This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

Pattern of Purpose

By Kim Wensel

Host, Kim Wensel, shares the steps you should be taking to build a stand out brand—beyond a beautiful logo and website. Through solo episodes and interviews with top creatives and designers, the show covers topics like market research, copywriting, brand strategy, working with a designer, and attracting more of the right clients online.

  1. 1.
    59: Weaving Your Story Through Your Second Career // Laurel Smith02/18/2020
    45:52
  2. 2.
    58: Behind the Scenes of My Rebrand // Shauna Haider02/14/2020
    52:10
  3. 3.
    57: What it Takes to Uplevel—You Can’t Have a Premium Brand with a Walmart Mindset02/11/2020
    31:16
  4. 4.
    56: Copywriting Hacks for People Who “Aren’t Good at Writing”02/07/2020
    21:05
  5. 5.
    55: How Developing a Wealth Mentality Can Inspire Your Audience and Increase Your Prices // Jereshia Hawk02/04/2020
    46:00
  6. 6.
    54: A Foolproof System for Tracking Customer Needs01/31/2020
    28:49
  7. 7.
    53: Standing Out For Your Specialty in a Saturated Market // Roshel Ryan01/28/2020
    41:53
  8. 8.
    52: How to Use Storytelling in Your Marketing Without Any Framework, Template, or Guide01/24/2020
    18:30
  1. 9.
    51: Positioning Yourself As a Premium Brand Through Wild Transparency // Valerie Gernhauser01/21/2020
    46:54
  2. 10.
    50: Taking Prospects Behind the Scenes With Case Studies01/17/2020
    24:42
  3. 11.
    49: You Can't Think Your Way Through Business Growth // Shana Dewitt01/14/2020
    45:14
  4. 12.
    48: Showing Up Online The Same Way You Do In Person // Zaid Bakeer01/10/2020
    36:53
  5. 13.
    47: The Most Common Rebranding Mistake Small Businesses Make01/07/2020
    37:39
  6. 14.
    46: 2019: My Year In Review12/31/2019
    44:32
  7. 15.
    45: Are You a Perfectionist or Do You Just Have High Standards?12/26/2019
    29:15
  8. 16.
    44: Choosing Joy When It All Falls Apart // Megan Pollard12/24/2019
    57:39
  9. 17.
    43: Interviewing Your Customers to Pinpoint Your Value Proposition12/19/2019
    39:55
  10. 18.
    42: Making The Decision To End A Business // Kristy Duke12/17/2019
    54:16
  11. 19.
    41: Conducting Market Research Without Falling Into the Comparison Trap12/12/2019
    26:08
  12. 20.
    40: An Imperfect Conversation About Diversity, Equity, and Inclusion // Erica Courdae12/10/2019
    1:08:17
  13. 21.
    39: Seeing Your Brand as Your Audience Does12/05/2019
    33:01
  14. 22.
    38: Leading An Industry Through Community Building // Chris Spear12/03/2019
    51:13
  15. 23.
    37: How to Prepare For a Brand Photoshoot As a Consultant, Strategist, or Service-Based Business11/26/2019
    55:47
  16. 24.
    36: Customizing Your Experience With Client Gifts // Torrance Hart11/19/2019
    54:31
  17. 25.
    35: The Best Marketing For Your Personality Type // Brit Kolo11/12/2019
    53:47
  18. 26.
    34: Dip Your Toe Into Digital Products With A Tripwire Offer // Eden Fried11/05/2019
    52:47
  19. 27.
    33: How An E-Course Can Position You As A Thought Leader // Sharice Enis10/29/2019
    49:34
  20. 28.
    32: Transitioning From 1:1 Services to Products // Shannon Mattern10/22/2019
    58:50
  21. 29.
    31: The Art Of Slowing Down To Get Ahead // Catherine Zack10/15/2019
    1:01:16
  22. 30.
    30: This Pod's Got A New Name10/08/2019
    26:25
  23. 31.
    29: A Designer's Perspective // Casey Renae10/01/2019
    58:26
  24. 32.
    28: Publicity, Podcasting + First Impressions // Dana Kaye09/24/2019
    1:05:10
  25. 33.
    27: Hosting a Retreat09/17/2019
    1:02:20
  26. 34.
    26: Balancing Multiple Brands // Latoya Dixon Smith09/10/2019
    56:35
  27. 35.
    25: What is a Brand Strategist?09/03/2019
    44:22
  28. 36.
    24: Asking For Help + Hiring // Kristiina Craven08/27/2019
    1:04:05
  29. 37.
    23: Writing About Yourself // Jacq Fisch08/20/2019
    53:44
  30. 38.
    22: Growth Phases // Rebecca Teaff08/13/2019
    51:48
  31. 39.
    21: Passion Isn't a Business Plan08/06/2019
    35:02
  32. 40.
    20: Reimagining Creativity // Tasha Harrison07/30/2019
    57:56
  33. 41.
    19: What Authenticity Really Means // Shelley Easter07/23/2019
    45:01
  34. 42.
    18: Better Client Surveys // Dara Murray07/16/2019
    1:02:00
  35. 43.
    17: The Spouse Behind the Business // Brent Wensel07/09/2019
    52:12
  36. 44.
    16: Pricing Your Work07/02/2019
    42:48
  37. 45.
    15: Increasing Traffic Through SEO // Meg Casebolt06/25/2019
    30:47
  38. 46.
    14: Permission To Not Do It All // Meg Casebolt06/18/2019
    36:16
  39. 47.
    13: Your Signature Style // Nicole Otchy06/11/2019
    52:25
  40. 48.
    12: Ideal Client Avatar 2.006/04/2019
    30:22
  41. 49.
    11: On-Brand Photography // Steph Zangeneh Azam05/28/2019
    48:03
  42. 50.
    10: My Other Life as an Employee05/21/2019
    37:44
  43. 51.
    09: Choosing Your Designer // Emily Baird05/14/2019
    1:01:14
  44. 52.
    08: Burn Out, Self Care, UX...Oh My! // Natalie Biesel05/07/2019
    51:41
  45. 53.
    07: Protecting Your Creativity // Angie Avard Turner04/30/2019
    57:14
  46. 54.
    06: Understanding Why Your Customers Choose You // Kate Farrall04/23/2019
    1:01:36
  47. 55.
    05: The Biggest Expense in My Business04/16/2019
    51:33
  48. 56.
    04: The (Obvious) Secret to Getting More Clients // Sonya Schweitzer04/09/2019
    48:38
  49. 57.
    01: Business + Brand Pivots04/02/2019
    43:15
  50. 58.
    03: Explaining What You Do // Mimi Bishop04/02/2019
    42:31
  51. 59.
    02: So You Want to Rebrand // Kali Edwards04/02/2019
    50:47

Listen to Pattern of Purpose now.

Listen to Pattern of Purpose in full in the Spotify app