Talk'n Shopify with Zyber - eCommerce

Zyber Digital

New Zealand's leading Shopify Plus and eCommerce agency Zyber Digital discuss all things eCommerce and succeeding online. Weekly guest speakers from global brands and industry insiders.

All Episodes

Are DTC brands now becoming their own media agencies? Is TikTok marketing underpriced? Where are DTC brands going with headless commerce? Part 2 is here! This week we carry on with our discussion about growing a brand with Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets. If you haven’t listened to Part 1 yet, make sure you do to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can boost your understanding of customer psychology. Visit the Two Islands website: https://twoislandsco.com/ Thanks to Gorgias for being such a great sponsor! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 30

33 min 48 sec

You need to understand your customers before you can outrun the competition. This episode was so great, we had to create two parts! In this two part episode, Leo and Waldo were joined by Tina Trenkner-Meade, eCommerce Lead at Two Islands who has years of experience in the eCommerce world, with experience in both the agency and client space. Two Islands is a New Zealand health, wellness and beauty brand with strong DTC channels and a presence in retail outlets. Watch or listen to Part 1 to find out more about Tina’s journey to an eCommerce Lead of a competitive DTC brand, Black Friday trends for this year and how using technology can really boost your understanding of customer psychology. You’ll have to wait until next week for Part 2 but get excited as it covers TikTok marketing, headless commerce, Shopify strategies and more! Visit the Two Islands website: https://twoislandsco.com/ Thanks to Gorgias for being such a great sponsor! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 23

38 min 17 sec

Do you want to increase your AOV while also making shopping more flexible for your customers? You’re missing out if you haven’t already adopted a Buy Now Pay Later (BNPL) platform! We were lucky to have Gary Rohloff, Co-founder and Managing Director at Laybuy join Leo and Waldo on Talk’n Shopify this week. Gary shared his incredible journey about how Laybuy transitioned from a family dinner-table discussion to being listed on the ASX and having 12,500+ merchants in 3 countries just 4 years later. Listen to this episode to see how a BNPL tool increases sales, what makes Laybuy unique and how being bold can lead to high-scale growth for Gary and his family. Visit the Laybuy website: https://www.laybuy.com/nz/ Thanks to Gorgias for being such a great sponsor! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 16

36 min 41 sec

How does a 120x return sound to you by installing this app? Things are getting pretty exciting on Talk’n Shopify this week as Leo and Waldo are joined by Tom Murphy and Bunty Agrawal, founders of Kiwi owned company Frankie to chat about AI powered personalisation. At a brick and mortar store one of the best things you can do to improve customer experience is greet customers by name when they walk in the door. What about if you could replicate this level of personalisation online as well? Frankie is an app for merchants that provides omnichannel personalisation at scale. It recommends in real-time exactly what each customer wants most from you. We discuss the power of AI, Frankie’s integration with Shopify POS and taking your Klaviyo flows to the next level. Check out this episode to learn how you can use AI powered personalisation to improve customer experience, and ultimately grow your CRO. Links from the show Frankie: https://www.frankieai.com/ Not Just a Cadbury Ad Campaign: https://www.youtube.com/watch?v=VDWa8fZ4p1E This person does not exist: https://www.thispersondoesnotexist.com/ Thanks to Gorgias for being such a great sponsor! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 9

45 min 36 sec

Is high growth a blessing or a curse? How do you know which capital growth strategy is right for you? What’s it like in a real-life Shark Tank situation? These are questions answered in this week’s episode with James Sampson, founder and CEO at FileInvite. FileInvite recently raised an additional $2.3M, bringing their total to $4.5M so we couldn’t think of a better person to discuss raising capital for growth with. James shares with us a range of methods for raising capital, his personal experience of raising equity funding, and offers advice for how a business owner can prepare for a pitch to investors. If you’re looking to grow your business, this episode is absolutely worth listening to! Find out more about FileInvite below: https://www.fileinvite.com/ For more information about Angel Association New Zealand: https://www.angelassociation.co.nz/ Thanks to Gorgias and Okendo for being such great sponsors! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 2

42 min 48 sec

Halloween will never die, it’s pivoting to the Nightmare Before Christmas. COVID sucks. As a retailer in lockdown, innovation = opportunity. In this week’s bumper episode, Leo and Waldo sat down with Julian Bartram, Senior Community Manager at Shopify and owner of retail store Body FX to chat about the power of omnichannel, personalisation for the festive season and all things Shopify. There has been a lot of exciting movement in the eCommerce world. We talk about the recent launch of Shopify OS 2.0, POS integration and the upcoming Shopify Markets. As a merchant, there’s no one size fits all with the features Shopify offers, so tune in to hear how these improvements can enable you to reach your business goals. Thanks to Gorgias and Okendo for being such great sponsors! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Oct 26

57 min 42 sec

How do you stand out in front of your customers online? Personalise, personalise, personalise! This week, Leo and Waldo were joined all the way from Ohio by Martina Cronin, Senior Agency Partner at Octane AI to discuss all things personalisation when it comes to your online store. Built for integration with Shopify, Shopify Plus and Klaviyo, Octane AI is a trusted tool to support brands by building customer relationships with quizzes and pop-ups, recommending products and increasing revenue. It’s another lockdown episode for our team and we’re seeing merchants generate a lot of revenue online, highlighting the importance of gaining that competitive advantage to stand out online. Combined with the recent Facebook outage, our eCommerce experts discussed with Martina how critical it is to create a personalised customer experience to optimise conversions, and build and maintain meaningful relationships. To find out more about Octane AI you can visit their website here: https://www.octaneai.com/ Thanks to Gorgias and Okendo for being such great sponsors! For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Follow up on LinkedIn - https://nz.linkedin.com/company/zyber Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Oct 19

