RSQY (Risky) Rebranding the Status Quo and Why

575 Branding Agency

We discuss challenging the status quo to inspire, connect, and better lives.

You don't have to accept broken systems. Hear why others are rebranding the status quo in their personal lives, businesses, industries, communities, and the world. You can, too. Discover how rebranding can be used to create new status quos and cultivate sustainable communities.

All Episodes

RSQY (pronounced: risky) is about rebranding the status quo and why. In this episode, we start a risky conversation on how Thanksgiving has been rebranded over the years. Delve into the darker side of the holiday's origins, the implications it has had on Native people and the land that we live on. Can we rebrand the status quo to recognize our history while still being thankful for those in our personal lives (friends and family) and in our business (employees, coworkers, customers, etc.)? Here are some resources we find valuable: https://www.smithsonianmag.com/history/what-really-happened-at-the-first-thanksgiving-180979108/ https://www.history.com/topics/thanksgiving/history-of-thanksgiving https://nativeamericanheritagemonth.gov/ https://www.nps.gov/subjects/npscelebrates/native-american-heritage-month.htm https://native-land.ca/ https://nativegov.org/news/a-guide-to-indigenous-land-acknowledgment/ https://usdac.us/nativeland https://www.nativeways.org/ https://givingcompass.org/partners/justfund/funding-native-led-organizing-qa-with-judith-leblanc https://www.okcps.org/cms/lib/OK01913268/Centricity/Domain/130/NASS%20Thanksgiving%20Lesson%20Plan%20Booklet.pdf?fbclid=IwAR06o8ce_DAMNgP4FL5OOktaus9GBb1TtR4wIaOMNpcNufQzkFzoXZBd-dY This episode is just the beginning of a much larger conversation. Reach out to us to share your own stories and perspectives! Facebook: https://www.facebook.com/575agency Instagram: https://www.instagram.com/575agency/ LinkedIn: https://www.linkedin.com/company/575-inc./ Twitter: https://twitter.com/575inc --- Support this podcast: https://anchor.fm/rsqy/support

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Nov 25

58 min 38 sec

In our third episode, we invite Mayor Sue-Ann Hohimer of Normandy Park to discuss rebranding the status quo for her community and herself. Mayor Hohimer delves into her vision for the next iteration of the City of Normandy Park, discussing the importance of community, connecting in a physical space, and unifying different cultural values. Sue-Ann opens up about her journey of rediscovery as an empty nester with four adult sons and as a wife looking forward to the next evolution of her marriage with her high school sweetheart. Interested in learning more? Listen to our podcast episode and tune in next time for more RSQY conversations. Want to learn more about 575 (five-seven-five)? Check out our website: https://575agency.com/ Sign up for our emails: https://ecamp.575agency.com/h/r/A2642588AB27094E Facebook: https://www.facebook.com/575agency Instagram: https://www.instagram.com/575agency/ LinkedIn: https://www.linkedin.com/company/575-inc./ Twitter: https://twitter.com/575inc --- Support this podcast: https://anchor.fm/rsqy/support

Nov 10

1 hr 3 min

In our second episode, we delve into the core of goal setting and letting go of perfection. To start things off, we have to ask, "What is a goal?" Often, people get confused between goals, strategies, and tasks. We break down what they mean and how they relate to each other. SMART goals are a common corporate management practice that can be applied to all levels of business, community, and personal decision-making. Planning smarter rather than harder. But SMART goals aren't necessarily about being more intellectual. SMART is an acronym. Goals should be: Specific, Measurable, Achievable, Relevant, Time-Based How does this relate to rebranding the status quo? If you want to change the world or even just an aspect of your life, follow the SMART goal method. That way, you are planning smarter rather than harder. When you over plan and overthink (which we are intimately familiar with), you get caught up and usually fail to complete your goal. Allow yourself some grace and learn to let go of perfection. Let go of goals that are no longer relevant to you or your brand. Interested in learning more? Listen to our podcast episode and tune in next time for more RSQY conversations. Want to learn more about 575 (pronounced five-seven-five)? Check out our website: https://575agency.com/ Sign up for our emails: https://ecamp.575agency.com/h/r/A2642588AB27094E Facebook: https://www.facebook.com/575agency Instagram: https://www.instagram.com/575agency/ LinkedIn: https://www.linkedin.com/company/575-inc./ Twitter: https://twitter.com/575inc --- Support this podcast: https://anchor.fm/rsqy/support

Oct 28

56 min 5 sec

In our first episode, we delve into the core of what it means to rebrand the status quo and why we do it. To start things off, we have to ask, "What is branding?" Most people have a vague understanding of branding. Yet, they don't quite grasp the modern implications, complexities, or purpose. In short, your brand is who you are. Branding is the process of creating and managing your identity, which in turn creates and manages perceptions. This is critical for businesses today. Rebranding evaluates an existing brand or core concept, challenges it, finds the strengths and weaknesses, and creates something better, more meaningful to the current needs.  As a branding agency, we love helping organizations recognize their core values, create meaningful goals, and align their brand. But we've decided to take the idea of rebranding 10 steps further. Using the rebranding process to evaluate, challenge, and change the status quo. Anyone can rebrand the status quo for themselves, their business, community, and the world. Interested in learning more? Listen to our pilot podcast episode and tune in next time for more RSQY conversations. Want to learn more about 575 (pronounced five-seven-five)? Check out our website: https://575agency.com/ Sign up for our emails: https://ecamp.575agency.com/h/r/A2642588AB27094E Facebook: https://www.facebook.com/575agency Instagram: https://www.instagram.com/575agency/ LinkedIn: https://www.linkedin.com/company/575-inc./ Twitter: https://twitter.com/575inc --- Support this podcast: https://anchor.fm/rsqy/support

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Oct 13

16 min 43 sec