Savvy Social Podcast

Andrea Jones

The Savvy Social Podcast is for budding entrepreneurs who want to understand the “why” of social media marketing. Social media strategist Andréa Jones of OnlineDrea.com talks about all things social media, chats with other industry professionals about what has worked for them, and teaches you how to elevate your social media strategies through p

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Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the “no new content” strategy can create the engagement you’re looking for!       In this podcast episode, we share:  Why your podcast and business must be aligned if you want to experience growth  The 3 Stages of Influence and the power of being “known”  The difference between pursuing the few vs. the many in your niche  How to reach people online in a world where organic reach is dropping How to build your business with engaging content without creating new content  Matt’s approach for growing and nurturing his audience and repurposing content  Advice for staying focused on the people you’re serving    Memorable Quotes:  “The 3 Stages of Influence are get seen, get noticed, and get known.”     “Don’t go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people.” “If you’re not going to be engaged somewhere, you might as well not show up there with content. There’s nothing is wrong with you, but if you don’t show up and engage, that’s what’s wrong.”  “There are certain things only YOU can do.”  “The best business to be in is the one people are asking you to start.”    About Matt: Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.   Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Connect with Matt: Website MicroFamous Community Facebook LinkedIn   Links Mentioned: Free MicroFamous Book   This Episode Is Made Possible By: Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client’s brand. Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Sep 22

31 min

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!          In this podcast episode, I share:  Why you want to start with the end in mind when building your social media strategy  The power of knowing your preferences and creating a balance for your social media strategy    4 Stages of Social Media Success Framework:                Stage 1 = Build  3 W’s: What do you sell? Who is it for? Why does it matter? Focusing on the transformation you offer Understanding next steps, lead magnets, sales funnels, and your last step for clients What your digital brain entails and why it’s important for your business                Stage 2 = Create  Foundational Content 5 Pillars of Content  Helpful Savvy Social Podcast episodes about posting, scheduling, captions                  Stage 3 = Grow  Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message Tips for networking and starting genuine conversations on social media  How to make the most of your time on social media                  Stage 4 = Accelerate   Paid advertising   Facebook Groups and whether or not to create your own   Leveraging other networks to build collaborations Podcast Guesting opportunities        Outsourcing your social media   Memorable Quotes: “When we look at other people’s social media accounts, we see the tree and we don’t see the seed they started with.”  “Social media is nutrients for our business; it’s something we have to keep doing.” “Whether you have a product or service—whatever your offer is—focus on the transformation.”  “Your digital brain is where your concepts live.” “A good rule of thumb is if you wouldn’t say it to someone randomly in Starbucks, don’t say it on social media.”    Links Mentioned: Get 100 Followers in 10 Days Challenge  My Agency Vista Profile OnlineDrea YouTube Channel Free Course: Social Media Success Framework Episode 83—Writing Promotional Social Media Captions  Episode 70—Planning Your Social Media Posts Episode 103—Pros and Cons of Starting a Facebook Group Trello Asana    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take center stage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Sep 15

29 min

When’s the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you!     In this podcast episode, we share:  Why Nikki believes “Creating Curiosity” is a crucial step in the sales process  Different strategies for increasing engagement on social media  How conversations on social media and specific questions can lead to sales  The value of relationships and putting the client first   Why it’s okay to NOT chase clients and how Nikki attracts new clients to build her list  What to avoid when trying to connect with your ideal client   Details about Nikki’s Free E-Book: Closing the Sale    Memorable Quotes:  “A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a “with conversation” and not an “at conversation.”  “If it’s apparent that I do have a solution for them, then I’m going to ask for their permission before I just start selling, and say: Based on what you’ve shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?”    “Relationship first, repertoire always—that to me is putting the client first.”  “Bless and release those people who are not gonna buy from you or just aren’t ready yet. And that’s okay—there are still ways for them to stay engaged with you, you’re still connected on social media, they’re still on your list.” “Ask questions instead of telling people what you know about them.”    About Nikki: After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of “selling” into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her. Connect with Nikki: Facebook Podcast Website Instagram LinkedIn Twitter YouTube   Links Mentioned: Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Sep 8

28 min

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again!    In this podcast episode, we share:  What to consider when creating your brand strategy How to translate your brand identity into social media content Amanda’s goals for her social media strategy 4 Levels of marketing your business: attract, community, convert, loyalty Amanda’s YouTube strategy and favorite tools for optimizing her videos for searches   How Amanda nurtures her Facebook community  Amanda’s approach for boosting engagement on Live videos Why Amanda focuses more on Instagram stories vs. posts What tasks Amanda outsources for her social media strategy  Amanda’s favorite part of her service “Launch Strategy” Details about Insider Emails and special offerings for Amanda’s community     Memorable Quotes:  “Your brand design is only one gear to this big puzzle.” “Remember: People are not seeing every single post you put out; they’re not as involved in your brand as you are.”  “YouTube is a giant search engine and you want your videos to be found.”  “When it comes time to book clients or promote a course, these people are ready to go because I’ve given them so much and I’ve built such good relationships with them.”     About Amanda: Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Connect with Amanda: Website YouTube Instagram Facebook   Links Mentioned: Free Insider Branding, Website, and Marketing Tips  Sunny Lenarduzzi TubeBuddy vidIQ Planoly   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Sep 1

28 min

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!     In this podcast episode, I share:  Pros of having multiple Instagram accounts   Cons of managing multiple Instagram accounts   Scenarios of why you might consider multiple business Instagram accounts   Memorable Quotes: “By separating those Instagram accounts, you can really cater content to those specific people.” “When you’re looking at the cons of having multiple Instagram accounts, you’re looking at DOUBLE the content.”   “Keep that one personal brand and give yourself the space to explore other things under that personal brand.”    Links Mentioned: Savvy Social School OnlineDrea YouTube Channel    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Aug 25

13 min

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more!        In this podcast episode, we share:  Strategies for joining other Facebook Groups vs. Creating your own Facebook Group  Advice for monetizing your Facebook Group by using it as a lead magnet  2 Ways to build engagement in your Facebook Group: Be clear and create conversations  How to know if your Facebook Group is working for your audience  Tips for moderating your Facebook Group  The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group  Recommendations for using videos in a Facebook Group to connect with your ideal client       Memorable Quotes:  “Focus on what really matters, which is building your foundation and talking to potential clients.”  “Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…”  “The more niched your group is, the more engaged it will be.”     “You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don’t want to go in there and just give away free content…everything has to be very strategic.”   About Alma: Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling. Connect with Alma: Website Instagram Facebook Group   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Aug 18