39 min 15 sec

In this week's episode, we invited Jasper Koolen, Strategic Partner Manager APAC from Gorgias to join us.  We've been working with the team at Gorgias for well over a year now and we've watched them grow enormously and couldn't be prouder to have them as a sponsor for the podcast!    Jasper shared what's been happening at Gorgias HQ for the last year, what's in the works and shared some teasers that we cannot wait to see in the next few months.    We use Gorgias as our own customer service ticketing system at Zyber and encourage all our clients to use it.   if you want to check out Gorgias and get 2 months free click here  Check out some of their incredible case studies here. For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq 

Sep 21

35 min 58 sec

What you need to know about selling your Shopify Business with FE International. This week's guest joins us all the way from San Francisco, and we couldn't be more excited about it. This week, Thomas Smale, Founder of FE International sat down with Leo and Waldo to talk about all things selling and acquiring online businesses. Thomas founded FE International in 2010, and began the business straight out of uni buying and selling domains. Smale is an authoritative source on e-commerce, and in fact, established the very category of M&A advisory for online businesses. Smale began building and selling online companies in his early 20s as an interest. When he proved to have a natural talent for increasing the value of these businesses, this became his full-time career. Over the last decade, Smale has grown FE International into an award-winning global M&A advisor of SaaS, e-commerce, and content businesses, completing acquisitions for thousands of founders, owners, and acquirers and advising on over $500MM in lifetime acquisitions. Thomas Smale Email: thomas@feinternational.com Twitter: @ThomasSmale - https://twitter.com/ThomasSmale LinkedIn: https://www.linkedin.com/in/thomassmale/ FE International Website: https://feinternational.com/ Social media: Facebook: @FEinternational - https://www.facebook.com/FEinternational/ Twitter: @FEIntl - https://twitter.com/FEIntl LinkedIn: https://www.linkedin.com/company/feinternational/ Instagram: @fe_international -  https://www.instagram.com/fe_international/ For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Sep 14

51 min 26 sec

Are NFT's the future of selling online? Digital collectables, virtual vaults and augmented reality - the future is here. Despite completely blowing up in the last 6-12 months, NFT's aren't actually a new thing. They've been around for years and David Yu founder of Veve has been around since the very beginning. Emily & Waldo met David at an event earlier this year and got talking about NFT's and the future of NFT's in the eCommerce space, it was such an interesting discussion we knew we had to invite David on the podcast for a whole episode. David launched the NFT app and platform VeVe in January of this year, and it has been reported that in the first 6 months, VeVe generated more than $40 million in revenue. Not only that but they've signed deals with Marvel, Disney, Warner Brothers and many more major names to bring limited-edition digital collectibles to their growing app. Not bad. Being in lockdown, we had to record this episode via Zoom, so our usual audio and video quality is not there, but this conversation is absolutely worth listening to! Find out More about VeVe below; https://www.veve.me/ https://www.marvel.com/articles/gear/veve-marvel-month-premium-captain-america-spider-man-nft For more information about Gorgias, the Number 1 rated helpdesk for eCommerce merchants click here for 2 months FREE - https://gorgias.grsm.io/zyberpodcast To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Sep 7

37 min 5 sec

Well, this week, Emily, Waldo & Leo were stuck at home in lockdown and had to improvise to get an episode out for our listeners. We caught up on a Friday afternoon over Zoom and with some fresh bevvys to share the latest news and headlines in eCommerce.  Join us for this episode as we discuss; iOS 15 and how it will affect you Shopify & Tik Tok, a match made in heaven Apple Glasses Online Store 2.0 and what is now available to merchants on Shopify New player in the e-commerce game - Square. Mention the Talk'n Shop podcast for two months free: https://gorgias.grsm.io/zyberpodcast  To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Aug 31

38 min 37 sec

This week we had such a great discussion with Chris Wong, General Manager Business Marketing at NZ Post. Chris joined us in our shiny new studio to break down some of the trends that have emerged out of the last 18 months in NZ when it comes to e-commerce and delivery. Some of the main insights shared were around the main demographics moving online in NZ and some trends towards industries that are seeing the biggest amount of growth year on year. Chris also gave us a little sneak peek into some of the new services that are on the way for businesses in NZ, including same-day delivery services in main cities and live tracking for parcels.  Further, Chris shared the relationship between NZ Post and Shopify and why he believes Shopify is the only answer for NZ merchants looking to get ahead. You can access the Full Download report mentioned by Chris here To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Aug 24

45 min 22 sec

We are so excited to share this episode with you. This week we had the Founder of Cin7 Danny  Ing join us in the studio. We had a lot of gritty questions to get in to this episode, but it was one of those times where the story just takes us on a completely different journey and we absolutely loved it! Danny took us from humble beginnings of figuring out what he was good at out of University, to his journey to Silicon Valley and now running one of the most successful inventory management systems right out of New Zealand. Danny also shares what led him to build Cin7 and the roadmap he sees for the future of eCommerce. Cin7 connects your products, sales channels, stock locations, orders, warehouses, workflows, reports and more into one automated solution. Delight everyone right across your business with one connected source of truth. Give your operations, finance, warehouse, and eCommerce managers the tools they need to work together more efficiently and smoothly. To find out more about Cin7 you can visit their website here:  https://www.cin7.com/ Shopify integration pages: Shopify - Cin7 Cin7 Connected Inventory | Shopify App Store Case studies and blog posts from Cin7 “How Cin7 saves us $130,000 a year.” - Cin7 Peta + Jain - Cin7 To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Aug 17

