Futurum Tech Webcast

Futurum Research; Daniel Newman, Fred McClimans, Olivier Blanchard

Futurum Tech Webcast Featuring hosts Shelly Kramer and Daniel Newman

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All Episodes

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Shelly Kramer and Ron Westfall examine recent passage of the $1.2 trillion Bipartisan Infrastructure Deal that includes $65 billion targeted at expanding access to reliable high-speed Internet and further bridging the digital divide through investment in broadband infrastructure including 5G connectivity.

Dec 3

4 min 49 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer delve into the Qualcomm Investor Day 2021 event highlighted by CEO Cristiano Amon’s Keynote that talked about his vision for the company and propelling Qualcomm’s ongoing success through market diversification.

Dec 3

7 min 7 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer break down the key takeaways from the GSMA produced The Mobile Economy North America - 2021 report released in conjunction with MWC Los Angeles 2021 show, including the major North American trends through 2025, evolving mobile operator content strategies, and expanding private network drivers.

Dec 2

9 min 25 sec

In this episode of the Futurum Tech Webcast, Interview Series, Futurum lead analyst Shelly Kramer is joined by Sodales’ Kirsty Thompson for a conversation about enterprise health, safety, and environment management software. With workplace-related injuries costing businesses upwards of $1 billion per week, not counting the very real hits to productivity and morale for employees for whom well-being is a key concern, there’s no time like the present for business leaders to transition business operations from relying on poorly managed, siloed employee health and safety programs to best-in-class solutions.

Dec 1

16 min 57 sec

In this episode of The 5G Factor, part of the Futurum Tech Webcast family of content, I’m joined by my colleague and fellow analyst, Ron Westfall for our weekly look at what’s happening the world of 5G. Our conversation today explored the following: The Bipartisan Infrastructure Bill is good news for efforts to bridge the digital divide. Passage of the bipartisan Infrastructure Bill and the good news that brings for expanding broadband and 5G connectivity across the nation, closing the digital divide and allocating millions to a variety of different initiatives, as well as $100 million to each of the states. Data from the GSMA report: 2021 The Mobile Economy North America including the fact that in North America, $1 trillion of mobile technologies and services generated 4.4% of GDP in North America in 2020, which is a contribution equivalent to $1 trillion of economic value added. Wonder why we focus so much on 5G — these numbers are only going up! Ron broke down growth we can expect ahead, content strategies for CSPs and partnerships we’re seeing, along with some info on private networks, which we’ve covered here frequently Qualcomm had an impressive Investor Day 2021 event this last week and we wrapped the show talking about some of Qualcomm CEO Cristiano Amon’s vision, the diversification strategies the company has and is embracing, and how that’s paying off and will continue to do so for the technology giant now and in the future.

Nov 23

22 min 18 sec

In this episode of the Futurum Tech Webcast – Interview Series, I had the pleasure of being joined by PROS Ulrich von Beck. Ulrich is the VP of pre-sales/strategic consulting for PROS, and our conversation explored where digital transformation is headed, and the role future proofing will play in organizations in our post-pandemic world. PROS provides artificial intelligence-based software as a service offerings that help organizations optimize every shopping and selling interaction, enabling companies to deliver personalizes offers to buyers, at scale, with speed, precision, and consistency. In the last 18 months we’ve seen digital transformation happen on steroids. Organizations have completely rethought business models, technology investment priorities have shifted, and the way we work has changed. So, what do businesses need to do to keep moving forward? Will certain technologies play a bigger role in operational models? That’s exactly what Ulrich and I will be exploring in today’s conversation. The highlights of our conversation centered around the following: What does future proofing an organization mean, and what does it look like, specifically, in an enterprise organization?  The role of AI in futureproofing, and how AI can help organizations move from digital transformation to operating a digital business? While it’s important, future proofing doesn’t happen overnight. We explored challenges customers will have to deal with and thoughts around surmounting those challenges. Organizations are infusing AI into business operations, we explored some use cases and discussed what’s ahead with AI-powered offerings.  We wrapped the show with a conversation about what excites us most about the future of business and what we’re seeing today.

Nov 17

34 min 34 sec

On this episode of the Futurum Tech Webcast – Interview Series, sponsored by Intel, I am joined by Patty Kummrow, Vice President Network and Edge Group, General Manager Ethernet Products Group at Intel Corporation for a conversation around Intel's Infrastructure Processing Units development. Exploring Intel's IPU Development  In our conversation we discussed the following: Highlights from Intel InnovatiON An exploration into IPU and why Intel is excited for this new adventure The drivers of IPU development and the role it plays in end-to-end network Why storage innovation is so critical for our current ecosystem A look into the future of IPU development and what listeners should expect next As always it was a great conversation and one you don’t want to miss. If you want to learn more about Intel’s IPU development you can visit their website. Want to watch the video that DAniel and Patty referenced? Click here. Be sure to check out the complete episode below.  

Nov 16

23 min 36 sec

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Christian Block, SVP & GM, RFFE, QUALCOMM Germany RFFE GmbH, for conversation around the latest happenings with Qualcomm’s RFFE portfolio. Digging into Qualcomm’s RFFE Portfolio Expansions  In our conversation we discussed the following: Why the latest RFFE expansions are so important for continued growth An exploration of why Qualcomm’s role in the RFFE space is critical for areas like IoT and automotive What is driving the RFFE growth What catalysts we can expect to see to continue to drive growth It was an excellent conversation with several of insightful tidbits. If you are interested in learning more about Qualcomm’s RFFE portfolio, be sure to check out their website.