29 min

Social media’s not going anywhere anytime soon so why not leverage the most popular platforms to build the business you’ve been dreaming about? Gertrude “Gee” Nonterah knows what it’s like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that’s already looking for you!    In this podcast episode, we share:  How Gee used social media to drive traffic to her first blog  Why Gee believes in creating searchable content for YouTube Suggestions for creating relevant videos that will boost your audience How Gee shares her content on social media using thumbnails   Other types of content Gee posts on social media  Why consistent content and providing value can help build your business    Memorable Quotes:  “With freelancing, you don’t need a crowd, you don’t need a social media following. You just need a client, or 2 or 3, to make a full time income...”  “When you’re doing a service...it doesn’t stop after you get the client. You have to show up and deliver and continue serving them.” “I talk about searchable content but it doesn’t mean non-searchable video content isn’t relevant, either.”  “I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products.”   About Gee: Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator. Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers. Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch.  When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie. Connect with Gee: Website LinkedIn Instagram YouTube   Links Mentioned: Freebie: Free first chapter of Gee’s new book, Win At Freelance Writing  vidIQ TubeBuddy   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Aug 11

37 min

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!           In this podcast episode, I share:  How to know if you’re making calls with an employee mindset or boss mindset   My 5 Point Sales Call Strategy: 1- Guide the Call 2- Ask Questions 3- Position Yourself as an Expert 4- Allow for Follow Up Questions 5- Ask for the Sale  Details about my new Mentorship Program and my secret goal for social media managers   Memorable Quotes: “I want you to show up to these calls with a boss mindset and not an employee mindset.” “You are a boss. You own a business. You are not an employee...when you show up like a boss, you’re setting yourself up for success…”  “Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…”   Links Mentioned: Mentorship Program for Social Media Managers OnlineDrea YouTube Channel    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Aug 4

17 min

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!    In this podcast episode, we share:  How Kendra used Facebook groups to grow her business Kendra’s approach to posting on social media  Why providing value for your clients is so necessary  Kendra’s strategy for attracting new clients on Instagram What Kendra has learned by using curated and personal posts on Instagram Stories  Advice for photographers using social media to build a new business       Details about Kendra’s Free Marketing Guide and Business Builders Membership    Memorable Quotes:  “I’m big on the idea of giving more than what I’m asking for in return.” “I want my ideal client that’s watching me on social media to feel like she’s connected to me and to feel that she’s getting something of value and that I’m not just selling to her all the time.”   “I’ve noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it’s just that consistency that’s really helpful.”      About Kendra: Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable. Connect with Kendra: Website Instagram Facebook   Links Mentioned: Girl Means Business Free Marketing Guide Business Builders Membership   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jul 28

29 min

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That’s the power of conversion copy. Chances are if you need to increase your business’s profit, you need to up your conversion copy game.    Prerna Malik joins me to discuss what conversion copy is, her “4 S” strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!     In this podcast episode, we share:  What conversion copywriting entails and why it’s different from content writing  The 4 S Formula: Stories, Scenes, Sage, Sales Prerna’s approach to social media   Different ways to research in order to write conversion copy  Details about the Profits on Tap Incubator    Memorable Quotes:  “Content writing engages and educates; copywriting engages, educates, and empowers you to purchase.”  “Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don’t just turn it into sales media instead of social media.”   “I’m not pitching—I’m just talking about what I’m working on.” “Even if you don’t have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…”   About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets.  When she isn’t helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini. Connect with Prerna: Content Bistro Website Instagram Facebook Twitter           Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses OnlineDrea YouTube Channel   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Jul 21

28 min

I recently posted insightful tips I wish I’d known when I first started my business, and now I’m adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!       In this podcast episode, I share:  The benefits of using online tools for your business  Favorite online tools for branding  Recommended online tools for project management  Which online tools are great for delivering your services      Memorable Quotes: “I found that over time, I was able to get ahead a lot faster by investing in some of these tools.” “Time equals money, so if I’m not spending time fiddling around with something, I’m spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business.” “My clients love that I’m using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I’m able to deliver a seamless product and a seamless client experience.”      Links Mentioned: Free Business Building Blueprint for Social Media Managers OnlineDrea YouTube Channel   Branding Tools: Bluehost  Web Host Face Bluchic    Project Management Tools:  Asana  Toggl  Paypal  Dubsado Zoom   GSuite  Slack    Service Delivery Tools:  Canva  AirTable  Google Docs / Google Spreadsheets  Traject Social  Facebook Creator Studio  Kapwing    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Jul 14

25 min

Can you believe we’re halfway through 2020? Is your business where you want it to be? Whether you’re just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I’d followed when I began my own social media business!    In this podcast episode, I share:  1: Start with your WHY  2: Choose an angle: It doesn’t have to be a niche!  3: Dive in with both feet  4: Practice copywriting  5: Focus on reporting and strategy  6: Hire a mentor 7: Talk more about what you’re doing  8: Collaborate, connect, and partner with others      Memorable Quotes: “If I were to start today, I would choose an angle: niche, platform, or service.” “Sometimes you have to just DO in order to learn. There’s no greater tool than doing.”   “Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone’s life. Become their go-to resource. Become embeddable.” “Having a mentor is like turning up the speed dial on your success.” “Get out there and talk about it: You never know who you know.”  “Connect with other people who have the same clients you have but are not your competitors.”     Links Mentioned: Free Business Building Blueprint for Social Media Managers Free Birds Podcast Buddy   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jul 9

30 min

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking “tell me more” and how to have necessary conversations so we can keep moving forward together!            In this podcast episode, we share:  What diversity and inclusion means for digital business owners Recommendations for how to be more aware of the internal work we all need to do Advice for how to share with transparency and accountability  How to lower the cost for people in your community to speak up  The power of asking questions and the “tell me more” method    Memorable Quotes:  “When we’re talking about systems of oppression, we’re not just talking about what’s visible but about what’s invisible…” “Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table.”   “I do believe the work has to start with ourselves and looking at what assumptions we’re making, about who we’re talking to, who’s even in our social networks, what voices we’re hearing, what perspectives we’re hearing, what media we are consuming…” “Speak from your own healing while also centering on the most impacted.” “It really centers on actually not trying to educate or convince someone but really speaking for yourself.”      About Alethea: Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work.   Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward. She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries. Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys. Connect with Alethea: LinkedIn Co-Creating Inclusion Website Request a Consult with Co-Creating Inclusion   Links Mentioned: Freebie: http://dismantlingwhitesupremacy.com  For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections.     This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jun 30