58 min 15 sec

We're back and this time we're recording on a Friday so the Friday feeling is here. Leo & Emily sit down to talk about all things Cross Migration for eCommerce Businesses.  Whether you're feeling stuck on your current platform, aren't able to grow, have spent far too much money trying to get your site up to speed or you are falling behind your competition - this episode is for you. If you've ever considered making the move to another eCommerce platform this is the episode for you. We break down; 1. How to know when your business is ready for a change 2. Things to consider when comparing ecom platforms 3. What you should prepare for the cross migration 4. What does it look like when working with an agency partner to get it done? 5. How long does it take? 6. Why does it often cost so much? 7. Any downsides to cross migrating 8. What happens when the site goes live? Our ULTIMATE Guide top Cross Migration for your eCommerce Business Here - https://promotion.zyber.co.nz/en-au/the-ultimate-guide-to-cross-migration Thanks to Okendo for being such a great Sponsor!  Okendo enables Shopify & Shopify Plus retailers to leverage their most powerful asset; their customers. Okendo has all the tools needed to capture and showcase customer-generated content including ratings & reviews, photos/videos and Q&A. Brands use this content to build trust, drive conversions and maximize CLTV. Unlike other UGC apps, Okendo doesn’t force a trade-off between functionality and affordability. That’s why over 4000 Shopify retailers trust Okendo such as SKIMS, Netflix and Theromix. To find out about Okendo and for a FREE extended 60 day Trial click here www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Aug 10

43 min 54 sec

Our first 'official' episode of Season 3!  Waldo, Leo & Emily are mic'd up and raring to go in the brand new podcast studio at Zyber HQ.    This week we break down all the announcements from the latest Shopify Unite and what it means for us as an agency and how it can help merchants get ahead.     Shopify Unite - https://unite.shopify.com/ Custom Neon Sign: https://www.neonsigns.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Aug 3

32 min 37 sec

Hi Talk'n Shop team!  We are BACK for Season 3.  We've made some biiig changes and this season is going to be our best one yet!    This week Leo kicks us off for the season with an intro that had our Producer Emily questioning everything, and then he took us on a journey on mastering your e-commerce strategy beyond 2021.    We've got a massive season headed your way, so make sure you're subscribed on your favourite podcast platform, to make sure you don't miss out on an episode!    New episodes are available every Wednesday!   For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jul 27

33 min 15 sec

Well, it's the end of another season and we got the Talk'n Shop gang together for a fun wrap up episode. It's been a big season for Talk'n Shop, and lot's has been happening at Zyber HQ. Catch up with Emily, Waldo & Leo over a glass of whiskey. Cheers!! For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jul 20

31 min 4 sec

We often work with large brands looking for an integrated CRM system that will work with Shopify. We already use Hubspot and know its power for business when it comes to automation and reporting. We invited Tom Watson to join us for an episode to break down why a robust CRM is crucial to success for large businesses and how Shopify merchants can make the most out of Hubspot. Thanks to Tom for joining us.  You can find more about HubSpot here; Want to connect Shopify and Hubspot? Click here For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jul 13

25 min 4 sec

It's the email marketing tool that we think has been mentioned almost every single episode of this podcast! We actually can't believe it took us so long to get them on. We love them, you love them and the entire eComm industry loves them - Klaviyo! We're so excited to have Jonathan Palmer - Product Marketing Manager at Klaviyo join us to spill all of the tea when it comes to SMS marketing and just exactly when we'll get access to it all the way down here in NZ. Find out more about Klaviyo Here https://www.klaviyo.com/blog/sms-use-cases https://www.klaviyo.com/blog/why-sms-marketing https://www.klaviyo.com/blog/choose-an-sms-provider For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jul 6

31 min 27 sec

The ultimate Boss Babe, Entrepreneur, Mum to beautiful SUmmer and eCommerce Queen. Iyia Liu has founded 7 businesses all in her 27 years. Perhaps most known for her eye for brilliant brand growth and rapidly growing businesses on Shopify, Iyia has had an extremely successful career. She is the Founder of Tidal Hair, Good 4 Me, Luxe Fitness, Celebration Box, Explosive Social and Girls in Business. After founding, growing and selling businesses, Iyia continues to launch and build brand empires all from Auckland NZ. She also runs her own Social Media agency, and a girls only networking organisation that hosts events to help other Kiwi women be their own Boss Babes. We’ve worked with Iyia in the past and knew she’d be an excellent guest on our show. She shared her highs, lows and biggest lessons in eCommerce building highly successful brands online. Listen to this episode to find out more about; How Iyia knew it was time to sell her businesses How to infiltrate the Kardashian empire and work with Kylie Jenner What to look for in business brokers Biggest lessons learnt in a rapidly growing business How to quickly grow a brand using social media How she balances running 3 businesses, being a doting mum, and still have time for fun What’s next? You can follow Iyia or check out her businesses below; https://www.instagram.com/iyialiu/?hl=en https://www.explosivesocial.com/ https://www.iyialiu.com/ https://www.girlsinbusiness.org.nz/ https://www.tidalhair.co.nz/ https://good4meproducts.com/ Founder of @tidalhair + @good4meproducts + @luxefitness + @celebrationbox_nz + @explosivesocial TV Show: Boss Babes on @tvnz.official + @hayuuk For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jun 29

