Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

All Episodes

Market Proof Marketing · The Benefits of Self Evaluation Andrew Peek, Jackie Lipinski, and Sarah Simmerman discuss why you should always hold yourself to a high standard through self-evaluating your skills every year, how to form habits to accomplish your goals, and why you should share your goals with others to keep you accountable. They also discuss the Market Proof Awards and where to find the video interviews of the winning projects! Story Time (2:11) Jackie discusses the marketing missteps of Hershey's Reese's Peanut Butter Cup "Pie" for Thanksgiving.Sarah provides an update on her new construction home builder's customer experience.Andrew considers if you should embrace strengths and ignore weaknesses and they all discuss end-of-the-year personal progress evaluations. In the News (22:35)Important Google Ads Announcement: Verify Your Identity! (https://www.doyouconvert.com) Google’s latest Maps features help you avoid the holiday shopping crowds Keep track of crowds and grocery pickups (https://www.theverge.com) The Reese's Thanksgiving Pie is already sold out Reese's announced on social media that all 3,000 pies had already sold out (https://wgntv.com) When (and When Not) to Automate (https://www.doyouconvert.com) Market Proof Marketing Awards! The video interviews are live, great job Julie Jarnagin (https://www.marketproofawards.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 179: The Benefits of Self Evaluation appeared first on Online Sales and Marketing for Home Builders - DYC.

Dec 2

41 min 13 sec

Market Proof Marketing · Technology & Home Builders with Greg Bray Kevin Oakley is joined by Greg Bray, the Owner of Blue Tangerine, where they discuss a wide range of topics including the roadblocks that builders are facing with Buy Online, what is geofencing and how builders can utilize it in their marketing strategies, the growth of podcasts, and more! They also discuss:When to update or replace your website Why the true measure of success for any home builders at the end of the day is measured in leads and sales. What geofencing is, how to use it, and how to think about and build layered ad strategies around it. Why there’s more value in working together to solve problems vs providing scripts. The tug of war they see between IT and Marketing and what the future should look like. The history and future of Buy Online and some new thoughts behind it.Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 178: The Challenges Builders Face with Greg Bray appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 22

49 min 16 sec

Market Proof Marketing · Are All Marketers Liars? Kevin Oakley, Julie Jarnagin, and Samantha Matlock consider if all marketers are liars? They discuss the illusion of influencers and how it relates to home builder marketers, Kevin has some exciting news on upcoming guests that you won't want to miss, and the team discusses OpenDoor and Zillow’s approach to iBuying. Story Time (2:11) Julie shares why she is waiting for Black Friday and how it relates to a homebuyers' fear of overpaying. Samantha is finally preapproved and aiming to move into a new home and out of her apartment in Colorado before the Summer. Kevin reflects on the illusion of influencers and if all marketers are liars. He gives a quick update on his house and why he will never purchase a pool again. Plus, Kevin teases some NEW GUESTS who are coming soon.In the NewsOpendoor shares soar as investors predict gains in home buying market after Zillow’s exit (https://www.cnbc.com) (https://www.opendoor.com/w/partner/builder) Pretium Partners picks up 2,000 Zillow homes to kick off iBuying wind-down (https://therealdeal.com)Facebook-parent Meta will remove the ability to target ads based on sensitive categories (https://www.cnn.com) Google recommends placing videos on dedicated pages for maximum exposure (https://searchengineland.com) Advertising Spending Roars Back After Pandemic Pause (https://www.forbes.com)Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 177: Are All Marketers Liars? appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 17

39 min 22 sec

Market Proof Marketing · Winter Cleaning For Marketing Kevin Oakley, Andrew Peek, and Julie Jarnagin give ideas on what you should be focusing on during the usual winter slow-down period for home builder marketers, including rewriting or enhancing all of your website content, working on your marketing budgets, editing your Google Business Profile, and more. Story Time (3:42)Julie shares why builders need more written content about their communities and she shares the story of her husband writing a Press Release on a...fishing bucket and how that bucket has more content around it than some new home communities. Andrew discusses his friend’s influencer video around a master-planned community in Florida and how it can be used for inspiration and he talks about how failure is not a permanent condition. Kevin wants to remind people to push through “the dip” when creating new marketing content and why you should always look back with embarrassment (in a good way) when you progress with your creative content. Plus Kevin shares why non-automated follow up is needed for 55+ age-restricted community leads In the News (19:25) Zillow says it’s closing homebuying business, cutting 25% of workforce; earnings miss estimates (https://www.cnbc.com)Zillow Offers: What Went Wrong & What It Means For Home Builders (https://www.doyouconvert.com)Facebook, Citing Societal Concerns, Plans to Shut Down Facial Recognition System (https://about.fb.com/news)Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (searchengineland.com) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 176: Winter Cleaning For Marketing appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 11

42 min 2 sec

Market Proof Marketing · Increasing Buyer Engagement With Photos with Gordon Henderson Kevin Oakley is joined by Gordon Henderson, President, CEO, and Co-Founder of 149 Photos by Builder Digital Solutions, Inc. A visual marketing solution company that takes weekly photos of homes under construction for both home building companies as well as for home buyers under contract. They discuss the benefits of having consistent touchpoints with buyers, why having a photographer regularly on-site leads to cleaner job sites, and how to encourage buyers to share photos on social media platforms.  Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 175: Increasing Buyer Engagement With Photos with Gordon Henderson appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 8

25 min 36 sec

Market Proof Marketing · The Home Builder Visual Content Series Andrew Peek, Jackie Lipinski, and Samantha Matlock share the exciting news of Do You Convert getting a brand-new website and the Home Builder Marketer Visual Content Series launching soon! They also discuss the news of Meta and Facebook, Zillow’s pause on purchasing new homes, and the helpful update to Instagram stories. Story Time (1:26)Jackie shares the exciting news of the launching of DYC’s new website, the first month of data from a new builder marketing partner launch, and why she's thankful she attended the Woman in Residential Construction event.Sam shares her new home shopping story in Colorado and how she ended up having a disappointing experience with a nonresponsive online sales team. Andrew’s neighbors are starting to sell the homes, and some of them are not realistic about their home prices. In the News (19:11) When Humanlike Chatbots Miss the Mark in Customer Service Interactions (ama.org) iBuying is Hard: Zillow Pauses New Purchases (mikedp.com) Lennar plans neighborhood of 3D-Printed Homes with Icon (builderonline.com) Facebook says it’s refocusing company on ‘serving young adults’ 45. Expect changes to Instagram to highlight Reels (theverge.com) Instagram now lets all users share links in Stories via Link Stickers (techcrunch.com) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes.  Follow on Spotify.  Listen On Stitcher.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 174: The Home Builder Visual Content Series appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 4

40 min 6 sec

Market Proof Marketing · Curiosity Over Perfection with Jessi Kelly Kevin Oakley is joined by  Jessi Kelly, the Vice President of Sales and Marketing at  Stylecraft Builders, Inc. She shares the evolution of her career in the 8+ years she’s been with Stylecraft Builders Inc in Texas. She explains why perpetual curiosity is always better than chasing perfection in your role and she shares why you should always have a mentor and mentee in your career.  Kevin and Jessi discuss: Myers Barnes’s involvement in helping shape Jessi grow into her role and how he helped her understand the sales process Why you should trust in the potential of employees and how in doing so landed her the best Director of Marketing she could ask for, for her company,  Beth Russell The incident in early 2020 where Stylecraft accidentally sold over 100+ homes one weekend  How Stylecraft pivoted when the pandemic hit How they’ve stayed progressive by keeping Sales and Marketing collaborative.  All of the departments that Jessi is involved in at Stylecraft   Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 173: Curiosity Over Perfection with Jessi Kelly appeared first on Online Sales and Marketing for Home Builders - DYC.

Nov 1

38 min 42 sec

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow’s pause on homebuying, Bitcoin as payment for homes, and Facebook’s name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles. Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased. Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an update about his under-construction home, and discusses how he recently bridged the gap between IT + Marketing for a builder to better understand their website. In the News (23:08) Online Sales Academy - Dec 8-10 (https://onlinesales.doyouconvert.com/sales-academy) Second-largest U.S. mortgage lender ditches its plan to accept payments in bitcoin (www.cnbc.com) Zillow Pauses Homebuying as Tech-Powered Flipping Hits Snag (https://finance.yahoo.com) Disney's Iger Warns New CEO, Don't Rely Solely on Data When Choosing Projects Former Disney CEO (https://www.cbr.com) Facebook is planning to change its name, report says (www.cnn.com) Computer visioning getting better and better (https://github.com/darglein/ADOP) (https://twitter.com/ak92501/status/1448489762990563331) Full-frontal agent 'stripped' of job after baring all in listing photos (www.inman.com)(https://www.instagram.com/p/CU5rf95htEU/) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 172: Promoting Active Adult Communities appeared first on Online Sales and Marketing for Home Builders - DYC.

Oct 28

45 min 39 sec

Market Proof Marketing · The $3.18 Tomato Andrew Peek, Jackie Lipinski, and Becca Thomas discuss the idea of paying $3.18 for a tomato. Would you pay that much? How about that much for a lead? They discuss the value of a lead and why it's best to take a step back and analyze data with more context. They also share the story of a builder who just had their most successful virtual community launch on record, how google is updating to have a continuous scroll, and Facebook’s new sunglasses. Story Time  Jackie shares how she calculated that each tomato she grew in her garden this summer ended up costing her $3.18 to grow and discusses the cost with and without context to evaluate its true value. Andrew is researching a vacation getaway but even expensive hotels lack easy  Becca shares the exciting story of one builder having their most successful virtual community opening on record this week, including setting over 100 appointments within the first 30 minutes of appointments being open. In the News (17:15) Homebuyers can now tour homes on their own through Redfin (www.geekwire.com) Instagram’s outages were so bad the app will now alert users when the service goes down (www.theverge.com) Google rolling out continuous scroll on mobile This is gradually rolling out today for most English searches on mobile in the U.S. (searchengineland.com) It was Ebay, not Google, that slowly changed its background color (https://theuxblog.com) Facebook on your face (www.theverge.com) Sample video: https://www.facebook.com/zuck/posts/10113884054500281 Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 171: The $3.18 Tomato appeared first on Online Sales and Marketing for Home Builders - DYC.