34 min

Have you noticed Facebook’s latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges.  For this episode, I’m sharing Lesson 1 from Module 8 of the Savvy Social School’s new Facebook Savvy Course. I discuss important questions that’ll help you determine if you’re truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it’s okay to think twice before you become the admin of a new Facebook Group community!    In this podcast episode, I share:  Questions to consider before you start a free Facebook Group  My advice if you need to rethink your Facebook strategy  The pros and cons of starting a free Facebook Group  Details about the Facebook Savvy Course and Savvy Social School    Memorable Quotes: “I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups.” “Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?”  “It does take time and energy to nurture a free community.”   “Facebook is prioritizing Group content right now...they’re going to show that post in the feed more so than a Facebook Page post…”     Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jun 23

16 min

We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message.   Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!   In this podcast episode, we share:  What inspired Christi to shift her social media strategy to include more participation in groups Christi’s process for creating connections on social media  How design and social media work together  What to consider when creating your social media designs  4 Principles of a design that sells: attractive, compelling, clear, easy Suggestions for hiring your own designer   Details about Christi’s free assessment for your sales page    Memorable Quotes:  “I always think of those social media posts as something that is often like that first impression you’re making to people.”    “A lot of people think consistent means it has to look the same. And it doesn’t have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience.”   “If someone’s looking at your post for the very first time and has never seen any of your content before, they should get it.”  “You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don’t understand something, they’ll just move on.”    About Christi: Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.   Connect with Christi: Website Instagram Facebook   Links Mentioned: Free Sales Page Assessment Tool to Maximize Your Conversions Onlinedrea.com/102    This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jun 16

21 min

Whether you’re an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first!            In this podcast episode, we share:  How Lee’s Facebook Group helped build her business and connection to her audience  The challenges and successes Lee has experienced using a Facebook Group  How Lee used an email opt-in to grow her initial Facebook Group Advice for growing your online presence and credibility by using Facebook Groups  How Lee planned the launch for her podcast and what happened post launch  Lee’s social media strategy and what tools she uses to plan her posts  How Lee nurtures her online community  Advice for navigating clients who need 1:1 work vs. direct messages  Details about Lee’s Coaching Superpower Quiz    Memorable Quotes:  “What really made a difference for me is when I decided it’s time for me to use social media as a way to connect...and not just find clients but actually connect with people.”  “Show up and serve. Be generous with your knowledge. People will trust you and they’ll follow up for more.”   “I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned.” “Once you’ve served first and then you go towards the sale, for me it’s an aligned approach to it.”        About Lee: Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas. Connect with Lee: Website Instagram Facebook LinkedIn   Links Mentioned: Discover Your Coaching Superpower Quiz Onlinedrea.com/101   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jun 9

26 min

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!     In this podcast episode, I share:  What challenges my business has overcome during COVID-19 Advice and recommendations for scheduling and posting Instagram Stories   Where to focus marketing efforts when you have fewer resources What social media platform works best for service based companies  Suggestions for how to advertising your podcast as entertainment vs. education  Tips for making your social media content workflow more efficient  What’s up with Facebook Business Page algorithms and advice about boosting ads  Advice for showing up fully present and letting go of FOMO    Memorable Quotes: “The work I’ve been doing for the past 6 years has been laying the foundation for this moment.” “Your audience will come to you and will find your posts as long as you are consistent.”   “Make sure your current connections are nurtured...ask a lot of questions and don’t just ask one time.”  “Show up with humanity instead of focusing on being perfect.”  “When thinking about your workflow, start with one piece at a time.”  “Focus on who’s in front of you and what’s in front of you.”    Links Mentioned: OnlineDrea YouTube Mindfulness: The Marketing Tip Nobody Talks About Is Video Really All That Powerful in 2020? Planning Your Social Media Strategy A Quick Formula for Writing a Promotional Social Media Caption The Social Media Sales Funnel 7 Reasons Why You Should Choose LinkedIn Marketing in 2020 How to Pivot Your Social Media Messaging  How to Organize Your Social Media Content Using AirTable   This Episode Is Made Possible By: Traject Social: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jun 2

30 min

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most.   Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don’t feel overwhelmed by doing all the things for your online business!   In this podcast episode, we share:  What it means to be an online business manager and why you need one   Why Tasha finally separated her coaching business from her agency business Tasha’s process for moving her social media from shared to separate accounts   How Tasha’s team plans posts for multiple social accounts  The different growth strategies used for each of Tasha’s brands  What metrics Tasha considers when analyzing a post’s performance   What steps help prepare for a launch so you can show up 100% present  Recommended time frame for planning your launch Tips for using your social media stories to increase excitement during your launch Advice for anyone struggling to show up on Instagram Stories     How Tasha uses social media after the launch wraps to stay connected to her audience    Key roles needed to help streamline your online business needs so you can have a successful launch  Details about “How She Did That” podcast and how Tasha uses social media to promote each episode and follow up with her audience        Memorable Quotes:  “The key to success with any campaign...you want to make sure you’re touching on key events, key dates, key launch elements...you have to plan ahead a little bit.”   “We like to keep it super simple...nobody likes complicated.” “I want them to do something with the post and not just be like ‘Oh, that was nice’.”  “I like to ask ‘What are the things people need to know or learn before they’re ready to say yes to my offer?’ and I backtrack from the date of the launch.”  “Don’t disappear on your audience. Keep showing up.”  “As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…”   About Tasha: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an ‘ordinary’ life on someone else’s terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she’s leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the ‘How She Did That’ podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she’s not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer. Connect with Tasha: Website Instagram Facebook The Launch Guild Website The Launch Guild Instagram The Launch Guild Facebook   Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

May 26

28 min

COVID19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring.  Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!          In this podcast episode, we share:  How COVID19 has changed how people consume media Current social media trends and long term implications  Whether TikTok is here to stay or just having a moment The growth of private messaging apps on social media  How marketers and small business owners can approach data sensitivity issues Recommendations for information sources to understand how the social media space is changing        Details about Fullscreen’s Free Social Media Playbook    Memorable Quotes:  “You always see these platforms steal from the playbooks of other platforms in terms of what’s working…” “Data privacy needs to be front and center...it’s here to stay.”  “Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics.” “Organically, what are people watching right now that you’ve posted? What are they engaging with from your catalogue? How can that inform your ‘go forward’ strategy?”     About Garrett: Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space. Connect with Garrett: Website Instagram Facebook LinkedIn   Links Mentioned: Savvy Social Free Resource: Crisis Captions  eMarketer Online Digital Information Source Article   Behind the Numbers: eMarketer Podcast  Fullscreen Freebie: Small Business Social Media Playbook    This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

