Keep Optimising

By Chloe Thomas

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Loyalty Marketing - Next month = Influencer Marketing Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/ This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

  1. 1.
    Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera
    36:00
  2. 2.
    Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion
    26:56
  3. 3.
    Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success
    35:25
  4. 4.
    Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
    40:19
  5. 5.
    Social Media: Increase Engagement with the Perfect Content Playbook
    35:34
  6. 6.
    Social Media: 6 Steps to Fast Track your Instagram Growth
    32:31
  7. 7.
    Social Media: Streamlining your workflows to increase ROI
    31:32
  8. 8.
    New Marketing: YouTube Ads for eCommerce - should you be testing them?
    35:36
  1. 9.
    New Marketing: Livestream eCommerce - how to use it to create online sales events
    36:21
  2. 10.
    New Marketing: Improve all your marketing with a One Click Checkout
    32:53
  3. 11.
    New Marketing: TikTok for eCommerce with the Sugatan team
    41:46
  4. 12.
    Marketplaces: FIVE things you must get right for a successful launch
    40:25
  5. 13.
    Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
    36:02
  6. 14.
    Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper
    33:35
  7. 15.
    Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
    34:06
  8. 16.
    SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
    43:16
  9. 17.
    SEO: Blue Ocean Blogging Strategy with Adam Bastock
    33:35
  10. 18.
    SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
    39:03
  11. 19.
    SEO: Perfecting your faceted navigation with Luke Carthy
    33:33
  12. 20.
    SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
    33:45
  13. 21.
    Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
    38:46
  14. 22.
    Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
    37:38
  15. 23.
    Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
    35:26
  16. 24.
    Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book
    44:11
  17. 25.
    Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
    44:37
  18. 26.
    Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
    39:54
  19. 27.
    Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
    33:58
  20. 28.
    Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
    32:33
  21. 29.
    SMS Marketing - should you? how do you? with Corinne Watson from Postscript
    30:06
  22. 30.
    Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
    32:39
  23. 31.
    Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend
    36:37
  24. 32.
    Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
    41:30
  25. 33.
    Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster
    35:26
  26. 34.
    Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
    45:18
  27. 35.
    Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
    37:04
  28. 36.
    Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
    34:45
  29. 37.
    Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
    34:54
  30. 38.
    Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
    39:42
  31. 39.
    Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
    42:08
  32. 40.
    Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
    44:00
  33. 41.
    Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
    42:03
  34. 42.
    Content Marketing: User Generated Content how make it work for you with Joanna Steele
    33:24
  35. 43.
    Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
    42:22
  36. 44.
    Content Marketing: What does a modern PR strategy look like? with Mark Hook
    35:10
  37. 45.
    Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
    42:59
  38. 46.
    Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
    37:34
  39. 47.
    Social Media: Instagram - what you should do with Chloe Bubert from Tailwind
    42:36
  40. 48.
    Social Media: How to get your Customers raving about you on social with Dan Gingiss
    34:59
  41. 49.
    Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
    41:37
  42. 50.
    Social Media: What's the Point of Social Media with Matt Edmundson
    39:22

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