Oct 21

37 min 44 sec

Market Proof Marketing · Perpetual Learning For Professional DevelopmentWow, we’ve got a full house for this episode! Kevin Oakley, Andrew Peek, Jen Barkan, and Mike Lyon join us to discuss a smorgasbord of topics, including professional development, the benefits of being on the front line, upcoming events, awards, the changing rules of texting as a business, how having mentors and mentees benefit your career, and even more! Story Time (01:33) Jen is coming in with nothing but love today! September was No OSC Left Behind Month and she gives a shout-out to all the hard-working OSCs out there on the frontlines who make magic happen every day. Andrew shares his origin story and why you should have a mentor in your life. Kevin had been dubbed an “influencer” by Mike after Kevin shares a "viral" interest rate post and its backstory. Mike's Sales & Marketing Council shutdown in Tulsa, OK, but don't you worry, he's going to revive it! In the News (19:15) The Nationals! Entries Due - Oct 18th (https://www.thenationals.com/entry-information) Online Sales Leadership Roundtable (https://onlinesales.doyouconvert.com/roundtable/) Online Sales Academy | Dec 8-10, 2021 (https://onlinesales.doyouconvert.com/sales-academy/) Market Proof Marketing Academy | Dec. 1-3, 2021  (https://www.marketproofacademy.com/) What to Expect When You’re Accepting (https://www.doyouconvert.com) CallRail Action Required SMS Texting Regulation Changes (https://view.callrail.com) Facebook says sorry for mass outage and reveals why it happened (https://www.cnbc.com) Zuckerberg's Response (https://www.facebook.com/) "We are combining IGTV and Feed videos into one Video format." (https://www.instagram.com/p/CUqOvsWP-Yk/) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 170: Perpetual Learning For Professional Development appeared first on Online Sales and Marketing for Home Builders - DYC.

Oct 14

47 min 9 sec

Market Proof Marketing · Ep 169: Should You Be A Pioneer Or A Fast Follower? Kevin Oakley,  Julie Jarnagin, and Sarah Simmerman discuss the benefits of being a marketing pioneer or if it’s better to be a fast follower. Also, they review the internal considerations when rolling out a CRM system, why sooner is better than faster for content marketing, and why you better be working on your 2022 budgets. Story Time (01:54) Julie shares the concept of ‘sooner over faster’ and how it relates to content building.  Sarah gives insight on what she learned when she rolled out a new CRM system and shares her most recent article on what considerations should be made. Kevin’s favorite season is upon us: Budget Season! And he’s here to make the day for builders who need assistance by giving the first 10 builders who email him at Show@doyouconvert.com will get a free analysis and recommendations for their 2022 budgets. In the News (23:39) MERCH! merch.doyouconvert.com  Tech ‘Unicorn’ Pacaso Is Turning Homes Into LLCs and Pissing Off the Neighbors (vice.com)(thisweekinstartups.com) Facebook changes business ad options in reaction to iOS updates (searchengineland.com) Facebook is Introducing Products for the Next Era of Personalized Experiences (facebook.com) Start a WhatsApp chat from an Instagram Profile (facebook.com) Tik Tok Reaches 1 Billion monthly users (marketwatch.com) Online Sales Leadership Roundtable https://onlinesales.doyouconvert.com/roundtable/ Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 169: Should You Be A Pioneer Or A Fast Follower? appeared first on Online Sales and Marketing for Home Builders - DYC.

Oct 7

40 min 44 sec

Market Proof Marketing · The Future Of Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss if attribution helps or hurts marketing when it comes to decision making, they review THAT real estate TikTok video that everyone's been sending around, and Mike Lyon announces the Online Sales Leadership Roundtable for the first time on the podcast! Story Time (01:52) Julie receives a crazy high estimate for a simple patio. Andrew discusses if attribution in 2021 either helps or hurts marketers when it comes to making decisions. Kevin breaks down the Evergrande debacle and the TikTok video that has been making waves in the real estate world. Online Sales Leadership Roundtable (41:20) Get excited! For the first time ever on the podcast, Mike Lyon announces year-long The Online Sales Leadership Roundtable opportunity! In the News (42:00) Content Creation vs Content Curation: A Guide for Social Media Managers (agorapulse.com) Facebook Admits It Reported Faulty Numbers To Advertisers, Blames Apple (forbes.com) DISNEY Looks to develop rising TikTok and Instagram Creators (forbes.com) Google Ads will combine Smart and standard Display campaigns. (searchengineland.com) About optimized targeting" (support.google.com) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 168: The Future Of Attribution appeared first on Online Sales and Marketing for Home Builders - DYC.

Sep 30

1 hr 5 min

Market Proof Marketing · The Nationals with Lisa Parrish Hello new podcast format! Let us know your thoughts as we experiment with having our guest episodes as stand-alone episodes. Also be sure to check out Kevin's recent "Digging Deeper Into Buy Online with Denise Dersin from Professional Builder" interview and learn more about the upcoming Market Proof Marketing Academy happening on December 1-3, 2021 here >>> www.marketproofacademy.com Kevin Oakley is joined by Lisa Parrish, Chief Creative Chick at Team PMP - Peter Mayer Productions, who has been producing homebuilding industry awards shows on a national level for over 35 years. They discuss why every sized builder has either a person, a place, or a space worth being recognized and how to submit and enter to win The Nationals awards. They also discuss: How entering the awards helps builders present, make a case, and make a compelling story to present what you have accomplished. How a builder was originally reluctant to enter their project for awards ended up entering, winning, and then was able to utilize their awards to get more market share where they build. How to become a judge either at a local or national level. The shift to virtual events, virtual hybrids events, and the return to in-person events. The Nationals deadline to submit for entries is October 18, 2021, Enter Here: www.thenationals.com/entry-information Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 167: The Nationals with Lisa Parrish appeared first on Online Sales and Marketing for Home Builders - DYC.

Sep 27

39 min 31 sec

Market Proof Marketing · Is The Home Priced Too High Or Do You Need Better Marketing? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the marketing steps to take when the biggest feedback about why a new home won’t sell is that “the home is just priced too high”. Plus the team reviews why a proper website structure is imperative for marketing strategy and data tracking purposes, Kevin discusses his biggest takeaway from attending Builder 100, and what iOS15 may mean for your email marketing. Story Time (02:16) Andrew shares his experience with Amazon’s chatbot and discusses market influences on cpl/cpc/conversion rates. Kevin talks about Builder 100 and reminds everyone that there is no perfect builder. Plus Kevin sold his current home with no agent, and he shares his best analogy yet about resting on the bike. Jackie is still working with a builder to correct their website’s accidental URL restructure. A reminder that a good structure should look like: www.CompanyName.com/New-Homes/State/City/CommunityName/InventoryHomeAddress. And a free/cheap tool to analyze any website URL’s, page titles, and additional website details is "Screaming Frog SEO” In the News (35:57) Bidding wars reach lowest level since August 2020: Redfin inman.com Apple iOS 15: 3 Exciting New iPhone Privacy Features Coming Any Minute Now forbes.com Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’ digiday.com LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks techcrunch.com Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode.  More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 166: Is The Home Priced Too High Or Do You Need Better Marketing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Sep 23

50 min 39 sec

Market Proof Marketing · How To Do The Most With What We Have with Jeff Rutt and Matthew Baehr Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of Homes For HOPE, to discuss how to do the most with what you have when it comes to getting involved with helping others. Plus Andrew Peek, Jackie Lipinski, and Bryce Baker share why visualizing short and long-term goals help keep you accountable for home projects and work projects, why you shouldn’t edit your URL structure on a whim, and creating social media ads around recruiting. Story Time (02:16) Bryce recently moved into her fixer-up after a lot of intense work was done, then once it became “livable” they quickly got project lazy. The same thing can be applied to marketing - oftentimes once people "finish" the job they mentally check out, so work to find where you have gotten lazy and take charge of it. Jackie shares why the framework of builder websites shouldn’t be editable for everybody. In the News (13:11) TikTok reportedly overtakes YouTube in US average watch time 36 (On Android at least) (www.theverge.com) Automated hiring software is mistakenly rejecting millions of viable job candidates (A new report says automated systems are hurting the US labor market) (www.theverge.com) "Coded Bias" on Netflix - (www.netflix.com)   360 Topic of the Week: Homes For Hope (32:20) Jeff Rutt[/caption] Kevin Oakley is joined by Jeff Rutt, CEO of Keystone Custom Homes and the founder of HOPE International, and Matthew Baehr, Executive Director of HOPE International, to talk about Homes for HOPE International (www.hopeinternational.org). They discuss how they’ve been able to utilize the 200 million dollars worth of donations they’ve received so far and disperse it into 1.36 billion dollars of microloans to help people in poverty.  They also discuss: How they, unfortunately, learned about "toxic charity” and how they pivoted their program to microloans How they have been able to achieve a 98% repayment rate for microloans  How a donor-advised fund works How they strive not just to teach a man to fish, but to invest in someone who already knows how to fish. Which includes the story of how a $20 loan for chairs bloomed into a life-changing wedding rental business. How they started getting involved with trades Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher     A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 165: How To Do The Most With What We Have appeared first on Online Sales and Marketing for Home Builders - DYC.

Sep 16

1 hr 16 min

 Market Proof Marketing · Online Sales Professionals vs Amateurs Kevin Oakley, Andrew Peek, and Jen Barkan discuss why first impressions matter for all team members and the differences they see between online sales industry amateurs and professionals. Plus why Kevin will never build another pool ever again.  Story Time (02:53) Jen shouldn’t have to ask you to wash your face, but here we are. Plus Jen shares the story of an online sales team member complaining about not being taken seriously by their on-site team and the recommendations she provided. Andrew shares how he taught his gym owner friend to calculate their time spend vs money earned on the “loudest” gym attendees. Kevin talks about the “joy” (heavy sarcasm here) of building a new home with an in-ground pool. In the News (36:13) Lego Image posted to the Market Proof Marketing Facebook group page Working with buyers from different backgrounds (doyouconvert.com) Mastering Google Data Studio One Step At A Time (doyouconvert.com) 6 Questions to Ask When Building A Marketing Dashboard" (doyouconvert.com) Instagram Carousel Best Practices to Make Your Audience Stop Scrolling and Start Engaging (agorapulse.com) Why Your Content Marketing Isn’t Working (christopherspenn.com) Making it easier to show the right message on Search (https://support.google.com/google-ads) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 164: Online Sales Professionals vs. Amateurs appeared first on Online Sales and Marketing for Home Builders - DYC.

