Law and Wit: For Creative Entrepreneurs

Brittany Ratelle

We help creative entrepreneurs grow and scale their small businesses -- navigating the business and legal side of content creation, influencer marketing, social media, e-commerce, providing creative services and selling digital products. Learn how to start your small business, legalize your website, and protect your brand and content.

All Episodes

Welcome to the first episode of Law and Wit: Creative Counsel for Entrepreneurs, with Brittany Ratelle. This podcast helps creative entrepreneurs and influencers confidently grow and scale their modern brands -- navigating the business side of content creation, influencer marketing, social media, e-commerce, and digital products. Brittany, a legal bestie for female entrepreneurs shares legal strategy in a fun and bite-size way so that you can be empowered in your creative business, whether you are a influencer, content creator, freelancer, infopreneur -- or a product-based business. Her goal is to dish up wisdom and wit-dom fun for your busy life -- minus the leather-bound books and billable rate. So - claim your boss babe title and get the information and inspiration you need to move your small business forward by listening in weekly to interviews, action items, and legal tips to help you confidently own your business. This episodes discusses: - Brittany and her background - 5 Fun facts about your host - Why this stuff matters and why taking your business seriously (but not too seriously) matters too!

Nov 2017

13 min 25 sec

Natasha McLean of Canary Jane, an illustrator, coloring book author, blogger and social media consultant shares her creative origin story and how to cultivate confidence and creativity for your business. She shares her three business laws that have helped her develop her successful personal brand and the tips to master any social media in this changing marketplace.

Nov 2017

38 min 35 sec

Learn the smart way to grow your team with Ashley Cox of SpourtHr, a HR specialist helping creatives get the help they need to grow their businesses. She dishes on why you shouldn’t hire your best friend’s VA, and why advertising for “must love sprinkles” makes her little HR heart ache.

Nov 2017

43 min 20 sec

Get the dish on 5 legal docs you MUST have on your website. Don't rely on your web developer to CYA --- find out what you need to do to protect your digital home or storefront. This episode dives into privacy policies, terms of use, copyright statements, ADA, and Federal Trade Commission disclosures.  In this episode, you'll learn:  the 5 legal docs you NEED to have on your website (see a similar post on this here) where these legal statements should live who is the FTC and why should you play nice with them (for more information on influencer marketing and FTC disclosures, check out my free mini-course here) what the difference is between a privacy policy and user terms and conditions the first line of copyright defense for protecting your material For more legal tips and tricks for your creative biz, sign up for my weekly newsletter and get a FREE legal checklist for your creative business.  UPDATED: If you know you still need GDPR compliant legal statements for your website -- get them here in an easy-to-fill-out website bundle! Save 10% by being a podcast listener with discount code LAWANDWIT

Nov 2017

30 min 8 sec

Boom -- there it is. NEGOTIATION. Whether you love it or hate it or have had your fill because of bedtime book lists that can rival a college syllabus...you can't deny it's a critical skill to have in your entrepreneur toolbox. I dive deep with Paul Leonard, a media broker who wheeled and dealed in more than $7 billion dollars worth of media transactions during the 1990s. He then retired at 39 and has spent the last decade and a half golfing, helli-sking, paragliding, and looking very official in his home "office." He is also happens to be my Dad and shares my love of peanut butter, a good book, and sarcasm. In this episode you will learn: how to get over negotiation intimidation the steps to take before and during a negotiation for success how to read body language during a negotiation  And the biggest rookie mistake my dad learned as a young buck from a clever man with a slow drawl... Get the full show notes -- including the handout FREEBIE with all of the tips and book recommendations at:  www.brittanyratelle.com/5 

Dec 2017

26 min 52 sec

Do I need an LLC? This week's episode dives into all things LLC (yeah you know me!) and explains why you need some more sand buckets in your life and your business. You will learn: What is an LLC --  (e.g. too much time has passed and you can't ask someone about for fear you will get all kinds of judg-y eyes) Where should I set one up? hint hint...Google University is NOT a law school...e.g. "I heard Nevada you don't have to pay taxes..." and other lies What if you already have an LLC (I think...) Do I have to do anything for it to keep protecting me? Where you will find  your state-specific information for registering an LLC (UT: https://corporations.utah.gov/business/lc.html) CA: http://www.sos.ca.gov/business-programs/business-entities/filing-tips/filing-tips-llc/     *No attorney-client relationship. Any information is for educational purposes only.*

Dec 2017

17 min 2 sec

  Episode 7: Join me in this SPECIAL interview episode of Law & Wit, with the branding boss babe herself -- Alison Faulkner of The Alison Show. Get down with Alison -- the girl who gave herself her own "show" and turned it into a highly engaging (and profitable) personal brand. Alison started as a blogger, creative, maker, and hostess extraordinaire -- throwing female-only dance parties for hundreds of women that sold out in minutes. She has brought all of that energetic storytelling and themed goodness to her latest ventures in a hit audio course on using influencer marketing to build your business, corporate branding work, a popular podcast, Awesome with Alison, keynote speaking, and in-person branding workshops. In this episode, you will learn: the CORE question when forging your own brand how to unwind a tight business-ego-meld to better delegate and GROW your business why existential crises can actually be SUPER valuable and...what should be your ONE big question for business planning. You do not want to miss out on this episode. We are SO lucky to have this amazing creative entrepreneur on to share her wisdom. 

Dec 2017

53 min 44 sec

I know that seems like a bit of SEO stuffing in that title but WOW -- this is a fabulous episode. Noelle, who I happened to know before she shot up the creative corporate ladder, does a big reveal on what it is like to manage a global luxury brand -- actually 5 different brands -- and what the strategy room likes, beautiful cityscapes and all. You will learn about: the 2 things that make a GOOD brand  some examples of who is not getting this right -- and why  some great examples of authentic and engaging creative brands and why they are able to connect with their audience how you do the "marketing of marketing" to communicate brand vision to your team members hat brand architecture is and how make your own a complete walk-through of a innovation strategy session with one of the leading creative agencies in the country PLUS -- Noelle shares her biggest peeves from bloggers/influencers who reach out want to collaborate for travel campaigns and how to setup a successful relationship with a big luxury brand...  For the full show notes, including a FREE worksheet that summarizes this episode and the strategy Noelle recommends -- visit here.   

Jan 2018

53 min 18 sec

Mad about copy-cats, rip-offs, and digital thieves? Get some clarity and a step-by-step action guide for handling creative theft. Full show notes available here (including a FREE handout) on brittanyratelle.com/11  In this episode, you will learn about:  what is "copying" and what is just "inspired by" how to shift your mindset so that copying affects you LESS the 6-step plan to addressing copyright infringement why flaming someone on your social media channel is not a great gut-reaction PLUS ... some practical tips to help YOU steal like a true "creative" and to be careful about your own use of other's work in the digital minefield that is our modern-day creative playground Get the FREEBIE for this episode with a step-by-step guide for what to do when someone copies your stuff HERE.  Some helpful links mentioned:  DMCA takedown information Steal like an Artist book Full transcript      

Feb 2018

27 min 54 sec

In this episode, Miranda, a maker, adventurer, creative mama, and the blogger behind Live Free Creative Company shares her tips on creating space for creativity and ultimately living a more creative and intentional lifestyle. Miranda explains how a nurse educator became a maker -- then a blogger - and then a content creator for herself and other successful brands. She talks about the giant mindset shifts she had had in embracing “functional minimalism” with her husband and three kids and in being authentic as an influencer and as a consumer of creative content. In this episode, you will learn: Miranda’s four tips to get “unstuck” in your work How in the world you can be a minimalist with three kids, a dog, and as a crafter/maker Her thoughts on downsizing from her dream 25000 square foot rancher home in Texas to a 1,000 square foot Cape Cod rental house What questions Miranda asks herself EVERY time she posts content What being “authentic” and “intentional” really mean to her as a modern influencer and creative Miranda also talks about ALT summit (how it changed her career path, but in a way you wouldn't expect!!)  Some links mentioned:  The Live Free Creative Co ENGAGE VS. OBSERVE AND FOUR OTHER TIPS FOR A POSITIVE SOCIAL MEDIA EXPERIENCE Brittany's free mini-course on FTC disclosures and influencer marketing FTC guidelines for social media  Full show notes HERE -- including the download FREEBIE with the top quotes and tips from the episode!  

