Redefine Hospitality

Alexander Novicov

Redefine Hospitality Podcast is a weekly podcast about learning new perspectives and rethinking how we do business. In this podcast we interview people who are challenging the status quo and making change happen. Our goal is to push ourselves and rethink how we do business, rethink how we operate, rethink how we market, rethink how we communicate and rethink how we move forward.In this podcast you will listen to interesting stories, case studies, fresh ideas that will help your hotel go beyond. This podcast is hosted by Alexander Novicov, he believes that we can all have a better tomorrow if we focus on the present moment and become better today by learning, reading, listening and pushing the status quo.

Alexander creates brand stories, engages in running, speaks at events, lives with his beautiful dog Chanel and is the CEO of a storytelling agency called IQD. Your host Alexander Novicov is striving to become better every day, by learning and sharing his insights with you. He is a passionate public speaker, a marketer and the CEO at IQD Agency. Occasionally he runs with his dog, Chanel.He is a passionate public speaker, a marketer and the CEO at IQD Agency.

All Episodes

In this episode I had the pleasure to chat with Nina Taylor, the hospitality director at Layers. Nina shared with us the importance of creating partnerships, how to be community-focused and how she and her team managed to have 100% occupancy rate during a pandemic.

Nov 2020

35 min 50 sec

In this episode I had a very interesting conversation with Erik Nissen about his new lighthouse hotel. Erik shared with us his thoughts on how hoteliers should navigate throughout the pandemic, how hoteliers can find an interesting angle to differentiate and how they can even grow the hotel.

Nov 2020

35 min 42 sec

In this episode we visited the Royal Lancaster Hotel in London and had a very interesting conversation with Sally Beck, General Manager at the property. Sally shared with us strategies that she and her team are using to drive revenue to the property. In this episode you will be able to learn new strategies you can implement for your own property, what new measures you need to take to reassure potential guests that your hotel is Covid Safe and much more.

Oct 2020

27 min 7 sec

In today's episode, we had the pleasure to interview Peter Heule and speak about how serviced apartments are adopting during this period. Peter shared with us strategies hoteliers can use today to attract people to book. He also shared with us how Yays (Concierged Boutique Apartments) are doing and expanding this year.

Oct 2020

35 min 53 sec

In today's episode, Nadia Pendleton shared with us what are the most common mistakes hoteliers make, how we can improve our customer service and how hoteliers can navigate through today's challenges.

Oct 2020

35 min 3 sec

In this episode, Adele Gutman shared with us how she and her team managed to create the world's highest guest satisfaction hotel in the world. She shared with us ideas, strategies and things we can do to improve our guest's experience, guest satisfaction and simultaneously increase our bottom line.

Sep 2020

52 min 52 sec

In this episode, I shared with you five things that guests expect to hear from a hotel right now. If you want to increase confidence and increase trust, these five things will definitely help you.

Sep 2020

20 min 47 sec

In this episode I talked about what hoteliers should do right now and how they should market their property. I shared some data about recent research and how consumer behavior is changing.

Sep 2020

28 min 55 sec

In this episode we talked with Stephane from nHow hotel group. Stephane shared with us how they are coping with a new hotel brand in London, what new measures they've implemented due to the COVID and what should do in the next three to six months.

Sep 2020

29 min 6 sec

In this episode, we talked with Claire Way about how hoteliers need to redefine their wellness and spa strategy. People are more aware and mindful about their habits and demand for wellbeing is on the rise, the question is how can hoteliers respond to this demand. Claire shared some brilliant ideas for hoteliers to look into and perhaps dominate.

Jul 2020

34 min 52 sec

In this episode, we interviewed a customer (service) expert Monica Or. Monica shared with us why it's important to look at our customer experience in a different way, how we can improve it and how smaller hotels can surprise their guests by doing the unexpected.

Jul 2020

34 min 52 sec

In this episode, we have a very active businessman who redefined his business during the lockdown. Roy Castleman the Managing Director of Twinwoods Adventure shared with us how we created a new revenue stream to his business, how he changed the whole operations and how hoteliers can think outside 'the box' to help their business grow and flourish.

