Brand Tuned - Sharp Branding
By Shireen Smith
Brand Tuned is a podcast about brand management hosted by Shireen Smith. It’s for entrepreneurs, marketers, and designers looking for insights into how to create, build and grow distinctive brands. Episodes include interviews with thought leaders sharing useful information on aspects of branding, from intellectual property and trademarks, to understanding your customers’ wants and needs, to using appropriate business models, setting the right brand strategy, and driving the strategy taking account of design, the customer experience, leadership of the team, and long term brand building. Shireen's book Brand Tuned - The New Rules of Branding, Strategy, and Intellectual Property proposes the TUNED framework for brand management.