Nov 12

16 min 5 sec

A couple of weeks ago at the MWC LA 2021 event, IBM announced that it would be partnering with both Cisco and Palo Alto Networks. My colleague and fellow analyst Ron Westfall and I covered this partnership in a recent episode of our webcast The 5G Factor and, yet again, these are examples of strategic partnerships being the way forward, especially as it relates to the 5G ecosystem. These partnership deals between IBM and Cisco and IBM and Palo Alto Networks is all about slice lifecycle management and mitigating security challenges, both of which will become increasingly more important as 5G becomes more prevalent, with more customers and more 5G related service offerings proliferate. The IBM Cisco partnership is about the pairing of IBM’s Cloud Pak platform with Cisco’s Crosswork service, which is intended to facilitate the automation and abstraction of the complexity of managing the virtualization of radio and network core. Much like with the Samsung Ciena partnership we discussed earlier in our webcast, companies are focused on slice lifecycle management, slice assurance, and slice troubleshooting, which are critical to maintaining service level agreements, so they’re laying the foundation for that here. IBM and Palo Alto Networks’ partnership is about security and helping to mitigate the security challenges that telco operators have as they deploy 5G services and edge services. Why is this important? IBM has reported that some 75% of operators have experienced incidents of fraud, with 61% reporting that network security threats have increased significantly in the last two years — threat actors haven’t hesitated to take advantage of a global pandemic to wreak havoc where possible. Security virtualization is all about shifting security functions from dedicated hardware appliances to software that can either be moved between commodity hardware or run in the cloud. With the increased virtualization of compute and network environments, there’s a demand for the virtualization of security functions in a portable way, so they can move along with the apps and compute workloads wherever needed.  

Nov 12

8 min 2 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer assess the 5G ecosystem implications of the Rakuren Symphony, Intel, and Juniper Networks collaboration to develop Symware, a carrier-grade Open RAN solutions aimed at modernizing radio cell sites by using the latest cloud-native architecture and capabilities. Their conversation emphasized: Why the Symware multipurpose edge alliance can provide communications service providers with the flexibility to densify their network, support new features while reducing the required hardware per site, and ultimately accelerate Open RAN deployments. How the Symware solution combines the containerized cell site routing functionality and a containerized DU (Distributed Unit) one a single general purpose server platform, which can ease adoption complexity and decrease mobile operator capital and operational expenditures. The use of Intel’s Xeon D Processors and FlexRAN reference software showcasing Intel portfolio innovation by enabling the consolidation of RAN workloads into a single Symware server as well as fulfilling the performance, capacity, and cost requirements of 5G RAN environments. How the integration of Juniper’s routing technology and ORAN into a single platform can leverage disaggregation techniques and routing stacks to advance 5G networking slicing capabilities key to CSP 5G monetization objectives. Shelly and Ron concluded that the three-way collaboration gives mobile operators the streamlined Open RAN solution along with the smart security, automation capabilities, and supply chain confidence needed to ramp up their Open RAN plans especially as they are increasingly candid about making Open RAN integral to their overall 5G network build and business objectives.

Nov 4

4 min 4 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer assess the partnership between Qualcomm and Nothing, a start-up founded by OnePlus co-founder Carl Pei and dedicated to building a world without barriers between people and technology. Their conversation focused on: The 5G ecosystem implications of Nothing’s first device launch of a transparent earbud - ear (1) - in August 2021that comes with active noise cancellation and a retail price of $99, selling more than 100,000 units in the first two months. Why Qualcomm’s alliance is much ado about Nothing, especially in how the Qualcomm Snapdragon platform can power innovation of Nothing 5G products down the line. Nothing raised in $50 million in a new Series A round extension backed by strategic and private investors setting the stage for speculation on Nothing portfolio development direction. Ron and Shelly see Qualcomm’s collaboration with Nothing as a solid bet that Nothing can beat something alternatives setting the stage for Snapdragon-fueled device innovations across the 5G mobile ecosystem.

Nov 3

6 min 10 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine the cutting edge 5G capabilities that T-Mobile is showcasing at T-Mobile Park, home to Major League Baseball’s Seattle Mariners and why 5G-powered Augmented Reality (AR) experiences and 5G Mixed Reality (XR) application are ready to deliver immersive and interactive sports venue experiences.   Their conversation focused on: The use of Nreal smart glasses to view an enhanced AR scoreboard and attain real-time MLB stat cast updates. How partners, such as Omnivor provider of real-time face-to-face volumetric conversations for holographic applications and Iconic Engine, a supplier of XR streaming applications, are fueling T-Mobile 5G smart stadium innovations. The application of breakthrough 5G drone technology enabled first-person views of the Field of Dreams ballpark movie site as well as broadcast MLB at Field of Dreams over T-Mobile’s 5G network. Why using 5G technology to capture key MLB data such as the speed of fielders running to catch a ball, the velocity of pitches thrown, and the launch angle for each batter augments that overall stadium experience for MLB aficionado Shelly and Ron surmised that the 5G-powered T-Mobile Park XR/AR experiences advance the ability of T-Mobile to monetize 5G smart stadium services and that combining 5G smart stadium capabilities with 10-cent beer nights would make for an unparalleled experience.