37 min 6 sec

This week we catch up and try to wrap our heads around cryptocurrency and NFTs and try our best to explain it to you!   Whilst we might not completely understand everything about cryptocurrency we can absolutely see how it is changing things in eCommerce.    We break down; What is Cryptocurrency? What is Blockchain? What information is stored in Cryptocurrency?  How to use Crypto on your eCommerce platform  What transaction fees are involved?  What is an NFT?  How does this work with Tax? Links mentioned in this episode https://www.binance.com/en https://bitclout.com/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jun 22

37 min 20 sec

Want a highly successful SEO strategy? Here are 21 top tips to make your eCommerce site highly optimised for Google Search. Well, we are now halfway through 2021, but there’s never a bad time to review your SEO strategy and performance. In this week’s episode, Waldo and Leo sit down to go through Moz’s list of 21 top tips for high performance SEO in 2021. They break down each tip and how they suggest you implement it into your strategy. The team at Zyber know how important SEO is to a business and making sure your beautiful, powerful and conversion driven Shopify store gets seen by customers. We hope this episode helps give you some great ideas of where to start smashing your competitors on the first page of Google. Link to the MOZ article with details on all of these tips. https://moz.com/blog/21-seo-tips-2021 For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jun 15

28 min 55 sec

Episode 12 of our eCommerce podcast! Within the Shopify ecosystem, we are so lucky to have access to a multitude of powerful apps that help drive our eCommerce forward. From marketing automation, inventory management, upsell tools, front end design and personalised communication there’s an app for almost everything. Whilst this is amazing for merchants, knowing which app is right for you can be tricky, that’s why Leo & Waldo have sat down to reveal their current top apps available in the Shopify App Store. Whilst we have a long list of our faves, this week we shared our top 3 apps of the moment that we recommend to our clients. Apps Mentioned Selly  One-Click Upsell  Bonjoro  Tapcart  Rebuy  Carro  For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jun 8

34 min 55 sec

Well, it's been a few weeks after the iOS14 update has rolled out and most businesses and marketers should be aware of it by now, but we thought we'd get an expert in to give us the full rundown on everything you need to know. Alex Mcann from Reload media is an absolute gun at digital marketing, he kinda knows it all when it comes to PPC and Facebook advertising. So it was no surprise to us that only a few weeks after the launch of the update, Alex was all over it and joined us for an episode of Talk'n shop to share his knowledge.  Listen to this episode to find out; Exactly what has happened since the launch of the iOS14 update? How have marketers responded? How have users responded/ what have the opt-in vs opt-out rates been? Is this the end of advertising for marketers? Alex's Top Tips for successful ad campaigns Alex's predictions for the next few months. Reload Media are offering FREE digital campaign audits here - https://www.reloadmedia.com.au/services/free-digital-campaigns-audit/ More resources from Reload Media https://www.reloadmedia.com.au/searchstrategy/ Weekly iOS14 Opt-In rates - https://www.flurry.com/blog/ios14-opt-in-rate/ Say Hi to Alex over on LinkedIn - https://www.linkedin.com/in/alexthomasmccann/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jun 1

28 min 55 sec

 Shaun Quincey, a Journey Across the Tasman and Staying Resilient Through Rapid Growth. He's known to Kiwis as the man who rowed solo all the way across the Tasman from the East Coast of Australia to the West Coast of NZ in 54 days. There's no doubt that undertaking such a huge challenge would take a lot of mental strength and resilience. Shaun is also a FinTech Founder and CEO and at GM Buy Now Pay Later Latitude Financial Services. So, who better to come on the podcast and talk to Waldo & Leo about how to stay resilient in business, his epic journey across the Tasman and what he's seen change in the buy now pay later space online. We are so thankful for Shaun joining us today and we know that you're going to love this episode. Shaun is an excellent storyteller and has some incredible insight into the eCommerce space. Listen to this episode to find out Shaun's biggest tips for staying resilient in business How to tackle rapid growth STories from his time rowing across the Tasman His experiences working within the FinTec space and the Buy Now Pay Later revolution. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

May 25

49 min 27 sec

You wouldn’t buy a Ferrari to only let it sit in the garage gathering dust would you? We think not. You’d wash it weekly, service it, drive it like a machine and make the most out of every mile. That’s how we approach eCommerce. You’ve just spent a significant amount of money building your brand new site on Shopify, so why would you stop improving it the day it goes live? You should keep it updated, explore every app and tool there is on offer, you’ve got to make the most out of the Shopify engine in order to grow and scale your business. This week, Troy Saint Laurent from our Support & Success team joined us to talk about why an ongoing relationship with a digital agency is crucial to eCommerce success. Troy also shares where merchants can take easy wins, and where they should hold back when spending money on their new site. If you want to grow your business but you haven't looked into strategy and consultancy service that will set you up for current and future success, it's a great place to start. https://www.zyber.co.nz/services/digital-strategy/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

