Brilliance at Work

Michelle Barry Franco

The Thought Leadership School is for every business owner and leader who wants to make a difference in the world by sharing their ideas and stories. Michelle Barry Franco, master speaking and story coach shares insights to help you captivate and engage your audience based on decades of experience working with executive leaders, TEDx speakers, non-profit leaders and founders.

All Episodes

Over the last 13 years of my work, I’ve had the amazing opportunity of working with many thought leaders and speakers all across the spectrum. And there’s something I’ve noticed only recently as the common thread running between them, something that makes them the most impactful and profound speakers: they have no question in their minds that their message is going to make a difference. Now, I want to clarify that they are all human, which means they experience doubt and uncertainties about whether what they’re creating is actually good, as I’m sure we can all relate to. But there is one big difference-maker that allows them to create impact through their talks, and I’m sharing it with you today. Get full show notes and more information here: https://michellebarryfranco.com/132

Jun 21

14 min 27 sec

Anyone who has had to present information to a group of people will tell you how much anxiety can come from getting asked a question that you don’t have the answer to. My friends, it is okay to own not having all the answers and invite the brilliance in the room to contribute to the collective. Tune in today, as I share a structure tip for public speaking that will allow your audience to walk away with the core message and happy bliss needed to keep right on task! Get full show notes and more information here: https://michellebarryfranco.com/131

Jun 14

22 min 43 sec

A recent experience inspired me to ask myself “Why is this podcast worth your attention?” In answering, I discovered what I want this show to be for you... and some questions for you to consider when honing in on what your communication is about to better understand the experience of your audience. In today’s episode, we explore what the purpose of our communication is as it pertains to creating a podcast, webinar, or Facebook Live. Though perhaps all you need is to be reconnected with that place in you that knows you are meant to serve in an amazing way. Get full show notes and more information here: https://michellebarryfranco.com/130

Jun 7

18 min 3 sec

We discuss ways to discover the real purpose behind your business. Because when you know your purpose you can create content with clarity and are able to practice your brand voice for added success. Amber asks you critical questions about your beliefs in order to help you create a brand promise that can orient you in all aspects of your business. You are going to gain so much from listening in today, I know I have! Get full show notes and more information here: https://michellebarryfranco.com/129

May 31

48 min 42 sec

We are talking about messaging today and how you don’t necessarily have to burn down the barn if you want to tweak it. Many people feel a push to start over, but that probably isn’t necessary even if it does feel exciting. Instead, we look at perspectives and how to move into this new time of spring in the speaking industry. Get full show notes and more information here: https://michellebarryfranco.com/128

May 24

14 min 49 sec

We can become addicted to anything that makes us feel better, even if it is negative thinking that allows us to comfortably stay in our victim mentalities. Angela Mascenik and I discuss how to make healthier choices and personalize your self-maintenance to make it work for you. Get full show notes and more information here: https://michellebarryfranco.com/127

May 17

41 min 17 sec

Today, I am walking with you through the idea that we are all divine; that we are capable of an infinite number of thoughts and ideas, and that creativity well inside of us will never dry up. We look at how to identify your internal wisdom and how to get to that place of calm instead of always starting with your brain. Get full show notes and more information here: https://michellebarryfranco.com/126

May 10

22 min 18 sec

Nina is an Inclusive Coach who plays in the space between how adults learn online and how to connect happily and authentically across differences. We talk about how to help facilitate sustainable change. In particular, we talk about learning to explore and appreciate our own heritage so we can honor the heritage of others. We also discuss how accepted systems have harmed us and others. Most importantly, Nina shares meaningful ways we can create positive change in our lives as well as our businesses. Get full show notes and more information here: https://michellebarryfranco.com/125

May 3

47 min 8 sec

In today’s episode, I walk with you through three tips that can help you get a jump start as we all start moving forward from the COVID pandemic. From renewing connections to finding new outlets, this episode is meant to give you direction as you find your way forward again. Get full show notes and more information here: https://michellebarryfranco.com/124

Apr 26

33 min 33 sec

In this episode, I’m showing you how to make your information captivating, engaging, and dare I say – jaw-dropping – to the people you serve. Being boring is absolutely not an option, and whatever your topic area, there is an exciting way to share it. Get ready to feel empowered to help people move through the transformations they’ve been dreaming of! Get full show notes and more information here: https://michellebarryfranco.com/123