Sep 9

53 min 35 sec

Market Proof Marketing · Do You Have The Grit, Or Will You Quit? Kevin Oakley, Andrew Peek,  and Jackie Lipinski discuss why spoken objections are better than unspoken objections. They talk about the mental fatigue being seen in the online sales and marketing world and when times get tough will people have the grit to hold on or will they jump ship? Story Time (1:08) Jackie’s son has started baby swim classes and the teacher shares that if you show panic on your face when you’re going under the water, your child will mimic your panic so you need to stay calm, which is similar to how the builder/buyer relationship can also be handled.  Andrew wants to remind builders that where your content is created matters and don’t forget audio copyright laws are real. Kevin had a unique car purchasing experience that felt similar to purchasing a home. We’re also seeing people jump ship when selling gets more difficult, so when the going gets tough – will they quit? Will you? Plus we’re seeing the return to a “normal” sales processes for most builders starting in August In the News (40:01) Google now shows why it ranked a specific search result (searchengineland.com) Google advertising revenue rises 69% from last year (.cnbc.com) Facebook creates exec team to work on Mark Zuckerberg’s vision for a digital universe (Facebook.com & cnbc.com) Building a Home in the U.S. Has Never Been More Expensive (bloomberg.com) Home buyers willing to pay up to $4,698 more than expected for the right paint color combinations (builderonline.com) Question Of The Week (1:06:17) Your advertising spend is now back to what amount in comparison to your July 2019 level? Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 160: Do You Have The Grit, Or Will You Quit? appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 160: Do You Have The Grit, Or Will You Quit? appeared first on Online Sales and Marketing for Home Builders - DYC.

Aug 5

1 hr 6 min

Market Proof Marketing · Rethinking Short Form Videos Kevin Oakley and Andrew Peek welcome the newest DYC team member Samantha Matlock on to her first podcast! The team defines what short-form videos technically are and where they could and should be used. Additionally, they touch on the steps that people should take after creating content because no one should create something amazing and then go “now what do I do with this?” Story Time (0:49) Samantha has joined the Do You Convert and also just recently got engaged! Andrew’s daughter was intimidated by the large pool, but sometimes you just have to jump in and face your fears. Kevin is here to remind people that we need NEW leads in today’s market at today’s prices – AND we need to treat them the OLD FASHIONED way. In the News (25:31 ) Builders pull back as more homebuyers are priced out of the market (cnbc.com) For Home Buyers, Length of Commute Drops in Importance, New Data Shows (wsj.com) Remote Work Tops SF, NYC for Most High-Paying Job Openings (informationweek.com)  Tampa Bay’s rent rising faster than any other metro area this year. (tampabay.com) YouTube Launches Initial Test of Live-Stream Shopping with Selected Creators (socialmediatoday.com) Ex-Zillow execs promise revolution in lending. (housingwire.com) Question Of The Week (40:20) “Are any of you using tiktok to drive business? And if yes would you drop your username so I could follow you?” Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 159: Rethinking Short-Form Videos appeared first on Online Sales and Marketing for Home Builders - DYC.

Jul 29

55 min 22 sec

Market Proof Marketing · Influencer Marketing Conversations with Anya Chrisanthon Kevin Oakley and Andrew Peek are joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. Additionally, Andrew Peek, Jackie Lipinski, and Becca Thomas talk about the changing landscape of social media platforms and how their shift to preferring videos will influence home building marketers and the content that will need to be created. Story Time (1:51) Jackie officially has a TikTok and with so much video noise in the app, she worries how when every video platform is “special”, no video platform is “special”. Becca turned off her IOS tracking and she is still having a very targeted experience, possibly even too targeted. Andrew shares a for sale by owner fail story near his home in Florida. Rapid Fire Questions  When do I need to update all of my google ad keywords away from Broad Match Modified? What are the things to consider when you’re aiming to ramp back up your marketing? What are some solutions to help set appointment time slots in real-time? Answer: Calendly  In the News  Instagram’s pivot to video marks the end of social media as we know it TikTok has killed the photo app star. (newstatesman.com) Wait until 2022 to buy a house, economists say (businessinsider.com) Question of the Week (47:33) Should builders have community pages on Nextdoor & Facebook and if so, should they be the admins? Market Proof Marketing Facebook group   360 Topic Of The Week: Influencer Marketing Conversations (46:00) Kevin is joined by Anya Chrisanthon, owner of AC Marketing & Consulting, to discuss influencer marketing. They discuss the reasons builders could be for and against utilizing influencers. They clarify what an influencer could and should do for a builder, including understanding if a builder should partner with an influencer for either distribution, content creation, or both. Additionally, they discuss: Why influencers are it’s not a one-size-fits-all option. Why it’s important to screen influencers because they have the potential to change your reputation. They discuss the definition of what and who can be defined as an influencer How a home builder influencer could be as easy as the utilization of your online sales team members or on-site sales agents Is one rock star influencer better than multiple minor influencers? And why it’s best not to put all your eggs in one influencer marketing basket. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 158: Influencer Marketing Conversations with Anya Chrisanthon appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 158: Influencer Marketing Conversations with Anya Chrisanthon appeared first on Online Sales and Marketing for Home Builders - DYC.

Jul 22

1 hr 30 min

Market Proof Marketing · Ep 157: Time To Hit The Advertising Reset Button Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the lies builders are telling themselves about the market conditions and why now might be a good time to undo what you did when market conditions were in your favor. Story Time (1:40) Julie recently went on vacation to Alaska and where the national parks and restaurants were still using Covid as an excuse when in actuality the issues were clearly staffing Andrew purchased a new camera and while the more expensive option was clearly worth it for him. Plus he talks about why and how people can still utilize their personal iPhones when creating content for home builders. Kevin shares why it’s not going to get better, but it’s also not likely to get much worse.. In the News (17:50) U.S. housing shortage will be around for ‘years to come,’ says Taylor Morrison CEO (cnbc.com) Oregon bans home buyer ‘love letters’ The letters could reveal personal information about the buyers that could lead to discrimination or even the perception of it. (kgw.com) Do you remember MySpace and Friendster? (entrepreneur.com) Apple or iPod? Artificial intelligence hoodwinked by handwritten note. (cbc.ca) Could 3D printing be the future of homebuilding? See this Demo House. (bankrate.com) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 157: Time To Hit The Advertising Reset Button appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 157: Time To Hit The Advertising Reset Button appeared first on Online Sales and Marketing for Home Builders - DYC.

Jul 15

44 min 33 sec

Market Proof Marketing · Ep 156: Running So Hot with Jen Barkan Kevin Oakley, Andrew Peek, and Jen Barkan bring you a very special episode! They recorded the podcast LIVE on Facebook to discuss the FAQs of the Market Proof Awards program, what website lead “quality” really means now, & more! Story Time  Jen visited her son at work and witnessed him overcoming buyer objections and solving buyer’s problems. Andrew discovers that some people never leave their neighborhood and don’t even know what exists 5 minutes from their home. Kevin shares the new definition of what “quality” means regarding website leads. In the News  Market Proof  Awards (marketproofawards.com) Hiring, Training, and Managing Remote (doyouconvert.com) 40 Year Mortgages To The Rescue (housingwire.com) Zillow Taps AI to Improve Its Home Value Estimates (wired.com) Why SEO Does Not Work for You & Your Website (cognitiveseo.com) Facebook Testing Desktop Posting and Sharing on Instagram (nasdaq.com) Question of the Week  Is your builder looking to offer presale opportunities within the next 3 months? Market Proof Marketing Facebook group Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 156: Running So Hot with Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 156: Running So Hot with Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.

Jul 8

55 min 42 sec

Market Proof Marketing · Is Frictionless Virtual Homebuying Attainable? Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the difficulties of trying to buy a home online and whether it may ever be attainable after Kevin once again attempts to purchase a new home online. Also in this episode, they talk about a city that has decided to ban a home builder from renting any of their homes, google’s recent announcement to push back blocking third-party cookies, google’s new image extensions, and more! Story Time (2:11) Jackie had a surprise guest at her house this week, it was Kevin! (And she has never cleaned her house faster.) Plus she shares the positives and negatives of visiting the largest Amazon Go grocery store in the US.  Andrew also shares his most recent shopping trip experience to Walmart, where they too are trying to move towards a faster shopping experiment and how they were able to create a frictionless shopping experience.  Kevin gives an update on his under-construction home and discusses the benefits of taking a Matterport tour while a home is under construction. Plus he shares an interesting story at the airport of watching people try to get a cup of coffee out of a smart Starbucks machine. In the News (22:50) Existing home sales in May drop for the fourth straight month as affordability squeezes buyers. (https://www.cnbc.com) No renters: Clayton County Board of Commissioners eliminates builders’ ability to rent, lease new homes (news-daily.com) Google pushes back plan to block third-party cookies until 2023 (https://searchengineland.com) Image Extensions are out of Beta! (oneilinteractive.com) About dynamic image extensions. (support.google.com) You can now choose and design a newly built home and put it in your shopping cart, as big builders launch virtual homebuying (https://www.cnbc.com) Questions? Comments? Ask away on our Facebook group at Market Proof Marketing Facebook, email show@doyouconvert.com, or call 404-369-2595, and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 155: Is Frictionless Virtual Homebuying Attainable? appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 155: Is Frictionless Virtual Homebuying Attainable? appeared first on Online Sales and Marketing for Home Builders - DYC.

Jul 1

51 min 53 sec

Market Proof Marketing · Stretching Your Creative Content Muscles Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! Story Time (1:30) Kevin Oakley, Andrew Peek, and Bryce Baker talk about ways to think about creating microcontent when visiting new homes under construction. Plus they talk about Zillow’s updated and more accurate Zestimates, why some potential buyers think lower lumber prices mean less expensive homes, and more! Bryce recently purchased a home and while getting a quote for a roof issue, she had a very interesting experience where the roofer requested that she purchase all the materials and then call him when she has the materials because it’s too hard for him to get materials right now. Andrew loves the way some builders are creating micro-video content and he gives a recent example: https://www.instagram.com/p/CQEKtQKtGke/ Kevin shares stories from his most recent visit to a home builder and he gives some tips on how to utilize curiosity when visiting home sites to create microcontent. In the News (24:26) Market Proof Marketing Awards (marketproofawards.com) Zillow claims Zestimate now more accurate thanks to tech update. (inman.com) Redfin Concierge (redfin.com) An inflation storm is coming for the U.S. housing market. Some economists suggest the government may be misunderstanding the size of the problem (marketwatch.com) Lumber prices sink below $1,000 for the first time since March, now down 40% since May’s record high (markets.businessinsider.com) If You Sell a House These Days, the Buyer Might Be a Pension Fund. (wsj.com) When Wall Street Is Your Landlord (www.theatlantic.com) Question of the Week (57:48) Will builders lower their prices when commodity prices decline? Market Proof Marketing Facebook group Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 154: Stretching Your Creative Content Muscles appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 154: Stretching Your Creative Content Muscles appeared first on Online Sales and Marketing for Home Builders - DYC.

