The Elastic Brand

By Elizabeth Elcoate

The Elastic Brand is a podcast which explores the art of creating outstanding brands. On the show we take a deep dive into what the term "brand" actually means. We discuss brand storytelling, visual identity, best practices, processes, future proofing brands, accessibility and inclusivity, and so much more.

  1. 1.
    S3 Ep6 Gavin Strange on passion projects, creativity and inspiration
    1:12:31
  2. 2.
    Naomi White on creating brands for social-good businesses
    1:06:14
  3. 3.
    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy
    1:01:48
  4. 4.
    Lizzie Benton on aligning brand and company culture
    38:23
  5. 5.
    Max Ottignon of Ragged Edge on designing the Bulb Energy Brand
    50:42
  6. 6.
    Chiara Aliotta on brand strategy, market focus and brand storytelling.
    1:04:32
  7. 7.
    S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing
    1:08:00
  8. 8.
    S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms
    53:32

Listen to The Elastic Brand now.

Listen to The Elastic Brand in full in the Spotify app