May 19

28 min

As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing?  Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that’ll make your people want to stick around and recognize what you have to offer!   In this podcast episode, we share:  How Outgrow supports social media content and marketing  Why user engagement is so important      How to integrate widgets, apps, etc. to your marketing strategy  Benefits of using interactive content for small business owners How to protect users’ privacy and data Common misconceptions about social media  Example of how to use a widget to get email addresses or other valuable data      Memorable Quotes:  “That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs.”  “Keep your customers engaged with your content by providing a personalized value like yourself…”  “I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week.” “There’s a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed.”   “There’s so much clutter online and what’s going to catch the user’s eye is info-graphically presented data...”    About Saksham: Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit. Connect with Saksham: Website LinkedIn Instagram Facebook Twitter   Links Mentioned: Example of Widget for Lead Generation Social Media Success Framework — Free Course   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.  Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

May 12

22 min

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just now thinking about starting your online business, today’s episode is full of super helpful advice to get your business where you want it to be.  Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a “good” brand really looks like, why collaboration and consistency are key to growing your business, and more!    In this podcast episode, we share:  The power of mindset and having a coach  What made Keri realize she needed a social media manager  Keri’s process for creating content for her brand  Suggestions for professional branding shoots Advice for creating a brand online that looks good without being perfect  The power of using videos for your business     How Keri’s team balances social media and daily work by planning ahead   How to handle negativity as your online business grows     Memorable Quotes:  “Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business.”   “A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don’t want to be too scheduled or curated.”   “You’re getting two people when you have a great photo and a great caption.”  “The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you.” “Bottom line is, it’s not about me. It’s about getting the content out there and helping people...let go of the judgment and just post it.”  “It’s not really rejection, it’s just steps to more massive success.”   About Keri: It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri’s longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri’s clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: keri@keriwhite.com and pr@societygal.org  Connect with Keri: Website Instagram Facebook Facebook Team Page  LinkedIn   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

May 5

31 min

Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!     In this podcast episode, I share:  What consumers say about when, how, and why they watch videos  How video ads impact consumers and why YouTube is outpacing Facebook Ads  How videos can be used as learning tools that influence purchasing decisions  The power of mobile-friendly videos and videos with captions  My personal theory about using videos to capture attention Realistic suggestions for creating quality video content without feeling overwhelmed  How I plan to use video for my own business  Important information about Facebook’s latest update How the Savvy Social School offers support as you navigate using video to grow your business    Memorable Quotes: “When we’re looking at video and it’s effectiveness, I want to know what consumers say about video. I want to see that data.”  “As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story.”  “If you think about how you interact with video content, even if you don’t click like or leave a comment or anything, just by looking at that content, you’re telling the algorithm that content is more valuable than the static images around it.”  “Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren’t engaging with.”     “It wasn’t polished, it wasn’t perfect, but it got the top engagement of the month because I just kind of showed up as I was.”    Links Mentioned: 3 Part Video Series on YouTube Demonstrating Headliner Video Marketing Statistics and What Brands Need to Know Social Video Trends Consumer Report 2020 Video Marketing Statistics about Videos As Learning Tools  The Latest on Facebook Video and Mobile Device Trend Digital Discovery Case Study about Using Video Captions  Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Apr 30

29 min

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely.  Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’re eager to give your business a boost!     In this podcast episode, we share:  Claire’s experience working with Facebook ads and starting her own ads service  What to consider before you start spending money on Facebook ads  Two types of spending on ads: Money and Time Ad types that are great for beginners   Tips for podcasters to leverage ads to get more listeners Recommendations for tools to set up and manage ads  Caution for those ready to run ads for clients  Advice for anyone ready to start using Facebook ads or offering it as a service   Memorable Quotes:  “...You should only spend money on ads when you’re already making money in your business...”  “If you’re not closing the sales calls that you’re having, there might be a messaging issue or a pain point thing you haven’t identified, ads aren’t really going to fix that.” “Facebook ads are like Viagra; they’re definitely going to give you a lift but they’re not gonna make you good in bed.” “If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results.”  “People can come with this idea of putting in a dollar and getting two back every time, and that just isn’t always the case.”    About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Connect with Claire: Get Paid Podcast  Website Instagram Facebook LinkedIn Twitter   Links Mentioned: FREE 5 Facebook Ads Webinar  Absolute FB Ads Course   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Apr 21

32 min

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media!    In this podcast episode, we share:  How Kira first got into copywriting and her journey as a business owner   The story behind Kira’s Copywriter Club  Kira’s strategy for building a thriving Facebook community  Kira’s approach for posting and creating conversations within her Facebook group How copywriters can use social media to share their knowledge with others  Advice for how to create posts people will care about     Memorable Quotes:  “It was saying YES and not knowing how to do everything, either.”     “Once you taste what community can do for you professionally, you want more of it.”  “It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn’t exist in the way we saw it.”  “If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you.”    About Kira: Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their ‘weird’ following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches. Connect with Kira: http://www.thecopywriterclub.com/   Links Mentioned: https://www.facebook.com/groups/thecopywriterclub/ http://thecopywriterclub.com/savvysocial   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Apr 14

28 min

Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients.  I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again!    In this podcast episode, I share:  Positive and negative aspects of using social media as a business owner  My experience of learning how to meditate with the Headspace app The benefits of a no-notification strategy and how to make it work for you Suggestions for approaching social media in a mindful way  The power of approaching social media with more compassion   Details about my new series “Social Media Unwind”       Memorable Quotes: “We’re all self-isolating because of coronavirus...there’s almost a collective anxiety we can feel online.” “After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…”  “I missed a few messages and I found out it was OKAY.”  “If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you’re able to name it.”  “Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody.”   Links Mentioned: https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns https://www.headspace.com/science https://www.headspace.com/meditation/benefits http://socialmediaunwind.com   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Apr 7

21 min

Have you ever looked at your website’s traffic data or insights of your social media and felt completely lost? You’re definitely not alone if you’ve ever felt overwhelmed when trying to figure out what’s bringing clients in and what isn’t.   Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence!    In this podcast episode, we share:  How Rita helps businesses understand their marketing metrics   Advice for those new to marketing data and how to narrow your focus on one measurement  Suggestions for how to ask questions when interpreting your marketing metrics 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention How to know if the answers you get from your data are good or need more attention  How to find benchmarks for your specific business marketing needs  What to look for regarding organic social traffic and creating goals in Google Analytics  How Rita determines what clients she works with and how her passion impacts her decisions   Memorable Quotes:  “There’s some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…” “Get really specific about the questions you want answered, and then specifically go look for the answer to that.”  “Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that’s not really where insightful metrics come from…”  “When we’re doing any sort of measurement, we’re really looking for trends and patterns over time.”  “Measure yourself against yourself...it’s the best way to improve.”    About Rita: Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. Connect with Rita: Website Instagram Facebook LinkedIn   Links Mentioned: https://onlinedrea.com/mentorship https://onlinedrea.com/crisis https://onlinedrea.com/whatworks   This Episode Is Made Possible By: Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mar 31