Jun 24

1 hr 3 min

Market Proof Marketing · Rebranding a Home Builder with Roka Music Kevin Oakley is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt, to talk about the evolution and thought process behind rebranding her home builder. Andrew Peek, Jackie Lipinski, and Becca Thomas talk about how many leads are too many leads for a move-in-ready home, creating a budget that factors in innovation, and the recently wrapped up Market Proof Academy. Story Time (1:51) Jackie tells the story of how one customer supposedly broke the internet for a massive amount of websites last week (gizmodo.com) and how builders can set up a notification system so that they know when their own websites go down using downnotifier.com (or use a similar site.) Becca shares the story of one builder that was concerned that they only had 56 people on a VIP list to purchase 1 move-in ready model home. Andrew discusses his favorite moments, the biggest takeaways, and some interesting stories from the recently wrapped up Market Proof Academy. In the News (12:00) The Market Proof Awards (marketproofawards.com) An Open Letter To CEOs: Why Your CMO Is Thinking About Leaving forbes.com) Employees Are Quitting Instead of Giving Up Working From Home The drive to get people back into offices is clashing with workers who’ve embraced remote work as the new normal. (bloomberg.com) Is there a housing bubble? Houses are getting more and more expensive. There’s a simple fix for that. (vox.com) Zillow COO Jeremy Wacksman argues housing boom is no bubble (inman.com) iOS 15 brings new ways to stay connected and powerful features that help users focus, explore, and do more with on-device intelligence. (apple.com) Question of the Week (47:33) Should builders have community pages on Nextdoor & Facebook and if so, should they be the admins? Market Proof Marketing Facebook group 360 Topic Of The Week: Rebranding a Home Builder with Roka Music (53:00) Kevin is joined by Roka Music, the Chief Brand and Marketing Officer at StoryBuilt (formerly PSW). She talks about her experience since joining the industry in 2019 and she shares her favorite takeaways from working at the Sesame Street workshop. Roka tells the funny story of how she responded to a lengthy job posting online and how it landed her a dream job into the home building industry. She also tells of the rebrand evolution process that she spearheaded for her company and the positive impact it’s had. Roka explains another way to understand marketing and branding is “Marketing is asking someone out on a date, branding is why someone says yes” Why boutique and specially curated home selection options work well for StoryBuilt. How in the last two years they’ve gone from a team of 2 to a team of 12 and what that team of 12 looks like in a company of 120 people. Why they’ve partnered with animal rescues and how they link it to their community branding by naming their communities after the animals. See the video of George the parrot on their youtube page:  https://www.youtube.com/channel/UCrmSRjPffUTPFS3D-l8zFDQ Why StoryBuilt’s rare ability to take marketing chances has really paid off in the last two years. And why it’s been so exciting to work at StoryBuilt. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 153: Rebranding a Home Builder with Roka Music appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 153: Rebranding a Home Builder with Roka Music appeared first on Online Sales and Marketing for Home Builders - DYC.

Jun 17

1 hr 32 min

Market Proof Marketing · Milestone Driven Community Launches Kevin Oakley, Andrew Peek, and Jen Barkan explain why new community launches must be flexible and planned off of construction milestones and not launched around preset calendar dates alone. They discuss if builders should enact their escalation clauses as well as they give some examples of what other builders are doing. Story Time (3:39) Jen has started the 75 Hard Challenge at her daughter’s request and also her husband has become an official prospect of a Motorcycle Club over the weekend. Plus the sold-out June Online Sales Academy is getting ready to start! Andrew recommends checking out a fun, consistent low-pressure, video content creator, John Morgan, who creates his videos while driving and telling stories in his car. Link to John Morgan’s videos here: facebook.com/watch/JohnMorganESQ Kevin wants to remind people that when planning on launching new communities or phases, marketing teams need to plan around construction milestones NOT specific dates on a calendar. It’s great to have target dates, but like anything in new home construction, you have to be fluid with community launch schedules. In the News (24:26) The Reality of Managing Leads in 2021 (probuilder.com) Escalation Clauses in Your Contracts: Yay or Nay? (probuilder.com) Housing boom may be cooling as weekly mortgage demand drops again (cnbc.com) SoftBank-backed construction giant Katerra said to be shutting down after raising billions (techcrunch.com) Google June 2021 Core Update rolling out. (searchengineland.com) LinkedIn introduces Event Ads and “boosted” posts (searchengineland.com) Question of the Week (53:17) Do you believe you can teach/train someone to be a great marketer that has zero marketing experience and zero marketing education/background? Would you ever consider bringing on a new hire that shows great potential and a personality for learning the market but has absolutely zero experience? Market Proof Marketing Facebook group Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 152: Milestone Driven Community Launches appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 152: Milestone Driven Community Launches appeared first on Online Sales and Marketing for Home Builders - DYC.

Jun 10

1 hr 2 min

Market Proof Marketing · 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results For this special episode of Market Proof Marketing, Kevin Oakley discusses the metrics behind the data that created the 2021 Online Sales Benchmarks infographic for Q1 of 2021 and why we made a conscious effort to only included data we could verify. Listen to the podcast version of Mike Lyon and Jen Barkan‘s Facebook live via the link above or check out the full recorded video here. Kevin Oakley also shares the exciting news that is the Market Proof Awards are now open for entries, so be sure to check the award program out in full and enter your campaigns from the previous year to see how they stack up. View the full infographic here: Online Sales Benchmarks Learn more or enter the Market Proof Awards here: The Market Proof Awards Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  Market Proof Marketing is a weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 151.5: The New 2021 Online Sales Benchmarks for Q1 appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 151.5: The New 2021 Online Sales Benchmarks for Q1 appeared first on Online Sales and Marketing for Home Builders - DYC.

Jun 8

36 min 49 sec

Market Proof Marketing · Content Calendar Conversations Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss content calendars for homebuilders and why there isn’t a one-size-fits-all solution. Kevin also recounts his latest secret shop of a home builder who recently fired their entire online sales team and replaced them with chatbots, it was predictably terrible. Story Time (4:05) Jackie shares why she’s proud of the marketers lately who are utilizing this unique time to go full steam ahead on creative content solutions. Andrew discusses why a content calendar template isn’t a one size fits all item for builders and how sometimes small posts can lead to more content ideas. Kevin’s new home appliances that were ordered in November of 2020 will finally arrive by August of 2021! He also shares the data behind the responsiveness of leads and how to use it as a key indicator of when marketing spend can and should ramp back up. And Kevin elaborates on his recent secret shop of a builder that fired all of their OSCs… it was predictably terrible. In the News (28:20) 2021 Online Sales Benchmarks: New Year, New Metrics, Solid Results (doyouconvert.com) The Reality of Managing Leads in 2021 (probuilder.com) Are my ads working? Understanding lead attribution for homebuilders in google analytics (doyouconvert.com) 3 reasons why the housing shortage will last for years, Goldman Sachs says (businessinsider.com) Facebook and Instagram will now allow users to hide ‘Like’ counts on posts (techcrunch.com) Question of the Week (45:22) Do you have the worst home builder marketing office of them all? Post your questionable office photo in the Market Proof Marketing Facebook group and we’ll help set you and your office up for marketing success. Market Proof Marketing Facebook group Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 151: Content Calendar Conversations appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 151: Content Calendar Conversations appeared first on Online Sales and Marketing for Home Builders - DYC.

Jun 3

47 min 51 sec

Market Proof Marketing · The Dangers of Shadow Interest Lists Kevin Oakley, Andrew Peek, and Julie Jarnagin talk about the dangerous practice of shadow interest lists being created by onsite sales team members, how they lead to poor customer experiences, and why you should nip them in the bud. They also discuss the need for marketers to take a step outside of the box this year and try taking risks (at least 20% of the time) when it comes to marketing your brand. Story Time (1:11) Julie talks about the need to take risks in marketing, with the rule of thumb being 80% of marketing should be safe while the other 20% should be an intelligent risk. (aweber.com) Andrew also considers the value, or lack thereof, of safe content, and is it worth anything if there’s no emotional connection to it? Kevin believes a bubble is forming and it’s not in housing values, it’s in rogue sales team members creating their own shadow interest lists and prioritizing them above home builder’s actual priority lists. He recounts his first-hand experience from a recent builder visit trip and breaks down why these lists will only cause issues for builders. In the News (18:02) Home construction sees biggest drop since pandemic hit. (cnbc.com) Low-tax states are winning the real estate battle (housingwire.com) Why some brands plan to participate in Facebook Live shopping events this summer (Digiday.com) How Google’s $150 billion advertising business works (cnbc.com) Question of the Week  Is walk-in traffic on the rise for builders because of the lack of available homes to purchase across the country? Is this a crazy hypothesis? Let us know your thoughts on the Market Proof Marketing Facebook group Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 150: The Dangers of Shadow Interest Lists appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 150: The Dangers of Shadow Interest Lists appeared first on Online Sales and Marketing for Home Builders - DYC.

May 27

37 min 58 sec

Market Proof Marketing · Build-to-Rent Q&A with Noel Christopher Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. Also in this episode, Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the hesitancy being seen in potential home buyers due to them not understanding how to purchase a home from builders. Story Time (1:53) Jackie shares the story of a home builder who was so excited to come to the Summit in August that they cracked the code to view the secret ticket purchasing link and bought a summit ticket at 11 pm on the night before the launch to save their spot. Andrew wants to remind builders to add “Checking out all of your ads” to their Monday morning routine. A few quick items to look for always are: Are they running – yes or no. Performance up or down. Why – why not – repeat. Check out Andrew’s previous article regarding setting up automatic reports so you don’t get caught off guard here. Kevin discusses the tension of knowing when to bring ad spend back up as well as every builder needs to access their call-to-actions and verify the current messaging is consistent with what actions builders want customers to take. In the News (16:33) Contracts terminated unexpectedly for Eagle Mountain home buyers (fox13now.com) Homebuyers are the most pessimistic they’ve been in a decade thanks to tight supply, high prices (cnbc.com) The Most Common Reason Active Buyers Can’t Close the Deal (nahbnow.com) WhatsApp breaks App Store guidelines by limiting functionality for users who do not accept the new privacy policy (applescoop.org) Question of the Week (33:50) Would you pay $50 a year to use FB/IG with complete privacy and no ads? Let us know your thoughts on the Market Proof Marketing Facebook group Noel Christopher 360 Topic of the Week: Build-to-Rent with Noel Christopher (39:00) Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins Kevin Oakley to discuss the topic that’s on the minds of many home builders – Build-to-rent homes. They discuss the reasons builder may consider the option of build-to-rent, how involved or not involved home builders can be based on their individual needs, what product changes might be considered if a builder is looking to rent, and more: How build-to-rent homes solve the problem many people have of wanting to be in a home but not being able to afford the ever-increasing prices of homes and not being able to afford a down payment. The average length of time renters stay in single-family homes, based on the data collected from the 23,000+ homes they manage, is around 3 years. How builders may want to consider the lifetime value of the customer and the continued relationship How builders intending to move to build-to-rent should consider what products are needed vs sticking to what they think they know Zillow.com has accounted for around 85% of all tenant leads Current homeownership rates (advisorperspectives.com)   Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 149: Build-to-Rent Q&A with Noel Christopher appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 149: Build-to-Rent Q&A with Noel Christopher appeared first on Online Sales and Marketing for Home Builders - DYC.

