The Morning Fix by 510k Cafe

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In the 510k Café Morning Fix podcast series, hosts Amy Shepherd and Julie Dye meet with medical technology leaders to discuss trends, innovations and the future of marketing and PR in the life sciences industry.

All Episodes

Join us for a special conversation with Rachel Shelly, Head of Medical Technologies for IDA Ireland, an Irish governmental agency working with the MedTech industry to attract operations to Ireland to serve the EU market. Rachel share insight into investing in Ireland and the EU as well as the latest on the G20 Summit and tax implications for med tech.

Nov 10

26 min 1 sec

Greg Matthews, founder of HealthQuant, brings to this episode his unique perspective on how medical device and pharma companies can use data to find the right physician key opinion leaders. Greg is widely known for his expertise on how physicians’ behavior online and offline can inform how companies build out product development, speakers bureau, clinical training, and other corporate initiatives using KOLs.

Oct 21

19 min 19 sec

Helmy Eltoukhy stops by The Morning Fix by 510k Café podcast to discuss the technologies Guardant Health is developing for patients with early and late-stage cancers. We also discuss the Clear Your View campaign, which raises awareness of the essential role complete biomarker testing plays in guiding initial treatment decisions for patients with advanced solid tumor cancers, including colorectal and lung cancers. An important message to share. Don’t miss it!

Oct 6

25 min 13 sec

Join us for a conversation with sales leader, Ben Barnes. A veteran of the med tech industry, Ben shares best practices for navigating the complicated sales process, how he built a successful career in both large and small-scale organizations and advice for others.

Sep 22

34 min 25 sec

Join us for a fascinating conversation with Socialisssima creative agency founder, Norberto Zylberberg, as he discusses multi-cultural marketing campaign experiences in the age of COVID.

Sep 7

20 min 29 sec

Join co-hosts Julie Dye and Amy Shepherd as they speak with Anthony Fernandez, Vice President, Marketing, Immunology at the Janssen Pharmaceutical Companies of Johnson & Johnson, about the company’s successful Emerge Tremfyant pharma campaign, which leverages direct patient insights to spotlight the realities and self-described disease symptoms and motivate patients to explore how they can conquer plaque psoriasis and psoriatic arthritis.

Jul 30

15 min 50 sec

Join The Morning Fix by 510K Café for an insightful conversation with Barbara Giacomelli, PharmD, Vice President, Advisory Solutions at McKesson Health Systems. Dr. Giacomelli discussed the essential role of technology in pharmacy operations, specifically in drug therapy oversight for patients, as well as the need to safeguard against cyberattacks. Dr. Giacomelli also discussed the importance of women in STEM and how it has impacted her career as a leader and role model.   #pharmacy #womeninstem #mckesson  

May 20

19 min 37 sec

Traditionally reliant on face-to-face communication and selling, pharma organizations are taking a fresh look at digital strategies. One of these shifts is to digital tools that support #medication management and adherence. In our discussion with Jen Butler, Chief Marketing Officer at Medisafe, you’ll learn more about this innovative #digital health company and how their technology helps people manage and track their daily prescriptions for better health outcomes. Jen also gives us insight into the company’s approach to content marketing across the many audiences they serve – patients, providers and pharma companies. Important Links: Jen’s LinkedIn: For more information about Medisafe visit

Apr 29

30 min 24 sec

We get it. Thinking about adding another social media platform to your marketing mix is just not something many of us want to do. But what if we told you Clubhouse, the new audio-only platform, is a hot spot for medtech industry movers and shakers? More than 70,000 of them are already engaged and meeting up in the MedTech Club.  In this podcast episode, we catch up with Henry Peck, formerly of J&J, and the founder of the MedTech Club on Clubhouse. Henry was an early Clubhouse fanatic and he catalyzed a robust community on the hottest new social platform. Join us to hear more about why he’s doubling down on Clubhouse and social media in general for medtech companies. 

Apr 15

30 min 30 sec

Join The Morning Fix by 510k Cafe as we welcome Tim Donovan, SVP and Chief Marketing Officer of CareCredit, a Synchrony solution, for a first of its kind conversation regarding flexible patient financing solutions. Tim walks us through CareCredit’s financing for healthcare and how the Coronavirus (COVID-19) pandemic has affected their business and people. He also discusses an exciting integration with Epic App Orchard, which allows health systems and providers using Epic’s MyChart to offer patients flexible, convenient and easy payment options. Join us for an informative chat!

