Clickbait & Switch

CloudRaker

Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.

This podcast is brought to you by CloudRaker, a Creative & Technology agency based in Montreal and Toronto and is hosted by Associate Creative Director Mark Dolynskyj & Strategy Director Gisela Sleizer.

The Trailer | Here’s what to expect from us
Trailer 1 min 9 sec

All Episodes

Clickbait & Switch is going on a summer break! We'll be back in a couple of weeks - so stay tuned!  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela).  Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment and to Noah Prévost who is our stellar producer. 

Jul 20

44 sec

Today’s special episode is borrowed from the Mojo Moments podcast. The Mojo Moments podcast is about getting inside the heads of business pioneers and learning - okay, stealing - as many tips about how they keep their mojo through the ups and downs of life, business, and everything else. There are dozens more interviews to catch up on. Subscribe wherever you get your podcasts. https://www.cloudraker.com/en/podcasts/mojo-moments-podcast Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.

Jul 14

11 min 6 sec

On today’s show, we explore where TikTok came from, how trends take off, and where do they go next? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, The Guardian, The Intercept, TechCrunch, GWI, and Bloomberg. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jul 6

21 min 16 sec

On today’s show, we look at how six months down in 2021 there are some key trends to note, ignore, and follow closely. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Michael Geist, The Verge, NPR, Social Minds Hub. Special thanks to Jacob Moquin-Carle who edits the sound of this podcast with patience and good judgment.

Jun 29

17 min 5 sec

On today’s show, we explore how ads will follow you into your virtual worlds, Twitch gets all wet, and how Ronaldo can cause Coke’s value to dive by $4B with a wave of his hand. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Tech Crunch, Facebook News Blog, Axios, Social Media Today, Bloomberg, Social Minds, Reuters, Games Industry Week and SVG Europe. Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jun 23

15 min 55 sec

On today’s show, Pinterest Shopping is the mall of the future, TikTok might DeepFake the US, and premium fashion is making your driveway the new runway. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, AdWeek, Robb Report, Bloomberg, E Online, and WARC Special thanks to Jacob Moquin-Carle who edited the sound of this podcast with patience and good judgment.

Jun 15

15 min 46 sec

On today’s show, Google subtly hints at the future of interfaces, TikTok goes old-school radio star, and your next way to shop or sell might be via chat. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Yalo's website, WhatsApp's blog, CNBC, AdWeek, the Spotify Newsroom, 9 to 5 Mac and YouTube's blog. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

Jun 8

14 min 56 sec

On today’s show, Instagram adds more shoppable features, Zoom still thinks it’s 2020, and Amazon wants to become the USA's favourite doctor… This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Minds Hub, TechCrunch, Business Insider, Amazon’s Newsroom, Instagram’s Blog, LinkedIn news, Digital Information world and The Verge. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

Jun 1

14 min

On today’s show, Snap announces cool new stuff, Twitter has lame stuff leaked, and Google unveils its retail plan to take on Amazon. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Digital Trends, Zdnet, AdWeek, The Verge, TechCrunch, Snapchat for Business, Snap’s Newsroom, and Facebook’s newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

May 26

16 min 47 sec

On today’s show, TiKTok wants in on in-app shopping in a big way, Elon is giving the SEC heart palpitations, and government’s are still trying to regulate social media. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Bloomberg, The Guardian, Datenschutz Hamburg, Week in Review Newsletters, and the TikTok Newsroom. Special thanks to Chanel Mercier and Xavier de Camy who edit the sound of this podcast with patience and good judgment.

May 18

15 min 40 sec

On today’s show, Mark and Gisela put on deerstalker hats and look at how Snapchat is hunting creators, app makers are hunting tech companies, Rapchat is hunting rappers, and Twitter is hunting recurring revenue streams. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Next Web, WARC, Twitter’s blog, Facebook’s newsroom, Snapchat’s Newsroom, Rapchat’s website, TechCrunch and The Drum. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

May 11

16 min 57 sec

On today’s show, Mark and Gisela look at Instagram’s move to win over content creators, more social platforms get an audio feature, and there’s a new competitor to Amazon Prime. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles Engadget, Hype Beast, TechCrunch, Social Minds platform, AdWeek, the TikTok Newsroom, Instagram’s Business Blog, CNN and Pixel8. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

E

May 4

13 min 56 sec

On today’s show, Mark and Gisela break down how Amazon is about to take over brick and mortar, how Apple gives in to the Far Right, and how Facebook might be cool again??? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Facebook’s Newsroom, The Next Web, The BBC, Market Watch, Bloomberg, Tech Crunch, The Amazon Blog, and WARC. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

Apr 27

14 min 28 sec

On today’s show, Mark and Gisela discuss Pinterest’s spring cleaning, Nike looks to greenify itself, and how greenhouse emissions might be coming to a package near you. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on the Nike website, Wall Street Journal, Forbes, Spotify’s newsroom, The New York Times, Bloomberg, ICIS, The Unsplash blog, the TikTok blog, and Snapchat’s Newsroom. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

Apr 21

14 min 47 sec

On today’s bonus show, we steal a clip from a Mojo Moments interview with marketing legend Tony Chapman as he clarifies why marketing needs to strike an emotional core to stand out. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To listen to the rest of this episode and other Mojo Moments episodes, http://bit.ly/tonyonmojomoments

Apr 16

14 min 21 sec

On today’s show, Mark and Gisela talk about how clubhouse now has payments, Volv is an app that sounds like a body part, and Burberry is keeping it fresh with outfits for video games. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp If you want to check out the Burberry virtual store we discuss, here’s the link https://burberry-ginza.com/ Thanks to CloudRaker for providing support for our podcast but we should state that the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Business Insider, TechCrunch, Spark Toro, Burberry, BBC, The Verge, and Fashion United. Special thanks to Chanel Mercier who edits the sound of this podcast with patience and good judgment.

