BIG Truths of Small Business

By Joe Watkins & Travis Cassell - The YesiRent Boys

Having recognized over decades that small business works differently than big business, YesiRent founders, Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes, and failures. They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

  1. 1.
    Ep 43 – In Order to Change Your Business Trajectory, You Must 1st INTERRUPT! – Reprogram – Part 1
    1:05:54
  2. 2.
    Ep 42 - On a War Footing in Your Business?
    39:43
  3. 3.
    Ep 41 – Failing Forward in Building a Small Business with Brian Cunningham
    1:06:49
  4. 4.
    Ep 40 – Demographics vs. Psychographics in Your Marketing
    1:03:13
  5. 5.
    Ep 39 – Breaking into the Music Industry & Writing Songs with Barry Michael
    57:38
  6. 6.
    Ep 38 – You vs. Your Business Plan – Time to Get Real
    57:35
  7. 7.
    Ep 37 – Slammed and Unplanned – Handling the Unexpected
    39:54
  8. 8.
    Ep 36 – The Whiskey Barrel Side Hustle with Scott Huxley
    42:36
  1. 9.
    Ep 35 – The Psychology of Business Relationships with Terry Day
    1:00:21
  2. 10.
    Ep 34 – The Art of Influence and Persuasion with Clay Cutts
    59:55
  3. 11.
    Ep 33 – Reflection 2020 – Big Truths of Small Business Podcast
    1:02:04
  4. 12.
    Ep 32 – I See YOU
    1:02:43
  5. 13.
    Ep 31 – Beauty or a Beast?
    58:45
  6. 14.
    Ep 30 - What to do When Uncertainty Strikes In Your Business
    1:02:16
  7. 15.
    Ep 29 - What are the Blind Spots in Your Small Business?
    1:01:10
  8. 16.
    Ep 28 - Targeting Your Customer – More Critical to Success than We Realize
    1:07:38
  9. 17.
    Ep 27 - The Basics of the House Flipping Business – by Joe Watkins
    57:29
  10. 18.
    Ep 26 - The Art of Reconciliation in Your Relationships
    1:00:54
  11. 19.
    Ep 25 - Self-imposed Stress by the Business Owner – Why and How to Identify & Resolve
    1:01:31
  12. 20.
    Ep 24 - Motorcycle Racer Runs a Passion Play Business – Interview with Tim Morris of ValuCycle
    1:15:10
  13. 21.
    Ep 23 - Learn How NAYSAYERS can be Identified in Your Business and Life – and a Live Performance of “The Naysayers” Song
    1:04:58
  14. 22.
    Ep 22 - Super Fan Crashes the Show – A Young Entrepreneur Asks Questions
    1:09:40
  15. 23.
    Ep 21 - UnSelling – How to Really Serve and Sell Your Clients – Back with Clay Cutts, Square Peg Counseling & Coaching
    56:05
  16. 24.
    Ep 20 - How Does Your Company Culture Affect Business? – Interview with Bret Eldridge, Director of National Accounts for Hoshizaki America
    1:00:39
  17. 25.
    Ep 19 - Fake News – How Does it Affect Your Small Business? with Guest Dan the Man
    1:05:03
  18. 26.
    Ep 18 - Mindset – the Importance it Plays in every aspect of your Business – an Interview with Clay Cutts, Business Coach & Therapist
    1:01:25
  19. 27.
    Ep 17 - Becoming a Small Business Owner by Buying the Business You Work For – Interview with Jef Bass, an Emmy Winning Audio Video Producer
    53:29
  20. 28.
    Ep 16 - The Impact of a Coach, Counselor, or Board of Directors in your BIZ – Interview with Sherri Dodd, Founder of Advance Global Coaching
    1:01:55
  21. 29.
    Ep 15 - The Effects of COVID-19 on your Business – Clearing your Headspace in Chaos
    57:28
  22. 30.
    Ep 14 - The Power of Empathy in the Art of Negotiations
    1:04:26
  23. 31.
    Ep 13 - The Rebound – How to get Excited about Your Business Again!
    57:40
  24. 32.
    Ep 12 - What does it take to Get in the “ZONE” while working?
    1:03:18
  25. 33.
    Ep 11 - Act 2, Part 2 – Where we discuss the “Journey” in a Conversation with Randy Dodd, a Missionary, and Best-selling Author.
    1:11:34
  26. 34.
    Ep 10 - Part 1 – Reflecting on “Act 2” in your Professional Life. What Does it Mean?
    30:42
  27. 35.
    Ep 9 - The 1st Aftershow – It Ain’t Easy, But It’s Worth It
    24:09
  28. 36.
    Ep 8 - Why the Tape Measure is VERY important in Your Business
    50:18
  29. 37.
    Ep 7 - “Humility” is the Most Powerful Soft Skill or Approach in Small Business
    55:45
  30. 38.
    Ep 6 - How Personal Biases Affect your Business Decisions – Part 2
    49:44
  31. 39.
    Ep 5 - Learn How Your Personal Biases Affect Your Business, Family, & Future – Part 1
    34:57
  32. 40.
    Ep 4 - Surviving and Gleaning Deep Business Truths out of the 2009 Crash – Interview with Mark Brittain
    1:04:44
  33. 41.
    Ep 3 - How running a church is similar to a small business? – an Interview with Pastor Jonathan Andersen of Harvest Point UMC
    48:20
  34. 42.
    Ep 2 - How Integrity and Faith shaped Stephen Bové’s contracting business – an Interview
    1:08:04
  35. 43.
    Ep 1 - How the Internet Changed Power Plus – an Interview with Jerry Barber
    1:00:56

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