Feb 2018

56 min 26 sec

Want to know how what a kill fee is? Or how you protect your right to display creative work in your portfolio? This episodes explains the ten most important contract terms that you can't afford NOT to know, no matter what you do as a creative small business owner or indie entrepreneur. Trade those shrugs and nervous signatures for some confidence and listen up to this latest episode of Law and Wit: Creative Counsel for Entrepreneurs. You will learn: What Schwarzenegger would say about contracts If emails are enforceable as contracts (and whether that’s good or bad) What language might change who owns the copyright to original content What work-for-hire means What does indemnify and hold harmless mean and does it matter What do I need in a payment clause Can you have a separate proposal for your services How you can do better client management with timelines Listening on the go? We’ve already taken notes -- download the bonus handout with all of the ten tips at brittanyratelle.com/13 To sign-up for my newsletter and get more tips like this to help you become a more confident creative business owner, sign up at brittanyratelle.com/newsletter *No attorney-client relationship. Any information is for educational purposes only.*

Mar 2018

32 min 52 sec

Learn how to make your podcast legally legit with this digestible info session on trademarks and branding, copyright, using music, having guests, and working with co-hosts.  Don't feel overwhelmed as a podcaster or worse -- delay starting or growing your podcast because YOU don't have the tips and tricks to confidently move your business forward.  In this episode, you'll learn:  how copyrights work with podcasts if you can use commercial music what should a guest release cover how to work out the nitty-gritty with your co-hosts... AND MORE!! For more information and full show notes, including handouts that go along with this episode, visit brittanyratelle.com/14. 

Apr 2018

25 min 5 sec

Get the inside scoop on promoting like a fashion insider with model, fashion blogger and PR guru Ashley Michaelson. We dive into networking, pitching, and making the most of your resources to promote your brand. Ashley shares some of her inside tips from running  AMPR, a PR boutique agency based in the bustling heart of Hollywood. She gives us a peek inside the glitzy world of fashion publicity and shares what she learned about launching her own clothing line, switching careers and not being afraid to try new things. In this episode, you'll learn: 3 mistakes that many brands make when starting out how to work with someone when you have ZERO connections to them how to think outside of the box with job titles and your dream job some great advice on transitions and learning from your mistakes! Links:  Ashley Michaelsen PR | AMPR   Full Transcript HERE Full Shownotes + free goodies HERE

Sep 2018

50 min 15 sec

Do you want to know what trademark can protect and why you might need one? Tune in to this episode of Law and Wit: Creative Counsel for Entrepreneurs and learn about federal trademarks and how can they help protect your brand. This episode from attorney-for-creatives Brittany Ratelle dives into the tips and tricks of using these registrations to protect the distinct characteristics of your business that may be at risk of getting ripped off, counterfeited, or diluted by other competitors or brands in your particular niche. In this episode, you will learn: what are the steps in getting a trademark what stoplights have to do with good trademark strategy why Legaldoom and other online form fillers may be a disaster if you try to DIY a trademark application with a lawyer on your side what the heck is an Office Action and how do you respond to it how trademarks can stop counterfeit goods what can be trademarked how trademarks can be the first (and necessary) step before licensing, franchising, or partnering with others to grow your brand beyond your reach what the difference is between ™ and ® anyway? how much does a trademark cost and about how long does it take to get finalized what questions and prep you want to have ready when you talk to a trademark/intellectual property attorney PLUS -- get a special secret code word at the end of the episode that will get you $100 bucks off ANY trademark package with Brittany Ratelle of Ratelle Law - legal services for creative entrepreneurs.  Transcript here Listen below in the plug-in, or the find the podcast on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio. Interested in more free resources to help with the legal side of running a creative business? Tune in to my  FREE Legal Q and A's for Creative entrepreneurs on Tuesday evenings,  8:30 pm Pacific, 9: 30 pm MDT on IG LIVE!!!! To see other Q & A’s, I post them on my YT channel here. You can submit questions on my IG profile or hop on during the live to get them in the queue -- first asked, first answered! For more short and sweet legal tips -- follow me on IG and subscribe to my newsletter here (you get a free legal checklist for your creative business).

Oct 2018

28 min 34 sec

Dive in with two savvy internet attorneys in sharing the need-to-know tips for online business owners who want to grow their businesses in the ever-changing digital frontier. Special guest Richard Chapo, a California-based Internet attorney who has helped the Who's Who of internet businesses, shares his tips to help understand what is going on with privacy, copyright, and the "splinternet" concept of legal zones online.  In this episode, you'll learn:  Why you need to care about the GDPR  What California is up to in the internet privacy world can't you use a "little bit" of commercial music in your stuff? how different countries view privacy and what that can mean for doing business in a global economy why using a default template that came with your website platform is probably a bad idea!! (do you know what IS a good idea? using an attorney-reviewed website bundle to get your site legit like the one available at creativecontracts.co Use code LAWANDWIT to get 10% off (shhh...special secret code just for my valuable listeners like YOU) Find the full show notes here at brittanyratelle.com/25 Links Mentioned: Richard Chapo - SoCal Internet Lawyer Law and Wit GDPR episode 15    *No attorney-client relationship. For informational purposes only. If you'd like to work with Brittany one-on-one - schedule a free 20-min phone consult at brittanyratelle.com/services and let's talk about your biz and how we can get it legit!

Oct 2018

44 min 8 sec

Listen in to this rocketing designer who has built a design company with more than 30 employees in just three years. Shea McGee of Studio Mcgee interior design firm and Mcgee & Co. store shares her story of getting started in the design world, despite lacking a degree in interior design. She talks about bringing on her spouse to scale her business and how approaching a creative business with fresh eyes can do more than create a killer "before" and "after" shot. Dig into the lessons she has learned while building her incredibly successful business and get her advice that ALL creative entrepreneurs can use to help grow and scale their businesses.  You will learn:  what people really said when she got started her first hire the realities of working with your spouse the 3 tips for finding the best new hires for your creative business the challenges of growing quickly what role legal should play in a client-based business their content strategy in creating their successful YouTube series how you should treat your first profits from your business transitioning from e-commerce to a brick-and-mortar store And MANY more gems.  Get the FREE handout with the best takeaways from the episode HERE.  Some useful links:  Studio Mcgee MCGEE & CO a DIY client-service agreement from Creative Contracts   

Dec 2018

45 min 52 sec

Are you unknowingly doing some of these "common" online practices that may be putting your business at risk? Brittany Ratelle, Attorney for creative entrepreneurs, shares the FOUR things she sees content creators getting wrong online and what you can do to set up smarter and safer workflows for your business. Whether you are an influencer, business owner, freelancer, or creative service-provider, get a handle on these four legal pitfalls and make a plan to serve yourself and your community better!  In this episode, you'll learn:  what the rules are for reposting who own the copyright in pictures how to run a legal giveaway or promotion the difference between attribution and permission copyright infringement and social media use the rules for using commercial music on social media what to look for in legit stock music/photo libraries the most common myths about copyright infringement and  why those terms of service that you click (and NEVER read) are so important as a business owner Links mentioned:  Kate Max Stock Pleasant Pictures Music Club How do I run a legal giveaway? - Blog Post Want more tips delivered STRAIGHT to your inbox every week(ish??) - sign up for my FREE newsletter HERE

Dec 2018

33 min 35 sec

Do you know what isn’t always comfortable? Going for your dreams. Like sell-your-house, load your knapsack into a bus and hit the road with your family band kind of discomfort. This episode gives a behind-the-scenes look at an incredibly talented quartet of sisters, the Paper Dolls, (previously known as the Red Head Express) and their creative musical journey across the American landscape. With performances in all 50 states, 11 years of singing together and more than 3,000 shows -- these sisters have some hard-won insight about that special sweet spot where comfort and growth meet (and it probably doesn’t involve the tour bus that now houses their whole 11+ person touring crew, including spouses and babies!!) In this episode you’ll learn: How do get going with something scary Tips for working in a business with your family What its like to live and work in Branson and Nashville How to listen to your gut when someone wants you to change What it feels like to sing at THE White House Tips for filling your creative well and to keep your art fresh and genuine PLUS ++ The hi’s and low’s of being in the modern music business!! BONUS -- you get to listen to some of Roots, and ALL of God Rest Ye Merry Gentlemen -- their fabulous new Christmas hit  (watch out Mannheim Streamroller...your Christmas fireworks show may be getting some fresh tunes…) Links: Paperdolls Main Site Also find them on: Facebook // YouTube // Instagram // Patreon Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.  Want a free LEGAL checklist to get you creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.  Or get my quick tips and trick on Instagram. 

Dec 2018

57 min 32 sec

Likes, follows, and DMs don't actually pay the bills -- so how do people actually "make money" from creating content -- as a blogger, vLogger, Instagrammer, influencer, or other type of content creator? And what tips and tricks can help you diversify your income, monetize your talents AND not alienate the followers you have come to love and appreciate. This episode shares eight ways content creators make their money and tackles some mindshift blocks that may be keeping you from adding them to your business model.  In this episode you'll learn:  the most common way content creators make money from their stuff what the "golden percentage" of paid content really is how you should approach OTHER people and their sponsored content what the heck #sponsored really means and if you need to put it in a caption what legal tips you need to keep in mind for monetization strategies Links:  Live Free Miranda's awesome blog post on encouraging sponsored content Alison's Brand School audio courses on influencer marketing Brittany's DIY Legal Template Shop for Creatives Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick on Instagram.  