May 18

34 min 46 sec

It's the topic that is on everyone's lips in the industry right now - what is the future of digital advertising going to look like as a result of the iOS14 update? And to make matters more interesting, Google is changing the way they rank sites for performance with their new Core Web Vitals.  Leo and Waldo recorded this episode a few weeks before all of these updates went live - and are here to give their overview of both of these changes and how they predict the eCommerce industry will react.  Listen to this episode to find out What are Core Web Vitals? What exactly is the iOS14.5 update going to change? The difference between 1st & 3rd party cookies and who can use the data collected What you should be doing now as an eCommerce merchant Why we think these changes are positive Our predictions for the next few months as a result of these major updates. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

May 11

32 min 50 sec

Your eCommerce business is nothing without a successful website, right? So taking the time to invest in a powerful platform that allows you to scale is crucial. For Greg Burrows, Marketing Manager at Playtech NZ’s largest online retailer of computer and gaming goods, the journey to finding success with an eCommerce platform has been a long one.    Greg joined us today to talk us through the good, the bad and the very ugly when it comes to moving from Woocommerce, to Magento and finally to Shopify Plus.   If you’re a marketing manager wanting to know what a good cross migration should look like, and what happens when the sh*t hits the fan - this episode is for you.     In this episode   Playtech’s journey from Woocommerce to Shopify Plus  What you should look for when comparing eCommerce platforms  The beauty of Shopify Plus and how it has changed the game for Playtech      Shoutout to Shopify Plus for Sponsoring this episode of the podcast, it's businesses like Playtech that show truly just how powerful the platform can be and why Zyber chooses to work exclusively with Shopify.       Check out the Playtech Website here - https://playtech.co.nz/  Check out Shopify Plus - https://www.shopify.com/?ref=zyber  Our Guide to Cross Migration Here - https://promotion.zyber.co.nz/en-au/the-ultimate-guide-to-cross-migration    For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz  Follow us on Facebook - https://www.facebook.com/zyberwebdesign/  Join our exclusive Facebook insider groups  Shopify NZ - https://www.facebook.com/groups/shopifynz/  hopify VIP - https://www.facebook.com/groups/shopifyvip  Follow us on Instagram - zyberhq

May 4

47 min 29 sec

Bonjoro the video tool driving sales, repeat customers and loyalty for Shopify merchants. Are you ready to grow your business with video? Bonjoro gives you all the tools you need to master personal video and build powerful, lasting connections with your customers. Bonjoro has been on our radar for a few months, but it wasn't until Simone Anderson joined us for an episode of the podcast and told us how much she and her customers loved it, we knew we had to investigate further. Very quickly we knew we had to have someone from Bonjoro on the podcast, and boy did we get lucky with Casey Hill. Casey is the Head of Growth at Bonjoro and is so passionate about what he does. Customer retention is highly important for merchants. Finding new and innovative tools to keep existing customers engaged and returning can be a challenge, especially when competition is tough and prices are high. Bonjoro allows merchants to quickly and easily send customers personalised videos at several stages of the customer journey. It integrates directly with Shopify and has a Chrome extension and mobile app making it an absolute breeze to use. If you’re a merchant and have been looking for a tool that is going to drive return customers and increase customer engagement - Bonjoro is for you. Listen to this episode to understand the functionality available to Shopify Merchants, Success stories and creative ideas of how to use Bonjoro. The absolute BEST part about Bonjoro? You can start a Free trial with no credit card required. Bonjoro - https://www.bonjoro.com/ Get in touch with Casey Here - https://www.linkedin.com/in/caseyhill/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Apr 27

34 min 17 sec

Talk'n Shop Season 2 Episode 5, Scott Goodman from Okendo. The reviews are in, you need social proof for your eCommerce store. This week’s episode of Talk’n Shop we had Scott Goodman from Okendo join us. Scott is the Market Lead for APAC at Okendo, the leading review platform for fast-growing Shopify merchants. Trusted by 3000+ brands, an official Google Review Partner and rated 5-stars on the Shopify App store, Okendo is an absolute go-to recommendation for clients building a Shopify store. With competition soaring in 2020 within the eCommerce realm, it is getting more and more difficult and expensive to acquire a new customer. Okendo allows merchants to build shopper trust and excitement, showcase customer experiences and compel buying action. Sign up to Okendo for a FREE Extended 60 Day Trial - www.okendo.io/forms/demo/?affiliate_id=zyber.co.nz For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Apr 20

33 min 25 sec

Selling to a global market successfully is a goal for many eCommerce merchants, and with the help of intelligent eCommerce platforms like Shopify Plus, having multiple stores is easier than ever. Whether you ship directly from your home location or keep stock in a 3PL location in another country, there is hidden indirect tax that could rack up costs without you even realising. Tax is not always the most interesting or simple topic to understand, but as a merchant ensuring correct tax, compliance is a pretty big deal. Morgan Hardy from iTax joined us for an episode of Talk’n Shop to help us understand where merchants could be getting hit with indirect tax when selling overseas. He helps explain the Tax regulations eCommerce merchants need to be aware of in the following scenarios; The UK, the EU & Brexit The US and each individual state Different regulations around filing If you’re selling your goods overseas and need a hand wrapping your head around indirect tax, you can get in touch with Morgan on his website. Morgan can help with Indirect Tax Compliance Management Compliance Status Review Tax Recovery Tax disputes and queries https://www.i-tax.co.nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Apr 13

