Marketing IQ

Boelter + Lincoln

Join us each episode as hosts Ken and Sam unpack trending marketing topics in ten minutes or less with interviews from local Milwaukeeans and Boelter + Lincoln’s in-house topic experts as they discuss strategies and executions in advertising, public relations and the digital space.

All Episodes

Episode 29 welcomes Dhavan Shah, Maier-Bascom Professor at UW-Madison in the School of Journalism and Mass Communication. Coming off an election season and in the middle of a pandemic, framing messages is highly important.  Dhavan's insights help brands understand how framing messages can make our break audience perspective and connection with a market.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Dec 2020

22 min 47 sec

We're back with Episode 28! Scott Grodsky, a sports reporter at CBS58 in Milwaukee, knows first-hand how communication has shifted during the COVID-19 pandemic. From Zoom calls with Rodgers to interviews with ex-Badgers, Scott shares tips for businesses looking to better communicate in a virtual environment.  Follow Scott on Twitter @ScottGrodsky Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Sep 2020

19 min 7 sec

Episode 27 welcomes back Kane Pitman, a Milwaukee Bucks beat reporter and host of the Locked on Bucks podcast. This was originally recorded in February of 2020 before COVID-19 outbreak but is relevant today for several reasons. Since his first visit to the show, Kane has pivoted towards podcasting and gives in-the-trenches tips for brands looking to do the same. You'll also hear about the NBA's international branding plans and more hilarious interview stories.  Follow Kane on Twitter @KanePitman Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

May 2020

17 min 42 sec

This quarantine episode of Marketing IQ welcomes David Dupee, co-owner of Good City Brewing in Milwaukee. Long based on a taproom and events experience, the Good City team has strategically shifted to takeout and 6-packs to-go amidst the COVID-19 shutdown. Any business can learn from David honest breakdown of marketing tactics during this time of crisis.  Follow Good City Brewing @goodcitybrewing. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Mar 2020

18 min 21 sec

Episode 25 ft. Melissa Theisen and Sean Costello from Badger Mutual Insurance - the long-time, Milwaukee-based insurance company. Balancing a network of independent agents across the country and a variety of policyholders, the marketing team is tasked with communicating to a variety of markets. No matter what, approachable and personal service is at the core of their offerings. A new COO and fresh HQ in downtown Milwaukee have this 130-year-old company thinking like a start-up to continue growth.  Follow Badger Mutual Insurance @badgermutual. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Mar 2020

19 min 26 sec

Episode 24 welcomes Kyle and Elizabeth from Bridge the City - a Milwaukee group focused on inspiring the community to action and bringing meaningful change to the area.  Content marketing is essential for a brand looking to engage and convert an audience base. The team shares their podcast, event activation, and social media strategies for how they've grown.  Follow Bridge the City @bridgethecitypodcast. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Feb 2020

27 min 37 sec

Episode 23 means Justin McCoy, VP of Marketing for Cousins Subs is our guest. With the iconic tagline of "Better Bread. Better Subs," Justin shares how the Milwaukee-founded sub maker executes better marketing, too.  Wisconsin-based ingredients fuel a local story that the marketing team tells through a variety of mediums, including social, digital, activations, and unique locations. If you manage a food or beverage brand, Justin's insights will directly impact your 2020 strategy. Follow the Cousins Subs (@cousinssubs) and Justin (@jambam0506).  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Jan 2020

19 min 11 sec

Episode 22 features Chuck Swoboda - former CEO of Cree and current Innovator-in-Residence at Marquette University. If you work with or manage a marketing team, Chuck's experience ideating and marketing products is the tangible take-home advice you'll want.  During his time at Cree, Chuck helped grow the company from a small startup with 30 employees to a global technology leader with more than 7,000 employees and $1.6 billion in revenue.  His experiences have given him insight into innovation and fueled a desire to keep learning through conversations with other leaders in this space. In addition to finishing a book titled "The Innovators Spirit," Chuck also hosts the Innovators on Tap podcast. Follow the Innovators on Tap (@innovatorsontap) podcast and Chuck (@thechuckswoboda).  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Dec 2019

