Pattern of Purpose

By Kim Wensel

Pattern of Purpose is a storytelling podcast spotlighting the humans behind the brands. Dedicated to the multi-passionates, the serial entrepreneurs, and the ideas people, if you’ve done it all and are ready to tie it all together, this is the show for you. Host and messaging consultant, Kim Wensel, speaks with founders to uncover the through lines in their career, make sense of their story, and investigate how they’ve built a platform bigger than their business. If you know you could make a bigger impact if you were better at selling yourself, settle in. Each episode is crafted to help you recognize the connection points in your own journey, develop your voice, and weave your experience into your message. This is Pattern of Purpose. For show notes and guest profiles, visit www.patternofpurpose.com/podcast.

  1. 1.
    111: On Envy
    15:25
  2. 2.
    110: Be Honest With Yourself: Personal Storytelling in Your Brand // Shawnta Jackson
    43:16
  3. 3.
    109: Building Authority With Your Bio
    18:42
  4. 4.
    108: What If I Don’t Have a Rags to Riches Story?
    15:09
  5. 5.
    107: An Alternative To The Lemonade Stand Story
    16:09
  6. 6.
    106: Public Speaking As An Emerging Thought Leader // Alexia Vernon
    49:18
  7. 7.
    105: Why Your Brand Is Attracting Clients Who Can't Afford You
    25:02
  8. 8.
    104: When The Goal Isn't To Scale
    17:12
  1. 9.
    103: Relying On Talent Isn't Enough
    17:39
  2. 10.
    Empathy: 2021's Missing Ingredient // Allie Morris Nute
    37:06
  3. 11.
    101: 7 Words To Pull From Your Website Today
    16:54
  4. 12.
    100: Staying Relevant During An Identity Crisis
    32:50
  5. 13.
    99: I Got 99 Problems But...Yeah Let's Talk About That // Amenah Arman
    52:41
  6. 14.
    98: Are Multipassionates Destined To Pivot?
    27:40
  7. 15.
    97: Small Shifts to Achieve Brand-Life Alignment // Xanthe + Frank Appleyard
    48:46
  8. 16.
    96: Stop Doing Shit You Hate
    34:05
  9. 17.
    95: The Inner Game of Leadership // Crosby Noricks
    54:32
  10. 18.
    94: Why "Customized To You" Isn't A Unique Selling Point
    19:48
  11. 19.
    93: Humor Branding: It's Not Just For Funny People
    53:18
  12. 20.
    92: Turning Up The Volume On Your Unpopular Opinion
    30:02
  13. 21.
    91: Storytelling x Sales // Nikki Rausch
    45:03
  14. 22.
    90: Disagreeing Better // Tammy Lenski
    44:15
  15. 23.
    89: If You’re Overwhelmed, Your Clients Are Probably Underwhelmed // Megan Pollard + Michelle Lindsay
    34:33
  16. 24.
    88: Owning Your Identity Through An Evolution // Erica Courdae
    41:23
  17. 25.
    87: Social Worker to Storyteller: The Nonlinear Career Advantage
    17:08
  18. 26.
    86: What To Do With An Idea: A New Service Or A New Brand?
    46:01
  19. 27.
    85: You've Launched. Now What?
    17:49
  20. 28.
    84: 5 Things You Need To Know Before Hiring A Copywriter
    31:11
  21. 29.
    83: The Stories That Shape Who We Are
    34:18
  22. 30.
    82: Rediscovering Who You Are By Taking A Pause Moment
    39:40
  23. 31.
    81: Finding Your PR Rally Cry // Cher Hale
    44:44
  24. 32.
    80: Please Don't Call Yourself A Thought Leader
    26:42
  25. 33.
    79: What's In It For Me?
    35:06
  26. 34.
    78: Leading With My Values—You Coming With Me?
    38:52
  27. 35.
    77: Seeing The Opportunities Right In Front Of You // Yully Ludena
    41:25
  28. 36.
    76: Leave Fear-Based Messaging Behind
    40:30
  29. 37.
    75: The Female Advantage In Business // Tracy Brosnan
    52:33
  30. 38.
    74: What’s Behind A Name?
    18:33
  31. 39.
    73: Live Coaching: Connecting Over Selling // Pat Flowers
    54:04
  32. 40.
    72: It’s More Important To Be Respected Than Liked // Tamera Darden
    51:20
  33. 41.
    71: Now, More Than Ever, You Must Communicate Your Point Of View
    20:39
  34. 42.
    70: Being A Magnet For Your People // Emma Hicks
    54:13
  35. 43.
    69: Just Because You're Posting Doesn't Mean You're Marketing // Stacey Harris
    54:31
  36. 44.
    68: Anniversary Episode: What I've Learned In One Year of Podcasting
    1:00:01
  37. 45.
    67: Creating Communication Structures To Improve The Customer Experience // Laura Matteson
    45:33
  38. 46.
    66: Pivoting Your Message Beyond “How Are You Doing?”
    19:17
  39. 47.
    65: How to Keep Creativity High During Uncertain Times
    31:52
  40. 48.
    64: What It Means To Step Into Who You Are
    33:56
  41. 49.
    63: Becoming a Peak Performer Starts With the First Step // Brett Eaton
    46:04
  42. 50.
    62: The Difference Between Your Brand Message and Your Marketing Messages
    26:25

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