Nov 3

7 min

In today’s episode of the Futurum Tech Webcast, Cybersecurity Shorts Series, I’m joined by Dell Technologies’ John Boyle and Rick Martinez. John is a cybersecurity and supply chain defense product manager and Rick is a senior distinguished engineer and a senior director at Dell. Our conversation today revolved around the current state of the cybersecurity industry, supply chain attacks, fed policy and orders, why zero trust is a thing these days, and more. Some highlights of the discussion with Rick and John included: Recent breaches and trends. Discussion around the major cybersecurity breaches that have recently happened, including: Colonial pipeline JBS Foods New Cooperative hack and response and trends around those attacks, as well as how/whether COVID and other things have contributed to the frequency of attacks. Speaking of supply chain. Supply chain attacks are expected to quadruple in 2021 – and why a posture of ‘strong security protection’ is no longer enough. President Biden’s executive order. This order, signed at the end of July to protect America’s critical infrastructure and what that involves. Zero Trust. We’re hearing a lot about zero trust being the right security posture for the future. Rick elaborates a bit on that and provided some examples. What industries are most at risk? Our conversation moved to thoughts on what industries are most at risk and how organizations who don’t have a security posture in place are struggling. What can businesses do to protect themselves and some key technologies that can be adopted that will make a difference. Overview of Dell security offerings both above and below the OS worth considering.

Nov 3

40 min 25 sec

In this video research note from The 5G Factor webcast series, Futurum analysts Shelly Kramer and Ron Westfall unpack the recently announced partnership between Samsung and Ciena and the value that’s intended to deliver for telecom operators looking to scale and evolve their networks to support the proliferation of 5G.

Nov 2

5 min 24 sec

In this episode of the Futurum Tech Webcast, The 5G Factor series, analysts Shelly Kramer and Ron Westfall cover 5G industry news, announcements coming out of this week’s MWC event, along with news about how 5G is being used in stadiums to power better fan experiences. They also cover recently announced partnerships, including those between Samsung and Ciena, Nothing and Qualcomm, IBM and Cisco/Palo Alto Networks and Rakuten/Intel and Juniper, then wrap with a short overview of the sessions Shelly moderated at this week’s AT&T’s Business Summit event.

Nov 2

33 min 3 sec

In an attempt to distance itself from negative publicity while putting in place a new corporate structure better suited for the future, Facebook has rebranded and restructured itself into a new parent company, Meta, and a suite of individuals brands. In this edition of the Futurum Tech Webcast, analysts Fred McClimans, Olivier Blanchard, Ron Westfall and Steven Dickens take a look at what this means for the future of Meta’s Metaverse.

Nov 2

47 min 34 sec

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Malcolm Ferguson, Distinguished Technologist at HPE and Scott Thomson, HPE GreenLake Cloud Services Specialist for conversation around cloud strategies and why colocation is making more sense these days. A Colocation Cloud Journey: Exploring the Acceleration of Colocation Strategies  In our conversation we discussed the following: How the pandemic has impacted cloud strategies The trends driving the acceleration of sourcing colocation facilities The challenges customers are seeing with colocation facilities How HPE GreenLake’s Edge-to-Cloud platform has helped organizations transition their IT to a cloud experience It was an excellent conversation with several insightful tidbits.

Oct 29

29 min 5 sec

In this LinkedIn Live episode of the Futurum Tech Webcast — Interview Series, I’m joined by James Riseman, Director of Product Marketing for Treasure Data for an extremely timely conversation about the value Customer Data Platforms (CDPs) can bring to teams outside of sales and marketing. CDPs have quickly become an integral part of MarTech stacks, connecting customer data from multiple touchpoints like social media, websites, in-store, and others. Yet the data that is collected and managed within these CDPs has been siloed from the rest of the organization creating a disjointed customer experience — especially in customer service centers. Customers today expect organizations to provide excellent customer experiences whether it’s online, in-store, or with a customer service agent. This requires data and complete customer profiles. So, what do organizations need to improve their contact center and overall customer experience? That’s exactly what explored in this conversation. James and I will dove into the world of customer experience, contact centers and CDPs outside of sales and marketing. In a time when customer experience means so much, this conversation should be a ‘must listen’ for every organization. Some Background on Treasure Data  Treasure Data is a proven CDP expert that helps organizations meet the needs of every customer with accessible, flexible, agile, and scalable technology. Their latest release, CDP for Service is dedicated to powering improved customer experiences across the contact center by proving contact center agents with real-time data and complete customer profiles. It’s easy to see why it is such an attractive offering. Unified Customer Data is Critical for Contact Centers  Customer experiences are crucial in today’s marketplace. Even the most loyal customer will reportedly leave an organization for a competitor after two or three negative experiences. Our conversation covered how the shift in customer experience demands are driving changes across organizations. James shared why connecting data from all touchpoints is a valuable tool for other departments outside of marketing and sales. Our discussion also covered the following: The customer experience changes we were seeing pre-pandemic that have been accelerated in the last 18 months. Why CDPs are attractive offerings for organizations. The impact CDPs will have in transforming contact centers from cost hubs to revenue generating experience centers. Why CDP for Service will be a difference maker. The organizations that can benefit the most from this new CDP. If you’d like to learn more about the importance of transforming your contact center, be sure to check out our latest white paper Customer Data Platform: The Key for Contact Center Transformations. And if you’re already fully convinced that you can benefit from Treasure Data’s CDP for Service, visit their website to learn more about adoption. Finally, check out our full conversation, I promise it’s one you don’t want to miss.

Oct 29

36 min 13 sec

On this episode of the Futurum Tech Webcast – Interview Series, sponsored by Intel, I am joined by Rebecca Weekly, Vice President, General Manager, and Senior Principal Engineer of Hyperscale Strategy and Execution at Intel Corporation for conversation around system and software advances for cloud at scale. We also explored her keynote presentation from Intel InnovatiON 2021. Live from Intel InnovatiON: Elevate Your Cloud With Rebecca Weekly  In our conversation we discussed the following: Challenges that developers face across the cloud ecosystem An exploration into the way hyperscalers need to evolve their thinking about the cloud Why security is more important than ever The key priorities as we seek to improve reliability and performance What Intel’s ESG initiative looks like As always it was a great conversation and one you don’t want to miss. If you want to learn more about Intel’s cloud initiatives you can visit their website. Be sure to check out the complete episode below.