Jan 2019

42 min 26 sec

Make friends with your numbers in this episode with Peter Lang, a CPA who specializes in working with creatives, designers, and online entrepreneurs.  Peter, a 17-year veteran accountant digs into the most common myths and problems he sees creative making, and how getting a handle on your numbers can do more than just simplify tax time.  In this episode of Law & Wit, you will learn:  When should a creative professional/designer entrepreneur find an accountant? How do you find a good one? What questions should you be asking to see if someone will "get" your business? What are some of the challenges in DIY-ing the finances of your business -- or DIYing it past a certain point? What are the pros and cons of just using accounting software on your own? Why is waiting until the 11th hour before the tax deadline a less-than-stellar financial strategy? What are creatives missing out on? What are the most common mistakes you see creatives professionals make in handling their finances? When is the right time to switch to being taxed as an S-corp -- or what questions do you like to walk clients through at that juncture? PLUS -- Peter's TOP 3 accounting tips! Links:  Designer CPA Site

Jan 2019

32 min 39 sec

Join us for a behind-the-scenes interview with creativepreneur matriarch Gabrielle Blair, longtime blogger at Design Mom, Best-selling author and founder of the Alt Summit Conference for creatives and influencers. Gabrielle shares her 10-year story in building and reiterating Alt Summit, and the lessons she has learned along the way.  In this episode you'll learn:  how she got the idea for her first conference Gabby's formula for a successful (and profitable$$) live event how tech can solve common logistical problems at events how to get inspiration from other events/industries how to get started doing a live event PLUS -- get her tips for making the most out of attending conferences this year, including the before, during and after ACTION PLAN for rocking your next conference, even if you don't know a single soul beforehand.  Get the FREE DOWNLOAD of this Conference Action Plan!! Interested in coming to ALT? Want to party with me and ALL the colors & cacti?? I begged and got a special $300 off coupon for YOU with discount Code: BRITTANY -- get your tix HERE.  Links:  Oh Happy Day Color Factory Design Sponge Oh Joy Apartment Therapy SXSW Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download the checklist HERE and get tips and tricks to grow your creative business. And let's be social, connect with me on Instagram !

Feb 2019

1 hr 2 min

Are you ready to get your creative business legit but don't know WHERE to start? What needs to come first? And how you are supposed to make sense of this alphabet-soup of advice you are seeing swirling around FB groups, Google and podcasts? This special episode is the first segment in a new series about getting #legitwithbritt, getting a handle on those business legal system you cannot afford to ignore when building your modern business.  In this flagship episode, you will learn:  How to know if you are a "real business" (and if you want to be what you need to do!!) The first money plans you need to make How to properly set up your payment processors (Stripe/Paypal, etc) What an EIN is -- and how you can get one What is an LLC ++ when you need to set one up, how you do that, and what to spend your money on and what to DIY How to pick a good business name Links:  Get the FREE checklist that covers ALL the important steps in this episode HERE.  Full Shownotes  Episode 6: Do you need an LLC? Episode 10: Copyrights vs. Trademarks Episode 31: Accounting Tips for Creatives IRS EIN online application (** it has hours..I know...lamest thing ever...so don't leave this to your nighttime solopreneur to-do list!) Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick on Instagram.  

Feb 2019

36 min 20 sec

Listen in to this truth-bomb-laden episode with content queen and serial entrepreneur Ashley Reeves of Ashley's Fresh Fix. Ashley shares her entrepreneurial origins from being a teacher to blogging about Amazon deals and gadgets to migrating to the health and food space. She has successfully launched and grown multiple businesses, offerings, and products and has tons of wisdom to share about creating relevant content, engaging with your community, and finding your incredibly important WHY.   In this episode you will learn:  How to get started with a business How to get "serious" with it Ashley's thoughts on balancing motherhood and entrepreneurship, and her system for visualizing her monetary contributions to her family's bottom line how she overcame doubts about being in the health/wellness field as a tall and curvy girl the questions she uses to focus her content how she found her why and why YOU need to! whether @thealisonshow 's Build an Awesome Brand workshop was worth it for her and her business her recipe for creating a welcome and engaged community what it's like to build an app how she got interested in better body love communication AND TONS MORE!!  Links and resources:  Full Shownotes HERE or at brittanyratelle.com/35 Build an Awesome Brand Workshop (and episode 7 of Law & Wit with Alison on how to forge an awesome brand) 10 Days to Better Body Love Course (special introductory price only available for a few more hours!) Ashley's Fresh Fix  - Clean and colorful cooking Bloody Buddy Cup menstrual cup Favoreats meal planning/recipe app    

Mar 2019

1 hr

This special Part 2 segment in a new series about Business Legal Systems -- the bedrock business and legal foundations you need to address when building your modern business. (listen to part 1 - Where do I start, Episode 34 HERE). If you have been wondering what you need to do for a step-by-step process to get legit -- then you have FOUND it. This concise walkthrough is a DIY legal audit that tells you exactly what you check on your own website so that your site is an asset and not a liability for your creative business. Brittany Ratelle, attorney for creative entrepreneurs, believes in cute office supplies AND solid contracts, will give you some legal tips and tricks so that you can protect your creative business without breaking the bank, or your sanity. In this episode you will learn: Do I really need a privacy policy? And what should it cover? Why do I need website Terms (or is it website term of use? or terms and conditions? HELP!! --- I GOT you) What needs to be in your footer? What exactly does a copyright notice do? And what should it look like? What is a website disclaimer and how do I know if I might need one for my content/offerings? What happens if I don't use FTC disclaimers? How do I disclose affiliate links? When do I need to use #ad or #sponsored? Is it okay to use someone's photo if I credit them? How can I make my site more accessible? PLUS MORE!! Links: Web Accessibility Evaluation Tool (WAVE) Accessibility-designed WP themes Law and Wit Episode 4: Five legal docs you need on your website Purchase an attorney-drafted, ready-to-personalize- Website Bundle here and make like the Peaches and just SHUT UP ABOUT IT. :-) Save 10% with special listener code LAWANDWIT Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to Britt's newsletter with FREE tips and tricks for YOUR growing creative business. Or get some quick tips and trick by connecting with her on Instagram.

Mar 2019

45 min 3 sec

Get your Instagram questions answered as social media expert, Anna MacFarlane, shares a wealth of information on how to grow your following and build your community. Anna is the woman behind Anna is the Worst, Kids are the Worst, and Things are the Worst. The irony here is Anna is the absolute best! While she started her career in traditional marketing - direct mail (remember that?) - she continued to adapt with the times and has become an expert in the field of social media marketing. She now has over 500,000 Instagram followers. And, her past experience in marketing allows her to see how social media fits into the overall marketing funnel. This means if you follow her advice on Instagram strategy you'll learn what to do to actually get results instead of just spend time consuming social media posts and funny memes. In this episode you will learn: Why algorithms aren't the devil and how they can actually help you What the real goal of social media marketing is - and the answer isn't "engagement" The importance of being a doer and not a consumer What the 80/20 rule is for Instagram and how it helps you stick with your brand while being real at the same time When and why you would want to archive What you need to know about IGTV and why food bloggers need to be using it The latest on hashtags - How do you use them? How shouldn't you use them? Why you should NEVER buy followers, likes, or comments - DON'T DO IT!! How the 20-minute rule helps you maintain healthy boundaries   LINKS Anna MacFarlane's Instagram Guide -  The Instagram Recipe  Anna MacFarlane's website Kids are the Worst Things are the Worst   QUOTES "Everything you're doing online has an algorithm. This isn't a bad word. It's actually awesome. All algorithms are doing is trying to make your experience better and more beneficial to you. And, so you have to work the algorithm to your benefit." "The goal for social is not what everyone thinks it is. Everyone thinks its engagement. Which is awesome. But, it's not really engagement, it's purchasing, or it's getting people to be part of an event or an organization or a group. But, there's always a goal that's marketing based and that's further and you need to see that social is the top of the funnel of whatever that goal is. Treat it like actual marketing for a brand but also understand where it fits in the funnel." "It's your responsibility to create your own experience.” "There is nothing wrong with using hashtags. And, in fact, I highly suggest hashtags because they are one of the easiest ways to get new eyeballs on you." "Grow slow, grow real, that's how you do it. There's no shortcuts"

