I'm escaping the 9-5. The proverbial rat race. And I'm showing you how. Since November 2018, I’ve been documenting my attempt to build a cricket protein bar business. Despite learning the ins and outs of the industry & networking with world-leading experts, I came to realise my heart isn’t in food. It’s in people. It’s in showing others how to live a life on their terms: To say f*** you to the daily grind & to take inspiration from those already doing it. So ScottBar® has evolved. It’s no longer a protein bar. It’s a vehicle. A vehicle to give you Cricketers the tools you need to seize the day & to achieve anything you want to achieve. And maybe – just maybe – you’ll soon be able to tell society’s expectations to go f*** themselves.