29 min

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more!    In this podcast episode, we share:  What led Keba to transition from being a hairdresser to a health coach with an online program What Keba’s first launch looked like on Facebook and Instagram Other types of digital offerings Keba has promoted on Facebook and Instagram   What Keba’s posts look like when sharing her products or programs on social media  Why Keba transitioned to a business coach   Keba’s process for approaching social media as a business coach  The mindset shift Keba wants to offer those struggling in the coaching business    Memorable Quotes:  “I started sharing the story, and people started asking me for help.”  “If you come from a place of helpfulness, if you come from a place of excitement...those two things can’t beat out any other sort of strategy because you’ve got to be excited about it and you’ve got to come from a place of actually helping people.”  “That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy.” “When I post, I try to always tell a story in my captions.”    About Keba: Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses. Connect with Keba: Instagram LinkedIn Website   Links Mentioned: https://kebarichardson.com/monetizeyourexpertise https://www.onlinedrea.com/crisis   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Mar 24

30 min

Social distancing doesn’t necessarily mean social isolation, and it certainly doesn’t mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can.     In this podcast episode, I share:  The need to be generous and genuine in your current offers  Suggestions for asking people what they need Different ways to check in with others and with yourself Invitation to join a coaching session inside the Savvy Social School Encouragement to be the leader you’re capable of being   Memorable Quotes: “I want to take a moment to remind you to take care of yourself.” “It’s okay to go offline...there’s a lot of information to process.”  “I want to stay informed but I don’t want to be inundated.”  “You have to step up and be a leader and decide what’s right for you and what’s right for your business.”  “Don’t disappear on your audience...this is an opportunity to connect as humans...”   Links Mentioned: What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/ https://www.thepersuasionrevolution.com/ Loom: https://www.loom.com/blog/coronavirus-response Convertkit: https://convertkit.com/creator-fund   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mar 17

16 min

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don’t always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!     In this podcast episode, we share:  Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement  Why doing your own thing can actually enhance your marketing strategy  What shifts Lacy experienced in her business to become a leader  How Lacy lets clients know CDA is a team effort     Memorable Quotes:  “Content marketing is useless if it isn’t tied to your bigger business goals.” “You’re a leader in your industry. You wouldn’t be a business owner if you weren’t.” “You don’t have to follow the exact blueprint or formula that everyone else is doing in order to see success.” “There’s a huge space for quality and there’s a huge space for personalization.”    About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter   Links Mentioned: https://lacyboggs.com/savvysocial   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mar 10

27 min

It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level!    In this podcast episode, I explain the 10 ways listed below:  Creates a custom-fit social media plan to your business  Helps you understand and research your target market Provides hashtag and/or keyword optimization Designs tailor-made social media posts   Writes social media captions in your brand’s voice Schedules your posts to go out on time  Manages social media comments and messages Grows your audience by finding potential clients/customers/readers/listeners Creates reports that showcase your progress  Aligns your social media with your overall marketing goals   Memorable Quotes: “A social media strategist requires minimal guidance...you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan...” “Your social media strategy is your plan for success.” “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.” “Consistency is the most important thing when it comes to measuring results on social media.” “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.”    Links Mentioned: New Mentorship Program https://onlinedrea.com/mentorship This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Mar 3

24 min

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they’re excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook’s rules about messenger marketing, and tools for having a successful messenger marketing strategy!   In this podcast episode, we share:  How Chrystabelle got interested in messenger marketing  What a messenger bot is and how it works  Examples of how messenger marketing has brought Chrystabelle success How messenger bots increase engagement with your audience  Advice for where to start when beginning your own messenger marketing strategy  Tips for using Facebook messenger marketing  When businesses should consider using a messenger bot  Recommendations for marketers wanting to add messenger bots to their suite of services  Memorable Quotes:  “Messenger bots bring back a lot of personalization back into marketing…” “Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements.” “Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots.” About Chrystabelle: Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world. Connect with Chrystabelle: https://www.instagram.com/thisischrystan/ https://www.facebook.com/thisischrystan https://twitter.com/thisischrystan https://www.linkedin.com/in/chrys-tan/   Links Mentioned: https://www.hackyouronlinebusiness.com/ https://chrysmedia.com/strategycall This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Feb 25

24 min

Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!   In this podcast episode, we share:  Recommendations for outlining your marketing plan or sales funnel  Questions to help determine what’s working for you and what isn’t  The value of knowing your audience’s fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client   Suggestions for how to take a break from social media  Why connecting with your audience is invaluable  Details about Kyla’s Uncomplicated Marketing Academy   Memorable Quotes:  “Give yourself permission to be where you’re at. You don’t have to be everywhere at once. Make it as simple as possible.”  “Get curious about one place and figure out what’s working for you there.” “How can I bring more empathy to my content and how can I demonstrate my expertise?” “...It’s just connecting on a human level, and sometimes we forget, when it comes to marketing, there’s a lot of human-ness in it.”  “The outside of your business should match the inside of your business.”    About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She’s spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She’s also a toddler mom, and her family’s breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that’s NOT asking too much.)   Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/   Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.   Links Mentioned:  https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Feb 18

36 min

When you think about PR, you might think it’s only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business!     In this podcast episode, we share:  How Brittney started her own PR business   Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field  Suggestions for leveraging your PR through social media Simple strategies to boost your online profiles to increase your credibility   Why you shouldn’t buy followers for your social media accounts  Details about Brittney’s “HARO: How to Help a Reporter Out” Tool    Memorable Quotes:  “Interact with the people you feel like would be your friends. It doesn’t have to be you talking about your business.”  “Human to human connection is so important!”  “You never know who knows who...sharing is a simple thing.”  “You never know who’s landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person.”  “Instagram highlights are built for new people to look at what you’ve been talking about.”   “The point of PR is to get your message out in front of more people.”     Meet Brittney Lynn Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup.   Connect with Brittney: http://brittneyllynn.com/ http://instagram.com/brittneyllynn http://facebook.com/brittneyllynndotcom http://twitter.com/brittneyllynn https://www.linkedin.com/in/brittneylynn/     Links Mentioned: HARO: https://brittneyllynn.com/haro/ The PR Prompt: https://brittneyllynn.com/theprprompt https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/ This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Feb 11

