The Influencer Marketing Lab

By Scott Guthrie

The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. Scott Guthrie an influencer marketing management consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called him "the leading voice of influencer marketing". Take a listen and decide for yourself.

  1. 1.
    Beckii Flint of Pepper Studio talks hate followers
    38:44
  2. 2.
    Chris Stokel-Walker discusses his new book: TikTok Boom
    47:14
  3. 3.
    Philip Brown talks Offset: Formula E's new creator collective
    48:29
  4. 4.
    Yusuf Özdalga of QED Investors explains how to fund the creator economy
    30:21
  5. 5.
    Kara Peach talks Genfluencer and social responsibility
    25:19
  6. 6.
    Gymshark's Calum Watson talks about building a 100-year brand
    24:17
  7. 7.
    Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy
    40:33
  8. 8.
    Becky Owen Facebook's head of branded content talks social commerce
    29:12
  1. 9.
    Exploring Gifta: the brand-to-influencer gifting logistics company
    42:30
  2. 10.
    Charlotte Williams talks influencer pricing
    42:50
  3. 11.
    Tom Augenthaler talks B2B influencer marketing
    40:29
  4. 12.
    From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
    37:13
  5. 13.
    Talking TikTok music with Emma Harman President of Whalar, EMEA
    30:36
  6. 14.
    Profile of Happy Yolk, & the Egg that cracked Instagram
    40:55
  7. 15.
    Profile of Dominic Smales & the future of social talent
    38:47
  8. 16.
    Profile of Max Osborne, co-founder of ThisThat
    30:52
  9. 17.
    Profile of Brendan Gahan, Partner at Mekanism
    37:21
  10. 18.
    Reality TV stars versus social media influencers
    41:21
  11. 19.
    Profile of Rahul Titus, head of influence, Ogilvy
    44:34
  12. 20.
    Profile of Cody Eastmond, senior director at Science Magic Inc.
    45:55
  13. 21.
    Profile of Dr Sevil Yesiloglu and new influencer marketing book
    38:28
  14. 22.
    Profile of Emily Trenouth head of influencer marketing at MediaCom
    36:45
  15. 23.
    Profile of Billion Dollar Boy CEO Edward East
    40:02
  16. 24.
    How influencers are shaping popular culture with Vik Khagram of BCW
    49:03
  17. 25.
    Influencer marketing in South Africa with Anne Dolinschek of Nfluential
    37:33
  18. 26.
    Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting
    39:06
  19. 27.
    Games industry is bigger than music & movies combined but it's not a vertical
    40:58
  20. 28.
    Transparency as competitive advantage within influencer marketing
    46:01
  21. 29.
    Virtual Influencers and the metaverse with Dudley Nevill-Spencer
    45:22
  22. 30.
    Democratizing philanthropy with the help of influencers
    42:46
  23. 31.
    Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence
    40:48
  24. 32.
    What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein
    42:22
  25. 33.
    Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis
    39:21
  26. 34.
    Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin
    36:53
  27. 35.
    Influencer Marketing Lab trailer (short version)
    0:47
  28. 36.
    Influencer Marketing Lab trailer
    1:28

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