Brand Tuned - Sharp Branding

By Shireen Smith

Brand Tuned is a podcast about brand management hosted by Shireen Smith. It’s for entrepreneurs, marketers, and designers looking for insights into how to create, build and grow distinctive brands. Episodes include interviews with thought leaders sharing useful information on aspects of branding, from intellectual property and trademarks, to understanding your customers’ wants and needs, to using appropriate business models, setting the right brand strategy, and driving the strategy taking account of design, the customer experience, leadership of the team, and long term brand building. Shireen's book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property proposes the TUNED framework for brand management.

  1. 1.
    Brand Naming Hierarchy – Essentials to Consider When Naming Your Brand
    22:11
  2. 2.
    Brad VanAuken on Brand and Business Strategy
    50:42
  3. 3.
    Rand Fishkin - How to Brand and Differentiate Your Online Business
    39:04
  4. 4.
    Derrick Daye - Marketing is Too Important to be Left to Marketers
    50:22
  5. 5.
    How to Stand Out With Unique Expertise – Go Narrow and Broad
    23:10
  6. 6.
    Giles Edwards - Understanding Research and Diagnosis
    52:36
  7. 7.
    Daniel Greenberg: What You Need to Know When Choosing a Domain Name
    25:05
  8. 8.
    JP Castlin - What to Consider When Formulating Your Brand Strategy
    42:23
  1. 9.
    Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy
    44:51
  2. 10.
    How to Develop an Exit Plan for Your Business - Bryony Thomas
    30:06
  3. 11.
    John Williams - How to Develop Your Ideas using Product Market Fit
    37:51
  4. 12.
    Brand Strategy With Mark Ritson
    32:48
  5. 13.
    Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business
    45:59
  6. 14.
    Shireen Smith - Why Fuse Brand Creation With Brand Protection?
    23:09
  7. 15.
    Ross Kimbarovsky - Engaging Services for Your Brand
    34:22
  8. 16.
    Catherine Lang - Cline - Things to Consider When Hiring a Designer
    33:17
  9. 17.
    Brant Cooper - Why Entrepreneurial Skills Are Important
    32:13
  10. 18.
    Shireen Smith (from YouTube) - Does Copyright Protect Names?
    6:37
  11. 19.
    Monika Jansen - Creating Kick-ass Content Strategy
    32:24
  12. 20.
    Shireen Smith (from YouTube) - What Makes an Outstanding Brand
    14:12
  13. 21.
    Priscilla Mckinney - How to Create a System For Your Digital Marketing Success
    34:36
  14. 22.
    Shireen Smith (from YouTube) - Part 3 - Steps you Need to Take to Protect Your Idea for an App
    12:02
  15. 23.
    Joyful Marketing with Shannon Hernandez
    31:19
  16. 24.
    Shireen Smith (from YouTube) - Part 2 - I have an Idea for an App, How to Protect it?
    11:18
  17. 25.
    Ruth King - How to Get And Stay Profitable
    29:01
  18. 26.
    Shireen Smith (from YouTube) - Part 1 - How to Protect your App Idea from Being Copied
    9:58
  19. 27.
    Connie Pheiff - Transforming the Human Spirit Through the Power of Creativity
    39:37
  20. 28.
    Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?
    10:09
  21. 29.
    The Right Mindset is Critical for Success in Life and Business.
    34:43
  22. 30.
    Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
    15:21
  23. 31.
    Stop Assuming Your Customer is A Big Sophisticated Brand
    19:12
  24. 32.
    Shireen Smith (from YouTube) - Trademarking a Colour
    13:17
  25. 33.
    Guide for Startups to Get Investors
    26:27
  26. 34.
    Shireen Smith (from YouTube) - How to Protect a Trademark Internationally
    8:38
  27. 35.
    Improving Your Profit Growth by Differentiating Your Business
    35:12
  28. 36.
    Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?
    9:33
  29. 37.
    How to Turn Blogging Into a Huge Income
    28:47
  30. 38.
    Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
    15:09
  31. 39.
    Alex Bodini - How to Manage a Successful Digital Marketing Agency
    29:18
  32. 40.
    Shireen Smith (from YouTube) - What is Copyright?
    26:09
  33. 41.
    Simon Banks - Using Video to Scale Your Business
    24:11
  34. 42.
    Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy
    21:27
  35. 43.
    Alison Edgar - Understanding Secrets of Successful Sales
    30:09
  36. 44.
    Shireen Smith (from YouTube) - How to Protect Ideas Against Theft by Competitors and Others
    25:59
  37. 45.
    The Why and How of A Perfect Pitch for your Business
    29:18
  38. 46.
    Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It
    24:40
  39. 47.
    Franchising, All You Need to Know
    29:31
  40. 48.
    Shireen Smith (from YouTube) - Brand Names and Trademarks – What We Can Learn From Oscar Wilde
    24:54
  41. 49.
    Why You Should Sell on Amazon
    31:20
  42. 50.
    Shireen Smith (from You Tube) - How to Start An Online Business Taking Action In the Right Order
    16:07

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