The Catalyst Effect with Rich Keller

By Rich Keller

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One Word’ and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I’ll also talk directly to you and reveal the ‘One Word’ for brands such as Starbucks, Apple, SPANX and Oreo. I’ll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives ‘One Word’ at a time.

  1. 1.
    Cheerios: Disrupting “CEREAL” using just ‘One Word’!
    10:23
  2. 2.
    Developing "ROBS 10K FRIENDS" utilizing his 'One Word' personal brand!
    2:12:44
  3. 3.
    Google: Disrupting “INTERNET SEARCH” using just ‘One Word’!
    9:45
  4. 4.
    Warby Parker: Disrupting the “EYEWEAR INDUSTRY” using just ‘One Word’!
    12:46
  5. 5.
    Pret A Manger: Disrupting “FAST-FOOD” using just ‘One Word’!
    9:32
  6. 6.
    Dove: Disrupting “BEAUTY CARE” using just ‘One Word’!
    12:30
  7. 7.
    Klondike Bars: Disrupting “ICE CREAM” using just ‘One Word’!
    9:16
  8. 8.
    BRENE BROWN: Disrupting “SELF-PERCEPTION” utilizing her ‘One Word’ personal brand!
    13:34
  1. 9.
    Aditya Desai: Landing a “COLLEGE ACCEPTANCE” utilizing his ‘One Word’ personal brand!
    1:58:02
  2. 10.
    KIND: Disrupting the “SNACK FOOD INDUSTRY” using just One Word!
    9:41
  3. 11.
    American Idol: Disrupting the “MUSIC INDUSTRY” using just One Word!
    10:47
  4. 12.
    Mastercard: Disrupting “CREDIT CARDS” using just One Word!
    8:44
  5. 13.
    Dentyne: Disrupting “BAD BREATH” using just One Word!
    10:24
  6. 14.
    Brittany Fleck: Developing “PERENNIAL” utilizing her ‘One Word’ personal brand!
    2:04:04
  7. 15.
    Carson Sweezy: Developing “SWEETZ&SAVORYZ” utilizing his ‘One Word’ personal brand!
    2:06:52
  8. 16.
    Sesame Street: Disrupting “EDUCATIONAL TELEVISION” using just One Word!
    11:33
  9. 17.
    Coca Cola: Disrupting “CARBONATED BEVERAGES” using just One Word!
    6:37
  10. 18.
    Ben & Jerry’s: Disrupting “ICE CREAM” using just One Word!
    11:21
  11. 19.
    M&M’s: Disrupting “CHOCOLATE” using just One Word!
    9:29
  12. 20.
    Why a personal brand leads to a winning brand!
    16:30
  13. 21.
    Build-A-Bear: Disrupting “TEDDY BEARS” using just ‘One Word’!
    9:10
  14. 22.
    Kelly Clarkson: Disrupting the "MUSIC INDUSTRY" utilizing her 'One Word' personal brand!
    13:16
  15. 23.
    Hayden Humphrey: Developing “UNSCRIPT YOUR LIFE” utilizing his ‘One Word’ personal brand!
    1:57:05
  16. 24.
    Why free work is a smart strategy for personal branding!
    10:59
  17. 25.
    Personal branding is NOT personal bragging!
    6:55
  18. 26.
    Gatorade : Disrupting "BEVERAGES" using just ‘One Word’!
    8:13
  19. 27.
    Caleb Guilliams: What is his ‘One Word’ personal brand?
    2:03:37
  20. 28.
    Charmin: What is this brand’s ‘One Word’?
    7:47
  21. 29.
    Amanda McCreight: What is her ‘One Word’ personal brand?
    2:15:44
  22. 30.
    Ashley Graham: Disrupting the "MODELING INDUSTRY" utilizing her 'One Word' personal brand!
    11:23
  23. 31.
    Andrew Feinstein: What is his 'One Word' personal brand?
    2:04:44
  24. 32.
    FedEx: What is this brand’s ‘One Word’?
    7:39
  25. 33.
    Lexi Godlewski: What is her 'One Word' personal brand?
    1:56:41
  26. 34.
    Amazon: What is this brand’s ‘One Word’?
    6:43
  27. 35.
    Rachel Leigh Gross: What is her 'One Word' personal brand?
    1:58:40
  28. 36.
    Nike: What is this brand's ‘One Word’?
    8:10
  29. 37.
    Sam Panitch & Parker Yablon: Developing "ELEVATION NATION" utilizing their 'One Word' personal brands!
    2:21:33
  30. 38.
    Disney: What is this brand’s ‘One Word’?
    9:07
  31. 39.
    Nick Costelloe & Sean Casey: What are their 'One Word' personal brands?
    1:38:31
  32. 40.
    Notorious RBG: What is her ‘One Word’ personal brand?
    8:55
  33. 41.
    Dorcas Olatunji : What is her ‘One Word’ personal brand?
    1:32:17
  34. 42.
    Doritos: What is this brand’s ‘One Word’?
    7:12
  35. 43.
    Daniel Botero : What is his ‘One Word’ personal brand?
    1:33:22
  36. 44.
    S'well: What is this brand’s ‘One Word’?
    7:28
  37. 45.
    Rana Campbell : Developing "DREAMS IN DRIVE PODCAST" utilizing her ‘One Word’ personal brand!
    1:23:07
  38. 46.
    Apple: What is this brand’s ‘One Word’?
    8:13
  39. 47.
    Ben Bradbury: What is his ‘One Word’ personal brand?
    1:48:42
  40. 48.
    Peloton: What is this brand’s ‘One Word’?
    8:25
  41. 49.
    Dillon Galynsky & Leny Prog: What are their ‘One Word’ personal brands?
    1:38:44
  42. 50.
    Snickers: What is this brand’s ‘One Word’?
    6:29

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