Apr 19

29 min 8 sec

In today’s podcast, I talk about audience intimacy and how using this method can help you to capture and maintain your audience’s attention. Through the process of audience analysis and forming intimacy, you can connect to your audience in a deeper and more meaningful way. Get full show notes and more information here: https://michellebarryfranco.com/122

Apr 12

30 min 3 sec

Your founder story is an opportunity to share your message and legacy with the world. It helps you to figure out what you have to say, explain how you developed that message, and further refine your audience. Dive in with me today to begin forming your own founder story. Get full show notes and more information here: https://michellebarryfranco.com/121

Apr 5

24 min 53 sec

Many people who are out there authentically sharing their message have laid out what their model looks like. Your inner knowledge and wisdom will be aware of your model and allow you to develop it. Today, I talk to you about what a founder can be when you define your model and how to develop this position in the world into one of a thought leader. Get full show notes and more information here: https://michellebarryfranco.com/120

Mar 29

21 min 21 sec

Today I want to share with you how I know that you were made for this. You might be wondering, “What exactly is this?” I am going to answer that and dive into the meaning of thought leadership and how it can uniquely apply to each of you. Get full show notes and more information here: https://michellebarryfranco.com/119

Mar 29

15 min 54 sec

In this episode, I give you more background on the podcast and radiant thought leadership. I want you to have a more profound experience with your leadership and enable you to make a difference in the world with your message. No matter where you are at on your path, this podcast is for you. Get full show notes and more information here: https://michellebarryfranco.com/118

Mar 29

16 min

Remember back in January 2020 when you made that exciting plan for all the things you'd do, create and enjoy in this new year of "2020 Vision"? Ha! Maybe we don't actually have nearly the control or even influence we think we do over how things will go. And yet, in this final episode before our extended break of this podcast, I make a case for Visioning anyway, simply because it's fun and exhilarating to listen in to yourself and what you want to create. I share some of my favorite visioning processes, too. Get full show notes and more information here: http://michellebarryfranco.com/episode117

Nov 2020

21 min 7 sec

If you want the fast track to your greatest impact with your message as a speaker and thought leader, it makes sense that you want to learn best practices on messaging, talk crafting, and delivery. I teach that stuff a lot. And yet, I've noticed over the years that the very thing that is supposed to be helpful can also be the greatest barrier to consistently showing up and making a difference as a speaker and thought leader. In this episode, I talk about what I'm seeing around how best practices can actually be dangerous for your greatest impact - and how to not fall into the trap they can create.  Get full show notes and more information here: http://michellebarryfranco.com/episode116

Oct 2020

21 min 50 sec

The heart of the dream is to do what you love and the money will follow, right? There are books written on that, and it sounds amazing. But no one tells you the special "road blocks" that show up when you decide you are going to actually create a business from your passion. Kadidja Yansane has worked with hundreds of business owners who are creating a business doing what they love. Enjoy this conversation where she shares valuable insights to help you create a successful business you're excited to run. Get full show notes and more information here: http://michellebarryfranco.com/episode115

Oct 2020

46 min 9 sec

I see way too many leaders with voices for good who hesitate to take their stand for fear of being wrong. Here's the straight-up news: you probably will be wrong sometimes. I certainly have been wrong plenty, as I share in this episode. There is freedom in really seeing how much impact you can have with your message when you aren't afraid of being wrong.   Get full show notes and more information here: http://michellebarryfranco.com/episode114

Oct 2020

17 min 53 sec

In the old days, this was "professional" - to keep business separate from our personal life. But the people we serve want more from us now - they want to know who we *really* are. Jude Charles is an expert at sharing that story, through video. As a documentarian for some of the most successful and passion-driven entrepreneurs in our world today, Jude reveals the deepest stories that create the biggest impact. We are lucky to learn some of the gems of his experience in today's episode.  Get full show notes and more information here: http://michellebarryfranco.com/episode113

Oct 2020

51 min 35 sec

When things get uncertain or scary, we often look for ways to fix it. We turn to new courses, programs or places to learn best practices. Nothing wrong with great training or best practices, of course. They are awesome. However, they are NOT where the best answers live. In this episode, I do my best to point you to the place where your most brilliant answers are ready for you all the time.  Get full show notes and more information here: http://michellebarryfranco.com/episode112