Apr 13

14 min 54 sec

On today’s show, Mark and Gisela talk about how LinkedIn is laying the foundation for its upcoming Marketplace and how Facebook is getting into newsletters, whether there is a quick win for marketers on Discord, and discuss if the future of retail will be used. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, Facebook’s Newsroom, LinkedIn’s blog, WARC, and How Stuff Works. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Apr 7

15 min 15 sec

On today’s show, Mark and Gisela discuss Hudson’s Bay new online Marketplace, YouTube’s beta testing an auto-detect feature, and the busted global supply chain. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The New York Times, Lloyds List, Bloomberg, AdWeek, Reuters, Apple Insider and The Verge. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 30

12 min 15 sec

On today’s show, Snapchat wants to be your dressing room, Facebook is connecting VR to your wrists, we’re going to say hi and bye to Paramount+ and we’ll get a first person account of NFT mining.

Mar 24

30 min 35 sec

On today’s show, Mark and Gisela discuss how Snap’s getting its groove back, Instagram future might include audio, and why are NFTs all the rage. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on  The Verge, Tech Crunch, Ad Age, Global News, the BBC, the YouTube channel Simply Explained, Everest Pipkin blog, Mashable, and LinkedIn Daily News. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 16

12 min 39 sec

On today’s show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it’s this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Marketing Dive, TechCrunch, AdWeek, The Message, Vovia, Warc, The Drum, Digiday, Google’s Blog, and Google Sandbox. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 9

20 min 11 sec

On this week’s show Mark and Gisela discuss TikTok’s self-serve ad manager for Canada, Spotify’s new monetization plan for podcasters, Tween nostalgia for non-instant photos, and LinkedIn’s big swing into the world of freelancers. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The information, Social Media Today, The New York Times, The Drum and the Spotify Blog, Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Mar 2

10 min 21 sec

On today’s show, we review moves to make advertising more accessible, LinkedIn publishing an E-Zine, and how Australia might just rescue its news publishers from the jaws of Google and Facebook. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp To learn more about accessibility in design look at https://mismatch.design/ The Ontario’s guide to making website’s accessible is here https://www.ontario.ca/page/how-make-websites-accessible Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Social Chain emails, The Drum, Mismatch, LinkedIn’s Business Centre, Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 23

13 min 53 sec

On today’s show, Mark and Gisela explore how TikTok is now besties with Universal Music, why Pinterest has a widget, how to promote Clubhouse with ClubLink, and why the EU wants to end ad targeting once and for all. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on TechCrunch, Social Media Today, TikTok Newsroom, the EDPS’ website. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 16

11 min 7 sec

On today’s show, Mark and Gisela explore the new social app Yoni Circle, Facebook is crossing its streams with Instagram Reels, and Google’s new ad targeting technique. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on WARC, TechCrunch, Social Media Today, and Digiday. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Feb 9

11 min 29 sec

On today’s show, Mark and Gisela explore how Vimeo’s lead gen improved without selling out, how Instagram has given us a new dashboard to ignore, and Twitter gets out its wallet one more time. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Morning Brew, The Twitter Blog, The Verge, Tubefilter, and The New York Times. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

Feb 2

10 min 7 sec

On today’s show, Mark and Gisela explore how Pinterest is expanding its ecommerce features offer with a new AR filter, YouTube is developing medical content, Snapchat rolls out their version of pre-rolls, and we’ll introduce you to potentially the future of social media governance: Bluesky. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Pinterst’s Newsroom, The Drumm, TechCrunch, The YouTube Blog, Your Undivided Attention Podcast, The Merriam Webster Dictionary Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 26

10 min 36 sec

On today’s show, Mark and Gisela discuss Bitmoji University, Google blurring the search result boundaries with social content, “Honk” the app, and 6 tech trends we think will play a role this year in retail. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Shira Ovide’s explanation of WhatsApp’s data collection policies confusion can be found here: http://nyti.ms/3bDnozO Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Forbes, Edutopia, TechCrunch, and Shopify’s blog, and Google Support Centre. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 19

13 min 3 sec

On today’s show, Mark and Gisela discuss the buzz word “e-tail”, how Facebook is freaking out at Apple, and more moves in the “audio content” world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on New York Times, The Verge, Tech Crunch, The Drum, Facebook Newsroom, Social Media Today, AdWeek, Forbes, ScreenRant, Amazon Newsroom, WARC Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Jan 12

12 min 22 sec

This week Mark and Gisela discuss 2021. What’s here to stay, what’s changing, and what’s next. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Jan 5

15 min 6 sec

This week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Dec 2020

12 min 3 sec

This week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Dec 2020

11 min 7 sec

This week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Dec 2020

9 min 24 sec

This week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on LinkedIn news, The Verge, Snap’s Blog, Protocol, Instagram for Business blog, TechCrunch, Digiday, and Buzzfeed. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

Dec 2020

11 min 14 sec

This week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience.  This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Nov 2020

11 min 6 sec

This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Nov 2020

12 min 24 sec

This week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Nov 2020

12 min 34 sec

This week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Nov 2020

8 min 16 sec

This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

E

Nov 2020

9 min 43 sec

This week Mark and Gisela discuss: Spotify is getting better for creators, Zoom now allows you to monetize …  and your next content shoot could be… in space? This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp  Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.  Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

E

Nov 2020

9 min 52 sec

CloudRaker’s Associate Creative Director Mark Dolynskyj & Digital Strategist Gisela Sleizer breakdown the biggest news of the week and their implications for digital marketers around the world.

Nov 2020

1 min 9 sec