20 min 54 sec

Episode 21 welcomes Carl Deffenbaugh - Fox 6 News anchor and host of the Deff-initely Milwaukee podcast. He shares his journey to the anchor desk and dives deep into how brands can think like a media outlet to create content and communicate with their end consumers. Carl even shares some Marvel Cinematic Universe, Tik-Tok, and Ultimate Frisbee facts that can help brands build marketing strategies.  Follow Fox 6 News (@fox6now and @fox6wakeup) and Carl D. (@CarlDeff).  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Nov 2019

23 min 4 sec

Episode 20 brings Angela Damiani to the show. This serial entrepreneur from Milwaukee has founded numerous businesses, including Newaukee and Rev Collective. A pro at converting social media engagement into in-person experiences, Angela understands what businesses need to be to consumers in a densely digital age.  Follow Newaukee (@NEWaukee) and Angela (@AngelaSDamiani).  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Nov 2019

21 min 59 sec

On Episode 19, we're joined by Jon Jarosh, the director of communications and public relations for the Door County Visitor Bureau. With his years of experience in destination marketing, Jon shares his tips for telling the story of a location using every medium possible. From emerging digital influencers to organizing press trips, Jon's tips are useful for any destination or brand.  Follow Door County, WI at @doorcounty on Instagram and @mydoorcounty on Twitter.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Oct 2019

19 min 25 sec

Episode 18 features Kasey Chronis, a reporter at Fox 6 News in Milwaukee. Her experience in both live shots and produced pieces around the city makes for a deep dive into the art of digital storytelling. As broadcast journalism evolves, Kasey shares a step-by-step guide to securing coverage for your brand across an outlet's social channels, podcasts, Alexa skills and on-air coverage. Follow Kasey across her social channels at @kaseychronisTV.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Aug 2019

17 min 13 sec

Episode 17 welcomes Kane Pitman, beat reporter for the Milwaukee Bucks. Originally from Australia, he's quickly built a personal brand throughout the city on the back of his top-notch social media presence and quality writing/storytelling skills. Kane gives us his favorite moments from the Bucks locker room in addition to key branding + storytelling takeaways for your business.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  iHeartRadio Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Jun 2019

14 min 58 sec

Episode 16 features Sam Burns, PR/Social Media Account Executive at B+L. Part 2 of this presentation from the Midwest Foodservice Expo focuses on owned media strategies for food + beverage brands. Learn how to plan and create useful micro-content for social media, newsletters, podcasts, and blogs that fit your budget and time limits.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

May 2019

16 min 48 sec

Episode 15 features Andy Larsen, VP/Director of Public Relations and Sam Burns, PR/Social Media Account Executive at B+L. Part 1 of this presentation from the Midwest Foodservice Expo dives into strategies for generating earned media hits and public relations results for food + beverage brands. Learn about pitching journalists, setting up media dinners, and leveraging unique stories to ultimately drive sales. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Apr 2019

18 min 13 sec

Sarah Hauer, a reporter at the Milwaukee Journal Sentinel and creator of the Be MKE newsletter, joins the show to talk journalism, pitching media, and the buzz of the Bachelor. Sarah, Ken, and Sam discuss where the media industry is heading and how you can effectively leverage it.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Apr 2019

14 min 2 sec

Adam Powers of Pabst Milwaukee Brewery joins Ken and Sam for Episode 13. Fresh off the Fyre Festival documentaries, we critique the recent event disaster while giving tips for how to execute and market a successful activation. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Feb 2019

15 min 31 sec

Milwaukee Brewers director of new media, Caitlin Moyer, is our guest for Ep. 12. Fresh off a historic season, we review the marketing team's viral Sandlot video strategy, how to respectfully talk trash to competitors (Cubs fans), and an exciting look ahead to the 2019 season.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Feb 2019