May 20

1 hr 30 min

Market Proof Marketing · Ep 148: Buyer Experience Tools with Kody Smith Kody Smith, President of NoviHome, joins us to discuss how to help keep the communication with buyers as transparent as possible. Plus, Kevin, Andrew, and Becca discuss Kevin’s recent attempt at making a homesite reservation on a home builder’s website and why the experience was less than perfect. Story Time (2:10) Becca shares her story of how she had been told that finding a daycare near her home would be easy and now they all have waitlists too. Andrew’s local Starbucks changes their hours! Instead of opening at 5am they’re opening at 11am and confusion has been created around the change because of the lack of context. Kevin talks about his experience signing up to reserve a homesite on a home builder’s website and how his “reservation” ended up with just 1 poorly templated email…18 hours later. Plus, Kevin gives his review of his recent purchase of Eggo stuffed pancake bites and how it was the worst pancake of his life. In the News (24:44) Market Proof Marketing Academy: Sold Out – Get on the waitlist for Nov 30 – Dec 2nd’s classes (marketproofacademy.com) Content Marketing and the treadmill in the corner (doyouconvert.com) Zonda acquires Canadian listings platform BuzzBuzzHome (zondahome.com) Facebook and Instagram notices in iOS apps tell users tracking helps keep them ‘free of charge’ (theverge.com) Spaces is here, let’s chat (twitter.com) Updated: The Definitive Guide to Priority Lists in 2021 (doyouconvert.com) Question of the Week (35:46) Last Week’s Question: Which scenario do you think is more likely to indicate that a home building company is firing on all cylinders? I think the case can be made for both, and yet I’m drawn to one over another. 1. They outperform other builders in a highly competitive market with lots of new homes sold each year as a large % of overall real estate transactions. (high volume market) 2. They outperform a small pool of competition from other builders, but they operate in a market where new home sales volume is a tiny fraction of overall real estate transactions? (low volume market) This Week’s Question: Would you pay $50 a year to use FB/IG with complete privacy and no ads? Let us know your thoughts on the Market Proof Marketing Facebook group 360 Topic of the Week: Buyer Experience Tools with Kody Smith (43:18) The team talks with Kody Smith, from NoviHome, about the company’s goal of guiding buyers through the sales funnel while still delivering insights and analytics. They touch on the main functions of NoviHome – NoviHome Show, NoviHome Focus, and the homebuyer app. They also discuss how the pandemic increased the need for technological and customizable solutions as well as how builders were able to show their customers value through easy communication tools.  NoviFocus isn’t replacing anyone’s CRM, they’re adding a layer on top of your existing CRM to make it easy for agents to get buyers INTO the CRM via integrations. How buyers and sales agents have been utilizing home photos to be able to write notes on the images How they’re trying to solve the problem of agents not using technology. How people need to realize websites and apps are different and how their apps control the flow of information buyers are seeing. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 148: Buyer Experience Tools with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 148: Buyer Experience Tools with Kody Smith appeared first on Online Sales and Marketing for Home Builders - DYC.

May 13

1 hr 7 min

Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how they listen to home builders and their needs when creating and updating existing features.  Story Time (1:05) Jackie Lipinski is proud to announce the new Market Proof Marketing podcast graphics are here! Andrew Peek shares his Instagram survey results regarding who should be creating content for builders, if influencers should be the focus of videos, and if people believe leadership should be the focus of content home builders put into the world. Kevin Oakley shares his theory on why he believes Twitter keeps sending him popups that he has to click “yes” on. In The News (30:10) Announcing the Market Proof Awards https://www.marketproofawards.com/ Online Sales and Marketing Summit https://www.onlinesalessummit.com/ Zuck Outlines Facebooks’ Strategy Beyond iOS Issues (CNBC.com) Zestimates can’t keep up with wild housing market, agents say Agents from around the country talk about the widening gap betweenZestimates and MLS home value data as inventory shortages push prices to new highs (Inman.com) Utah home builder opts for no bidding wars when selling its houses (kutv.com) Google Data Studio Report Publishing Feature (Google.com) Question of the Week (54:50) Which scenario do you think is more likely to indicate that a home building company is firing on all cylinders? I think the case can be made for both, and yet I’m drawn to one over another. 1. They outperform other builders in a highly competitive market with lots of new homes sold each year as a large % of overall real estate transactions. (high volume market) 2. They outperform a small pool of competition from other builders, but they operate in a market where new home sales volume is a tiny fraction of overall real estate transactions? (low volume market) Submit your feedback here – we’d love to hear from you! 360 Topic of the Week (59:40) Madelyn Wing from CallRail joins Kevin Oakley and Jen Barkan to talk about the offline and online tracking capabilities of Callrail. Madelyn also talks about the significant increase in call volumes they saw across the board since the pandemic as well as how they’ve listened to their users and as a result, they have decided to bring back some call forwarding features! How “form tracking” works and how it merges with digital data points Callrail can let you make call notes so you’ll know where to pick conversations back up How the speed of following up with leads correlates with the responsiveness likelihood of converting that lead Conversion Intelligence and how it’s able to track custom words you want to search for within phone calls How you can use CallRail as a training tool for your team Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 147: The Market Proof Awards & CallRail Updates with Madelyn Wing appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 147: The Market Proof Awards & CallRail Updates with Madelyn Wing appeared first on Online Sales and Marketing for Home Builders - DYC.

May 5

1 hr 40 min

Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online” Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy Online” problem when in fact, they seem to be creating more chaos for their company and their customers. Story Time (1:15) Jackie Lipinski wants to remind builders that google data studio is a great resource for collecting aggregated data that you can set up and continue to utilize to send upper management quick data points. Andrew Peek recommends when creating content that the content needs a goal. For example, content should either inspire, educate, or give people a clear to action. Clash of the Titans (8:45) Andrew and Jackie give their options on who, in a home building marketing department, should be creating the visual content. Tell us what you think on the Market Proof Marketing Facebook page. You’re Not Getting Away With It! (18:00) Kevin comes across a large quantity home builder who claims that they have solved the “Buy Online” process. Spoiler alert: Kevin has his doubts due to the changes the builder had to make to their website immediately following the new process’ release. And he breaks down why the builder’s “Highest and Best” process for presales homes looks to be creating chaos and pain for every person involved in the home buying process. Story Time (41:30) Kevin talks about his most recent trip to Texas with home builder Tilson Homes, and how they solve their customer service friction points similar to that of Chick-fil-a. In The News (46:00) Upcoming AppTrackingTransparency requirements (developer.apple.com) We Hate iOS 14.5 (ihateios14.com) An Actual House is an NFT Now (theverge.com) TikTok-Native Publishers Look To Expand Audience To Other Platforms (digiday.com) Question of the Week What % of your content is currently created in-house? (Photos, videos, blogs, etc.) Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 146: Reducing Chaos For “Buy Online” appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 146: Reducing Chaos For “Buy Online” appeared first on Online Sales and Marketing for Home Builders - DYC.

Apr 29

53 min 27 sec

Market Proof Marketing · The Rules Are Changing Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-changing market, and how some home buyers are taking the term Online Sales “Counselors” very literally. Mike and Jen also discuss how management needs to understand that Online Sales Specialists’ data is going to be funky right now, and that’s ok because the quality of leads needs to be prioritized over the number of leads at this time. Story Time (2:15) Julie Jarnagin regrets her decision about asking for podcast recommendations via Twitter. Andrew Peek shares a hilarious Instagram reel from the point of view of real estate agents “Submitting an offer then vs now.” Jen Barkan talks about the “Elon Musk Effect” and how a tweet from Elon Musk has created havoc for online sales teams in Brownsville, Texas.  Kevin Oakley shares a heartbreaking story of a builder having to reach out to a buyer about price increases.   In the News (11:00) A Builder’s Leaked Post  The Great Reshuffling: Zillow’s 2021 Mover Report: The Opportunity, Emotion and Trends Behind the Great Reshuffling (Zillow.com) CoStar Group to Acquire Residential Listing Site Homes.com Acquisition Expands CoStar’s Effort to Provide Digital Tools and Advertising Solutions That Support Residential Real Estate Agents and Their Customers (Costargroup.com) The ‘Iron Man’ body armor many of us may soon be wearing (BBC.com) Question of the Week (28:20) Last Week’s Question:  What is your forecast on how the housing market will be by the first quarter of next year (2022) Submit your feedback here – we’d love to hear from you! 360 Topic of the Week (33:48) Mike Lyon and Jen Barkan hand out truth bombs for marketing and online sales and they dive deep into the ever-changing rules that online sales need to be aware of and how marketing can assist in the new messaging to all the leads.  Mike and Jen have been hiring an incredible amount of new online sales team members this year for builder partners. The rules are changing and the rules need to be rewritten per market. Mike talks about priority lists and how they apply to marketing and online sales team processes 1. Set expectations on your website with the right call to actions 2. Autoresponses and your call flows need to be consistent with what your company’s current message is 3. Rate each lead per your priority lists  Mike talks about the new messaging to consider when your builder is “almost sold out” How we don’t want to mislead prospects so builders need to temporarily adjust marketing channels and be as transparent as possible about timelines Mike and Jen talk about how in this market it’s best to hyper-focus on the people who are lowest in the sales funnel aka the ready to buy today customers Kevin breaks down the aggregate data on home builder’s organic traffic year-over-year Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 145: Priority Lists for Online Sales appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 145: Priority Lists for Online Sales appeared first on Online Sales and Marketing for Home Builders - DYC.

