Business of Apps

By Business of Apps

The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world's fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps.

  1. 1.
    #58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo
    25:32
  2. 2.
    #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic
    28:37
  3. 3.
    #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel
    25:07
  4. 4.
    #55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero
    18:02
  5. 5.
    #54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops
    21:52
  6. 6.
    #53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish
    25:23
  7. 7.
    #52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC
    36:02
  8. 8.
    #51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie
    24:35
  1. 9.
    #50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE
    30:06
  2. 10.
    #49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data
    21:28
  3. 11.
    #48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard
    21:57
  4. 12.
    #47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher
    37:22
  5. 13.
    #46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX
    36:16
  6. 14.
    #45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio
    23:26
  7. 15.
    #44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group
    19:55
  8. 16.
    #43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat
    38:23
  9. 17.
    #42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital
    32:30
  10. 18.
    #41: App promotion with Reddit with Ashleigh Rankin, Senior Manager, Growth Partnerships at Reddit
    20:26
  11. 19.
    #40: App Success in 2020 with Darius Mora CMO at Reflectly
    21:43
  12. 20.
    #39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic
    23:33
  13. 21.
    #38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics
    30:02
  14. 22.
    #37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie
    36:48
  15. 23.
    #36: How to increase app retention with Darren Last, Digital Transformation Consultant at Shell
    22:52
  16. 24.
    #32: In-app bidding with Daniel Tchernahovsky, Managing Director, EMEA at Applovin
    19:19
  17. 25.
    #31: A/B Testing for an app with Karan Tibdewal, Growth Consultant at Phiture
    20:26

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