO
    1:21
  21. 29.
    123 - Alt text can help pages rank, not just images
    1:30
  22. 30.
    122 - Nearly half of all Google searches are now "no-click"
    1:24
  23. 31.
    121 - Google Search Console no longer has a "preferred domain" setting
    1:36
  24. 32.
    120 - How does Google find a site with no backlinks?
    1:28
  25. 33.
    119 - There is no "site authority" score from Google
    1:55
  26. 34.
    118 - Are XML sitemaps coming to WordPress core?
    1:50
  27. 35.
    117 - Title tags and links are still important to Google
    2:11
  28. 36.
    116 - Google is finally limiting most search results to two listings from the same domain
    1:38
  29. 37.
    115 - Using HTTPS on your site is essentially a tie-breaker in search results
    1:46
  30. 38.
    114 - You can remove alt text from images if you want, but you probably shouldn't
    1:32
  31. 39.
    113 - Google confirms that the indexing API is only for structured data for Job Postings and Live Streams
    1:45
  32. 40.
    112 - Starting in July, all new sites will default to mobile-first indexing
    1:27
  33. 41.
    111 - One great website is better than two good ones
    1:23
  34. 42.
    110 - Users trust your website more than your Google My Business listing
    1:45
  35. 43.
    109 - Google tweaks their algorithm a LOT
    1:32
  36. 44.
    108 - Computer crash? Ehh, no worries
    2:36
  37. 45.
    107 - RSS is becoming a valuable secret
    2:06
  38. 46.
    106 - How content theft can impact your rankings
    1:29
  39. 47.
    105 - Don't focus on specific ranking factors in Google
    1:25
  40. 48.
    104 - Google Ads and Analytics have zero impact on organic rankings
    1:45
  41. 49.
    103 - Text in blockquotes is not treated in a special way
    1:25
  42. 50.
    102 - Google is adding short URLs for Google My Business profiles
    1:29

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