Apr 23

1 hr 13 min

Market Proof Marketing · 2022 Market Predictions and Beyond Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings. Story Time (1:00) Jackie Askews shares with the team that after seven months of building a new construction home, her township has made the process so difficult and expensive that her family has decided it’s best to pull the plug on the project altogether. Andrew Peek’s wife has had it with their HOA, so she’s joined the board to clean up the mess that their new home builder left behind. Kevin Oakley shares the sad story of a new home marketer swapping from being an internal employee into a contract position and then finding out that they don’t qualify for a home loan due to the job change. Kevin reflects on his recent builder trip and how proud he is of how interactive builder partners are in their quest to learn from ourselves and others in the industry. In the News (25:25) Looking for another DYC marketing team member! To learn more about this position click here. Do You Convert: New Virtual Academy Dates Just Released! Market Proof Marketing Academy  – June 8-10, 2021 Online Sales Academy – June 23-25, 2021 Online Sales and Marketing Summit – In Person! August 19/20 in Dallas, Texas at the Gaylord Texan Resort The Housing Market Is Crazier Than It’s Been Since 2006. (wsj.com)  Twitter Held Discussions for $4 Billion Takeover of Clubhouse (bloomberg.com)  Reputation attack sites have plummeted in Google, but can still harm (searchengineland.com)  Netflix Documentary – Coded Bias (Netflix) Website to get a better understanding of how AIs(Facebook) work (ai.facebook.com) Question of the Week (50:46) What is your forecast on how the housing market will be by the first quarter of next year (2022) Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 144: 2022 Market Predictions and Beyond appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 144: 2022 Market Predictions and Beyond appeared first on Online Sales and Marketing for Home Builders - DYC.

Apr 15

57 min 22 sec

Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, they touch on the future of technology and how it can apply when purchasing a new home, and they discuss the benefits homebuilders have over resale homes. Also in this episode, the Do You Convert team discusses the right and wrong ways to push home incentives, how marketing leaders need to identify avoid career burnout, and how true success in anything comes from doing things in small chunks of time each day. Story Time (2:58) Jackie Lipinski discusses the different marketing options a builder could be doing vs running a $10,000 incentive in the best market ever. Andrew Peek talks about the benefits of using google’s data studio to create visual tools for marketing as well as upper management. Andrew and the team also dive into how to handle feeling like you aren’t making much progress in your marketing career when the homes sell themselves.  Kevin Oakley discusses his thoughts on the psychological insights into why content is so hard for so many marketers to get done plus he tells a few builder stories from his first trip in 2021. In the News (20:35) How to tell stories using data (SearchEngineLand.com)  The ugly side of housing: low inventory. Fewer deals are going into contract (HousingWire.com) SNL Skit – Boomer’s Got The Vax (Youtube) Biden’s $2 Trillion Infrastructure Plan Proposes More than $200 Billion for Housing, Commercial Buildings Joe Biden wants to spend $2 trillion on infrastructure and jobs. These 4 charts show where the money would go.  Zillow’s New Construction Consumer Housing Trends Report 2020  (Zillow.com) Question of the Week (40:46) What is your forecast on how the housing market will be by the first quarter of next year (2022) Submit your feedback here – we’d love to hear from you! 360 Topic of the Week (41:52) Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group joins us this week to discuss the main takeaways from Zillow’s 2020 New Construction Consumer Housing Trends Report. Brett discusses why it’s in every builder’s best interest to educate buyers in order to create the highest quality of leads, the new main roadblocks people are having when purchasing a home, and how builders can’t forget about their ratings as a marketing tool.   The 3 main home buying roadblocks buyers had last year were price, timing, and location, and this year it has changed to feeling like they are getting a fair price, the timing of selling the old house when buying the new house, and feeling overwhelmed by the home buying process. How a 3D walk-through, and not the listing photos, won Brett over into buying his own home from afar after determining that his dream table could actually fit in the home.  56% of people agreed they would have skipped looking at a resale home if they had seen a floor plan of the home prior. Builders, please add the square footage to your plans for an added advantage over resale homes. How the data shows that the future of home buying isn’t trending digital-only, they predict a hybrid of in-person and digital elements.  Kevin and Brett remind builders that ratings are forever so don’t forget about your buyers while they are waiting for their home to be completed. Brett recaps his days working at Disney World as the Monorail driver.   Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert break down the headlines, share best practices and stories from the front line, and perform deep dives on relevant marketing topics. We’re here to help you – not to sell you! The post Ep 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 143: Zillow’s New Construction Consumer Housing Trends Report with Brett Steele appeared first on Online Sales and Marketing for Home Builders - DYC.

Apr 7

1 hr 40 min

Market Proof Marketing · Ep 142: Builders Choosing Intentionally NOT To Sell Homes Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behind going viral on TikTok, and the current ad spend reduction numbers seen across the board. Story Time (7:37) Jackie Lipinski has to learn a website’s custom deck railing computer program to get an accurate quote.  Andrew Peek gets excited as more builders continue to reach out for guidance on how to start their very own podcasts. Kevin Oakley reviews the current social ad and paid search spend reductions he’s seeing and talks about the impact on organic traffic. Kevin also talks about the sales and lead metrics of one builder going viral on TikTok and how even 3+ million views can still equal 0 sales. In the News (23:25) Lennar Announces $4 Billion Single-Family-Rental Venture. (BuilderOnline.com) New Home Sales Drop 18.2% in February, Remain Higher Than Last Year Record (USNews.com) More Agents Than Homes For Sale in Red-Hot Housing Market (TheRealDeal.com) BoxBrownie to cut prices amid COVID-fueled surge in business. (InMan.com) YouTube experiments with automated lists of products detected in videos (MarTechToday.com) Question of the Week (41:27) Some things are just better in-person. We’re planning a new mastermind brainstorming session at the end of the year, what valuable in-person topics would you want to cover? (Aka what things do you want to talk about that a webinar just can’t tackle) Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 142: Builders Choosing Intentionally NOT To Sell Homes appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 142: Builders Choosing Intentionally NOT To Sell Homes appeared first on Online Sales and Marketing for Home Builders - DYC.

Apr 1

51 min 44 sec

Market Proof Marketing · Digital Priorities for Marketers Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss their most recent digital marketing priorities recommendations blog created specifically for New Home Marketers. And they break down the “why” of each recommendation. They also discuss the vague news reports of the housing industry coming out recently and talk about Google cracking down on policy-violating ads. Story Time (1:30) Jackie Lipinski talks about how a simple small leak has led to 4 days without a sink and how life would be easier with a warranty person.  Julie Jarnagin discusses how a casual check-out conversation with a shopping sales rep created buyer regret where none existed before.  Andrew Peek discussed his new camera purchase and how he fell into a content black hole of time and energy just like in…..Home shopping. And how creating extremely specific content pieces are the best ways to educate any buyer. In the News (13.25) Digital Priorities for New Home Builder Marketers (DYC Article) Homebuyers canceling contracts as costs soar (Fox News) Housing the best performing sector of the economy as fears mount over downturn (Fox News) Can You Believe We’re Talking About In-Person Events (SearchEngineLand) Google blocked 3.1 billion ads that violated their policies last year (SearchEngineLand) Do You Convert Summit 2021!  August 19th & 20, 2021 in Dallas, Texas! Question of the Week  As you are able to reduce advertising spend due to #bestmarketever – and if so where are you reinvesting those resources? Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 141: Digital Priorities for Marketers appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 141: Digital Priorities for Marketers appeared first on Online Sales and Marketing for Home Builders - DYC.

Mar 25

34 min 27 sec

 Market Proof Marketing · Margin Management with Amy O’Connor   This week Kevin talks with Amy O’Connor from Jeff Shore Consulting Group to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return to 95% of their previous traffic levels, how Google wants to group people by FLoC to target you, and how one builder is overriding home selections to close on time. Story Time (2:20) Jackie Lipinski discusses a recent conversation with a Texas home builder who has decided “you get what you get” when it comes to your exterior brick choice to make sure construction deadlines are met. Jackie Askews talks about her new construction home builds experience and the “In-xperience” that they’ve been able to achieve regarding the selection process. Kevin notes that no CRM system is the “Right One” if you’re not spending the time to pursue understanding it. Plus another two offers to “influence” products this week… In the News (17:56) We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products (Digiday) Google’s FLoC Is a Terrible Idea (Eff.org) Kirk William explains FLoC (zatomarketing.com) 360 Topic of the Week – Margin Management with Amy O’Connor (33:30):  Amy O’Connor, from Jeff Shore Consulting Group, joins us this week to discuss that even in the best of times or the worst of worst of times, we need to remember that margin management is the name of the game. Kevin and Amy also touch on the need for consistent messaging from sales, marketing, and management teams, and she notes the skillsets that sales team members might lose if they don’t flex them regularly. Why marketing is not just driving traffic but driving a mindset for buyers as well How it’s critical to communicate transparency, and why it’s what buyers need and want right now How to think about packaging the priority list message How a builder in Pennsylvania transformed their sales process to 99% online while still creating a personalized experience Why she recommends builders still opt for discovery meetings with their new home buyers in order to create more trust and how to let the customers drive the conversations. Amy also explains why the worst sales team member is the one that “grows on you” Question of the Week (1:04:15) As a birthday gift to Jackie Lipinski, we’ve decided to hunt down the perfect nickname for her. Submit your feedback here – we’d love to hear from you! You can listen to her first podcast when we interviewed her on episode 22 here Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 140: Margin Management with Amy O’Connor appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 140: Margin Management with Amy O’Connor appeared first on Online Sales and Marketing for Home Builders - DYC.

Mar 18

1 hr 10 min

Market Proof Marketing · Priority Lists & Their Pitfalls You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder priority lists in 2021 article. We know that priority lists are a sensitive topic and people want to know what other home building companies are doing, and not doing, successfully. Kevin breaks down the 7 different approaches home builders are currently applying priority lists and he discusses the potential pitfalls of each. Story Time (2:00) Jackie Lipinski talks about her failed attempt at passively attending the Market Proof Marketing Academy classes. Andrew Peek discusses taking time to step outside of your direct company’s circle and finding other people in the industry to learn from and to get better insights from. Kevin Oakley talks about the extreme sales solutions home builders have had to resort to in the last few weeks, how listening to uninformed people is worse than having no answers at all, and how he believes that not being scared is more important than being creative. In the News (15:50) DYC Live – Jen and Mike: New Market = New Message (doyouconvert.com) The Definitive Guide to Priority Lists in 2021 (doyouconvert.com) (31:30) The 7 different approaches on how home builders are applying priority lists New camera promises 3D home scans in 15 minutes (Inman.com) Kenyan Woman’s Startup Recycles Plastic Waste into Bricks That Are 5x Stronger Than Concrete (goodnewsnetwork.org) Question of the Week (1:08:50) Have you made any changes to your website to give more transparency on pricing, availability, or sales process changes?  Submit your answer to the Facebook group here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 139: Priority Lists & Their Pitfalls appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 139: Priority Lists & Their Pitfalls appeared first on Online Sales and Marketing for Home Builders - DYC.