Oct 29

37 min 49 sec

In this short episode of the Futurum Tech Webcast, I talk with Jim Elliott, Corporate SVP of Memory Sales for Samsung about the colleges and universities who will be participating in Samsung Tech Day 2021 on November 15, 2021 and some of the subject matter they will be covering. The conversation highlighted: The schools who are participating in Tech Day including MIT, UCLA, Carnegie Mellon and UC Santa Cruz MIT’s session on flash and storage accelerators UC Santa Cruz’s session on leading edge genomics research UCLA’s session on utilizing in-storage SSV’s Carnegie Mellon’s session on programmable logic and the future of data centers  There is lots to come during Samsung Tech Day 2021 and it’s sure to be a great event. If you are interested in attending, register here.

Oct 28

3 min 45 sec

In this short episode of the Futurum Tech Webcast, I sit down with Jim Elliott, Corporate SVP of Memory Sales for Samsung to discuss what customer collaboration stories we might hear at Samsung Tech Day 2021 on November 15, 2021. The conversation covered: How Samsung and its partners are pushing performance barriers across memory, CPUs, and the overall semiconductor industry. How much pressure the IT community has been under due in large part to the digital transformations experienced during the pandemic. There is lots to come during Samsung Tech Day 2021 and it’s sure to be a great event. If you are interested in attending, register here.

Oct 28

3 min 4 sec

In this short episode of the Futurum Tech Webcast, I talk with Jim Elliott, Corporate SVP of Memory Sales for Samsung about the technology showcases that attendees can expect to experience at Samsung Tech Day 2021 on November 15, 2021. The conversation highlighted: The 10 technology showcases covering disaggregated storage, memory workloads, networking interfaces, and CXLs just to name a few. How Samsung plans to partner with customers to address the industry challenges that they are seeing with new innovations There is lots to come during Samsung Tech Day 2021 and it’s sure to be a great event. If you are interested in attending, register here.

Oct 28

2 min 26 sec

In this short episode of the Futurum Tech Webcast, I sit down with Jim Elliott, Corporate SVP of Memory Sales for Samsung to explore some key sessions to look forward to during Samsung Tech Day 2021 on November 15, 2021 and what attendees can expect to walk away with. The conversation highlighted: The opening keynote by Memory Business President Jung-Bae Lee Presentations from leaders of Samsung’s solutions groups A keynote session from EVP of Sales and Marketing Jinman Han about what is powering this memory revolution There is lots to come during Samsung Tech Day 2021 and it’s sure to be a great event. If you are interested in attending, register here.

Oct 28

2 min 1 sec

On this episode of the Futurum Tech Webcast – Interview Series I am joined by Mounir Hahad, Head of Juniper Threat Labs at Juniper Networks, for a timely conversation about the current state of our threat landscape, which is as Mounir said, “Gloomy with a chance of ransomware,” as well as what businesses need to do to protect themselves. Understanding our Current Cybersecurity Threat Landscape  In our conversation we discussed the following: How Juniper Threat Labs builds models to assess the current landscape What the biggest current threat is to organizations How Juniper is translating its threat detection to actionable insights for its customers Advice for security officers on how to deal with our current landscape This is an excellent conversation about security threats that can impact businesses of any size so it’s one that you don’t want to miss.

Oct 28

30 min 26 sec

On this special episode of the Futurum Tech Webcast – Interview Series I am joined by Jim Elliott, Corporate SVP of Memory Sales for Samsung, for an exciting conversation about Samsung’s upcoming Tech Day 2021. This virtual event will showcase how Samsung Semiconductor is powering innovative experiences across the tech ecosystem with memory innovations. Samsung Tech Day 2021: Powering Experiences with Memory Innovations  In our conversation we discussed the following: The origins of Tech Day What to expect from Tech Day 2021 An overview of some of the speakers and their subjects The benefit of a virtual conference. If you’re interested in attending Samsung Tech Day 2021 be sure to register here. It’s sure to be an event you don’t want to miss. You can also check out the full episode below for a complete teaser of what’s to come.

Oct 27

15 min 14 sec

In this episode of the Futurum Tech Webcast, Interview Series, I’m joined by Benoit Hardy-Vallee, AVP, Talent Experience Strategy at Phenom and his colleague Ajay Patel, Vice President, Global Head of Join at Straumann Group for a conversation about the importance of focusing on the candidate experience as well as employee experience in today’s job market. We are seeing people leave jobs in droves, millions still looking for work, and employers reporting acute labor shortages. Coupled with changes in how and where people work, this is all adding up to be a job market like we’ve never seen before. So where do employers go from here? Is there a secret recipe they need to follow to fill their open roles and retain employees? That’s exactly what we explored in this conversation. Together, with my extremely knowledgeable guests, we dove into the world of talent experience management and the new approaches businesses can take to make sure candidates find the right jobs, employees are able to grow in their current positions, recruiters are productive, and management meets their goals. Some Background on Phenom Phenom is a global HR Tech company with a decade of experience using technology to connect every interaction across the talent experience spectrum. Their Talent Experience Management platform easily connects with SAP SuccessFactors Recruiting which is used by thousands of companies across the globe.   Talent Experience Management is Critical For Organizations Talent experience, which covers candidate experience, employee experience and the HR experience, has never been more important than it is today. Our conversation covered how the pandemic has shifted how businesses recruit and retain employees.  businesses have shifted in the last year to respond to the changes caused by the pandemic. Benoit and Ajay shared why focusing on the holistic talent experience can have a big impact across the organization. Our discussion also covered the following: The impact the pandemic and “The Great Resignation” are having on talent retention The roadblocks customers experience when trying to improve their candidate experience The companies that can benefit most from Talent Experience Management New developments that are on the horizon for Phenom If your organization is looking to improve the full talent experience, be sure to check out Phenom’s Talent Experience Management platform, available now on SAP Store. Also be sure to check out our full conversation, I promise it’s one you don’t want to miss.