Mar 2019

1 hr 3 min

This is the third part of the Business Legal Systems series that discusses the bedrock business and legal foundations you need to address when building your modern business. If you've had that inkling that you need to get some contracts in place or make updates to the ones that you use, this is the episode for you. Part 1- Where Do I Start? discussed how to properly setup your business and Part 2 - How to Get Your Site Legit covered how to make sure your website has everything in it that you need. In Part 3, host Brittany Ratelle, attorney for creative entrepreneurs will explain the importance of contracts including what you need and how you can respond if you get any pushback when using them. In this episode you will learn: What the most common agreements are that you need for your business Why you need contracts even if you work with people you trust and why you definitely need them when working with friends and family The advantage of making your contract the "bad guy" when doing business with others The importance of defining roles, boundaries, and expectations when working with everyone from contractors, affiliates, and clients. Why anything is better than nothing and where you can get help creating contracts The importance of knowing the top legal terms Why you should NEVER sign anything that you don't understand The most common agreements that creative entrepreneurs need to protect their business LINKS Business Legal System Part 1 - Where Do I Start?  Business Legal System Part 2 - How to Get Your Site Legit Law & Wit Episode 13: Ten Must-Know Contract Terms for Creatives Creative Contracts: Legal Templates for Creative Entrepreneurs QUOTES "No one ever plans on there being a problem. There's never a problem until there's a problem, guys. And, then it's too late. Not too late like you're going to die, but too late that it's going to cost you stress and heartache and probably money and time and lots of other limited resources that you'd rather not spend." "To think that you could have a conversation with someone, especially about a complex deal or long-term vision you had for your company or a project or something else and that you would remember the conversation the same way, or multiple conversations, is just a bit naive." "If someone is so put off by signing a contract, you don't really want them as a client." "Please don't sign anything if you don't know what's in it. Never be afraid to ask for more time. Never be afraid to ask for a version you can edit... It is always OK and professional, and not weird at all, to say, 'Hey, can I get this in an editable version.'" "If you're in business with someone and haven't signed an operating agreement, it's not too late. Now is always better than later." Most Common Agreements Operating Agreement of Founders Agreement - This is like the prenup for your business. If you have a partner, you 100% need to have this in place. This can be an awkward conversation, but you need to address it anyway and be upfront about it. This will detail how you work together in business, who does what, along with what happens when you are decide not to continue in the partnership any longer. This document can help save relationships between you and your partner. Client Service Agreement - This is what you need if you provide 1:1 services for your clients. This will cover the services provided, details for payments, how revisions work, and things like confidentiality. You can find a template for this in my store here. Licensing Agreement - This is important any time you are splitting ownership rights with someone. It's often seen in book deals and merchandising. I don't sell this template because these tend to be very specific for each situation. It's important you understand the terms along with what you're getting and giving up when signing one of these. Checkout episode 13 for more information on the terms you need to know. Influencer/Brand Sponsored Content Agreement - This is newer and something that a lot of local attorneys might not be familiar with if they don't typically work with online business owners. This is the agreement you want if you're doing creative campaigns and collaborations. I have this agreement and related documents in my shop including the following: Influencer/Brand Sponsored Content Agreement Podcast Guest Release Template Testimonial Release Model Release Bundle for Photography/Videography Talent Agreement - I don't sell these, but I do review them for people. If you want representation, then you want to know what you're getting and what you're giving up. (contact me for contract review pricing!) Remember that the biggest thing you can do to protect your revenue stream is to put the right contracts in place. Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick on Instagram.

Apr 2019

40 min 9 sec

As a creative entrepreneur and just a person, there are a lot of things fighting for your attention. There’s family, marketing, sales, and [fill in your own list of tasks]. It doesn’t take long to feel overwhelmed by it all. Enter Kim Christensen from Talk Wordy to Me. She’s a freelance writer, journalist, and a book-loving mama. She mixes writing and mindfulness for a really unique perspective that every entrepreneur can benefit from. Kim started journaling at the age of five, which sparked a love for writing that she has held onto ever since. She’s the co-founder of Loom Journal which helps to inspire the parent-child connection. She also shares great book recommendations online and loves using social media and technology for good. In this episode you will learn: • A mindfulness definition for the everyday mom and creative • The benefit of journaling and putting pen to paper instead of only using technology • What any person can do to improve their writing skills • The importance of reading what you are writing out loud • Three places to look when you want to outsource your writing • The importance of not taking advantage of your friends’ skills and not letting them do the same to you • Tips on being a mindful entrepreneur • Tips to improve your content LINKS http://www.talkingwordy.com/about/ Find Kim on Instagram Loom Journals BOOK RECOMMENDATIONS • Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert • The War of Art: Winning the Inner Creative Battle by Steven Pressfield • Word by Word: The Secret Life of Dictionaries by Kory Stamper • Hello, My Name Is Awesome: How to Create Brand Names that Stick by Alexandra Watkins QUOTES One thing that I’ve learned is that ‘balance’ can become just another form of perfectionism, and we’re not seeking balance necessarily. We’re seeking to understand that things will be imbalanced and just trusting ourselves to put our effort and time into the things that are important to us at that time. Because what’s important will change. When you talk about feeling balanced, what you’re really feeling is acceptance of your life being out of balance. We have to become ok with letting some things go. We can do anything we want, but we can’t do everything. Mindfulness isn’t this new trend even though it’s a buzzword now. Mindfulness is in each of us already. It’s not like it’s some new thing you have to learn… it’s just refamiliarizing yourself with yourself. And with the things that help you slow down and feel like yourself and feel whole. It’s just bringing back awareness into what you do and what you think. When we are engaging with technology we are disconnecting from ourselves, intuition, and the people around us. So mindfulness teaches us to be fully present. Mindfulness can go a long way to living the life you want instead of letting life just happen to you. In order to improve your writing, you write. That’s all. It doesn’t even matter where you start or what you write. It’s not about being a good writer or not. It’s about expressing yourself. So, if you can be true to what those feelings are and expressing those, that’s all you need to be a writer. The grammar and all that stuff, that’s so secondary to being a good writer. It’s just being unafraid to express your true self and your true thoughts. Just be you. People can tell when you’re being you or when you’re being a brand in the boring salesy sense of the word. Don’t take advantage of your friends who have a skill set just because they love it and are succeeding in it. Be okay with imperfection and start before you are ready and before you think you have it all together. Starting is the hardest part. You just have to start where you are with what you have and give what you can. It doesn’t have to be everything.  

Apr 2019

55 min 3 sec

This is the fourth and final episode of the Business Legal Systems series that discusses the things you need to know in getting your creative business up and running right from the get-go. If you want to make sure that all the hard work you've invested into your business is protected, this is the episode for you. Part 1- Where Do I Start? discussed how to properly set up your business.  Part 2 – How to Get Your Site Legit covered how to make sure your website has everything in it that you need. And, Part 3: Get It In Writing: Contracts 101 discussed the importance of contracts in your business.  In Part 4, host Brittany Ratelle, attorney for creative entrepreneurs will discuss what you need to know about protecting your work through Copyright. In this episode you will learn: What the four main tools for protecting your work What  things you can copyright What things you can't copyright Why it's actually a good thing that you can't copyright everything you wished you could How to know if you have a copyright The benefits of registering your copyright even though you already have some protection Where to find more information on Trademarks and Patents A friendly reminder about what's good for YOUR soul about where your value and worth are as a creative entrepreneur LINKS Business Legal System Part 1 – Where Do I Start?  Business Legal System Part 2 – How to Get Your Site Legit Business Legal System Part 3 - Get it in Writing: Contracts 101 Law & Wit Episode 11: What to do When People Copy Your Stuff Law & Wit Episode 24: 6 Ways a Trademark can Protect Your Brand The Top 12 Things Creatives Can Copyright Cheat Sheet!  QUOTES "You can't protect your recipe because it's just a list of ingredients. It's too functional. There are only so many ways to put stuff together to make a chocolate chip cookie. But, what you can protect is the photos of your photography, if you took them then they're yours. An original illustration that came with it. So if you have some fancy calligraphy or hand-lettering that went with it that's really cool, you can protect that. You could protect the narrative...the text in your Instagram post, your YouTube video about it. that expression of stuff you can definitely protect, so not all is lost, but just not the actual recipe. But that's OK, because it's not just about the recipe, it's about the stuff that goes with it. No one can do it like you." "You are still a creator or a creative and just because you can't protect the expression of something that you do, doesn't mean that other people can do it like you." "We're not all Einsteins here creating things from scratch, and that's OK." "And, when you figure that out and hone in and dig deep on what is your brand about, what is your story about, and what are you sharing with other people, then you're going to find that those things are  very difficult for someone else to replicate in exactly the way that you do them." 4 Main Tools for Protection 1. Copyright - This is something that is original and creative. It's not protected when it's in your brain, but when you get your idea out of your brain it becomes protected. For example, if you scribble song lyrics down on a napkin and snap a picture of it,  it can be protected through copyright. Download the The Top 12 Things Creatives Can Copyright Cheat Sheet!  2. Trademark - This answers the questions "who made this?' or "who sells this?". The real benefit of a trademark goes to the consumer. If someone reaches for a Coke they know what they are going to get. The name, logo, and even the way the bottle is shaped can be trademarked. This keeps confusion out of the marketplace. 3. Patent - Things that are patented need to be new, not obvious, and useful. If you think you have an idea that is worth patenting it makes sense to have a free consult with an attorney that works with patents. The cost can be expensive and time-consuming but could be worth it based on your situation. 4. Trade Secrets - These are things that are protected through contract. For example, if you make cupcakes and have a special recipe you aren't going to want that recipe shared everywhere. When you hire employees you can have them sign a Non-disclosure Agreement (NDA) stating that they will not share inside information such as the recipe. This can apply to other areas like vendor lists, research you have gathered,  and your business model. Remember that the world misses 100% of the work that you don't create. So, as a creative entrepreneur, don't let fear of having your work ripped off stop you from creating.  Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com   Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. And get my quick and dirty (to make you're squeaky clean -- right??) tips and tricks by connecting with me on Instagram. Download the The Top 12 Things Creatives Can Copyright Cheat Sheet! 