Mar 11

58 min 36 sec

Market Proof Marketing · The Future Of Real Estate Payments This week Kevin talks with Russell Smith, from Earnnest, to discuss what the future of real estate transactions might look like and how some home builders are already doing away with the archaic ways of checks and wire transfers. Also in this episode, Kevin, Andrew, and Bryce review the long list of excuses and objections that builders have given throughout the years as to why innovation is hard and they discuss why builders need to apply timelines to their processes. Story Time (2:20) Bryce talks about her very recent home buying experience with a used home and how it compares (and fails to compare) against new homes. Andrew enhances his iOS14 blog with step-by-step instructions for homebuilders to follow along. Kevin talks about his recent social media post where he highlights the long list of objections he’s heard from home builders over the years about why they cant (aka won’t) innovate. In the News (19:40) Zillow will now make cash offers for homes based on its ‘Zestimates’  (CNN.com) Zillow’s ‘live offer’ Zestimate launches in 20 markets (inman.com) Zillow’s New Construction Consumer Housing Trends Report 2020 is here!  (Zillow.com) Zonda’s Ali Wolf’s Twitter Account (Twitter.com)   360 Topic of the Week – Discussing the future of Real Estate Payments with Russell Smith (35:55):  Russell Smith from Earnnest joins us to talk about his journey in real estate tech and how Earnnest aims to solve the problem of archaic wire transfers for home purchases. Earnnest is the largest digital earnest money service in the United States, allowing buyers to securely and electronically deposit funds directly to an escrow holder. Russell explains what Earnnest is and the problems they are trying to solve His journey in Real Estate Tech from Trulia, RealScout, & HouseCanary to General Manager of Earnnest How team members are utilizing Earnnest for their own home purchases How Earnnest aims to be utilized similar to Docusign is for home purchasing Earnnest isn’t aiming just to solve the “Buy Now” needs for homebuilders, it wants to take the pain points out of digital transactions How the process works and how it connects accounts and notifies all parties involved Integration options for home builders for their homebuyer portal How this could be not only a digital transaction tool, but also a customer service experience improvement tool A discussion about what it means to buy a house “sight unseen” Question of the Week (1:08:50) As builders are thinking more about the need for early communication and expectation setting on issues like price increases, construction times, and waitlists, we’ve been observing how other industries are handling their own similar issues. Have you added any kind of transparency/expectation setting to your website recently? Do you have any examples from other industries we can add to our list? Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 138: The Future Of Real Estate Payments appeared first on Online Sales and Marketing for Home Builders - DYC.

Mar 4

1 hr 15 min

Market Proof Marketing · Nurturing Active Leads with Jessie Suggs This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from working in marketing to being an award-winning Supervising Online Sales Counselor at Mungo Homes, what digital solutions her team made in the last few months, and she talks about nurturing active leads in this fast-paced market. Story Time (1:30) Julie talks about her local Mom Facebook group and how she utilizes her neighbors for local recommendations over yelp or google reviews. Andrew discusses a few recent home builder Facebook ads that he thinks are promoting the wrong message. Kevin takes us back to his childhood where he talks about his dad’s financial adviser woes and how that ties into current agencies needing to act like a fiduciary, and if they aren’t then they need to join the dinosaurs. In the News (15:18) Opendoor Withholds Listings From the Market. (mikedp.com)  Your Next, Best Sales Tool: 
The Marketing Technologist. (probuilder.com) Printed in days, a house: New York firm takes 3D printing to the next level. (reuters.com) 360 Topic of the Week: DYC Welcomes Jessie Suggs to the team! (40:42) Jessie Suggs talks about what her life is like with only one phone now, her career as a #MungoMarketingChick, the creative digital solutions she had to apply to her online sales process, and nurturing active leads in this market. Jessie has over five years of home builder sales and marketing experience. She began her career with Mungo Homes in marketing, then transitioned to an online sales specialist role, ultimately serving more than 140 communities across the Southeast. In 2020, Jessie led an online sales team that managed more than 10,000 leads and generated more than $146 million in sales revenue. A three-time honoree of Mungo Homes’ CEO Circle of Excellence, Jessie Suggs is a National Home Builders Association Silver Award Winner for 2019 and 2020, was awarded the 2018 Internet Lead Specialist of the Year by the Building Industry Association of Central South Carolina, and was recognized as a Home Building Industry Leader by Professional Builder in the annual 40 under 40 Class. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 137: Nurturing Active Leads with Jessie Suggs appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 137: Nurturing Active Leads with Jessie Suggs appeared first on Online Sales and Marketing for Home Builders - DYC.

Feb 25

55 min 57 sec

Market Proof Marketing · Are Meta Descriptions Worth Writing? This week Kevin, Andrew and Bryce discuss how marketers can prepare for the inevitable downturn, Andrew’s favorite Google topic, and Kevin’s foray into Clubhouse. In the news… what happened at IBSx? Are meta descriptions worth it? And what is Zillow up to now? And more… Story Time (1:01) Bryce is preparing for the inevitable downturn. With lumber prices, windows and interest rates projected to increase, there may be marketing budget cuts. If you have to cut somewhere, consider decreasing your advertising spend and reallocating that budget to CONTENT. Andrew’s FAVORITE Google topic : the Villas/Townhome/Active Adult keyword struggle. Kevin recaps his first experience on Clubhouse and his thoughts on the platform. In the News (16:01) IBSx Goes Virtual – But Without a Digital Expo – For Now (dwmmag.com) How Often Does Google Rewrite Meta Descriptions? (New Data Study) (ahrefs.com) Zillow Group will pay $500M to acquire home touring tech company ShowingTime (geekwire.com) ShowingTime is a software company that facilitates home showings. What’s next – does Zillow grow it? Apply it? Matterport to go public via SPAC in $3B deal (housingwire.com) Are 3D tours a commodity? Even if they are the best, what’s next? Google officially displays years in business in local pack (searchengineland.com)   Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 136: Are Meta Descriptions Worth Writing? appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 136: Are Meta Descriptions Worth Writing? appeared first on Online Sales and Marketing for Home Builders - DYC.

Feb 18

38 min 23 sec

Market Proof Marketing · The Makings of a Content Masterpiece with Sarah Titus About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM Facebook group a content project she’d just launched that day. The crowd went WILD. So we invited her to the show to discuss exactly how the Know Your Options video series/content hub came to be. Listen as Sarah describes the backstory and process for launching a new home content masterpiece. Also in this episode… Kevin celebrates the wins, website benchmarks for 2021, and a potential podcast format change. Story Time (3:20) Julie watched the entire, cringe-worthy season of Emily in Paris on Netflix. If you’re a marketer, you might get a kick out of it, too. Andrew wonders if companies get more sales/referrals/businesses if they posted more influencer-type content. Kevin considers three questions: Consumers want more content but less human interaction Wait/VIP lists – there’s no right or wrong way to do it – what’s your goal? A builder “accidentally” sold an extra 100 homes on the last day of the month – oops? In the News (21:23) Home Builder Website and Marketing Benchmarks – S2E2 (oneilinteractive.com) What was the exception, is now the standard Superstar Cities Are in Trouble (theatlantic.com) 3 Ways Home Builders Can Prepare for the End of 3rd-Party Data (doyouconvert.com) Check out segment.com 360 Topic of the Week: To Gate or Not to Gate? (41:26) Sarah Titus, Marketing Manager and Graphic Designer at Eastbrook Homes, joins us to discuss a website content initiative that made her quite popular with fellow marketers. In this conversation we’ll learn more about the Know Your Options video and blog series, designed to simplify the selections process and empower buyers. They discuss: The backstory of the project: the desire to shift focus from attracting leads to helping the customer How this project was an offshoot of Eastbrook University Structure of the Eastbrook marketing team, and why Sarah wanted to manage 7 additional vendors Why the right idea at the wrong time is still the wrong idea How she pitched the idea to leadership, and why she demanded carte blanche Why they decided that each content hub should contain video, text AND images, and how much of that content was new vs. re-purposed Sarah’s origin story and why she is Kevin’s twin marketing sister. Question of the Week (1:29:36) This week we are clarifying last week’s QOTW about a potential format change to the podcast. By separating out stories/news from guest interviews, we would produce the same amount of content, just more episodes. So we’d continue with news/stories every Thursday, and when we do guest interviews we’d have an additional episode for that week. More episodes means shorter episodes. Keeping everything together means one longer episode each week. Submit your feedback here – we’d love to hear from you! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 135: The Makings of a Content Masterpiece with Sarah Titus appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 135: The Makings of a Content Masterpiece with Sarah Titus appeared first on Online Sales and Marketing for Home Builders - DYC.

Feb 11

1 hr 37 min

Market Proof Marketing · To Gate or Not to Gate? Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do it well (or at all) and those that don’t. Event updates The Market Proof Market Academy Spring event is sold out! Join the VIP list for the June or December Academy at marketproofacademy.com. Mike Lyon is hosting the IBSx Super Sales Rally! More info and register at doyouconvert.com/events. Story Time (1:56) Content and Customer Experience: Kevin is building a new custom home – why can’t he find a picture of the front door sample they’ve chosen? Jackie’s drain cleaning company has an aggressive customer experience process (that works). Andrew is putting in a hot tub – EVERYTHING went wrong. In the News (22:29) What a content hub can do for marketing teams (digiday.com) What is Clubhouse? (mashable.com) Kevin’s opinion and potential opportunities for home builders The U.S. Housing Market Gained More Value in 2020 than in any Year Since 2005 (zillow.com) Apple, Facebook Trade Barbs Over Privacy-Focused Business Models (wsj.com) Apple and Facebook aren’t just rivals. They kind of hate each other. Top 10 MPM Episodes of Last Year (doyouconvert.com) 360 Topic of the Week: To Gate or Not to Gate? (42:25) Kevin, Andrew and Jackie L. discuss answers to this listener question: Kevin, Hope you are well! A colleague and I were recently having a discussion over whether or not we should gate a couple areas on the site, specifically access to our planbook PDF and our visualizer tools. We are currently requiring a full name and email before proceeding. Opinions were shared on how buyers are able to be converted through requiring the emails and conversely that we may be bouncing more buyers than it is worth and that the other contact forms on the site were doing their job. I’m curious if you have any opinions on this topic and/or any articles that we may reference to further identify our decision? Question of the Week (49:34) Last Week: Has your builder implemented a waitlist of some sort in any of your open communities? See answers here. New: We’re considering a potential format shift for the MPM podcast. Should we separate story time and news from guest interviews? For a chance to win a $50 Amazon Gift Card, let us know your preference in the Market Proof Marketing Facebook group! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 134: To Gate or Not to Gate? appeared first on Online Sales and Marketing for Home Builders - DYC.