Sep 2020

21 min 41 sec

As you step more fully into leadership in your industry, you’ll be asked to tell your story more often. People want to know how you got where you are today. In this episode, I share my own story of how I became a speaking coach. Sneak peek: It’s a highly unexpected outcome for my career. Then I share how to choose which details to include when telling your own story in podcast interviews, panel and keynote speaking and all the places you’ll be asked to share your story. Get full show notes and more information here: http://michellebarryfranco.com/episode111

Sep 2020

30 min 17 sec

Naketa’s story will both break your heart and fill you with hope. It’s the JOY and hope that lingers. Beautiful gems of what’s possible arise when you are willing to shatter the internal blocks built through difficult times and thus reveal your brilliance, shining there all along. This conversation reflects the heart of what Brilliance at Work is all about, clarity, conviction and great work from the center of your being and Naketa is a beautiful example of this in this episode. Get full show notes and more information here: http://michellebarryfranco.com/episode110

Sep 2020

41 min 3 sec

Being a leader means sometimes having difficult conversations. Whether this is your business partner, romantic partner, or someone in your family, the discomfort often means we end up avoiding the conversations altogether. Yet, using your voice and leading with your heart means having these harder conversations as well as the exciting, feel-good ones. In this episode, I share ideas for how to have these hard conversations in service of the best outcomes for everyone involved.  Get full show notes and more information here: http://michellebarryfranco.com/episode109

Sep 2020

33 min 23 sec

Something about that sense of abyss on the other side of the camera feels so daunting… judgy even. Virtual speaking can cause more anxiety than in-person speaking for some people - not being able to see their expressions or hear their laughter and applause. And yet, being able to speak with conviction and clarity through video, webinars, livestream and other online platforms opens up the world to you in any given speaking event. In this episode, I share a whole new way of seeing virtual speaking so you can tap the greatest freedom of expression in this powerful medium. Get full show notes and more information here: http://michellebarryfranco.com/episode108

Sep 2020

25 min 58 sec

Live in-person events are mostly canceled, but inspiration and learning are not! In this episode, I share five ways to make your online content and delivery more captivating and engaging. From tips on equipment to how to deepen your audience intimacy, you'll learn how to take your otherwise great and useful content and use it to magnetize amazing new clients and serve your audience big time.  Get full show notes and more information here: http://michellebarryfranco.com/episode107

Aug 2020

34 min 55 sec

Being “everywhere” is a powerful leadership move. Yet, there are so many things that can get in the way of consistently showing up online with your message. In this conversation with Andréa Jones of Savvy Social School, we get to hear from the expert in mindful social media presence about how to show up consistently, in a way that feels good for you as the business and thought leader. You’ll want to listen in on this conversation for the social media tips and gems, but also because Andréa is such a beautiful example of a grounded and powerful thought leader herself. Get full show notes and more information here: http://michellebarryfranco.com/episode106

Aug 2020

38 min 23 sec

Not only is Shasta Nelson a great example of an excellent thought leader, her insights around connection and friendship in business really can change your experience of life and work overall. In this episode, Shasta shares the story of how she became an expert in friendship, largely because it was a deeply important topic with very little research and resources available. You’ll also learn the simple, yet profoundly valuable model for creating friendships that are fulfilling, wherever the relationship originates. This conversation is invaluable for corporate businesses - and during these strange times of unprecedented working from home.  Get full show notes and more information here: http://michellebarryfranco.com/episode105

Aug 2020

44 min 44 sec

We are told in so many ways, from many directions, that we need to do more, learn more, add more strategies and tools to our toolkit if we want to make the biggest difference with our public speaking, leadership and work. The truth is, we actually need to do way, way less in order to make the greatest impact possible. In this episode, I share the most important thing I’ve learned about doing Big Vision things in the world - and building a thriving, successful business along the way. Get full show notes and more information here: http://michellebarryfranco.com/episode104

Aug 2020

30 min 22 sec

In this conversation with Mia Moran you’ll hear how a stack of paper coffee cups and a moment of insight led to her writing a best-selling book and remodeling her entire business venture. So many great gems from the expert in planning & simple meals to support your most vibrant leadership. Get full show notes and more information here:http://michellebarryfranco.com/episode103