31 min

If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more!    In this podcast episode, I share:  The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC’s of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action  Tips for success at writing social media captions   Memorable Quotes: “How can you slow your audience from scrolling?” “Your reader/follower has to click on ‘read more’ or ‘view more’...so give them a reason to do so!”  “Your message should be memorable like a commercial jingle.”    Links Mentioned: https://onlinedrea.com/free   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Feb 6

12 min

Maybe you’ve already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you’re ready to increase your reach and your revenue. If you’re not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more!   In this podcast episode, I share:  3 common mistakes to avoid when creating a social media sales funnel 3 areas to prepare for your social media sales funnel: audience, offer, next step  4 phases of a solid sales funnel: attract, build, convert, advocate  Details about my Social Media Sales Funnel Masterclass    Memorable Quotes: “A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand.” “You need to get more people involved in what you’re doing so you can increase the number of people ready to buy from you...” “Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you’re treating those people right!”   Links Mentioned: Free course: https://onlinedrea.com/free Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jan 30

14 min

Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer’s buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin!   In this podcast episode, we share:  What you should understand about Pinterest before using it as a tool to grow your business  The power of having a strong visual strategy  The value of understanding your client’s perspective & the problem they’re trying to solve  How Pinterest fits in with your digital marketing strategy  Advice for using Google Analytics to determine what Pins you should create  The difference between using Pinterest for services vs. products  Why it’s a good idea to Pin your Podcast on Pinterest  How videos on Pinterest can increase brand awareness What Promoted Pins are and how they can benefit your business  Details about Cara’s “Pinterest Powerup” membership program   Memorable Quotes:  “Pinterest is not another portfolio for your products or services.” “Key words get you found, graphics get you clicked.” “Start with the smart data of what matters most to your audience and what they are looking at first.” “The earlier you can get Pins up on Pinterest, the better.” “If you’ve got a Facebook ads strategy, you’ve got to be doing Pinterest at the same time…”   Meet Cara Chace:  Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee.   Connect with Cara: https://www.carachace.com/pinterest-success-roadmap https://pinterest.com/carachace https://facebook.com/groups/pinterestrockstars https://instagram.com/carachace https://carachace.com/   Links Mentioned: https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jan 21

28 min

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy!   In this podcast episode, we share:  Victor’s journey from being a lawyer to a sales consultant for entrepreneurs  What makes someone good at sales The relationship of sales and marketing  Advice for using LinkedIn to improve your sales and marketing  The value of referrals and how to ask for targeted referrals from satisfied clients  Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching How thought leadership helps with the sales process    Memorable Quotes:  “Sales is scary but it’s also critical to entrepreneurship and building any business.” “The best thing you can do to be an effective salesperson is to be an effective listener.” “It’s important to have a good [LinkedIn] profile that accurately communicates the value you can deliver.”  “...It’s much more targeted and much more effective than asking for an open-ended referral.” “LinkedIn is part of the entire strategy.” “If you don’t have customers, your obsession should be ‘I need to learn as much as I can about the market’.” “The mindset shift of ‘I’m not selling, I’m listening’ is so valuable no matter where you are in the process.”  Meet Victor Adefuye: Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges.  He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills.  He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups.  He is a graduate of Duke University and The George Washington University Law School.     Connect with Victor: http://winningbydesign.com/ https://www.linkedin.com/in/victoradefuye/   Links Mentioned: https://onlinedrea.com/linkedin   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jan 14

33 min

LinkedIn is easily one of my favorite online platforms even though it’s not your typical social media scene. Over the past couple of years, I’ve learned the power in leveraging LinkedIn as a way to boost your business and if you’re ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020!      In this podcast episode, I share:  Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2: LinkedIn isn’t as crowded and allows you a higher chance of being seen and heard. Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity.   Reason #4: LinkedIn allows your content to actually get seen with less posts.     Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people.   Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want.   Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms.    Memorable Quotes: “If you’re looking for a better way to connect with people, consider LinkedIn.”  “There’s a good chance even if your audience isn’t active on LinkedIn they may still see your activity like when you connect with them.”  “Building relationships with people who are actually paying attention to your content is so valuable this year and it’s going to be the key, so going deeper not wider.”    Links Mentioned: https://onlinedrea.com/linkedin https://news.linkedin.com/about-us#statistics Episode 21: https://onlinedrea.com/021 Episode 75: https://onlinedrea.com/075   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Jan 7

19 min

Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more!     In this podcast episode, we share:  How Travis transitioned from being a musician and audio engineer to podcasting  How Travis uses Instagram to promote his businesses  What audiograms are and why they’re super beneficial to podcasters  Travis’ strategy for creating content for his online course  How automation can save you time as an entrepreneur Advice for marketing your podcast by planning ahead  Travis’ powerful tip to connect with others using authentic Instagram Stories     Details around Travis’ “Shortcut to Podcasting” Course      Memorable Quotes:  “It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I’m producing 20 podcasts every week…”  “You’re using Instagram as a way to build that connection by giving away things for free.”   “Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like ‘I NEED to go check that out right now!’” “There is power in planning. If you can plan things, you’re so much more likely to succeed.”  “We don’t want to just see the highlight reel of your life...we want to see the real you.”  “It’s very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad.”   Meet Travis Brown  Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads.   Connect with Travis: http://www.podcastbuddy.co/ https://www.instagram.com/podcastbuddy/ https://www.instagram.com/shortcuttopodcasting/ https://www.instagram.com/poddecks/   Links Mentioned: https://onlinedrea.com/linkedin https://onlinedrea.com/free https://www.shortcuttopodcasting.com/stp-savvy-social-school https://www.canva.com/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Jan 2

31 min

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it’s possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media!      In this podcast episode, we share:  What inspired Sandra to start Any Old Task  How Sandra attracted bigger clients as a new entrepreneur  Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy  Why Sandra decided to move her social media from an agency to in-house  Suggestions for doing social media on your own and creating great content Tips for virtual assistants wanting to be a social media person for others  What a virtual assistant does for clients and how to know if you need one for your business Why you should check out Sandra’s “V.A. Studio”      Memorable Quotes:  “Once I really focused on rebranding my website and making sure my social media was on point and active, that’s when I started getting the higher clients.”   “I love a good, consistent strategy. It’s like working out; you have to be consistent with it in order for it to make any sense.” “Get on some great mailings lists...because reading other people’s good personality-infused, story-infused copy will help you do the same thing.”   “My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant.”    Meet Sandra Booker:  Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin’ machine.   In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it’s their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She’s received accolades in her community like the 40 Under 40 award and she’s on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you!     Connect with Sandra: https://www.facebook.com/sandrabooker https://www.instagram.com/anyoldtask/ https://www.facebook.com/anyoldtaskca/   Links Mentioned: https://www.anyoldtask.ca/savvy https://www.thevastudio.com/register-free/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Dec 2019