45 min 23 sec

Season 2 Episode 3! We know you're going to love this episode.  We had such great feedback from our first episode with New Zealand's Shopify Community Manager - Julian, that we had to get him back for another episode. We also have such a great chat with Julian about all things eCommerce, from both the merchant perspective and from the view of Shopify itself.  Always such a fun time when Julian is around.  In this episode Shopify News & Updates A review of Holiday 2020 What you should do when there are Shopify errors Why the Shopify NZ Facebook group is the best Shopify Community in NZ You can find Julian on his website Shopifynewzealand.co.nz Shopifyguy.co.nz For more information about Zyber Digital For more information about Zyber Digital  Visit our website -  https://www.zyber.co.nz  Follow us on Facebook - https://www.facebook.com/zyberwebdesign/  Join our exclusive Facebook insider groups  Shopify NZ - https://www.facebook.com/groups/shopifynz/  Shopify VIP - https://www.facebook.com/groups/shopifyvip  Follow us on Instagram - zyberhq

Apr 6

45 min 19 sec

She’s one of the biggest names in Social Media in Newzealand and Australia, building an audience 300,000 strong in just 6 years. Simone Anderson has grown a community online through sharing her raw and honest journey. She is a Number 1 Selling author, a business owner, a mother to be and an all-round wonderful human. We get asked from our clients how they should navigate the realm of influencer marketing and exactly how they should go about finding and engaging with a content creator to promote their products and services. That’s why we sat down with Simone to talk about Her growth online How she likes to work with brands The big No No’s for brands when it comes to reaching out to content creators How she has found building her own eCommerce business and the hurdles she’s faced. Her top apps that are helping convert customers https://embraceactive.com/ https://www.instagram.com/simone_anderson/?hl=en https://www.bonjoro.com/ Simone was an absolute delight in the studio and we are so thankful for her time and knowledge. We know our listeners will love this episode! Thank you to our Sponsors Gorgias and Shopify Plus! For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Mar 30

42 min 24 sec

Welcome back to Season 2 of Talk'n Shop! Whilst we might not be exactly out of the woods when it comes to the pandemic, a lot changed in eCommerce in 2020. Shopify has their fingers on the pulse when it comes to knowing what’s up within eCommerce and have released a comprehensive report that predicts the future of commerce. Leo and Waldo break down each of the top 5 trends emerging for 2021, and how merchants should be preparing for the year ahead.  eCommerce boom fuels record online competition. New consumer behaviours shape the future of retail Fulfilment emerges as a competitive differentiator Brand building challenged by marketplace dominance Retention becomes top priority as acquisition costs spike We hope this episode is helpful to you as a merchant to stay ahead of your competition take 2021 head on.   Links https://www.zyber.co.nz/updates/shopifys-5-emerging-consumer-trends/ https://www.shopify.com/enterprise/the-future-of-ecommerce Thank you to our Sponsors Gorgias and Shopify Plus! For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Mar 23

46 min 18 sec

 The Market has been making some serious waves in New Zealand since it launched in August 2019. In just one year, The Market has grown to offer over 3 million products from over 3,000 brands. TheMarket is a lifestyle-focused online shopping experience, featuring a huge curated range of new products from the most desirable international, local, and niche brands. Listen to this episode to find out; What is the process for merchants who want to sell their products on The Market? What % commission does The Market take from each sale? What benefits does a merchant get from having their brand on The Market? What kind of exposure does it give them? Want to find out more about TheMarket and how to get your brand listed? Contact the team, here. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups https://www.facebook.com/groups/shopifynz/ https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Mar 2

28 min 46 sec

Whilst not an entirely new idea, headless commerce is only just making waves in New Zealand. That's why we asked Nick Raushenbush the Co-Founder and COO of Shogun to join us for an episode of Talk'n Shop.  Implementing headless commerce into your eCommerce store has many benefits including; Simplifying the process to design, build and edit the front end theme of a website. Increasing load speed and page responsiveness Shogun is at the forefront of bringing headless eCommerce technology to the e-commerce ecosystem. Shogun empowers brands to create unique eCommerce experiences by making it easy to build and optimize online stores. Shogun Front End - https://getshogun.com/frontend Shogun Page Builder - https://getshogun.com/platforms sales@getshogun.com For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Feb 23

33 min 6 sec

In this weeks Talk’n Shop episode, Waldo (Senior Digital Strategist) and Leo (General Manager) are back to discuss the automation tools available to Shopify merchants and which ones are at the top of their must-have list. Whether you need to automate drop-shipping notifications, abandoned cart retrieval emails, change your product pricing to meet market demand, or reply to customer requests - there’s probably an app available to automate it. Thankfully Shopify has a plethora of tools and apps that can be installed or integrated into your store easily to make your life a whole lot easier and reduce your overheads significantly. Most of these are extremely cost-effective and some are even free, so there’s really no excuse not to automate processes in your store. Here are just a few of the business areas (and examples of actions) you can automate: Buyer experience  Customer management Inventory and merchandising Risk management Order management  Loyalty & retention  Promotions Download a copy of the Automation eBook here - https://promotion.zyber.co.nz/automation For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Feb 16

24 min 48 sec

2020 has been a huge year of growth for the digital and eCommerce industries. Which inevitably means teams have grown and rapid hires have taken place in a lot of businesses.  Jason Ennor from MyHR joined us in the studio this week for a chat about HR and how things have changed in 2020. Listen or watch this week's episode to learn What a Working From Home policy for your team means for your business, what are your responsibilities as an employer? Top 3 things to consider when undergoing rapid growth. How to correctly conduct a contract termination, the things you didn't know. The services MyHR can provide to guide you through any HR-related workplace situations. Get in touch with Jason directly - jason@myhr.works Visit the MyHR website here - https://www.myhr.works/nz/ For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Feb 9