Apr 2019

39 min 51 sec

You don't have to be an extrovert to thrive as an entrepreneur. However, introverts face challenges that others don't understand. Morra Aarons-Mele is a wildly successful "accidental entrepreneur" who just so happens to be an introvert.  Morra is the founder of Women Online, a social impact agency, along with being an internet marketer that has worked in both the political and private sector industries. She was even the Director of Internet Marketing for the Democratic National Committee during the 2004 Presidential Election before working as the founding Political Director for BlogHer.com.  She's written for The New York Times, The Wall Street Journal, Entrepreneur, and O the Oprah Magazine among others. Morra is also the author of the book Hiding in the Bathroom: How to Get Out There When You'd Rather Stay Home and founder of the podcast Hiding in the Bathroom. Morra has found how to thrive as an introvert entrepreneur and shares a ton of valuable information on this episode of the Law & Wit podcast. In this episode you will learn: The importance of knowing your worth and tips on pricing Why you need to track your time to know your net Content trends for 2019 Why you should focus on Work-Life Fit instead of balance Networking tips for introverts  LINKS Morra's interview with David Krikorian Women & Work  (For more information on Morra's podcast & book Hiding in the Bathroom: How to Get Out There When You'd Rather Stay Home)   QUOTES "Every time you speak up online, you're sticking your neck out and risking things. I really believe that. And, women who do speak up are brave."  "I think that online culture is reflective of our larger sort of societal challenges." "No one is born being able to walk into a room and sell the room...It's a skill we all learn, and it takes practice and it takes market research and frankly, it takes rejection and that's the hard-honest truth. " "Social platforms are not our friends. We are their products. We are learning that the hard way. We use them. Great. They use us. Fine. We love them. We're addicted to them. Let's be honest about that and let's not be overly dependent on them." "I think that part of what's happened is that we've talked too much about politics and political issues online and not enough with each other. And, I think that's one of the amazing things frankly about being in a community of women who ironically have a lot to say online but are willing to come together offline and talk, is that we're able to connect around our common humanness and listen more. I'm angry, angry, angry and I think a lot of us are angry and we're frustrated and our government doesn't work and we don't know what to do, but I'm trying not to rage on Twitter and frankly to read less Twitter because it's not good for us... So, I'm all for speaking out, but I think that we've got to take it offline." "Stories changes lives and those of us that are content creators need to remember that. And everyone has a story." HOW TO THRIVE AS AN INTROVERT ENTREPRENEUR  1. Be strategic with your time. Find your networking niche and stick with it. Make sure you have goals for the time that you spend networking. Your networking efforts will be different if you're trying to find people to collaborate with instead of new clients. And, make sure you are saying "no" more than you're saying "yes". Time is money, so you need to protect your time and be purposeful with your activities.   2. Prepare before you walk into a room. Practice what you're going to say as your first line before you walk into a room. The second line is a lot easier and usually comes naturally. Getting the first line out is the challenge, so make sure you practice for it.   3. Think about your networking annuity. What can you create and put out there that has value and will serve you even when you're taking a break? This includes things like blog posts and LinkedIn articles. These make it easy for people to find you, so you don't have to be out working to meet them.  FREE RESOURCES Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a attorney-drafted, industry-tested legal template for your business? Snag something for your creative business at creativecontracts.co. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick by connecting on Instagram.

May 2019

54 min 39 sec

Summary In this episode of the Law & Wit podcast, host Brittany Ratelle goes a little off the path of legal topics to share an important message for all creators. While there is a time and place for copyright and trademark, there is also a place for understanding that in a sense, everything is a remix and that's OK. This message is helpful for both new creative entrepreneurs that are struggling to get started because they think all businesses have been done already, and those that have had something they've created ripped off. In this episode you will learn: Why you need to watch your influences and sometimes step away from them entirely The importance of knowing your WHY and building your brand 5 Things you can choose to think when something you created is copied When you should draw the line in the sand Get my handout for the "5 THOUGHT UPGRADES WHEN SOMEONE RIPS OFF YOUR STUFF"  LINKS Episode 11: What to do When People Steal Your Stuff The Build an Awesome Brand Workshop - The Alison Show (Disclosure: AFFILIATE LINK because I like solving your branding problems AND making money) Episode Handout Freebie   FREE RESOURCES Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Snag something for your creative business at creativecontracts.co. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick by connecting on Instagram.

May 2019

34 min 6 sec

Chelsea Peterson was always planning on being a stay-at-home-mom. But, she discovered she had a love for photography when she started playing around with a camera to capture photographs of her children. This hobby has turned into a serious business with Chelsea being one of the most sought-after photographers in Utah for senior portraits. Like many creative entrepreneurs, Chelsea struggled with undervaluing her services at first. But, now her average session charge is between $2,500 and $3,000. This girl knows business! Along with doing senior portraits, she also provides pricing guidance to other photographers to help them start charging what they're worth. Her tips are invaluable and can be applied by any creative entrepreneur, not just photographers. In this episode you will learn: The stages a business goes through transitioning from a hobby to a legit legal business What things to consider when determining your pricing Why the "riches really are in the niches" The importance of owning your style How the experience you want to provide your customer impacts your pricing The legal contracts Chelsea uses to protect her photography business Actionable steps to move from side hustle to a series business LINKS Download the FREE episode handout with tips on turning your side hustle or hobby biz into a REAL business!  Get a FREE Creative Business Checklist to help you wrap your head around the legal side of your business. Find Chelsea at Chelsea Peterson Photography or on social media @cbpphotography

May 2019

1 hr 9 min

When Elle Rowley of Solly Baby created her first product it was out of necessity. She had one little one and another on the way. While she enjoyed wearing her oldest in a baby carrier, she was looking to find a different product to use because of the tension headaches she got using her store-bought carrier. She ended up sewing her own wrap, fell in love with the experience, and never looked back. (**sidenote...I have worn several of my babies in her wraps and they are WORTH EVERY PENNY!!!) Elle has grown Solly Baby, formerly lulu WRAP, from a small Etsy shop to a multi-million-dollar business. You read that right... multi-million! But, she didn't set out to grow a huge company. Her intention was to make money doing something she loved and cared about, that added value to the world, all while being able to stay at home. If you are struggling to believe in and bet on yourself and your business, this is the episode for you! Elle shares some really valuable tips on how to get your business up and running and then maintain it as it grows. In this episode, you will learn: • Why it's so important to test what market is best for you to sell in. (Just wait until you hear Elle's story about the Christmas show!) • The importance of betting on yourself • How Elle was able to bring her husband onboard and why defined roles are so important when working with your spouse • The #1 best thing that Elle and her Solly Baby team did to help define roles and structure the organization. • What you should look for when you make your first hire • The importance of storytelling in growing your brand • How Solly Baby deals with copycats LINKS Download the FREE episode handout with tips and quotes taken from this interview with Elle Rowley. Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller Myers Briggs Consulting QUOTES "Number one bad idea is to wait a few years to trademark the name. Such a bad idea." "I decided to get out there and talk to people, get it online, get it in person, get it in boutiques, and just see what sticks. See what's really going to be the right platform for us. Which I really do suggest to other brands as well when starting out. You just assume this one platform is going to be the way, but you just don't know until you've failed a bunch." "I'm betting on me this year." "You just decide. And, when that fear comes, you just decide it again and again and again. I'm feeling some fear, but I'm still betting on me and moving forward." "For those first hires, don't get someone who is a specialist in a certain area. Don't get the expert. Get the hustler that can do a lot of different things." "Don't give in to the drama of it." "If there's legal action to take, and it's worth taking... then take those steps." Key Takeaways from Episode 44 with Elle Rowley -- get the FREE handout!! Resources Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a attorney-drafted, industry-tested legal template for your business? Get your business LEGIT with some DIY legal agreements at creativecontracts.co. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick by connecting on Instagram.

Jun 2019

58 min 7 sec

Do you have a business partner or want to go into business with someone? This is your MUST-LISTEN episode to walk you through exactly what questions you must ask each other so that you can be on the same page (literally and figuratively) for your business. The episode includes 5 Tips (areas) that you're going to want to talk about -- strategy, management, ownership, intellectual property, and exit and includes ALL the questions and discussion that should go into those main decision areas. As a *BONUS*, you get tips on how to get your business partner to have this conversation and get all of this down on paper in a solid founder's agreement/partnership agreement/operating agreement (all used interchangeably -- all the same SMART thing to have!!!) You will learn:  How a business partnership is kind of like a marriage and why a PRENUP is critical What you should be looking for in a good partner Tips on how you can split up roles and responsibilities How to handle shifting investments into the business (a dynamic equity model)  How and why you need to think of the end of the business at the beginning Tips for working with friends and family (even your spouse) and extra considerations so that you can preserve the relationship over the business! GET THE FULL QUESTIONNAIRE HERE for FREE  Links:  Profit First Slicing Pie E-Myth Revisited Build an Awesome Brand Workshop Do you wand the EPIC handout that comes with this episode -- the ULTIMATE BUSINESS PARTNERSHIP QUESTIONNAIRE??? Download HERE (before I change my mind and start charging for it -- hahah!! but seriously....)  Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Or get my quick tips and trick on Instagram.