Feb 4

54 min 54 sec

Market Proof Marketing · Digital Marketing Moves with Carly Sickles   Carly Sickles Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she’s not afraid to experiment, and what she’s looking forward to most in 2021. Plus, Kevin, Andrew and Jackie L. discuss the potential shift away from mass marketing emails and toward personal, 1-to-1 community updates. Story Time (3:08) Resort vs home shower heads: Andrew relives his recent vacation and ponders the concept of being relatively better than the competition. Kevin reminds us that we’re marketing in the time of “anything works.” Have an idea? Try it. Also, stop working on efficiency and focus on THE FUTURE. Jackie L. has a Q&A with Kevin after only two weeks on the job. The team discusses a potential shift away from mass communication/marketing emails and toward personal updates for every person on the VIP or waitlist. Given the challenges of the new home buying process today, the goal is to prevent prospective buyers from becoming frustrated, confused or lost in the process. In the News (24:44) Facebook and Instagram’s AI-generated image captions now offer far more details (TechCrunch.com) DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day (searchengineland.com) Austin Expected to be Nation’s Hottest Housing Market in 2021, Leading a Sunbelt Surge (zillow.com) 360 Topic of the Week: Digital Marketing Moves with Carly Sickles (36:50) Carly Sickles manages digital marketing for 15 new home divisions under the leadership of Will Duderstadt at M/I Homes. While this episode may be her industry-speaking debut, we’re sure you’ll hear much more from Carly in the future. Listen in as she and Kevin discuss: Her journey from multi-family rental marketing to new homes What surprised her most about the new home industry How the M/I marketing department is structured The story behind THE live streamed event of 2020 Home builders’ biggest struggle when it comes to content – and where the opportunities are A discussion about representational imagery The viability of “buying” homes online The story behind the M/I quizzes and how they’re used today (and could be used tomorrow) The need for a consumer research reset in home building Her big goal for 2021 Question of the Week (1:25:39) Has your builder implemented a waitlist of some sort in any of your open communities? Submit answers here and be entered to win an Amazon Gift Card! Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 133: Digital Marketing Moves with Carly Sickles appeared first on Online Sales and Marketing for Home Builders - DYC.

Jan 28

1 hr 27 min

Market Proof Marketing · What’s New in 2021 – Events, Predictions and Data Trends Kevin Oakley and Jackie Lipinski start the year on a high note and discuss two upcoming events, 12 predictions for the new home industry in 2021, and the latest home builder data trends. (To learn more about Jackie’s full career background, listen to Ep 22: Breaking In to Break Out.) Story Time (1:44) Jackie tells the story of the $26M fire. Kevin suggests that bigger budgets don’t always mean bigger challenges (or better campaigns). In the News (10:26) Mike Lyon to Host the IBSx 2021 Super Sales Rally (doyouconvert.com) Market Proof Marketing Academy March 3rd & 4th – 1 ticket left as of episode publish date! Register now to save your spot. Kevin’s update on home builder website traffic trends 12 Predictions for the New Home Industry in 2021 (doyouconvert.com) New home lot supply drops to cycle lows (zondahome.com) Question of the Week (35:35) Last Week: What new home predictions would YOU make for 2021? See answers here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 132: What’s New in 2021 – Events, Predictions and Data Trends appeared first on Online Sales and Marketing for Home Builders - DYC.

Jan 21

45 min 52 sec

Market Proof Marketing · Online Sales in 2021 and Beyond We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re introducing two new members of the Do You Convert team, plus Mike Lyon and Jen Barkan drop by to discuss what to expect from online sales in 2021 and beyond. (BTW, did you hear we hit a new milestone in 2020 with 51% online sales contribution rate?? More on that in this episode, too.) So put on those running shoes, or grab a cup of coffee, and settle in for the must-know online sales information of 2021. Happy New Year! Introducing DYC’s NEW Lead Generation Specialist, Sarah Simmerman, and DYC’s NEW Senior Marketing Strategist, Jackie Lipinski! Story Time (18:23) Andrew visited Disney over the holiday break and observed the power of consistent communication. Kevin gives an update on his custom home build. Plus, what does the term “sales goal” even mean? In 2021, builders need to figure it out and stick to it. Sarah is shopping for a new home during a pandemic. Her biggest takeaway? There can never be too much content. In the News (38:06) Apple’s seismic change to the mobile ad industry is drawing near, and it’s rocking the ecosystem (cnbc.com) Bold 2021 Predictions: A Stronger Housing Market Across the Board (zillow.com) Online Sales Teams Contributed 51% of Home Builder Sales in 2020 (doyouconvert.com) 360 Topic of the Week – Online Sales in 2021 (and Beyond) with Mike Lyon & Jen Barkan (49:47): Jen and Mike reflect on the highs and lows of 2020 from an online sales perspective, and how leaders and online sales specialists should approach the role in 2021 and beyond. They also discus: 2020 made history with 51% online sales contribution (They define what that means according to the DYC ideology) What online sales specialists and onsite teams can work toward in 2021 Have we reached the high-water mark in new home online sales? What’s in store for the future? What marketers should consider in 2021 (from an online sales perspective) How to prepare for when the market returns to “normal” One online sales-related idea to ponder in 2021 Question of the Week (1:37:16) Last Week: For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?)  See answers here. This Week: What prediction would YOU make for 2021? (related to our industry) Submit your answers here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 131: Online Sales in 2021 (and Beyond) with Mike Lyon and Jen Barkan appeared first on Online Sales and Marketing for Home Builders - DYC.

Jan 14

1 hr 42 min

Market Proof Marketing · Understanding the MLS with Sam Debord   Sam Debord Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industry needs it, and how it benefits home builders specifically. Get answers to some of your common MLS questions, including rich media specifications, how to circumvent days on market, and the big data benefits of being an MLS member. Plus… how to prepare for the 2021 Consumer Storm. Story Time (1:35) ‘Tis the season for follow-up. Becca’s husband called three maid service companies. One never responded. One responded (aggressively) 7 hours later via text. The winner responded immediately, provided a reasonable price, great front end service, and got everything he needed to make an appointment. Kevin gives tips on preparing for the 2021 Consumer Storm, including: A new concierge position Trust-building content (testimonials, 3rd-party warranties, awards) and shopping content (images, floorpans, interactive floor plans) When things go wrong, how will you react? What are you standard operating procedures? In the News (22:58) BDX is no longer partnering with Realtor.com as of Feb 1st. Plus, new Realtor.com products TikTok is Ad Age Marketer of the Year, and Amazon is Now World’s Largest Advertiser: Monday Wake-Up Call (Adage.com) The IKEA Catalog is Dead. Long Live the IKEA Catalog. (printmag.com) CoStar spoiling for a fight with Zillow over listing data in NYC (inman.com) 360 Topic of the Week – Understanding the MLS with Sam Debord (37:56): What is RESO, why do we need it, how does it help real estate agents do their work? The story of the MLS Now that standards are in place, what’s the practical application of them (including for home builders)? Rich media and the MLS – what’s the latest? Why builders should put their listings in the MLS – the opportunities and challenges How builders can get involved in MLS standards Unshackling MLS data: It’s time to accelerate NOW (inman.com) The dibs on Costar Question of the Week (1:26:00) For 2021, how much do you plan to invest with syndication sites as a whole compared to 2020? (Zillow, NewHomeSource, Realtor . com, BuzzBuzzHome, etc?) Everyone who votes will be entered to win a $200 Amazon gift card drawn at random! Submit your answer here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 130: Understanding the MLS with Sam Debord appeared first on Online Sales and Marketing for Home Builders - DYC.

Dec 2020

1 hr 28 min

Market Proof Marketing · End of Year News Blitz Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor. Story Time (1:48) Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong When outside factors influence consumer decisions… Andrew recaps his kids’ experience with Mandalorian + Fortnite Kevin reminds us that AirBnB, a company that owns ZERO homes, and doesn’t buy or sell any homes, is worth $100B. Value isn’t always where WE think it should be. In the News (13:52) FTC seeks to break up Facebook, alleging illegal monopoly (techcrunch.com) 3 Ways Algorithms Will Disrupt Your Marketing (lasscrm.com) Kevin discusses the two new roles builders will need: content creator and marketing technologist Andrew gives an update on Facebook’s Conversion API Commerce Department Cuts Lumber Tariffs from 20% to 9% (nahbnow.com) Fannie Mae, Freddie Mac Conforming Loan Limits to Rise in 2021 (nahbnow.com) Year in Search 2020 (trends.google.com) OpenDoor is buying homes, but not selling then… why? Question of the Week (40:02) Mike Lyon and Jen Barkan will be on the show in a few weeks. As marketers, what are the things you would like us to ask them about new home online sales going into 2021? Add your questions here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 129: End of Year News Blitz appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 129: End of Year News Blitz appeared first on Online Sales and Marketing for Home Builders - DYC.

Dec 2020

41 min 55 sec

Market Proof Marketing · Lessons in Leadership with Eric Alarid Eric Alarid This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of Marketing, Dawn Dantzler, and the thought process behind his popular video marketing strategy. Plus… custom builder talk with Kevin and Jackie, how CRMs are becoming even more important to the digital advertising game, and more. Story Time (2:05) Jackie’s custom home builder update – the plan they’ve settled on, and the emotional ups and downs to get there. Also, how the online design process mimics the old online sales process of yore. Andrew was super excited that Scott Stratten joined us for the Market Proof Marketing Academy follow-up call! Scott shared his perspective on standing out in the post-sale process, which led to a larger discussion on how we should be preparing for 2021. Listen to Scott’s MPM podcast episode here. Kevin the plumber… and therapist? Kevin’s main takeaway from Scott Stratten’s session: Marketers now have to manage two ways of the conversation… this is perhaps a better way of explaining the inevitable convergence of sales and marketing. In the News (28:21) New-home sales soar 41% in October (inman.com) Facebook buys Kustomer for $1B to expand into customer service tools (techcrunch.com) Facebook is getting into the CRM game. Salesforce signs agreement to acquire Slack (marketingland.com) We guess CRM are important. Email Design Trends: What We’re Expecting in 2021 (litmus.com) And what DYC thinks… YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them (forbes.com) Marketing (ads) ruin everything 360 Topic of the Week: Lessons in Leadership wtih Eric Alarid (48:50) Eric is the Sr. VP of Business Development at Tilson Homes, an on-your-lot builder building all over Texas. He’s part of the 4th generation of Tilson Homes leadership and manages all aspects of sales, marketing and strategic growth. Learn how his approach to leadership has been shaped over several decades of working in the family business. He talks with Kevin and Andrew about: How he brought on Dawn Dantzler as Director of Marketing His process for problem solving Making space for what you don’t know How growing up in the family business (without a silver spoon) has shaped with work ethic Stories in customer experience Content marketing strategy Challenges and opportunities heading into 2021 Question of the Week (1:38:26) Do you expect 2021 to be an easier or harder year for new home marketers, and why? Answers here. Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 128: Lessons in Leadership with Eric Alarid appeared first on Online Sales and Marketing for Home Builders - DYC.

Dec 2020

1 hr 43 min