Jul 2020

26 min 13 sec

In this episode we had a very interesting chat with Amy Ogden about how we can redefine PR in the hospitality industry. Amy shared her strategies and ideas on what hotels can do right now to focus on the next six months, what sales strategies hoteliers can use and how we can grow our hotels.

Jun 2020

4 min 43 sec

In today's episode I interviewed Rob Paterson, the CEO of Best Western Hotels in the United Kingdom. Rob shared with us his view about how we can move forward, what holds for the hospitality industry and he shared with us a story about how a pub remained opened during Covid-19.

May 2020

29 min

In this episode I talked about why we changed the name of the podcast and how we are moving forward from here.

May 2020

10 min 27 sec

In this episode, Frank Reeves shared with us a couple of ideas on how AI can boost hotel sales, how hotels can increase their bookings by not shouting at each user online and Frank shared with us what we can all do in this unprecedented time.

Apr 2020

30 min 53 sec

In this episode Richard Valtr, the CEO of Mews System shared with us very interesting insights and ideas about what hoteliers should do right now, how can they overcome the current crisis, why they should choose a niche, be an interesting hotel and much more. If you want to innovate and move forward, you will enjoy this interview with Richard Valtr.

Apr 2020

40 min 59 sec

In this episode I talked about the importance of being creative right now, why it's important to create content and how we can create interesting content. People are consuming content right now and it's an opportunity to create emotional connection and build brand equity with great content.

Apr 2020

17 min 51 sec

In this episode I shared three things businesses should do during coronavirus crisis. Why it's important to take action and not be ignorant about the events that are happening and how we can thrive, not just survive the crisis.

Apr 2020

20 min 32 sec

In this episode, I shared my thoughts about the importance of marketing during a crisis. I explained why it's important if you want to grow your company and how we can all win and thrive if we take the right actions.

Mar 2020

19 min 8 sec

In this episode, I shared what small businesses can do in a crisis. Especially now, it's important not to pause, because a lot of people are pausing their activity. Now is the time to double down.

Mar 2020

20 min 3 sec

In today's episode, I talked about what hoteliers can do during crises and especially during Coronavirus (CONVID_19) panic. I shared 9 strategies/ideas that hotels can do and implement today to improve their hotel performance.

Mar 2020

24 min 10 sec

In today's episode I shared strategies on how we can increase direct bookings by not talking about the product. We don't need to talk about the product constantly, we can actually create a content strategy that adds value to the end consumer.

Mar 2020

20 min 35 sec

In this episode I shared with you why most hotels don't have loyal guests, how can hotels create loyalty and win in the long run.

Feb 2020

25 min 21 sec

In today's episode, we had a very interesting chat with Sam Riches, Sales & Marketing Director at Nobu Hotel Portman Square. He shared with us his insights into how we can market and sell a lifestyle/luxury hotel, why it's important to leave our ego at the door and how he makes things happen.

Feb 2020

31 min 57 sec

In this episode Rusell Kett, the chairman of HVS shared with us his thoughts on the hotel industry, things hoteliers need to avoid and things hoteliers need to invest. He talked about how the hospitality will be influenced this year and what we can all do.

Feb 2020

32 min 29 sec

In this episode we had a great conversation with Henrik Muehle about why luxury is on the rise and why it's important to understand that luxury doesn't mean that you need to pay more. Henrik shared with us his strategies on how they maintain a very high standard at Flemings Hotel and how they keep their high net worth guests.

Feb 2020

33 min 41 sec

In today's episode we had Diana Darmina and Tim Mutton from Blacksheep Agency talk about how hotels and restaurants can improve their space with creative interior design, what is the ROI of creative space and Tim shared an interesting story on how an unhappy man sold his Porche to start his own food truck venture.

Jan 2020

1 hr 6 min

In todays' episode, we had a chat with Antonia Robinson on how she manages PR & Social at Preferred hotels. She shared with us a story on how she and nine influencers traveled to a destination to promote Preferred Hotels.

Jan 2020

26 min 50 sec

If we want to thrive in 2020, I shared three things that we need to do, to win this year. I shared things that people are expecting brands to have, what are guests' expectations and how we can go above and beyond this.