Jul 2020

39 min 37 sec

We think we are independent thinkers and that we come to our conclusions cleanly and logically. But, there is so much research to support otherwise. Understanding persuasion and influence allows us to get some distance, see it for what it is, and loosen its unconscious influence on us - and also understand others better, too.  In today’s episode, we are going to talk about exactly what persuasion is, how it works, and how it can actually SAVE YOUR LIFE. Get full show notes and more information here: http://michellebarryfranco.com/episode102

Jul 2020

31 min 53 sec

Virtually all live events are canceled and the speaking world is in big flux. Listen in as Rhonda Khan, founder of Simply Speech Solutions, and I talk shop on public speaking and the shifts we are seeing during this new world. Rhonda is a speaking coach and trainer who helps people transform their lives by becoming powerful communicators. In this episode, she will inspire you to own your voice and help you deliver better in-person and virtual presentations.  Get full show notes and more information here: http://michellebarryfranco.com/episode101

Jul 2020

31 min 51 sec

This is our 100th episode of the Brilliance at Work podcast! In this episode, I share some of the hardest earned and most fun insights I’ve had along the way. It’s been a BIG learning experience and I love sharing the messy parts, as well as the exciting moments, with you in this 100th episode.  Get full show notes and more information here: http://michellebarryfranco.com/episode100

Jul 2020

50 min 57 sec

I had a magical conversation with Sara Walka, the founder of The Sisters Enchanted. Sara is on a mission to help women lean into their intuition, conjure joy, and create a fun, purposeful, and spacious life. Join us as we talk about her story from corporate candy sales to witchy entrepreneur teaching all kinds of enchantment skills and how she’s tapped her own inner freedom and helped thousands of women do the same through everyday magic.  Get full show notes and more information here: http://michellebarryfranco.com/episode99

Jul 2020

43 min 41 sec

I absolutely fell in love with Jessica’s brilliant lead gathering process at a recent conference because it worked on ME! She founded the first podcasting booking agency of its kind in 2013 and, with her business partner, has grown the company to over $1M in revenue. In this conversation, Jessica shares excellent tips on how to get booked on great podcasts and how to be prepared for a great interview as well.  Get full show notes and more information here: http://michellebarryfranco.com/episode98

Jun 2020

38 min 20 sec

Our beautiful brain is super efficient. Its main goal is to save energy while it looks for danger and tries to save our life. This means our brain loves to think the same thoughts over and over again and stick with those thoughts, no matter what. In this episode, I will share three specific things we can do when we notice that we are thinking repetitive unhelpful thoughts so we can have access to our freshest, most helpful ideas.  Get full show notes and more information here: http://michellebarryfranco.com/episode97

Jun 2020

29 min 19 sec

One of the common themes I’m hearing as the topic of race and racial injustice has taken its rightful place front and center in our society is that it’s scary to speak up. We don’t know what to say and are afraid we’ll do it wrong. This comes up whenever we want to take a stand about something. In this episode, I share three things that I think will help us speak up with impact and care around topics like race and injustice, as well as any topic that feels scary.  Get full show notes and more information here:http://michellebarryfranco.com/episode96

Jun 2020

31 min 30 sec

This is a really big time in our world and it’s been a long time coming. Our BBIPOC community deserves so much more. I have a lot to learn about being an ally and strong anti-racist and I’m committed to listening, learning and doing better. This episode is a recognition of where I’ve failed to take a stand, an apology and a commitment to do better. I also share the resources that have been helpful, shared especially for our white listeners and listeners of color who do not identify as Black who want to do better too.  Get full show notes and more information here: http://michellebarryfranco.com/episode95

Jun 2020

12 min 19 sec

During this time of social distancing, our home offices, living rooms, kitchens and garages have become our virtual presentation stage. Virtual presenting isn't going anywhere, even after this pandemic passes. In this episode, you'll learn how to set up your virtual presentation space, plan your content and connect deeply with your ideal audience member—and, most important of all, how to tap your always-present and available innate confidence. Get full show notes and more information here: http://michellebarryfranco.com/episode94