Oct 27

47 min 36 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer assess Nokia’s introduction of FP5, its fifth generation of high-performance IP routing silicon that targets enabling communications service providers (CSPs) to provide greater and enhanced protection against escalating network security threats as well as efficiently scale network capacity and enable new higher speed 5G and IP services. Their conversation emphasized: The urgency of solving the DDoS security challenge since between 2019 and 2020 the number of DDoS attacks grew by 154%. Why the FP5’s ability to deliver integrated line rate encryption for L2/L3 network services is integral to fulfilling CSP security objectives especially across the IP network security domain. How Nokia bringing 800GE routing interfaces for service provider applications to market advances the ability of data centers to scale rapidly expanding workloads and supporting new applications and it is not too soon to consider 800G capabilities. The Nokia’s FP5 network processors support of driving down power consumption per bit by 75% shows that CSPs do not need to trade-off energy efficiency and sustainability objectives in strengthening their network security implementations. Shelly and Ron concluded that the FP5 silicon solutions bolsters Nokia’s competitive prospects in the Routed Optical Networking market segment and advances CSP prioritization of safeguarding their networks on a comprehensive basis.

Oct 22

11 min 58 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer explore the mobile ecosystem implications of UK-based Vodafone’s preparing to announce the largest IoT airtime supply deal outside of China, encompassing millions of NB-IoT connections. Their discussion highlighted: The deal, with a yet unnamed manufacturer, breaks the million-mark threshold on connection volume, and it’s the beginning of what they see as large OEMs coming to market, and this is purportedly the first market to be built only for IoT. How the viability and ultimate success of the Vodaone NB-IoT network is predicated on solving the billing, roaming, and interoperability issues that have stymied prior CSP cellular IoT service rollouts. Vodafone’s NB-IoT addresses 55 in-network market segments with the potential to reach over 180 segments. The current Vodafone offering uses LTE capabilities although 5G can potentially make the NB-IoT service more suitable for emerging use cases related to transportation, fleet management, and warehousing. Shelly and Ron concur that the Vodafone NB-IoT network is a breakthrough for confirming CSP ability to offer and manage massive IoT services and that Vodafone’s €12.99 deal for 10 years of NB-IoT airtime is a tremendous value.

Oct 21

6 min 2 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine DISH Network’s selection of IBM to help automate what it is promoting as the first greenfield cloud-native 5G network in the United States. Their conversation focused on: IBM’ crucial role in providing the intent-based orchestration and AI-enabled automation capabilities across DISH’s multi-vendor and multi-layer cloud native 5G network, now consisting of at least 30 named suppliers. The DISH collaboration with IBM accentuates that AI-powered automation and network orchestration software and services is essential to enabling 5G network orchestration and key 5G capabilities such as network slicing. Through IBM’s Cloud Pak for Network Automation solution, DISH aims to use intent-based orchestration capabilities to efficiently synthesize hardware and software resources that enable the network slicing that is key to the creation and delivery of new services such as use case specific network slices. Why IBM’s AI and orchestration assets are so well-suited for fulfilling the major interworking and integration challenges of the DISH cloud-native 5G network architecture and deployment. Ron and Shelly see the DISH deal as the CSP validation needed to boost IBM’s overall 5G ecosystem credentials and fulfilling customer-specific and vertical-specific needs through AI, orchestration, and network slicing innovation.

Oct 18

2 min 39 sec

In this Futurum Tech Webcast, Futurum Lead Analyst Shelly Kramer sits down with Dirk Häußermann of ATOSS for a conversation on the difference workforce management solutions can make for organizations looking to improve the employee experience.

Oct 15

24 min 26 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer explore the collaboration of IBM Global Business Services with Telefonica to modernize Telefonica’s 5G core network platform built with IBM Cloud Pak for Network Automation, Red Hat OpenShift, and Juniper Networks Apstra and QFX technology as well as DISH Network’s selection of IBM to help automate what the company is touting as the United States’ first greenfield cloud-native 5G network.

Oct 14

4 min 23 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer assess why the Ericsson, Deutsche Telekom, and Samsung demonstration that confirmed end-to-end network slicing can work specifically for gaming applications is integral to advancing 5G monetization and use case networking objectives.

Oct 14

6 min 9 sec

In this excerpt from our Futurum Tech Webcast, Cybersecurity Shorts Series, Futurum analysts Shelly Kramer and Fred McClimans explore the Twitch hack and why a massive hack of this nature is a nightmare for infosec community — and should be a wakeup call as it relates to the primacy of network security.

Oct 13

9 min 44 sec

In this episode of the Futurum Tech Webcast, Cybersecurity Shorts series, analysts Shelly Kramer and Fred McClimans cover the goings on in the world of cybersecurity. This week’s conversation includes the Facebook outage and (unrelated) claims of scraped data from 1.5 billion Facebook users available in a hacker forum, as well as a deep dive into the deets on the Twitch hack. They also covered the Syniverse hack that provided access to millions of text messages and customer information for a period of many years (and the impact on Syniverse’s teleco customers), the Atos win of an R&D project with ESA, along with a new bill proposed by Senator Elizabeth Warren given victims of ransomware attacks 48 hours to report payments to their hackers. 