Jul 2019

59 min 16 sec

Melanie Burk started college planning on getting a degree in accounting. That didn't last long! She eventually switched to graphic design, something she knew little about. And, even though a college professor told her she wouldn't be successful, she made her own path and has been wildly successful. Melanie dabbled in several different areas of design before finding her exact niche. But, since she did, she has worked with large brands and big products. She's not only a designer but an entrepreneur as well. She is one of the brains behind the new social platforms, Prixm, which removes the bummer aspects of social media and focuses on sharing people stories.   Mel is also a wife and mother of 5 adorable kiddos! She has amazing advice about everything from failure to finding balance in your daily life. You are going to love her -- we PROMISE.  In this episode, you will learn: How failure can be used as a turning point and stepping stone (wait 'til you hear Melanie's stories about what her early design career looked like!) How personal passion projects can help you get unstuck in your creativity The importance of incorporating your "story" and your "why" in your branding What to pay for when branding and what to skip out on! The importance of finding beauty in the chaos as a creative entrepreneur and mother Why you need to shift your focus to daily balance Branding tips to help your business shine LINKS Show episode page HERE.  Download the FREE episode handout with tips and quotes taken from this interview with Melanie Burk.  Find Melanie Burk on Instagram or email her here.  Check out her new social media app, Prixm!  

Jul 2019

50 min 27 sec

Ready to jump into every creative entrepreneur’s favorite topic—pricing? It’s one of those sticking points that a lot of creatives and designers get hung-up on. You don’t want to charge too much and not be able to build your business. But you don’t want to undercharge and not be able to pay your bills. How are you supposed to determine the value? How do you determine how to charge your customers? And, how do you enforce it once you do know what you want to charge?  Slow down and take a deep breath. We’re going to get into all that and more in this episode of Law & Wit. Pricing is what sets you apart as a business owner. Without it, you’d just be busting your butt to build your skills as a hobbyist. But, that’s not you. You ARE a creative entrepreneur! And that means you need to know how to address pricing strategies and principles in your business. This episode will be PERFECT for creatives and designers who do one-on-one client work — but there will also be some nuggets for product-based businesses, so listen through and see what how these pricing principles can apply to YOU. In this episode, you will learn: The pros and cons of hourly pricing The pros and cons of flat-fee pricing Why your pricing should change as you’ve been in business longer (and it’s not just about the time you’ve been in business!) What things you should consider when determining the value of your product or service to your client The guiding principles you should use when setting prices Why you need to be super careful about deciding to give discounts or doing work for free (and why you should run for the hills if someone wants you to “work for exposure”) LINKS Listen to the full episode on iTunes, Overcast, Stitcher, Spotify, and on iHeartRadio. Download the FREE episode handout with tips and quotes taken from this episode. For more motivation and tips on pricing check out the episode How to Charge What You’re Worth with Chelsea Peterson Photography Get your copy of the Creative Contract’s Client Service Agreement mentioned in the episode here.  Ramit sethi: https://www.iwillteachyoutoberich.com/blog/how-to-raise-hourly-rate/ FUTR workshop on pricing for designers at AIGA conf: https://www.youtube.com/watch?v=ivKnj9ffcmE

Sep 2019

36 min 17 sec

One area that many creatives struggle with is hiring help. Your business is personal to you and you are the one that has turned it into a success. But, there comes a day when you realize you just can’t really do everything on your own. You might start dropping balls or you may find that you just can’t grow any further. That’s why I’m really excited to have Chellie Peterson on the Law & Wit podcast. She’s a Virtual Assistant expert that uses the skills she developed as a successful blogger/influencer to help other creatives and content creators extend themselves and grow their business. She specializes in helping people work through that notebook of ideas that they have but don’t have the time or skills to do on their own. Back when she first became a mom, Chellie started The Mumsy Blog and grew it to a successful brand. But after her fourth child was born, her life took an unexpected turn which required her to step back from her blog. And, that’s when she turned her focus to the VA, or virtual assistant world. She is now an expert at all things VA and shares some valuable tips on how to hire help to grow your business and reach, particularly if you are a content creator or influencer! In this episode, you will learn: Beginner tips for approaching and pitching brands The importance of working with brands that are a natural fit for you and your message What legal aspects you need to think about when hiring help What to look for when hiring a virtual assistant The things you need to do before hiring someone to help you 6 Tips for systemizing your business LINKS Make sure you check out Chellie’s website if you’re interested in VA services: chelliepete.com You can also follow her on Instagram here.  Alison’s Brand School - Chellie mentioned a few things she learned from Alison, who was also a guest on Law & Wit Episode 7. QUOTES “You can get burned at any level. At any level. So whether you have a smaller following or a big following, I think everybody in this industry should have contracts and legal work in place to protect themselves.”- Chellie Peterson “Make sure you know exactly what you want. It’ll make the process a lot easier when you’re hiring out a virtual assistant.” - Chellie Peterson  “Business is business. If your virtual assistant that you have at the moment doesn’t get that, then that’s their problem. It’s not yours. Let them go.” - Chellie Peterson “Make yourself as accessible to people as possible if you want to grow.” - Chellie Peterson “People grow by how accessible they are to people. And how relatable they are to people.” - Chellie Peterson “Plans change and the vision changes, but who you are as a person and how you’re able to adapt to that -- that resiliency is what’s really important.” - Brittany Ratelle “There is no failure in seeking help. Only strength.” - Chellie Peterson

Oct 2019

47 min 25 sec

“Licensing” is a term that gets thrown around a lot but many creative entrepreneurs struggle to understand exactly what it is. Licensing is what allows you to make money on your works by selling the rights to others. When you know what you’re doing, this can be a huge benefit for you. But, when you move forward without really understanding what you’re signing and giving away, you’ll probably regret it later down the road. This episode will discuss The difference between licensor and licensee  The key terms that you need to understand in a licensing agreement How the Copyright cake works (Did someone say cake?!) What you can license What you need to know about royalties Why you need to protect your work before worrying about licensing When you need to register your trademark Some sample percentages, terms, and tips to get started in the licensing world

Oct 2019

41 min 24 sec

Are you interested in turning your influence into real money in your pocket? Enter in stage right, Michelle Gifford, a brand strategist and business teacher who specializes in launching courses and content management systems for influencers. Michelle shares her business tips, strategies and contagious laughter on her own Michelle Gifford podcast. She is also a nationally recognized photographer and main stage speaker who has shared the stage with Rachel Hollis and Nicole Walters. In this episode, Michelle and Brittany will spill all about how YOU can build a legit business - especially as a creative influencer who might be juggling motherhood, social media, email marketing, and ALL the systems to keep those ball afloat. Whether you sell your own products or services or are in direct marketing -- we know you will find some AWESOME tips to help make you money and take away the stress. In this episode, you will learn: The truth about your time how not to be weird about money why admitting that you are a "real business" takes some courage how to transition from a hobby to a business and how to know if you're ready what is working for Michelle in balancing 5 kids and her successful businesses the truth about your time how not to be weird about money why admitting that you are a "real business" takes some courage how to transition from a hobby to a business and how to know if you're ready what is working for Michelle in balancing FIVE kids and her successful businesses We all announce our SPECIAL Better Than Black Friday Sale going on NOW until Friday, 11/8 at midnight and the awesome friends we snagged to give you 25% discount on fantastic resources to grow and protect YOUR business. (best deal of the year!!) Learn more and enter our FREE giveaway for up to $200 of prizes at http://www.blackfridayforbusiness.com. Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want a attorney-drafted, industry-tested legal template for your business? Take the FREE quiz to find out what you need for your creative business at creativecontracts.co. Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. And get my best quick tips and trick by connecting with me on Instagram. Links Mentioned: Essentialism by Greg McKeown Brendon Burchard's Influencer series on his podcast "The Brendon Show"

Nov 2019

55 min 8 sec

Do you want to start a business? Or have you started and WISHED you could skip over some of those mistakes that other entrepreneurs have tripped over? This is one of those killer episodes that summarizes HUNDREDS of conversations I've had with other business owners to give you the BEST fighting chance of thriving, not just surviving, in your business.  In this episode, you will learn:  What a "jobby" is and why you probably don't want one The truth about impostor syndrome the cold-hard truth about access to resources the #1 business book you should be reading RIGHT NOW how to not let your ego get in the way of success AND MORE +++ Don't miss this deep dive into 10 AMAZING business lessons I have learned about working one-on-one with entrepreneurs just like you.  SURVEY + $300 creative contract gift card + $30 Target giftcard giveaway!! CLICK HERE PLEASE -- your feedback is SO appreciated!! FREE RESOURCES Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram.  