May 2020

29 min 47 sec

We all have that internal voice that gets caught up in the “I don’t knows” and “What ifs.” These stories, when woven together, make up the fabric of your Invisibility Cloak and impact every aspect of your business. In today’s episode, we’ll start working on dissolving this cloak so it’s no longer a barrier that stops you from sharing your voice, message and beautiful business. Get full show notes and more information here: http://michellebarryfranco.com/episode93

May 2020

22 min 35 sec

In this episode, I am sharing my wonderful conversation with attorney and thought leader Elizabeth Potts Weinstein, founder of EPW Small Business Law. Elizabeth has been in the online business world since 2004, and is definitely not your traditional type lawyer, which makes her perfect for coaches and wellness experts! She GETS us. You’ll hear some of her interesting story. Tune in to hear how her vast and varied experience has positioned her to help small business owners protect their intellectual property through the copyright and trademark processes. You will see why I chose Elizabeth as my very own personal attorney!  Get full show notes and more information here: http://michellebarryfranco.com/episode92

May 2020

47 min 2 sec

Join me as I interview Courtney Carver, author of the new book Project 333, The Minimalist Fashion Challenge That Proves Less Really is So Much More. In this conversation, Courtney shares her personal story of transformation which leads us into a great conversation about incorporating more simplicity into our lives and work.     Get full show notes and more information here: http://michellebarryfranco.com/episode91

May 2020

38 min 46 sec

In today's episode of the Brilliance at Work podcast, we're diving into what I call the The Quadpod of Client Magnetism: the four essentials of magnetic marketing that create powerful resonance and connection with your audience.This episode also includes some helpful questions to ask yourself as you craft your marketing messages right now, so tune in today.    Get full show notes and more information here: http://michellebarryfranco.com/episode90

Apr 2020

30 min 16 sec

The stand you take around your work and beliefs is at the heart of everything you say and do in your business. It’s your home base when your brain tells you you’re confused and lack clarity. In this episode, we're going to talk about how Your Crystal Clear Message Will Keep You Grounded, so tune in to this week's episode to learn more! Get full show notes and more information here: http://michellebarryfranco.com/episode89  

Apr 2020

34 min 40 sec

Sometimes a crisis puts a spotlight on what matters most to us. And at the same time, it can also have us overthinking what we should be doing in our business and how to position our work and offerings. In this episode, we are going to talk about how to stop overthinking your work and your life, so you can stay present to the joy available even when things get suddenly new and different in the world. Get full show notes and more information here: http://michellebarryfranco.com/episode88

Apr 2020

33 min 27 sec

Join me as I interview Barb Patterson, founder of Beyond Limits in Business. In this conversation, Barb helps us see how we are immensely resilient, innovative and powerful in business. She’s who I go to for that reminder and I am thrilled to share this conversation with you to inspire you to see what you're capable of in your own life and business, too.    Get full show notes and more information here: http://michellebarryfranco.com/episode87

Apr 2020

43 min 14 sec

Whatever your business model was before COVID-19, there is a way to build an online component to your business. One that will help during this very strange time of physical distancing and one that could add a whole new valuable revenue stream to your business beyond this time as well. In this episode, we're diving into how to build your business when you can't leave your house. Get full show notes and more information here: http://michellebarryfranco.com/episode86

Apr 2020

41 min 25 sec

We are in a state of unprecedented (in our lifetime) uncertainty. Actually, certainty is an illusion - however, the fact that the whole entire world is AWARE of the uncertainty from day to day and minute to minute is mind-blowing and confusing. As leaders, this is our time to rise up and serve in an even bigger way. So in this episode, we're talking about what to say as a leader in times of incredible uncertainty. Get full show notes and more information here: https://michellebarryfranco.com/episode85

Mar 2020

21 min 27 sec

Information is useful. It helps us take action on something we’ve decided to do. It helps us make decisions. What it doesn’t do is turn us into the person who takes that action. Let’s talk about what really creates transformation for us. Get full show notes and more information here: http://michellebarryfranco.com/episode84

Mar 2020

28 min 25 sec

When you're doing big things in the world like speaking, writing and leading a big mission, anxiety can be a frequent companion. In this episode, I'm sharing with you how I view anxiety differently, what speaking anxiety is, and what's bigger than anxiety!   Get full show notes and more information here: http://michellebarryfranco.com/episode83

Mar 2020

12 min 32 sec