Oct 13

47 min 24 sec

In this episode of Futurum newest webcast series, The 5G Factor, I’m joined by my colleague and fellow analyst Ron Westfall to explore and break down some of the most exciting news, trends, and partnerships in the 5G ecosystem. In this week’s episode we covered some exciting 5G news, including: The future of cloud gaming — it’s powered by 5G. The future of cloud gaming is exciting, especially when powered by 5G end-to-end network slicing, which is revolutionizing cloud gaming services. We explore how this capability, the E2E network slicing, has been optimized for cloud virtual reality game streaming using Ericsson’s networks, service orchestration, and monetization tools, all of which will be instrumental in enabling communication services providers (CSPs) to “get a slice” of the action and, more importantly, monetize their networks. Ericsson’s E2E network slicing is definitely something to keep an eye on, as we know it will be a key enabler for innovation and opening up a myriad of 5G opportunities for CSPs across multiple industry segments, including healthcare, government, transportation, energy and utilities, media and entertainment. Vodafone’s Multi-Million Market NB-IoT Deal is, Well, Pretty Massive. Cellular narrowband IoT (NB-IoT) is in the news this week as UK-based Vodafone is reportedly on the brink of announcing its biggest ever IoT airtime supply deal outside of China. Carrier managed services can serve as a harbinger for how 5G and IoT can work on a mass market level – fleet management, transportation, warehousing, etc. where a mobile IoT is required. Our conversation covered why this deal is a big one and what it marks the beginning of. IBM Partners with Telefonica for Cloud Native, 5G Core Network Platform. More exciting 5G news of the week is around IBM’s partnership with Telefonica to help the telco implement its UNICA NEXT 5G core network platform. IBM’s intelligent automation software and services will come from IBM’s Global Business Services unit and our conversation uncovered why this is also a very big deal – for both IBM and Telefonica. DISH Makes a Tasty Treat of its Greenfield Cloud-Native 5G Network with IBM as a Partner. In another win for IBM’s Global Business Services unit, this new smart network will be agile, scalable, and fully virtualized, looking to benefit enterprise customers across a multitude of industry verticals. Nokia addresses the alarming increase in DDos attacks. With DDos attacks that disrupt network traffic and servers growing by a massive 154% between 2019 and 2020, largely targeting financial services, telecoms, and government agencies, but now spreading out to target businesses of all kinds and all sizes, Nokia’s move here to build network security into its latest gen silicon is an impressive — and much needed — solution.

Oct 12

31 min 58 sec

In this episode of the Futurum Tech Webcast, Interview Series, my guest John Bruno, the VP of Strategy for PROS, and I are having a conversation about the ever-changing state of B2B commerce. Today’s business customers are expecting more and more from companies in terms of not just product quality, but also customer experience. And a large part of customer experience is providing compelling offers in a way that is fast, consistent, easy, and transparent, and offering relevant prices to make the ordering process an efficient, hassle free one. That’s a lot to ask at the end of a global pandemic. The good news is that smart technology solutions exist that can help. Our discussion centered on the following: Trends in the industry, including our research in the 2020 B2B Digital Buyer’s Journey, indicating that some 80% of B2B buyers have eliminated traditional buying cycles and 63% said their business and tech requirements would never go back to pre-pandemic levels. The shift in customer expectations over the course of the last eighteen months and how this has impacted what we’re seeing in the digital buyer’s journey. Challenges organizations face with their omnichannel ecommerce strategies. The nuances that organizations must navigate with their pricing strategies. The critical role that pricing plays in successful ecommerce strategy. How prices can prices be delivered so that buyers can have the best experience possible transacting via eCommerce The shift by PROS to SaaS offerings as part of their platform and how PROS Smart Price Optimization and PROS Smart Configure Price Quote are being used by savvy customers. John shared some customer success stories as part of our conversation, illustrating the PROS platform in action and the specific ROI customers using pricing optimization technology are realizing. Background research: https://futurumresearch.com/research-notes/pros-launches-new-saas-editions-of-pricing-platform/ Futurum PROS report: https://futurumresearch.com/research-reports/how-ai-price-optimization-can-play-a-significant-role-in-both-business-growth-and-customer-experience/

Sep 30

33 min 14 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine a report from Vodafone and WPI Economics advocating on the UK government to accelerate the deployment of 5G and IoT technology to help meet zero emission goals by 2050. Their discussion covered: The shrewd timing of Vodafone lobbying the UK government to advance nationwide sustainability goals after working with Ericsson to improve 5G network efficiency capabilities across the London portion of its network. How digital 5G and IoT technology can accelerate the attainment of UK net zero emission objectives (i.e., 4% reduction per annum) by targeting three verticals in particular: Manufacturing, Transportation, and Agriculture. Why Vodafone’s proactive stance in working with the UK government to advance nationwide sustainability goals has society-wide benefits and not only telecommunications. Ron and Shelly view Vodafone’s approach to working with the UK government in offering practical 5G and IoT solutions across three key industry verticals to achieve nationwide zero emission goals is laudatory and merits emulation by other mobile ecosystem players.     

Sep 24

2 min 32 sec

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer explore Nokia’s digital twin technology and its potential to significantly boost European communications service providers (CSPs) a significant revenue boost. Their discussion covered: Why digital twin technology is gaining broader market acceptance and is directly applicable to 5G network design and builds. The role of Nokia’s digital twin solution for augmenting 5G network development in areas such as beamforming optimization and the selection of optimum bean sets in 3D recreated environments. The market impact of Nokia’s assertion that for a European CSP, using a digital twin, Nokia’s solution provides for 44% higher revenue than traditional methods. Ron and Shelly see Nokia’s digital twin technology has holding great promise for European CSPs as well as CSPs in other regions and can advance not only the technical demands of 5G network development, such as optimized beamforming, but also financial objectives (i.e., bean counting).    