18 min 21 sec

Episode 11 welcomes Danielle Fuentes, Senior Account Executive at B+L. Ken and Sam dive into the Dallas Cowboy brand (Danielle's favorite team), how to market for travel destinations, and the power of Instagram in reaching and engaging a target market.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Jan 2019

14 min 46 sec

Episode 10 is part 2 of our conversation with Tim Cigelske, Director of Integrated Content at Marquette University. Fresh off of his viral tweet, Tim breaks down how an Ariana Grande/Pete Davidson post helped send more than 3.4 million to Vote.org.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com   

Dec 2018

15 min 37 sec

Episode 9 features Tim Cigelske, Director of Integrated Content at Marquette University. In Part 1 of 2, Tim talks storytelling, content strategy for Marquette, and how his Beer Runner series started.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Dec 2018

14 min 2 sec

Episode 8 welcomes CEO of Urban Misfit Ventures, LinkedIn creator, and soon to be TEDx Speaker, Quentin Allums. Better known as Q or @tagjustq on social media, Ken and Sam dive into a variety of trending industry topics, including the future of esport, creating meaningful content for LinkedIn, and how brands can be influencers.  Get to know Q's backstory in the recent Milwaukee Journal Sentinel story.   Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Nov 2018

13 min 48 sec

Episode 7 features B+L's associate interactive designer, Ed Kosmatka. Figure out how to improve your brand's website, e-newsletter, and digital presence.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Oct 2018

11 min 39 sec

Episode 6 welcomes B+L copywriter, Kimberlee Jacobson. As video content continues its hot streak, long and short form copy is a valuable tool to reach and engage with your audience. Ken, Sam and Kimberlee dive into developing a brand voice, different forms of copy, and strategies to help you flip between various styles.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com 

Oct 2018

10 min 1 sec

Milwaukee educator, marketer and radio host, Kevin Brandt, sits down to talk advertising education, student skills and lifelong learning. This first episode in the show's education series is just in time for back to school, and looks to provide value for educators, students, and industry professionals. Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com   

Sep 2018

11 min 55 sec

The guys sit down with Milwaukee fashion blogger, content creator and Instagram influencer, Drew Westphal. They dive into the origin of social media influencers, building blocks for solid creator relationships, and even a few fall fashion/culture tips.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in each episode. Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com

Aug 2018

13 min 55 sec

Ep. #3 is here. Ken and Sam are joined by Sarah Kehoe, Media Planner and Buyer at B+L. The group dives into the key differences between paid and organic social media, including strategies to consider when creating content for Facebook and other social platforms.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com

Aug 2018

10 min 19 sec

In Ep. #2, Ken and Sam are joined by Andy Larsen, VP/Director of Public Relations at B+L. They break down recent national marketing stories, including the Netflix stock slip up, Josh Hader's tweets, and PR fails from 2018. On a local level, Milwaukee's recent media spotlight in both Vogue and The Economist are analyzed.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less.  Listen and subscribe to the podcast on your favorite platform: Apple Podcasts Google Play Music Spotify  Follow Boelter + Lincoln on social: Facebook Twitter Instagram LinkedIn  boelterlincoln.com  

Jul 2018

10 min 53 sec

Welcome to Episode #1 of the Marketing IQ Podcast by Boelter + Lincoln. On today's show, Ken and Sam are joined by Garth Cramer (Creative Director, B+L) as they dive into a variety of national marketing/advertising topics, including Amazon's jurassic-sized stunt, Deadpool 2's viral marketing, and Coke's FIFA spot. They'll also breakdown a local story - the race for the Milwaukee Bucks new arena naming rights.  Boost your marketing IQ as the team from Boelter + Lincoln looks to add value in 10 minutes or less.  Follow Boelter + Lincoln and subscribe to the podcast! FacebookTwitterInstagramLinkedIn boelterlincoln.com

Jul 2018

8 min 31 sec