28 min

Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you’re starting out, why some people fail before they even get started, her social media strategy and so much more!      In this podcast episode, we share:  What Luisa’s work/life balance looked like when she decided to become an entrepreneur  Luisa’s trial and error approach to building her business   Luisa’s “3 X 15” rule for using her time as efficiently as possible  How Luisa knew it was time to take the leap into entrepreneurship    Luisa’s favorite social media platforms to use for her business Tips for choosing a social media platform based on your industry  Why it’s important to remember it’s about the audience, not you Details about Luisa’s “Escape Velocity Plan”    Memorable Quotes:  “Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time.”  “There is so much power in showing up and being able to provide VALUE.”  “The truth is, if you have no audience and you’re posting nonstop to some place that no is visiting, it doesn’t matter how good your content is.”  “That’s when I realized —Oh now I’ve learned about my audience. Now I actually know how to speak to them.”   “You’re going where your audience is but you’re also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful.”    About Luisa Zhou: Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She’s helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more.   Connect with Luisa: http://luisazhou.com/ https://instagram.com/luisa.zhou http://facebook.com/luisazhoulive https://www.linkedin.com/in/luisazhou   Freebie: http://luisazhou.com/gift   Links Mentioned: https://onlinedrea.com/linkedin   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Dec 2019

25 min

2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020!      In this podcast episode, I share:  Understanding the difference between posting tactics and your marketing strategy on social media Why I believe social media will shift away from its current broadcasting style  3 tactics to increase intimacy in your 2020 social media strategy   Tactic 1: Create a plan for your Facebook and/or Instagram Stories   Tactic 2: Consider a strategy for how to use Live Video  Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals    Why you need to know what “Dark Social” means  Why I chose “Loyalty” as my Word of the Year for 2020  My plans to deepen my relationships with current and new clients  Why I’m committing to offline activities in 2020    Memorable Quotes: “I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community.” “I’m becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business.”    Links Mentioned: Episode 24:  https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/ https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/ https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/ https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020 This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Dec 2019

20 min

Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more!   In this podcast episode, we share:  How Danielle’s travel blog started and how it led to her work with podcasters  What led Danielle to create her own campaign for women of color podcasters  How Danielle sparked engagement and nurtured her initial Facebook group community    What it means to be a leader that fosters organic growth in a community  Different suggestions for monetizing and mobilizing your community with value adds Advice for building a community that attracts the people you want   Danielle’s process for connecting and collaborating with community members  Why in person connections are crucial, even for an online community  How being open to implementing new ideas has impacted Danielle’s personal brand    Memorable Quotes:  “We get stuck on this idea that being a leader means that we need to have all of the conversations...but you’re saying...allow the member’s voices to shine through.”   “As community participants we don’t really see behind the scenes of the challenges or the ups and downs of everything.”  “As you create your community, it’s important to share your vulnerable moments—it helps your community relate to you more.”   “We all want the REAL. We don’t want the perfectly polished.”  “You can’t replace in person. Even with the power of social media we need the in person connections.”       About Danielle Desir Danielle Desir is a travel finance strategist, writer and the host of ‘The Thought Card’, an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of ‘WOC Podcasters’ (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry.   Connect with Danielle: https://www.instagram.com/thethoughtcard/ https://twitter.com/WOCPodcasters https://www.facebook.com/wocpodcasters/ https://www.linkedin.com/in/danielledesir/   Links Mentioned: https://wocpodcasters.co/ https://www.facebook.com/groups/wocpodcasters/ wocpodcasters@gmail.com https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Dec 2019

30 min

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency’s unique marketing strategy, and how LinkedIn helped expand their brand to what it is today!    In this podcast episode, we share:  How Nick got started with his agency working with influencers The growth Nick experienced after leaving Sportlobster for The Goat Agency Tips for businesses wanting to work with influencers The power of knowing and analyzing numbers in influencer marketing How the paid/social combination with an influencer ad works  Questions to ask an agency before hiring them to boost your brand  What inspired The Goat to try daily vlogging on LinkedIn  What’s next for The Goat Agency and where influencer marketing is headed for 2020   Meet Nick Cooke Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass.   Connect with Nick: https://www.instagram.com/thegoatagency/ https://www.facebook.com/thegoatagency/ https://twitter.com/thegoatagency/ https://www.linkedin.com/in/nick-cooke-9357aa59/ https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA https://goatagency.com/   Special Black Friday Promo Mentioned: https://onlinedrea.com/blackfriday   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Nov 2019

28 min

You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete.  In this episode, Amber and I dive into the importance of branding by talking about: How to have a clear brand The importance of making yourself different We dive into Amber’s recent book launch on social media How people data drives her business  About Amber Hurdle Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the “Top 40 Under 40” by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA)as the winner in the Business Services category. Amber Hurdle Consulting’s clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. As a professional speaker, talent optimization certified consultant, author, app developer and Podcast host, Amber is also committed to her community and profession. Whether her content-rich experiences energize leadership to boldly live their organization’s culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber’s straight shooting“velvet machete”and warm personality never fail to motivate professionals to up their game in business and in life. Connect with Amber: https://amberhurdle.com/ https://www.facebook.com/AmberHurdleFan https://twitter.com/amberhurdle https://www.linkedin.com/in/amberhurdle/ Links: Black Friday: https://onlinedrea.com/blackfriday

