Market Fresh - a Real Estate Marketing Podcast

The Shearer Team at Movement Mortgage

Market Fresh is a podcast aimed at serving up serious Real Estate agents fresh ideas that they can use to build their brand, increase their influence and win in the marketplace. We are sharing tips, tricks, information, and inspiratio to help you create a strong foundation for short and long term growth within the real estate industry.

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All Episodes

In this episode we discuss 5 apps that all Realtors should be using to increase efficiancy, creatively market themselves and manage their time better. We hope this adds value to you and your business. If so, please subscribe to the podcast so you'll automatically receive new episodes we they drop. Please also share with your friends, peers, or anyone you feel this may add value to. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Mar 13

5 min 18 sec

Creating new listing for yourself in a low inventory market is key to continued growth in your business. In this episode we unpack 3 ways to uncover new listings and stay ahead of your competition. We hope this adds value to you and your business. If so, please subscribe to the podcast so you'll automatically receive new episodes we they drop. Please also share with your friends, peers, or anyone you feel this may add value to. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Mar 12

6 min 3 sec

We all know how crazy the market is right now. In fact, we have an entire class dedicated to unpacking tips and strategies to help get your buyers offers accepted. In this episode we discuss 6 quick strategies you should be using to help your buyer win!  We hope this adds value to you and your business. If so, please subscribe to the podcast so you'll automatically receive new episodes we they drop. Please also share with your friends, peers, or anyone you feel this may add value to. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Mar 11

8 min 35 sec

Your favorite accountants are some of the best referral sources for new clients. Don't overlook these number crunchers during their most stressful time of season - between now and mid/end of April. In this episode we share some ideas on how to market and build referral partners out of your local Accounting professionals.  We hope this adds value to you and your business. f so, please subscribe to the podcast so you'll automatically receive new episodes we they drop. Please also share with your friends, peers, or anyone you feel this may add value to. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Mar 10

4 min 53 sec

As we close out the year, it's important that we all start planning for 2021. Now, who know's exactly what things will look like, but one thing is for sure; you are the CEO of your Real Estate profession. That said, it's critical for you to spend time writing out your business plan for next year. In this episode, we cover the 9 key steps to writing your 2021 business plan. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Dec 2020

12 min 34 sec

Do you love and value "snail mail" but hate the amount of time and effort that goes into sending cards out to your customers. Postable.com makes it easy for you to organize, send and track this area of your marketing efforts. Sign up today for free and get started. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Dec 2020

5 min 22 sec

When I think of the word "Marketing", one of the first things that comes to my mind is a gift. A tangible object of value given to me by someone in the hopes that I remember them by that gift. While there is a time and place for small, impersonal marketing trinkets, a gift is something that requires thought, effort and care. In this episode, we share a few ideas on client gifts and how to make them fun and increase the amount of referrals you receive. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Dec 2020

6 min 16 sec

What's the best way to communicate with your customers and target audience? The truth is that there is no right one way to communicate, and that you need to be flexible with how and when you communicate. In this episode, we dive into some crazy stats comparing emailing with text messaging and the effectiveness of both. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Dec 2020

5 min 32 sec

Where have you been?!?!?  After a short break, we're back delivering red hot marketing tips, strategies and ideas for you to use in the marketplace. As the holidays approach, we wanted to talk about how to throw a successful client appreciation party. Overview:  - pick a date (Saturday from 9-12p is a good spot to start)  - hire a Santa (google) to come   - find a local photographer who will come and shoot pictures   - have donuts, cider, and coffee  - have postcards made, and send out a video (or two) to your past clients  - create an event on Facebook and invite   - have guests RSVP and follow up with them a week or two after for feedback and to say thank you We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Dec 2020

4 min 27 sec

You finally found your buyer clients their dreamhome!! Now what??  By establishing a 30-60-90 call plan, you will continue to be top of mind with your clients and have an opportunity to earn more referrals. In this episode, we go through the scripts you'll want to use when making these calls. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Oct 2020

6 min 32 sec

Instgram allows for a ton of creativity when it comes to content creation and delivery, including using filters on your pictures and videos. In this episode, we discuss some strategy around using filters in your business. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Oct 2020

6 min 3 sec

Do you ever get asked "who do you know that...?" only to have someone in mind but not have their contact info handy? You likely get busy doing something else and that opportunity to make a connection is lost. Start building your referral list today and have that contact information ready to share at a moment's notice! You quickly become a trusted advisor to your clients and likely see immediate reciprocity among your referral partners. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

3 min 39 sec

A few episodes ago, we discussed some strategies around "snail mail" and how you can stand out from the crowd by simply taking time to send hand written letters, thank you notes, postcards, etc.  Here, we unpack an easy thing you can do to market yourself after you successfully sell a house. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

6 min 16 sec

In our 6th installment of Instagram for Real Estate Agents, we breakdown #hashtags - what is a hashtag, how to use them, and the reasons why it's so important to come up with a great strategy on using hashtags. Hashtags group similar content and can increase the amount of exposure your posts receive.  For more details please visit: https://blog.hootsuite.com/instagram-hashtags We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

12 min 6 sec

Fall is here, and the holidays are quickly approaching. In this episode we discuss a few quick and easy pop-by marketing ideas that you can use to grow your influence and increase your brand awareness within your sphere. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

5 min 43 sec

As a realtor, you're likely dealing with leads of all kinds; hot, warm, cold, and unknown. In this episode, we discuss and coach you through a few questions you can be asking your prospective lead that will help you manage and prioritize appropriately, ultimately allowing you to set better expectations, come up with a realistic game plan, and convert them into a client.  All while we work alongside of you as a unified team. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