Jan 2020

44 min 49 sec

Does the thought of “selling” make you feel sleazy and leave you feeling like you need a shower? You’re not alone! It’s actually quite common for creative entrepreneurs, and even more so for female entrepreneurs to struggle with the thought of sales. If you struggle with the idea of selling, you’re going to love the message that guest Erika Tebbens has to share—selling can be simple, authentic, and leave you feeling good with money in your pocket. And, you can be a selling rockstar! Erika Tebbens is a Lord of the Rings lovin’, coffee drinking, teenager mama and all-around spunky entrepreneur. She’s not about the labels, but if she was you could call her a business coach, consultant, strategist or selling superstar. She’s paired her passion for helping women succeed at growing their businesses with the knowledge she’s gained from working corporate retail, small business retail and direct sales to create an incredible consulting business of her own - and she drops ALL kinds of knowledge in this episode. In this episode, you will learn: How Erika fell in love with selling and teaching others to succeed in sales and creating a great customer experience. The four-step system that Erika teaches clients so they can sell more without feeling dirty doing it.  How to get noticed by being your crazy, quirky, authentic self (or quiet, laid back self if that’s more your style). What you can do to build trust with your audience. Why you need to work towards working smarter instead of harder (hint, hint - outsourcing comes into play here).  LINKS Download the FREE episode handout with tips and quotes taken from this interview with Erika Tebbens. Books mentioned: High Performance Habits by Brenden Burchard Playing Big by Tara Mohr The Big Leap by Gay Hendricks Erika Tebbens Consulting website Sell it Sister - Erika’s course You can find Erika on Instagram and Facebook (@erikatebbensconsulting) And Erika now has her own podcast -- Sell it, Sister Podcast! QUOTES  "I've worked corporate retail and small business retail and direct sales and I've woven the common themes throughout each of them that are so essential to really good selling and customer service and now I teach that to other women." "I knew that my faith was bigger than my fear. And, I knew that if other people had figured it out that I would be able to figure it out too. It was just a matter of staying in the game long enough to see that success."  "Every new thing has a learning curve." "When you're so close to your own stuff, it's hard to see opportunities that you may be missing or small tweaks you can make that would make your life easier."  "There's room enough for all of us with all of our quirks and everything combined. We don't have to keep them hidden." "Everyone has something amazing to offer and by being too afraid to share it, you're keeping it from the people that need it most."  "You can be a selling rockstar. I promise."  A few areas to consider outsourcing early on include: Legal (hint, hint! You know a pretty fun lawyer!!) Accounting Social media Graphic design

Jan 2020

52 min 20 sec

Well -- the SEO-droolworthy title kind of says it all, right? If you plan events or want to plan events for your business or organization -- then you need this episode in your life (to be honest, you probably needed it a few Diet Cokes ago). This episode comes BURSTING with all the real legal issues that can crop up when you are planning an event and breaks them down one-by-one. You can host events and rock then AND do it legally without losing too much money, momentum or sleep. So buckle in and dig in! In this episode, you will learn:  Why your name matters and how to do a name clearance search The business fundamental steps you CANNOT skip when doing events how to protect your business materials/intellectual property at a event what you need to get in writing and with who you need to hash it all out with how to properly set up legal expectations and professional relationships with sponsors, speakers, and partners/collaborators what liability waivers are really about and what you need in one how to handle media releases for attendees the low-down on insurance tips for moving forward on licenses/permits and best practices for health and safety planning and response PLUS -- I put together a free checklist of ALL the above and it is available to DOWNLOAD HERE SURVEY + $300 creative contract gift card + $30 Target giftcard giveaway!! CLICK HERE PLEASE -- your feedback is SO appreciated!! MORE FREE RESOURCES Do you need a LLC? Episode 6 Copyrights and Copywrongs, what you can and can't protect - Episode 40 Designing a Hit Conference with Alt Summit Founder/Design Mom OG Blogger Gabrielle Blair - Episode 33 How to Get your Site Legit - 36 Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio. Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram. *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

Jan 2020

38 min 54 sec

Are you stuck working “in” your business and not “on” it? Have you read the EMyth Revisited -- or had it on your “list”? Considered one of the most influential business books of all time, EMyth is the Creativentrepeneur Book Club Pick for January and is a classic story that helps business owners “beat” the sobering statistics of small business burnout and failure. You do not want to miss this special interview with the OG business coaching gurus with guest Tricia Huebner, VP and Head of Coaching at EMyth. Tricia shares her vast entrepreneurial insights from two decades of coaching and leading more than 3,000 entrepreneurship workshops. If you are interested in getting started in setting up systems in your business (even in a company of ONE) and in building a business that you will ACTUALLY love, instead of giving yourself another crappy job -- then listen in! In this episode, you will learn:  What is the great EMyth and why should it matter to you How do you find out your primary aim and what it does and doesn’t have in it Why systems matter, even in 2020 How to get started setting up systems How systems can work for personalized brands or creative professionals What a position agreement is and why you absolutely need them in your business What beliefs you need to hold onto and which ones you need to let go How to get the “secret” sauce out of you and onto paper How to pick a good business coach -- not just a good coaching salesperson Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio. Links The EMyth team was super generous in sending over a specially curated resource list: The E-Myth Revisited: Chapter One download Free 1-hour Business Coaching Session How Kolby Moser, owner of Aria Studios, Built the Life She Always Wanted A Business Owner’s Guide: Transform Your Business With Systems The Time Management Handbook Six Steps to Transform Frustrations Into Solutions Blog: How to stop feeling overwhelmed and get control of your business Blog: 7 tips every business owner needs to take a real vacation Blog: Cut the clutter: 3 simple steps to overhaul your inbox Other FREE resources from Attorney for Creatives Brittany Ratelle Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my small business tips and tricks by connecting on Instagram. If you want to join the FREE Creativepreneur Book Club -- click HERE!  *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

Feb 2020

1 hr 11 min

Jenie Gao, artist and muralist is here to decimate the "starving artist" myth and show how she quit her full-time corporate job and made the leap into the art world. She is now a successful full-time artist, creative director, and entrepreneur and is ready to drop some art biz knowledge bombs on the creative entrepreneurs, artists, illustrators, muralists, and other creatives out there who are working on pursuing their own creative businesses.  Jenie pulled from her experience working in the arts, public education, and lean manufacturing to build a business that allowed her to continue developing her passion while making a positive impact on the world around her. She now specializes in printmaking, murals, public installations, and arts project management and has built a business that allows her to bring budding artists along in their journey as well.  In this episode, you will learn: The impact the “creativity gap” is having in schools and on society What Jenie did to prepare for setting out as an entrepreneur The obstacles she faced in her entrepreneurial journey as a first-generation American Why artists need to be expanding their network outside of other artists and creatives What legal considerations artists need to make when running an art business How creativity is a survival tool How you can become more involved in public art LINKS National Assembly of State Arts Agencies (NASAA) is full of helpful information on art funding and more. Episode 42: Everything is a Remix and That’s OK Episode 6: Do You Need an LLC? You can learn more about Jenie Gao on her website and social media: Website: jenie.org Facebook:https://www.facebook.com/jeniesart/ Instagram: https://www.instagram.com/jeniegao/ Twitter: https://twitter.com/jeniegao Tips for striving artists and creatives Look up the organizations in your area. Most cities, in urban and rural areas, have in arts board. Jenie Gao recommends that every artist should serve on one of these boards or commissions. It allows you to see the backend of how decisions are made within the city or nonprofit. It’s also a great way to get plugged in and start building a more diverse network.   File your business as an LLC. The process varies based on where you live, but generally, it’s relatively easy and inexpensive. It’s one of the things that Jenie stresses for all artists to do.  Learn to negotiate a contract. Understanding how to lead and negotiate a contract is critical for artists. You need to know how to keep negotiations going and when it’s time to walk away.  Get business insurance. You might have clients that think they can save money on the contract by obtaining the scaffolding that you need to paint your mural for you, but as soon as you remind them of the liability that comes with it, they’ll be singing a different tune. Make sure that you have the proper insurance to cover yourself and anyone that you have working with you. Learn about the laws and infrastructures that exist. The more you know the better art advocate you’ll be in this space. Learn about what exists and what doesn’t exists. The National Assembly of State Arts Agencies is a great resource for data on art funding. Jenie also recommends that you educate yourself on where the US ranks compared to other countries in this area. It’s important to know and understand the environment that you’re working in when there are stakeholders that you need to convince as to the importance of your work. Do your homework and be prepared. FREE RESOURCES Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram.