Sep 24

4 min

For this vignette of a recent episode of the Futurum Tech Webcast, part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine Amdocs supplying the business support systems, including 5G monetization capabilities, for what Orange is touting as Europe’s first 5G SA end-to-end experimental cloud network being built out in France. Their discussion covered: Why Orange promoting its 5G SA network development as an experimental cloud network is a shrewd marketing move that aligns with pragmatic expectations for 5G SA rollouts. The expanding role of AI in assuring and accelerating the automation of business processes and operations in software-centric, cloud native environments. With Orange targeting the support of hundreds of users by the end of 2021, it will become incumbent for the operator to produce lessons learned and viable use cases at the beginning of 2022. How Amdocs gains a sizable marketing boost from its inclusion in Orange’s multi-vendor implementation of the operator’s experimental hybrid cloud 5G SA network. Ron and Shelly view Orange’s progress in rolling out its experimental 5G network as key to boosting its overall open 5G objectives, including Open RAN assimilation, and helping Europe keep pace with 5G SA deployments in North America, China, and Northeast Asia.   

Sep 24

6 min 29 sec

In this vignette from a recent episode of the Futurum Tech Webcast, part of The 5G Factor series, analysts Shelly Kramer and Ron Westfall discuss The National Science Foundation’s (NSF) establishment of SpectrumX, a new center for wireless spectrum research in the U.S. The NSF has earmarked $25 million over the course of the next 5 years for research. They’re focused on developing new ways of sharing and managing radio airwaves, which of course is a finite resource. This is crucial research because, as Ron pointed out, 5G technology supports Dynamic Spectrum Sharing (DSS), which allows for operators to share both LTE and 5G within the same frequency band. This is an area covered very closely by Ron and Shelly, and in this short conversation, they shared insights on the exciting benefits they see coming from SpectrumX. These include: Increased collaboration with stakeholders, researchers, industry partners, and government agencies Ensuring the U.S. is positioning itself to lead the future of wireless technologies and systems How this research will support future network iterations including 6G. All of the above have huge implications for the future of 5G. Ron and Shelly believe the research and collaboration possibilities with SpectrumX will open new doors and drive the field forward.  

Sep 23

5 min 42 sec

In this episode of The 5G Factor, a Futurum Research production, analysts Shelly Kramer and Ron Westfall discuss AT&T’s partnership with the U.S. Military in a three-year R&D agreement focused on 5G experiments with the Naval Postgraduate School (NPS), the Department of the Navy’s applied research university.

Sep 22

6 min 43 sec

In this Futurum Tech Webcast, Futurum Lead Analyst Shelly Kramer sits down with Gunter Appel and Jan Klockgeter of aconso for a conversation on digitizing HR documents and the difference this can make for enterprise organizations.  

Sep 22

41 min 39 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine the implications of the collaboration between Ericsson and Qualcomm in completing what they tout as the first over-the-air 5G New Radio call on CBRS (Citizen Broadband Radio Service) spectrum in a recent trial.   Their conversation covered: Why the 5G NR call on CBRS can help drive Industry 4.0 and 5G private network use cases. The suitability and relevance of CBRS shared spectrum for private networks. Where 5G private networks can deliver improvements over LTE private networks and boost ecosystem adoption of private networks. Ron and Shelly see the Ericsson and Qualcomm collaboration as boosting the adoption of 5G private networks, especially as 5G networks transition to standalone (SA) implementations that enable operators to take full advantage of 5G NR on CBRS capabilities.

Sep 22

3 min 4 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer examine the partnership between Vodafone and Ericsson in the deployment of new energy-efficient 5G radios across the London, UK vicinity. Their conversation covered: Vodadone is using Ericsson’s antenna-integrated radio solution (AIR 3227) that have produced a daily network energy consumption decrease by an average of 43% daily in relation to previous generations of radio solutions. Vodafone’s plan to deploy 1500 of the Ericsson AIR 3227 units in Q2 2022 as integral to achieving organization-wide energy and sustainability objectives. How competition among the major RAN suppliers is yielding ever lighter compact radio products. The society-wide sustainability implications of Vodafone’s 5G network energy efficiency breakthroughs. Ron and Shelly view the Vodafone and Ericsson collaboration as key in advancing energy efficiency metrics in better understanding the success of 5G network deployments and how 5G technology can play a pivotal role in meeting society-wide sustainability goals.  

Sep 22

5 min 25 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer share their perspective on the Nokia’s decision to pause its work in the O-RAN Alliance due to concerns related to working with China-based companies that are on the U.S. Department’s restrictive Entity list. Their conversation addressed: Why the O-RAN Alliance is influential across the entire 5G mobile ecosystem and Nokia’s decision is important. The factors behind Nokia’s decision including the shutdown of ZTE in Q2 2018 for running afoul of U.S. trade and economic policies. How Nokia’s decision amounts to what qualifies only as a kerfuffle since the O-RAN Alliance is one of many major organizations supporting standard-based Open RAN development and that resolving Nokia’s concerns are at hand. Ron and Shelly see Nokia’s decision to pause its contributions in the O-RAN Alliance as sound and that the prospect or idea of massive fallout in advancing the cause of Open RAN and Open 5G are over hyped and misplaced.   