46 min 41 sec

Why you should consider a subscription service for your business. “By 2023, 75% of businesses that sell DTC are expected to offer subscriptions” 5 years ago – a toilet paper subscription service seemed absurd. Now, not so much.  In the new age of consumer demand, you can find almost any product or service offered in a subscription model, from toothbrushes to tennis balls, almost any item can be offered to the consumer on a subscription model. “You have a 60-70% chance of selling to an existing customer, versus a 5-20% chance of selling to a new prospect.” As consumer demand for fast, easy, and reliable product delivery that requires little to no effort on their behalf continues to grow – so does the subscription model market. This week, Leo and Waldo dive deep into the statistics from a recent Shopify article to uncover why a subscription model is the future of eCommerce. Topics covered this week include; What types of subscription are available? The tools available to eCommerce merchants who wish to implement a subscription model onto their site. Who should implement a subscription model in their eCommerce business? The future of subscriptions within eCommerce for 2021 & Beyond. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Feb 2

40 min 54 sec

Starshipit is the leading provider of integrated and automated fulfilment solutions for online businesses of every age and stage.  Integrating with a large range of couriers and eCommerce platforms, Starshipit streamlines every step of your fulfilment process, reduces handling time, minimises human error, and improves customer experience.   Listen to this episode to find out;  What makes Starshipit a market leader and why it has earnt 5 stars in the Shopify app store.   Common challenges for ecommerce merchants when it comes to shipping and how to fix them.  How Starshipit can help you get connected with international courier partners.   Thanks so much to Hawk for joining us in the studio for this episode - we hope you liked your blue M&Ms!  You can catch Hawk during his weekly webinars on Tuesday and Thursdays on the StarshipIt website.   If you’d like more information about Starshipit, you can visit their website https://www.starshipit.com/  For a no-obligation 30 day trial click here-  http://starshipit.ositracker.com/173086/4127  As promised, below is a link to the webinar that Hawk runs each Tuesday and Thursday!   Join here - https://zoom.us/webinar/register/WN_qoe85b0MTCSW7np0nOuJXA For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups https://www.facebook.com/groups/shopifynz/ https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jan 26

43 min 14 sec

What is VSO ( Voice Search Optimisation)? VSO or Voice Search Optimisation is the optimisation of digital content to directly respond to voice searches made by those using smart devices. The numbers don’t lie - the number of people using voice assistants on a daily basis are growing at an unbelievable rate and as a business owner, or marketer now is the time to make sure your brand is the number one search result. This episode of Talk’n Shop we discuss how voice search has progressed in the last 5 years, where it is headed and what you need to do as a business owner, eCommerce merchant or marketing manager. We also share our top 5 tips to get your business ranking for the number one voice search result. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Jan 19

47 min 19 sec

 How Important Is Paid Advertising for your eCommerce Store? This week we had two powerhouse guests from Reload Media join us. Emily Forrest (Head of Business Development) and Amy Scott (Digital Strategy Director) sat down (virtually) with us to talk about what is important when it comes to nailing a digital marketing strategy and meeting your customer where they are at every stage of the buyer’s journey. This episode is a goodie and as Waldo says at the end “I could talk about this all day with you guys’. Main topics covered this week were; The importance of meeting your customer where they are Changes to paid advertising and consumers as a result of COVID. Why you should be using paid social media ads to reach your customers PPC advertising trends for 2021 The trends for instore vs online shopping and how you can capitalise on the shopper no matter where the transaction takes place. For a link to the 2021 Retail Playbook - https://bit.ly/2021-retail-playbook For more information about Reload Media - https://www.reloadmedia.com.au/ Want to get in touch with us at Zyber Digital? Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Dec 2020

41 min 50 sec

 This week we were joined by True Blue Aussie - Rhys Furner, Head of Partnerships & Sales Development at Shopify Plus APAC Region. Rhys Joined us from the Sunshine Coast of QLD to talk about the year that was and the future ahead for Shopify Plus in the APAC Region. We loved recording this episode and look forward to catching up with Rhys again soon! The topics that we covered in this episode include; BFCM - Rhys shared some phenomenal stats out of the 2020 BFCM week. Growth of Shopify in APAC, why were Australia and New Zealand such early adopters? What has been the feedback from Partners in APAC? What does 2021 look like for merchants and for Shopify? How is APAC growing? Some of the amazing statistics Rhys mentions in regards to Australian BFCM 88% growth YoY, slightly higher than the global average 48% growth YoY of consumers in Australia purchasing through Shopify merchants 25 minutes was the average time from start to checkout 10:00 AM AEDT on Black Friday we hit peak sales Melbourne was the top-selling city followed by Sydney, then Brisbane, then Byron Bay $143.27 was the average cart price You can find Rhys on LinkedIn here  https://www.linkedin.com/in/rhysfurner/ And for more information about Shopify Plus - https://www.shopify.co.nz/plus For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Dec 2020