Jan 2020

25 min 48 sec

Building a sustainable brand is more important than ever right now. On this episode I shared my views on why it's important to build a brand in 2020 and examples of how some great small brands are developing themselves.

Dec 2019

26 min 18 sec

On today's episode, I shared with you why hotels spam people with their content on social media, newsletters and blogs. I shared two stories about how people perceive hotels social media and why they don't follow hotels.

Nov 2019

18 min 6 sec

On today's episode we had Eric Jafari share his thoughts and ideas on the importance of creativity, how we can increase our bottom line using creativity and how Locke Hotels differentiate themselves in the marketplace.

Oct 2019

35 min

On today's episode we had Peter Palicz sharing with us how he manages the first 360 hotel in Budapest. From check in to check out everything is done on an application.

Oct 2019

23 min 45 sec

In today's episode Tiago Venancio from Choice Hotels Europe shared with us how hoteliers can increase their ROI from their investments. We discussed how you can improve your customer service and what is the most important thing that every general manager needs to do in order to increase profitability.

Oct 2019

35 min 50 sec

On today's episode I talked with Andrew Coney from The Hari about the importance of truly caring about your guests, how we can all make a difference in a guests life and why it's important to use our creativity in the hospitality industry.

Sep 2019

31 min 57 sec

On today's episode I talked about why you don't need a new logo but a new identity. We think that we will solve our brand problems by focusing on the outside but the key is focusing on the inside.

Sep 2019

22 min 8 sec

On today's episode we had a chat with Regitse Rosenvinge about why hospitality matters, why it's important to create content and a few insights on top trends for 2020.

Aug 2019

26 min 3 sec

On today's episode we had a conversation with Robert Richardson the GM at The Grant. He explained to us why it's important to care about your employees, how we can inspire and motivate our employees. We discussed the importance of giving back to the community by engaging in activities that will make a difference.

Aug 2019

30 min 14 sec

On today's episode I spoke with Paula Perkins about the benefits of a spa and why it's important for hotels to consider adding a spa. You can find more about Paula on ppspaconsultancy.com

Aug 2019

26 min 56 sec

On today's episode I shared with you how creativity can make an impact on your hotels' direct bookings, engagement and how we can all use more creativity to improve our lives.

Aug 2019

26 min 29 sec

On today's episode I shared why micro-influencers are better to collaborate and how we can find micro-influencers to increase hotel sales and trust.

Jul 2019

21 min 21 sec

On today's' episode I shared how the best brand stories are told. How we can tell a story about who we are and who we want to attract.

Jul 2019

17 min 48 sec

On today's episode I shared three reasons why it's important to focus on your email marketing strategy. You will learn how you can incorporate a new email marketing strategy, how to combine your email marketing activities with social media and how to use email marketing to increase your hotel sales.

Jul 2019

27 min 22 sec

On today's episode we had Krishan Kadodwala, Director of Market Management at Expedia discuss with us how we can optimise our relationship with OTAs. Krishan shared with us how we can become better hoteliers, how we can become better and why OTAs are important to every single hotel.

Jul 2019

29 min

On this episode I talked about why your hotel doesn't have an effective story and why it's important to build a great and sharable story.

Jun 2019

30 min 4 sec

On today's episode I discussed why hotels fail on social media and how we can improve our social media presence.

Jun 2019

22 min 32 sec

On today's episode we had the head of lifestyle and co-founder Jack from Saorsa 1875 Hotel share with us why it's important to go niche in a crowded marketplace.

Jun 2019

34 min 34 sec

On today's episdoe we had a special guest, Jan Sammeck. He is the director of e-commerce and deals with hotels' direct bookings and online marketing. He is an author of the book called Online Marketing for Hotels and he speaks at various events. He shared with us how you can increase your direct bookings and how you can improve your hotels content marketing.

Jun 2019

38 min 58 sec

On today's episode we had the amazing Craig Goldblatt share his ideas on how we can inspire our team members, how we can live with less stress and how we can live on purpose.

May 2019

41 min 48 sec