Keep Optimising

By Chloe Thomas

We spend each month focusing in on one marketing method - maybe email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - This month = Loyalty Marketing - Next month = Influencer Marketing Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media - including Influencer Marketing & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: This podcast uses the following third-party services for analysis: Chartable -

  1. 1.
    Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera
  2. 2.
    Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion
  3. 3.
    Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success
  4. 4.
    Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
  5. 5.
    Social Media: Increase Engagement with the Perfect Content Playbook
  6. 6.
    Social Media: 6 Steps to Fast Track your Instagram Growth
  7. 7.
    Social Media: Streamlining your workflows to increase ROI
  8. 8.
    New Marketing: YouTube Ads for eCommerce - should you be testing them?
  1. 9.
    New Marketing: Livestream eCommerce - how to use it to create online sales events
  2. 10.
    New Marketing: Improve all your marketing with a One Click Checkout
  3. 11.
    New Marketing: TikTok for eCommerce with the Sugatan team
  4. 12.
    Marketplaces: FIVE things you must get right for a successful launch
  5. 13.
    Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
  6. 14.
    Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper
  7. 15.
    Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
  8. 16.
    SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
  9. 17.
    SEO: Blue Ocean Blogging Strategy with Adam Bastock
  10. 18.
    SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from
  11. 19.
    SEO: Perfecting your faceted navigation with Luke Carthy
  12. 20.
    SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
  13. 21.
    Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
  14. 22.
    Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
  15. 23.
    Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
  16. 24.
    Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book
  17. 25.
    Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
  18. 26.
    Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
  19. 27.
    Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
  20. 28.
    Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
  21. 29.
    SMS Marketing - should you? how do you? with Corinne Watson from Postscript
  22. 30.
    Email: Using your Email Segmentation to improve your Facebook Ad results with Kunle Campbell
  23. 31.
    Email: The Latest List Growth Tips with Gabe Macaluso from Omnisend
  24. 32.
    Email: Turn sign ups into buyers with the perfect Welcome Campaign with Val Geisler
  25. 33.
    Email: Perfect Post Purchase Campaigns with Jessica Totillo Coster
  26. 34.
    Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
  27. 35.
    Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
  28. 36.
    Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
  29. 37.
    Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
  30. 38.
    Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
  31. 39.
    Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
  32. 40.
    Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
  33. 41.
    Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
  34. 42.
    Content Marketing: User Generated Content how make it work for you with Joanna Steele
  35. 43.
    Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
  36. 44.
    Content Marketing: What does a modern PR strategy look like? with Mark Hook
  37. 45.
    Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
  38. 46.
    Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
  39. 47.
    Social Media: Instagram - what you should do with Chloe Bubert from Tailwind
  40. 48.
    Social Media: How to get your Customers raving about you on social with Dan Gingiss
  41. 49.
    Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
  42. 50.
    Social Media: What's the Point of Social Media with Matt Edmundson

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