Perlu: Influencer Marketing Reimagined

By Perlu

Welcome to the Perlu Podcast – a podcast where we chat with influencer marketing professionals, social media influencers, bloggers, YouTubers, podcasters – you name it – about what has led to their success.

  1. 1.
    Colossal Influence on Avoiding Mismanagement in a Crisis
    36:48
  2. 2.
    CHOMPS on People-First Influencer Marketing
    28:50
  3. 3.
    CJ Affiliate on the Influential Power of Affiliate Marketing
    33:21
  4. 4.
    Jenn Leedy: Proof Influencer Marketing REALLY Works From A Consumer’s POV
    19:25
  5. 5.
    Small Girls PR on Relationships over Transactions in Influencer Marketing
    12:19
  6. 6.
    CLEVER on What is Appropriate in Influencer Marketing in the Age of the COVID-19
    30:52
  7. 7.
    Amy Verhey of Tillamook Marketing on Engaging Food & Beverage Influencers
    18:00
  8. 8.
    Bruce Downes of Willie’s Superbrew on Brand Ambassadors as Influencers
    19:41
  1. 9.
    Casey Smith of Kroger Marketing: Harnessing TikTok for Influencer Marketing
    16:16
  2. 10.
    Ashley Ha of Sephora on Fashion & Beauty Influencer Marketing Programs
    13:32
  3. 11.
    Elizabeth Walker of Blavity on Diversity in Influencer Marketing Campaigns
    17:35
  4. 12.
    Bette Ann of Lyft Marketing on Utilizing Influencers for Social Impact Campaigns
    26:50
  5. 13.
    Maria Rendina of SheFit: Working with Influencers Already Devoted to Your Brand
    11:12
  6. 14.
    PERLU MINI: Kodiak Cakes on Influencer Engagement Metrics and Reinforcing Relationships
    10:25
  7. 15.
    Clare Brown of IDG on B2B versus B2C Influencer Marketing
    17:09
  8. 16.
    Randall Chinchilla of Coty Marketing on Earned Media and Influencers
    22:41
  9. 17.
    Cassidy Stockton of Bob’s Red Mill on Timely Campaigns and Lasting Partnerships
    17:44
  10. 18.
    Cody Beavers of Sixt on a Brand’s International Expansion using Influencer Marketing
    25:24
  11. 19.
    Justyna Torres of 360i on Leveraging Authentic Influencer-Brand Partnerships
    20:16
  12. 20.
    Kibbee Miller of Converse on What Big Brands Look for in Influencers
    18:20
  13. 21.
    Edelman on Working With Celebrities AND MicroInfluencers
    27:45
  14. 22.
    Smoke Shack Jerky on the Benefits of Influencer Marketing for Start-Ups
    12:31
  15. 23.
    Dave Peck of RingCentral on Executing Foolproof Influencer Marketing Campaigns
    36:54
  16. 24.
    Samara Finn Holland of Kaplow on Storytelling in Influencer Marketing
    20:26
  17. 25.
    Agency Founder Tom Potts on Using Influencers to Drive Results
    18:35
  18. 26.
    Lauren Schultz of Home Chef on Scalable, Authentic Influencer Marketing
    15:19
  19. 27.
    Nicole Emerick of FCB Chicago on Influencer Marketing and Creative Freedom
    17:14
  20. 28.
    Jen Ruiz from Jen on a Jet Plane Talks SEO and South of France
    26:28
  21. 29.
    Dennis Littley on Brand Collaborations and Going Above and Beyond
    27:40
  22. 30.
    Travel Influencer Courtney Brandt of A to Za’atar Talks Fine Dining and The Expat Life
    22:15

Listen to Perlu: Influencer Marketing Reimagined now.

Listen to Perlu: Influencer Marketing Reimagined in full in the Spotify app