Sep 22

5 min 49 sec

For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Shelly Kramer and Ron Westfall provide their perspectives on Ericsson’s decision to divest its product research and development activities in Nanjing, China by November 2021.   Their conversation covered: Ericsson now has four R&D centers after the Nanjing R&D center divestment resulting in the apparent transfer of over 600 employees to TietoEVRY, a Finnish software provider with offices in China. How the move coincides with Ericsson’s market share loss to China-based rivals like Huawei and ZTE in China’s domestic 5G market. Why the decision of Ericsson’s leadership to remain committed to the China mobile market is a strategically sound one as China is the global leader in 5G deployments today and is a key testbed for emerging 5G applications and capabilities. Why geopolitical tensions and China’s recent economic and trade decisions may diminish China’s own mobile ecosystem and standing over the long term. Shelly and Ron agree that doing business in China is becoming increasingly tricky today as developments such as new Edtech market regulations and Jack Ma’s reduced presence are indicators that deal-making across the China tech market, including the 5G and mobile sections. will become more challenging.

Sep 22

8 min 26 sec

In this episode of Futurum Tech Webcast series The 5G Factor, Futurum analysts Shelly Kramer and Ron Westfall cover interesting news in the 5G market. This week’s conversation included discussions around: The announcement by Amdocs that it has been selected by Orange to provide business support systems for Europe’s first 5G standalone experimental cloud network in France. This AI and data driven, software-enabled, cloud native network is a two year project and signs of exciting things ahead. Nokia’s focus on making 5G networks more efficient, with an eye on 6G Nokia and digital twins, and Nokia’s novel approach on that front. AT&T’s partnership with the U.S. Military on 5G-focused R&D experiments with the Naval Postgraduate School, the Department of the Navy’s applied research university. The National Science Foundation’s establishment of SpectrumX, a center for wireless spectrum research in the U.S., focused on how to develop new ways of sharing and managing radio air waves to maximize this limited resource. Vodafone’s sustainability report released this last week by Vodafone and WPI Economics, showing that 5G and I0T can help reduce C02 emissions in the UK, along with insights on the role digital technology could play in helping the government reach its sustainability goals of slashing emissions by 78% by 2035, and achieving net-zero by 2050.

Sep 21

26 min

On this episode of the Futurum Tech Webcast – Interview Series I am joined by Shane Orlick, Chief Revenue Officer for WalkMe, for an exciting conversation about the growth of the company over the last year and the expansion of the digital adoption platform in the workplace.  Managing App Sprawl in the Workplace  In our conversation we discussed the following: A quick overview of WalkMe and their recent IPO An exploration of the massive tech sprawl in the workplace The complexity of the sales tech stack How data can be leveraged to help organizations mitigate app sprawl Real-world customer success stories that solidify WalkMe’s position in the market If you’d like to learn more about WalkMe and their offerings be sure to download our recent research report, Enterprise Guide to Digital Adoption. You can also check out their website or watch the full episode below. Don’t forget to subscribe so you never miss an episode.

Sep 21

31 min 43 sec

On this episode of the Futurum Tech Webcast – Interview Series I am joined by Renen Hallak, Founder and CEO of VAST Data for an exciting conversation about the future of IT and data, and how it is impacting the way we work, live and communicate. It was a fascinating conversation from the leader of this great up-and-coming company. The Future of IT and Data In our conversation we discussed the following: A quick overview of VAST Data An exploration in the high-level shifts we are seeing in enterprise tech The opportunities in the data and storage landscape How VAST Data works to help organizations overcome the way they typically view storage resources Real-world customer success stories that solidify VAST’s position in the market VAST Data is making a name for itself and it will be interesting to continue to follow their journey over the next few months. I expect we will continue to hear great things from the company. If you’d like to learn more about VAST and what they do, check out their website or watch the full episode below. Don’t forget to subscribe so you never miss an episode.

Sep 14

24 min 42 sec

In today’s episode of The 5G Factor, our newest webcast focused on all things 5G, host Shelly Kramer and fellow analyst Ron Westfall examine the key trends in the 5G market along with 5G-related news of interest. This show focused on some familiar players in the 5G space, including Ericsson, Vodafone, Qualcomm, Nokia, Verizon, as well as a look at what’s happening in the China market as it relates to 5G technology and innovation. Our discussion today addressed: How Ericsson and Vodafone are collaborating to improve 5G network energy consumption across Vodafone’s network with London trial validating significant savings using Ericsson’s antenna-integrated radio solution Ericsson’s new radio, which is 51 percent lighter and more compact in design, and the role that will have in optimizing site footprints, making 5G rollout and 4G upgrades faster and easier. Why Qualcomm and Ericsson demonstrating first 5G NR (New Radio) call on CBRS spectrum can advance Industry 4.0 use cases including 5G private networks (and why private 5G networks are increasing in popularity) A discussion about Ericsson closing a major research center in Nanjing amid a shrinking 5G market in China. Ericsson as long been a major supplier of telecoms equipment in China, but geopolitical climate has had a significant impact on telecos hoping for business as usual in China. Ericsson reported in July that its second quarter revenue in the country dropped by 60% year over year. Speaking of Nokia and China, our conversation touched on the implications of Nokia pausing technical work with the O-RAN Alliance due to concerns related to working with China-based companies on the Commerce Department’s Entity List and the kerfluffle (one of Ron’s favorite words) that may, or may not, be. We would up the show talking about Verizon’s just announced 10-year 5G partnership with the NFL, promising not only an enhanced fan experience at various stadiums across the U.S., but also affording other enhancements like more innovative ways of player training, team scouting, health guidelines and venue operations as whole. Want to know what stadiums you can experience Verizon’s 5G Multi View capabilities in? Well, you’ll have to watch or listen to the show.

Sep 13

30 min 28 sec