Feb 2020

1 hr 10 min

Today we’re talking all about the money, honey. It’s a crucial part of business success and yet it’s an area that a lot of creative entrepreneurs feel all the emotions over. Learning to separate your income and expenses from emotions is an important first step and one that Amy Laliberte teaches to her clients.  Amy is a virtual CFO for hire. Numbers are her jam and she provides bookkeeping services and CFO services for six and seven-figure business owners. But she also shares strategies that any business owner can put in place. So, if you’re not a six figurer earner, don’t worry—this message is still for you! Today we’re discussing the strategy from the Mike Michaelowicz book, Profit First, and the positive impact it will make on your business finances.  In this episode, you will learn: What the Profit First strategy is and how to implement it in your business The five bank accounts that your business needs to have set up right off the bat Why it’s crucial to address your money mindset in order to take control of your finances How to approach finances if you’re just working your side hustle right now and are thinking of going full-time The importance of separating your self-worth from your bottom line What professionals you want on your financial team  How all those courses and software free trials are eating into your profit (I know, I know—I love a good online course as much as the rest of you.) The importance of choosing your clients instead of simply letting them choose you (hint-hint: not everyone in your niche is right for you) LINKS Amy’s profit calculator: DOWNLOAD HERE Check out the book Profit First: https://profitfirstbook.com/ Amy’s Website: https://myvirtualcfo.co/ Facebook: https://www.facebook.com/thewellnessbookkeeper/ Instagram: https://www.instagram.com/myvirtualcfo/ LinkedIn: https://www.linkedin.com/in/alaliberte/ QUOTES “If somebody claims that they don’t have a good relationship with money, I would argue that you need to take a timeout and really unpack what that’s about.” “In order to grow, we need to turn around and examine what those thought patterns are and really decide, ‘Do we make money from and are we willing to step into an area of discomfort in order to become a better creative and to have a better relationship with your money.’” “Whatever is in your bank account, or not in your bank account, doesn’t have any correlation to you. It’s just a number.” “Oftentimes, people think that to get from their nine to five to their side hustle is something that has to take a very long time. If you’re really pragmatic and in relationship with your numbers, even if it’s just from a very simplistic way, to get there, it’s really not going to take that long. It’s just your limiting beliefs that are causing you to have that pause and question whether or not that’s possible.” “If you know that you’re going to be working a good chunk of the time for six months out of the year, you can use Profit First to create a vault that will just tuck your money away so that you can then not be in a panic come January/February when you’re not getting paid.” “So often, we’re telling the stories of our past when we really should be addressing them presently so that we can make better future decisions.”  “I pay myself because I work hard and I provide a quality service for my clients. And as a result of that, I reward myself with deliberately providing for, mentally myself, but for my family.” “It’s not about you having to pay yourself in order to be a contributor to your family, but it could be that I pay myself as a token of appreciation for the work that I do for my clients.” “You are great, no matter what your bank account says. You’re human. You’re worthy of everything just as much as the next person ad the next person and the next person.” “It’s not about, ‘Oh, I need to get to $100,000.’ It’s, what is this? What is the one step I can take today? That will get me closer to that destination.” “I think it’s always smart for you to work with someone like a bookkeeper just to get you started. I’m not saying hold them on as a retainer because I think there are other ways that you can leverage your money from that. But if you have your books set up properly at the getgo, it will help you when you are ready to bring on that person on your team.” “A bookkeeper is the person that’s working in your day to day business and can see all the different nuanced micro things that are happening. A CPA, an accountant, is really looking at your business from a tax lens.” “One of my things is to not buy any course for the sake of buying a course. I only buy courses at the present moment that I’m actually going to utilize them.” “You need to make sure that the people that you have in the bus are sitting on the right seats.” “If you’re really digging into your numbers and you can’t tell yourself what that thing was for, then chances are, it’s probably not essential to the benefit of your business.” “If you’re holding space with a client who isn’t the right fit, you are missing out on a chance to fill that space with a client who is.” “You could very well be serving a niche, but there are people within that niche that are not a good fit for you.”

Mar 2020

1 hr 14 min

So...let's address the elephant in the room (or rather the bat...) It's fair to say if you aren't experiencing some sort of business disruptions today due to the Covid-19 pandemic, that you might experience other force majeure events that will throw a wrench into even the best of plans.  So -- what you are supposed to do or refund? And what is smart? Or legal? Or your obligation under the contract?  Let's dig into this episode and find out!  In the episode you will learn:  what does force majeure really mean and how does it affect your business contracts what are the big MYTHS that need to be busted about what force majeure REALLY means how you reschedule/add an addendum to a contract how you cancel a contract what other considerations or strategies you might want to use when doing right by your clients AND while keeping healthy business boundaries some bonus info on the SBA/CARES loans and grants, including the PPP and the EIDL! Get my Client Services Cancellation/Rescheduling Legal Kit HERE (special 10% discount for listeners with code CREATIVECOUNSEL Get the Photography Services Cancellation Rescheduling Legal Kit HERE (special 10% discount for listeners with code CREATIVECOUNSEL Other resources for economic recovery funds:  Emergency loan infographics (for my right-brain folks!!) Small Business Administration hub for funding options (I recommend getting on their email list and be first to know of any updates, deadlines, changes) Online PPP application Other helpful episodes: Episode 53 - The Ultimate Event Legal Checklist Episode 38 - Get it in Writing: Contracts 101 for Creatives  Episode 19 - Legalize your E-Commerce Site in 6 Steps Episode 13 - 10 Must-Know Contract Terms for Creatives Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio. Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram. If you want to join the FREE Creativepreneur Book Club -- click HERE!  *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

Apr 2020

34 min 21 sec

Listen to Creative Producer and Director Rebecca M Creative as she shared the tricks of the trade for pulling off a successful styled shoot! Rebecca shares the top things that people do wrong, whether they are DIY their productions or hiring out and what you can do to make things go smoothly and get the deliverables you need fo a successful campaign! In the episode, you will learn:  How to know who to work with the difference between a styled shoot, collaborative shoot, editorial, or workshop how to handle when friends don't want to sign a contract whether trading or doing things for "exposure" is worth it and when it's not PLUS -- the ten items you MUST-HAVE in a stylist/event kit! EPISODE LINKS ribbon ((https://www.honeysilks.com/, https://tonoandco.com/) Acrylic blocks (https://www.sourcedco.com/) Rebecca's Pinterest Boards (portfolio) Rebecca's Pinterest Board (personal) FREE RESOURCES Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram.

Apr 2020

1 hr 5 min

Do you sell a digital product and want to make sure you are using best practices in setting up your e-commerce site? This episode will give you my top 5 tips for setting up and protecting your online products so that you can continue to serve your audience.  You will learn:  What you need to do before, during and after the product creation stage How to work with freelancers in creating your digital products What to put in your checkout terms How to use a copyright notice and copyright registration What you might need to trademark What legal statements you need on your website and what they should cover Links:  Online Course Terms of Use (TOU) Digital Product Terms of Use (TOU) Copyright Transfer Form Independent Contractor/Freelancer Agreement Full Website Legal Bundle (Privacy + website terms) Privacy policy stand alone Other episode links mentioned: Copyright and Copywrongs: What you can and can't protect Everything is a remix and that's OK -  Business Partnerships 101 Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram. **Not legal advice. No attorney-client relationship.** 

Aug 2020

31 min

Have you ever felt that panicky feeling when someone asks you what you "do"? Or spewed such a giant word vomit on them that you yourself got lost on what you ACTUALLY do to make money, let alone help people? Enter Macy Robison, StoryBrand Guide certified expert and marketing professional who helps creatives, influencers, and all-around multi-passionate people and helps them tell EXACTLY what they do so they can clearly articulate in ONE sentence who they are and who they serve.  In this episode of Creative Counsel, you will learn:  who is the guide and why it's important what you need in the upper right-hand corner of your website what kind of customer call to action you need (regardless of what you sell or how you make your money) how to be a magnetic brand and why it's important how to craft an impressive elevator pitch why creatives struggle with describing what they "do" and how to fix it +++MORE!!! Links mentioned:  Free worksheet mentioned in the episode! 5-minute marketing makeover by Donald Miller Building a StoryBrand Book by Donald Miller Alt Summit  

Aug 2020

44 min 35 sec

So how exactly do you run your business in the time of Covid and quarantines, masks and mandates, policy and personal protection equipment? This podcast episode will dive into the best tips about navigating the dynamic landscape of trying to run a small business during a pandemic.  You will learn:    What websites should I be checking What to say and what NOT to say What are the reasonable measures for protecting my team? My customers? How can I open in-person What plans do I need to have in place How can I make remote work safer What kind of liability do I have if someone gets sick Where can I get help with cashflow How can I pivot ++ Top resources for small business owners   Links:  OSHA CDC - employers CDC - small business US Chamber of Commerce Covid HR templates/legal forms   Resources: Event release (with updated COVID language)  FREE RESOURCES Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram.  *Not legal advice. For informational purposes only. No attorney-client relationship.*

Oct 2020

32 min 52 sec

Learn some super practical accounting tips for creatives with CPA Amy Northard. Amy shares hands-on tips to help you avoid tax stress and to help you set up successful money systems. We dig into hiring independent contractors, using Paypal, how to reconcile accounts and the top tips for avoiding tax issues as a creative entrepreneur.  In this episode you will learn: 4 bookkeeping tips to reduce stress at tax time how to work better with your husband  improving entrepreneurship + motherhood boundaries Tips for bringing the right team members into your service business what's the difference between an accountant and a CFO what software tools can help you with accounting Links:  Amy Northard Be Your Bown CFO S-Corp Reasonable Compensation Report PPP Loan Forgiveness Update FREE RESOURCES Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business. Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services. Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co. Or browse through my quick tips and tricks by connecting on Instagram.  *Not legal advice. For informational purposes only. No attorney-client relationship WCYuGm4qCq2srXxdmdwF

Nov 2020

56 min 46 sec