The Business of Making Podcast

By The Business of Making

Get your weekly dose of handmade business reality

  1. 1.
    120: The Good, Bad, and Ugly of Influencer Marketing
    51:33
  2. 2.
    119: Are you spending too much time on social media?
    36:23
  3. 3.
    118: Do you need social media to succeed?
    6:12
  4. 4.
    117: The UK/EU Tax Nightmare
    31:36
  5. 5.
    116: Selling in different languages
    25:07
  6. 6.
    115: How to choose what holiday promos to run?
    5:47
  7. 7.
    114: Mid-year check-in
    32:24
  8. 8.
    113: Book Club: Wolfpack by Abby Wambach
    38:25
  1. 9.
    112: Critiquing Product Photos from our Patrons
    5:48
  2. 10.
    111: Don’t make these 9 product photo mistakes
    56:32
  3. 11.
    110: What to do when you run out of creativity
    31:37
  4. 12.
    109: The State of Handmade 2021 – Part 2: In-depth analysis
    5:42
  5. 13.
    108: The State of Handmade 2021 – Part 1: How has Covid impacted handmade sellers?
    30:18
  6. 14.
    107: Book Club
    40:57
  7. 15.
    106: The ONLY way to succeed in a handmade business
    6:13
  8. 16.
    105: But what if I don’t sell anything?
    33:19
  9. 17.
    104: Stop putting other people’s problems/priorities before your dreams
    32:58
  10. 18.
    103: Pricing – what if your products are time consuming to make?
    5:39
  11. 19.
    102: Perceived value – what is it and why you need it
    43:18
  12. 20.
    101: A Formula To Price Your Handmade Products
    53:57
  13. 21.
    100: How we started, and where we’re going!
    48:54
  14. 22.
    99: why do women dominate the handmade industry
    7:11
  15. 23.
    98: Book Club
    48:37
  16. 24.
    97: Systems: How to create them (with minimum headaches)
    7:40
  17. 25.
    96: Systems: Order Processing
    39:28
  18. 26.
    95: Systems – why they’ll make your life easier (& some examples!)
    48:50
  19. 27.
    A Few Announcements + Happy Holidays!
    10:31
  20. 28.
    94: Preparing for 2021: 3 tools to help you plan
    5:41
  21. 29.
    93: Wrapping up 2020 – part 2
    47:06
  22. 30.
    92: Wrapping up 2020 – part 1
    45:14
  23. 31.
    91: PATREON – Monthly/Quarterly tracking (and what to do with those numbers)? With bonus spreadsheet!
    5:34
  24. 32.
    90: Why you need to pay attention to conversion rates
    36:23
  25. 33.
    89: What marketing numbers should you pay attention to in your biz?
    47:59
  26. 34.
    88: PATREON – How to plan, create and repurpose videos for your handmade shop
    5:41
  27. 35.
    87: where can you use video to market your handmade biz?
    33:07
  28. 36.
    86: Type of videos you can make to help sell your handmade products
    40:53
  29. 37.
    85: PATREON – Q&A on website and marketplaces
    5:36
  30. 38.
    84: Why should you sell your handmade goods on your own website?
    45:24
  31. 39.
    83: why sell on marketplace sites like etsy?
    46:53
  32. 40.
    Patreon: What we’ve learnt about being self-employed [82]
    5:35
  33. 41.
    Short announcement – be back soon!
    3:05
  34. 42.
    Patreon: Looking at the bigger picture to help you set priorities & let go [81]
    5:22
  35. 43.
    Making time for the boring, tedious, little sh*t [80]
    34:07
  36. 44.
    79: Shiny Object Syndrome
    42:34
  37. 45.
    78 PATREON: How to pivot your handmade shop (and should you, really?)
    5:52
  38. 46.
    77: Are you hesitant about marketing your work?
    40:35
  39. 47.
    76: grit, resilience, and netflix
    46:21
  40. 48.
    75 PATREON: CROSS REFERENCING
    7:08
  41. 49.
    74: THE STATE OF HANDMADE SURVEY RESULTS PART 2
    1:03:34
  42. 50.
    73: THE STATE OF HANDMADE SURVEY RESULTS PART 1
    1:03:53

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