Mar 30

23 min 17 sec

Join us for this special interview with Keith Boettiger, President of Abbott Neuromodulation. Mr. Boettiger walks us through his career, which started as a graduate of The Johns Hopkins University nursing program and eventually lead to leadership in the medical device field. The chat also covered the very recent launch of FDA-approved NeuroSphere virtual clinic, a first-of-its-kind remote neuromodulation patient-care technology in the U.S. for patients seeking relief from chronic pain and movement conditions. A true success story of a dedicated leader bringing the best to the market for patient care. Links:  

Mar 11

30 min 20 sec

We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market intelligence, at HIMMS - the Healthcare Information and Management Systems Society.  They shared the results of a survey of health tech marketers and how marketing has changed as a result of the pandemic. There were a few surprises from the survey including one about marketing budgets in 2021. We also learned more about Account Based Marketing (ABM) and how healthcare marketers can begin to start implementing those programs in their companies. Tune in to find out more!  Connect with Adam & Lauren: Adam Turnias: Lauren Goodman:

Mar 3

26 min 5 sec

Social Media has taken over as a critical communication channel. So how has it impacted healthcare professionals? Join us for a conversation with Oculofacial Plastic Surgeon, Dr. Sean Paul, as he takes us through his experience providing treatment for multiple patient populations, from military veterans to cosmetic patients all while expanding a solo practice that now includes multiple surgeons. Hear how Dr. Paul utilizes channels, such as Instagram, LinkedIn and TikTok to reach patients and stay connected to the latest medical technologies.  Dr. Paul also discusses teaming up with Dr. Paul Nassif of the E! News series, Botched, for ideaAUSTIN, a virtual event held last year covering best practices and advancements in the aesthetics industry. Proceeds from the event benefitted Central Texas Food Bank. IdeaAUSTIN 2.0 is scheduled for the fall of 2021. Visit for more information.

Feb 10

27 min 35 sec

Taking a holistic approach to one’s career is often times the best way to get the most out of your professional life and meet your goals. That’s the message we received during a fascinating chat with Kim Rodriguez. As the former President, CEO & Co-Founder of Acessa Health, Kim takes us through their recent $80 million acquisition by Hologic and how her background groomed her to get where she is today.

Jan 27

19 min 39 sec

Join us for an informative chat w Dr. Nishi Viswanathan as she takes us through her illustrious career as a physician, cancer researcher and now #entrepreneur and businesswoman. Currently, as Director of the UT Dell Med Texas Health Catalyst, Nishi and her team are making great strides in supporting #medtech #innovation, improving value-based care, and promoting population health and community impact through their work. Important links: Follow on Twitter #TXHealthCatalyst

Jan 12

23 min 48 sec

In this chat with Dr. Max Kerr, a board certified sleep medicine dentist and founder of Sleep Better Austin, we talk about the hidden dangers of sleep apnea and how medical device innovation has made a positive impact for patients. He also shares his viewpoint on how medical device companies can be better partners to their clinician customers. 

Dec 2020

17 min 16 sec

Join us for an inspiring and informative chat with Founder & Chief Executive Officer of ImplantBase, Ethan Lauer. Ethan provides a fascinating account of how his military background helped him impact the orthopedic medical device industry through software automation. He also shares his work with SpineHope, a nonprofit dedicated to correcting spinal conditions and improving the lives of children worldwide.

Dec 2020

29 min 47 sec

Join us for the third installment of our “Deep in the Heart of Medtech” series as we delve into the world of investing in early stage start-ups with serial entrepreneur, Dennis McWilliams. As a founder of several successful ventures throughout his career, including Apollo Endosurgery and now with Sante Ventures, Dennis gives a firsthand view of the investment outlook and the future of the Austin life science space and beyond.

Dec 2020

22 min 20 sec

In the second episode of our “Deep in the Heart of Medtech” series, we interview Dr. Clay Johnston, inaugural Dean of Dell Medical School at UT Austin. Since 2014, Dell Medical School has changed the landscape of the medical technology space in Central Texas. With the med school’s presence, increased venture funding, talent and energy, it’s no surprise industry watchers and the media are recognizing Austin as an emerging life science city. Dr. Johnston gives his insights on the role of Dell Medical School, the Austin medtech landscape and its future. Important Links: Dr. Clay Johnston’s bio: Dell Medical School: To connect with Julie or Amy, visit Marketing Dx and Artemis Communications  

Nov 2020

25 min

In the first episode of our “Deep in the Heart of Medtech” series, we interview Meghan Mavity from Smith & Nephew to discuss medical technology innovation in Austin. Smith & Nephew has had a presence in Central Texas since it acquired ArthroCare. Meghan gives us her insight on when it makes sense to market to patients and caregivers and what it will take for Austin to be mentioned in the same breath as the Bay Area and Minneapolis as a top tier location for medical technology innovation.   Important Links: Meghan’s LinkedIn: Smith & Nephew ENT: To connect with Julie or Amy, visit Marketing Dx and Artemis Communications

Oct 2020

19 min 16 sec

Join us for an inspiring conversation with Lento Medical CEO, Leila Bahreinian, as she shares thoughts on rising above adversity by being your best self in a competitive world.

Oct 2020

30 min 20 sec

Join us for an interview with Christine Horton, VP Global Marketing at Nonin Medical, Inc. as she discusses career evolutions as well as surviving and thriving in this new medical technology world.

Sep 2020

40 min 25 sec