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The Elastic Brand

By Elizabeth Elcoate

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

  1. 1.
    Naomi White on creating brands for social-good businesses02/20/2020
    1:06:14
  2. 2.
    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy02/14/2020
    1:01:48
  3. 3.
    Lizzie Benton on aligning brand and company culture02/06/2020
    38:23
  4. 4.
    Max Ottignon of Ragged Edge on designing the Bulb Energy Brand01/31/2020
    50:42
  5. 5.
    Chiara Aliotta on brand strategy, market focus and brand storytelling.01/24/2020
    1:04:32
  6. 6.
    S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing07/31/2019
    1:08:00
  7. 7.
    S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms07/01/2019
    53:32
  8. 8.
    S2 Ep4 Kylie Timpani on brand flexibility, her branding evolution and digital brand design06/23/2019
    1:01:23

Listen to The Elastic Brand now.

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