Nov 2019

35 min

Does social media marketing make you smile or make you stress? If you’re stressing, you’re definitely not alone and thankfully, there’s hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it’s important to include some fun in your strategy!      In this podcast episode, we share:  How Disney helped Annie learn how to navigate Corporate America Annie’s experience of leaving the film industry to starting her own business   What Annie wished she knew at the beginning of her social media journey  What Annie’s marketing looks like now and what strategy works best for her  How Annie integrates social media in her work and uses it to amplify her marketing   Annie’s book ‘Permission to Try’ and her creative book launch approach  The power of “the easy YES” and saying thank you   Annie’s “Tactic Tornado” theory and how to focus on your “Reasons to Believe”      Memorable Quotes: “We all know what positioning is, we just don’t realize it. And simply put, it’s always about how you tell the story.”  “I realized the work I was doing was fun and sexy and cool, but it wasn’t changing lives.” “That’s what ‘Permission to Try’ is all about...giving yourself permission to take that leap of faith when you don’t know if the net’s going to be there to catch you.”  “I felt extremely lost until I realized I didn’t have to be all things to all people and I shouldn’t be on every platform.”  “The number 1 way I get business probably won’t surprise you and it’s the best way, is word of mouth and client referral.”     Meet Annie Franceschi  Annie Franceschi is a small business branding expert, bestselling author, and motivational business speaker based in Durham, North Carolina. She’s spent the past 10+ years of her career in storytelling: first as a Disney storyteller in brand management, and now, running her own small business branding agency, Greatest Story Creative®. In branding 90+ businesses, advising hundreds of entrepreneurs, and speaking to thousands, she’s come to believe that your life is your greatest story.    Connect with Annie: http://instagram.com/annie.franceschi http://facebook.com/greateststorycreative http://linkedin.com/in/anniefranceschi http://anniefranceschi.com/   Links Mentioned: https://collaboration-catalyst.mn.co/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Nov 2019

30 min

If you’re a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can’t just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we’re going to talk about how to successfully create that 5-10lb social media post.   In this podcast episode, we share:  Choosing only 1 platform to start out How often you should even be posting on social media Utilizing promotional content in order to grow your brand Showcasing your expertise through educational content Letting everyone know that this whole thing is bigger than you Sharing entertaining content to keep it light-hearted Engaging with your audience with quotes, questions, or controversial topics Creating designs for all or some of your content pillars Outlining a fuller content calendar for yourself Using free tools to help you plan your calendar Planning for all of your future needs and growth Memorable Quotes:  “I can’t just run-up to those 100lb weights and start lifting them. I’ve got to start with those 5-10lb weights first.” “A lot of people like sharing their opinion. Everyone’s got one, and we all love sharing it.”   Links Mentioned:  onlinedrea.com/free https://onlinedrea.com/canva https://onlinedrea.com/airtable Airtable Like a Boss https://onlinedrea--missgsd.thrivecart.com/checkout-alab/ later.com   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Nov 2019

19 min

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It’s easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking!    In this podcast episode, we share:  Jen’s history with corporate marketing in a Fortune 500 company  What kind of content Jen used for her company’s first social media posts  When and why Jen decided to start her own social media business Where people usually get stuck on their social media strategy  Suggestions for improving your mindset around social media  Why it’s important to get clear on your vision and commitment for social media  Advice for conquering fear and leaning into vulnerability on social media  Tips for building a community that helps your business grow  Jen’s suggestion for using voice memos to really tap into the power of DMs    Memorable Quotes:  “It’s such an important step on any social media journey when someone’s creating their strategy, is to listen to the people who this is for.” “We don’t have to be in the rat race.”  “Sit with really what comes up for you when you ask yourself: What does social media mean for my business?”  “Sometimes it’s just a matter of I’m gonna stick the scroll, and I’m going to be very intentional every time I go on social media about who I’m connecting with and how I’m doing that.”    “It’s baby steps...and you can always start with your story and why you do what you do or how you got to where you were…”   “How do I get in front of other audiences and just get visible?”  “What’s separating people who are building incredible brands online...is they focus less on content development and pushing out stuff, and they concentrate more on relationship marketing.”   “If you leave this podcast with one thing you want to start doing, it’s welcoming every single follower you have with a voice memo inside their DM.”    Meet Jen Conger Jen is a former corporate director of marketing turned social media coach, writer, speaker, and all around storytelling junkie. Her passion is for helping service-based female entrepreneurs sell on social media without feeling salesy or spammy. Jen is the host of The Social Jam, a growing Facebook community of women who are using social media to develop authentic, soulful relationships with collaborators and customers anywhere in the world.   Connect with Jen: https://www.instagram.com/jenconger/ https://www.facebook.com/JenCongerMarketing/ https://www.facebook.com/groups/thesocialjam/ https://www.linkedin.com/in/jenconger/    This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Oct 2019

31 min

As an entrepreneur or business owner, you’ve probably heard that it’s super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community!    In this podcast episode, we share:  How Krista transitioned from the corporate world to the online business space Why Krista started hosting summits and launched “Summit in a Box”  How Krista’s attitude toward social media has evolved from fear to fun    Tips for how to promote your summit on social media  Recommendations for tools to help build your summit  Krista’s Facebook Group strategy for building a community for summit attendees  How Krista used Facebook Ads to upsell her summit registration  Advice for how to get the biggest ROI for your summit    Memorable Quotes:  “That’s an important part of social media we sometimes forget: If it doesn’t feel fun to logon to the platform anymore, you don’t have to be locked in...if you don’t like it, you’re not going to do it.”  “Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don’t just straight promote all the time.” “For promotion, the more you can make use of your speakers, the better results you’re going to get.”   “People really like summits when you have a specific goal for a specific niche.”     About Krista Miller:  Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren’t summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.   Connect with Krista: https://www.summitinabox.co/ https://www.facebook.com/groups/summithosthangout/ https://www.instagram.com/summitinabox/ https://www.pinterest.ca/heykristarae/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Oct 2019

25 min

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you’re in the short term “seedling stage”, or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more!     In this podcast episode, I share:  What the seedling stage or “short term stage” of your business involves  Why you need money during the short term stage of your business   Why it’s VITAL to focus on making solid connections in the short term phase Suggestions for how much time to spend on social media  How to know you’ve transitioned to the “medium term stage” Advice for spending money on paid advertising and outsourcing tasks   Why collaboration is key during the medium term of your business  Why the “long term stage” is the best time to fine tune what really works for you   Recommendations for increasing your ROI during the long term stage  Warnings for collaborating with celebrities before you’re truly ready    Memorable Quotes: “In the short term...you don’t want to spend a lot of time on social media because you need to be figuring out the rest of your marketing strategy.”  “Your value will come from talking to people.”  “You’ve got to spend time in the short term connecting so when you’re in the medium term people can see you’ve got something going on.”  “A giveaway will only work if you have PROVEN that you have a solid plan in place to convert those people who are interested.”  “The long term stage is where you really dig into content. You’re broadcasting—people are already finding you. You just need to give them a reason to stay at this point.”    Links Mentioned: https://www.dcpodfest.com/ https://onlinedrea.com/social-media/how-much-time-to-spend-on-social-media/   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media  

Oct 2019

16 min

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