9 min 31 sec

Do you LOVE using IG stories, but hate that they disappear after 24 hours? Well, tune in to hear how successful agents are using Highlights to save their favorite stories and create more brand synergy. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Sep 2020

5 min 39 sec

In part 4 of our mini-series on Instagram, we discuss Stories, a feature pioneered by Instagram and now utilized on Facebook. The good news is that they're easy to use and you can share across both platforms. Give this a listen and start shooting and sharing. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Aug 2020

5 min 24 sec

How does it make you feel when someone writes you a handwritten card? The excitement of opening the letter, the warm and fuzzy feeling reading it, and the gratitude you have for the author throughout. Guess what - your prospects, past and current clients feel the same way!!  In this episode we discuss the importance of this form of marketing and share a recent success story we had. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Aug 2020

2 min 59 sec

It's July 2020, and although I think we all missed our window of "downtime" due to Covid, it's vitally important that you scrub, organize and manage your CRM effectively. Easier said than done when you're running 100mph all the time. In this episode, we share some strategies on how to organize your contacts, eliminate the noise, and market effectively to your SOI. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

5 min 55 sec

In part 3 of our series about Instagram, we discuss how to connecting with individuals, institutions and brands through following.  The more followers you have, the more eyes you have on your brand. No one can find you or hire you if you're a secret agent, so start building your following now. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

5 min

The title says it all. Two of the biggest keys to success when utilizing social media to build and promote your brand are consistancy and engagement. In this episode we discuss why these two factors are key to fnding success on social media. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

2 min 21 sec

We love talking to you about apps and technologies that make your life easier. Well, we've found another with Calendly. We've heard about it for a long time and finally implimented into our own business. And you should too. Listen as we discuss both how and why to use this great software to better control your calendar.  Also, feel free to check mine out: https://calendly.com/mike-shearer We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

4 min 2 sec

In part 2 of our series about using Instagram as a Real Estate Agent, we'll unpack what you should be posting and why.  We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

7 min 1 sec

A quick and easy way to position yourself as a Real Estate expert is by sharing relevent information about the market to your sphere. In this episode, we share the why behind this as well as some ideas on how to execute. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

5 min 40 sec

In Part 1 of a multi-part series discussing all things Instagram for Real Estate Agents, we discuss why to get started using IG as your go-to social media platform, and the importance of setting up a "Business Profile" vs "Personal Profile". We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

9 min 25 sec

As a Real Estate Agent, as with being a Mortgage Lender, you have the ability to capture leads and business from basically anywhere. So, where do you begin?? We've had many conversations with agents over the years around lead generation, and for us it starts with our SOI. In this episode we unpack how to identify and market to your SOI. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

5 min 47 sec

In this episode, we share another awesome tool popular amongst Realtors, Mortgage Lenders and other professions - Bombbomb.  Bombbomb is an incredibly easy to use video messaging tool. We share our personal tricks and tips using Bombbomb within our own business.  Hint: you need to be using video, no matter how much you hate the way you look and sound :) We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

8 min 12 sec

Need some additional ideas for quick, easy and engaging social media posts?  We've got you. In this episode we share 15 easy posts ideas that are sure to create engagement with your audience. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jul 2020

7 min 48 sec

Outside of simply asking for referrals, if you're like us we're constantly looking for reasons to reach out to our past clients. In this episode, we discuss some easy and creative ways to make clients feel special when reaching out. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

9 min 34 sec

In this episode we unpack another great tool for Realtors to use - Slybroadcast. We use this our own business and it's a very effective way to reach your target audience.  We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

4 min 33 sec

Our latest episode features our Marketing Coordinator Jenna Roach. We discuss social media content; specifically what type of content to post, where to source good content, when you should be posting, and how to ensure you connect with your target customer. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

7 min 29 sec

In this episode, we'll unpack some of the top tools you can use to build your brand and connect with your customers. We'll include an overview of each technology and how you can use it in your business. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

8 min 9 sec

In this episode, we'll cover the top 10 do's and dont's buyers and their agents need to know when shopping for a new home.  We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

3 min 39 sec

The StoryBrand Framework is a popular marketing messaging tool used among business leaders that allows organizations to clarify their message using a 7-part process that leverages the power of story.  Based on the bestselling book written by Donald Miller, you'll learn how to effectively create a great story where the CUSTOMER is the hero and the focal point. We hope this adds value to you and your business. Please listen, like, subscribe and share. For the quickest and most up-to-date information: E-Mail: theshearerteam@movement.com Call: 585.507.8258 Visit: www.shearerteam.com

Jun 2020

5 min 22 sec

In this episode, we discuss a few clever pop-by ideas you can use to connect with your clients.  Pop-by's (and gifts in general) are a great way to deepen your relationships with others, and while simple they do require some thought and planning.  If you hear a great idea, our best advice is to act on it! Your clients and customers will thank and appreciate you.

Jun 2020

4 min 41 sec

In our first episode, we'll introduce the podcast and the heart behind it. We'll then discuss 5 easy ways to thrive in today's changing world. We hope you enjoy this episode. If so, please subscribe to the podcast so you'll automatically receive new episodes we they drop. Please also share with your friends, peers, or anyone you feel this may add value to. Lastly, please follow us on social media as we're continuously putting out fresh and relevant content for you: Facebook: www.facebook.com/theshearerteammovementmortgage Instagram: www.instagram.com/theshearerteam_mvmtmtg To begin the prequalification process, please visit www.shearerteam.com and click "apply" in the top right corner. For other questions or inquiries, please email us at theshearerteam@movement.com.

Jun 2020

5 min 24 sec