32 min 6 sec

This week we were joined in studio by one of our favourite people. Julian Bartram is our local go-to man for all things Shopify. Often referred to as ‘The Shopify Guy’, Julian is the New Zealand Shopify Community Manager. He is also a Shopify Merchant, running his own successful eCommerce store Body FX with his wife Yolanda. Julian is a Shopify native and has been connecting with other NZ merchants helping them succeed and grow. We knew having Julian on our podcast was a must, and we ended up with our longest episode to date as Julian was sharing absolute gold with us. In this episode, you can expect to hear; Advice from Julian as both a Shopify Community Manager and as a merchant. He shares his top Shopify apps and which ones are making him the most money. New changes within Shopify Updates on the Shopify Subscriptions You can find Julian through his website Shopifynewzealand.co.nz Shopifyguy.co.nz The apps Julian mentioned, Rewind Klaviyo Orderly Judge Me  Stampd Smile Frankie Carro Privy Want to know more about Zyber? https://www.zyber.co.nz/

Dec 2020

1 hr 6 min

The Zyber team are always looking for the best apps to work with in order to optimise the merchant experience and in turn drive sales and revenue. That's why, when we discovered Gorgias we knew it was an absolute must-have solution for anyone with an eCommerce store. Over the last few weeks we've been in touch with Jackie Yap having her showcase Gorgias to our team and clients, and she's already one of our favourite people - that's why we had to have her on the podcast. Gorgias is a leading eCommerce helpdesk where businesses can manage all their customer communication channels in one platform – email, social media, live chat, reviews, and more, and automate up to 30% of commonly asked questions for increased productivity. Using machine-learning functionality takes the pressure off support and marketing teams and gives them the tools to manage a large number of inquiries at scale. Gorgias works with over 4,5000 eCommerce brands that include Steve Madden, KOOKAI, Merrell, Fjall Raven, Honey Birdette, Oatley, Timbuk2,  and have a deep integration with Shopify, BigCommerce, and Magento where you can view customer information, automate responses, and segment leads through our platform to drive customer engagement, conversion, and retention. On any other helpdesk? No worries. They'll buy your contract out.  Sign up here for a complimentary demo and your second month of access for free. https://gorgias.grsm.io/zyberoffer https://gorgias.grsm.io/zyberpodcast Want to know more about Zyber? https://www.zyber.co.nz/

Nov 2020

22 min 11 sec

Leo and Waldo catch up again this week and have broken down the key tools every eCommerce, Shopify and Shopify Plus merchant needs to be using in order to increase average order value for both existing and new customers. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 2020

46 min 8 sec

In this episode of Talk’n Shop with Zyber - We had the pleasure of sitting down with the Samantha Clarke - Marketing manager for BedsRus New Zealand.  Samantha Clarke has led the Marketing team at BedsRus for just over two tears and in that time has achieved great things.   For Sam, getting into the eCommerce sphere early was game-changing for BedsRus and the Beds industry.  Thanks to Zyber and Shopify Plus, BedsRus have been on a journey to success.  Sam shares some of her industry insights and why it was so important to introduce eCommerce to the business.  We also discuss how BedsRus have been riding the wave and uncertainty from Covid and how their strategy has changed throughout the year.   A massive thanks to Sam for joining us on the podcast, we are sure that our listeners will learn a lot from your insight.    https://www.bedsrus.co.nz/  SUBSCRIBE to this podcast on  Anchor - https://anchor.fm/zyber-digital/episodes/Talkn-Shop-with-Zyber---Introduction-ellma4 Spotify - https://open.spotify.com/episode/3Zfel5U16E6fbsLNxtOaA2  For more information about Zyber Digital Visit our website - www.zyber.co.nz  Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups  Shopify NZ - https://www.facebook.com/groups/shopifynz/ Shopify VIP - https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 2020

38 min 52 sec

Whilst Black Friday is traditionally a US holiday, it undoubtedly influences eCommerce merchants and online shoppers on a global scale. 2020 has been an unusual year, to say the least, but the question remains as to whether this year's events will have an impact on the consumer shopping behaviours during the holiday season. Will demand increase, or will the impacts of Covid 19 reduce the number of shoppers this holiday season? How should merchants prepare and what steps should they already be taking to gear up for the coming months? In this week’s episode, Waldo (Senior Digital Strategist) and Leo (General Manager) deep dive into some key stats from Shopify Plus about the anticipated shopping behaviours of US holiday shoppers for 2020, how these stats will be reflected for APAC shoppers and how eCommerce merchants should prepare. For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups https://www.facebook.com/groups/shopifynz/ https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Nov 2020

42 min 48 sec

Welcome to our first official episode of Talk'n Shop with Zyber! We were so lucky to have special guest Chris Spence from Shopify Plus join us this week to share insights about Shopify Plus and why it is the premium eCommerce platform. Zyber are proud to be NZ's leading Shopify Plus Partner. We hope you enjoy this episode and don't forget to subscribe to stay up to date tohave a new episode downloaded every Wednesday.  For more information about Shopify Plus -  https://www.shopify.co.nz/free-trial?ref=zyber-limited For more information about Zyber Digital Visit our website -  https://www.zyber.co.nz Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups https://www.facebook.com/groups/shopifynz/ https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Oct 2020

42 min 30 sec

Welcome to our brand new podcast!  Talk'n Shop with Zyber is a podcast that provides insights, tips and tools for all eCommerce businesses, marketing managers and owners. With special industry insiders and some top-performing eCommerce merchants, we hope that this podcast will help you and your business succeed online. For more information about Zyber Digital  Visit our website - www.zyber.co.nz  Follow us on Facebook - https://www.facebook.com/zyberwebdesign/ Join our exclusive Facebook insider groups  https://www.facebook.com/groups/shopifynz/  https://www.facebook.com/groups/shopifyvip Follow us on Instagram - zyberhq

Oct 2020

8 min 41 sec