Do It My Way Podcast

Deedra Determan

DO IT MY WAY PODCAST empowers women business owners and CEO’s to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you’re an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make!

All Episodes

Sometimes we get so caught up in our businesses and the busyness of life that we forget why we went down this entrepreneurial journey in the first place. Was it for money? For influence? Was it because you couldn't stand your boss or couldn't fathom working for anyone else? Or maybe it was time freedom where you can work when you want from anywhere in the world?   As we go into 2022, I encourage you to define what success looks like to you. Define your success! It doesn’t have to look like anyone else’s and you can set yourself up to win by doing something every week to get closer to your goals! What does success look like to you?

Dec 2

9 min 31 sec

The holidays are upon us which means family gatherings, parties with friends, and all of the fun things! As an entrepreneur it can be difficult to juggle it all. You want to spend time with family and friends, but your customers are expecting things to keep moving and you feel pressure to bring in revenue at a time you are spending a ton of money!   I came up with three ways to keep the hustle through the holidays while enjoying family time to help you!

Nov 18

10 min 54 sec

Free products, big affiliate checks, free trips...the life of an Influencer seems so glamorous. Wouldn’t it be so cool to make six figures posting on your social media about products you already use and love? Everyone wants to be a social media influencer these days and most people think it is an easy job that happens over night. Check out this interview with CC & Mike Creator, Carissa Miller who shares her journey of becoming an influencer, which she says happened by accident! Carissa shares the secret behind growing her Instagram to over 90k followers allowing her husband to quit his job and join her on this journey! 

Nov 11

30 min 27 sec

The #1 question I hear over and over is “how do I grow my Instagram following?”  The hottest latest trend is through Instagram Reels. Reels allows you to share bite-sized, engaging information with your followers. By using this feature you can create short 3 to 15-second video clips that you can add filters and music to. I have had a couple of clients explode by using Instagram Reels so I came up with the The six key benefits of Instagram Reels!

Nov 4

7 min 19 sec

I have always heard people in business say, “don’t take it personally, it’s just business.” Well that is easier said than done. It is hard not to take it personally when you put your heart and soul into your business. It feels real personal when you have spent 12 hour days getting your business off the ground OR maybe pouring yourself into a client's campaign or an employee’s life.  Learn the five truths that you will experience as an entrepreneur and how to not take them personally!

Oct 28

11 min 19 sec

I often have entrepreneurs come to me wanting to start a business. Many want to build a cool office space or maybe a retail space to sell their product. I usually end up talking them out of it or at least opening their eyes to becoming an online business. Why sell your product in a store where only people in a 10-20 mile radius will shop when you can create an online business and sell to people all over the world. And you don’t have to have hours of operation when you are open, you work whenever you want and even sell products while you sleep and are on vacation! Now that's what being an online entrepreneur is all about.    Since I get this question allot, I decided to come up with 10 reasons why you should become an online entrepreneur.

Oct 21

9 min 20 sec

Accounting is not my thing. It has never been! I would rather spend money than save money. Who wouldn’t? I am all about rewarding myself for hard work and I like instant gratification. I never have the poverty mindset because I know I can always make more money! But, as your business scales and grows and suddenly you are bringing in $100k a month, you have to learn to control your finances. And you have payroll you have to make and other business expenses that come up.   I tried to do my own accounting for years and made so many mistakes. It was just stupid. I was spending hours doing something I am terrible about because I didn’t trust anyone to do it but really I shouldn’t have trusted myself! Math was never my thing! Why am I torturing myself trying to do this? It made no sense and was actually hurting my bottom line, not helping it!    Learn the six mistakes to avoid when starting or scaling a business!

Oct 14

12 min 38 sec

The #1 reason that my clients want to start businesses is to have FREEDOM. Usually it’s time freedom to work whenever they want to work and financial freedom to make as much money as they want to make!   Entrepreneurial freedom is about so much more than working for yourself. It's about being the master of your own destiny and reaping the rewards of your hard work. At the end of the day everything you have is because YOU made it happen! How satisfying is that? If you are thinking of starting a business, this should motivate you to go for it and find true freedom!

Oct 7

9 min 14 sec

Consistency wins. Period. You can pay all of the most expensive business coaches, sign up for every personal development program you can find, and read every entrepreneurship book out there, and have an incredible business plan, but if you don’t execute your plan consistently, you will never win! It’s easy yet very few do it.   Consistency is making sales calls EVERY day to get new business, coming up with a social media content plan and posting regularly, nurturing current clients the way they deserve to be, working out every day. Not sometimes, not when you feel like it, but EVERY DAY! Here are three key steps you need to take to create consistency in your business!

Sep 30

9 min 46 sec

If I had a dollar for every time someone asked to pick my brain, I would be RICH! Early on in my career I spent countless hours meeting people at Starbucks for them to “pick my brain.” I didn’t want to be rude and it was flattering that they saw me as the expert in marketing. But I would sit and spend 2 hours giving free advice for what? Now, I don’t mind if it was a friend or someone who had helped me out before or even a student getting ready to graduate that was looking for some advice. But everyday people who own businesses want to “pick my brain.” Ok, I’ll just give you 20 years worth of my experience with the right answers for FREE so you can go about your business? Would a primary care physician ever meet with you so you could “pick his or her brain?” No, they would tell you to schedule a consultation and charge you for an office visit.   Learn four things you can do the next time someone says, "Can I pick your brain?"

Sep 23

9 min 18 sec

Coaching female CEO’s and entrepreneurs is what lights me on fire. I relate to the struggles of working hard to prove yourself in a male dominated corporation or the fears that come with going out on your own. There is no one more efficient with their time than a mom that is running a household and a business.   But we are human and fear often holds us back from doing big things! I see it all of the time. A female entrepreneur will have a great idea with massive potential but they are scared. Scared to fail. Scared to not have enough time to be a successful wife, mom and entrepreneur. Scared what others will think. Scared they can’t live up to expectations they put on themselves. Fear is the #1 thing that holds many people back from doing amazing things!   Find out the top three fears I see in female entrepreneurs and how to conquer them!

Sep 16

7 min 48 sec

Throughout my life, I have always been a yes person. I love new opportunities, meeting new people, and I am confident that I can usually make a difference if I get added to a committee or am in charge of something.   The problem with that is, too many yeses lead to burn out. I was too busy saying yes and helping everyone out that when I finally got home, I was exhausted and didn’t have much left for the people I loved the most! What good was it doing when I was helping all of these organizations but neglecting the things most important to me? Find out the four questions you need to ask yourself before you say yes to another meeting or another partnership!

Sep 9

15 min 46 sec

I just got back from a trip to Nashville where I had a client meeting. I always like to take a book to read as I am not a huge fan of flying and it is a nice distraction plus I get to read in silence which I rarely have time to do. 

Sep 2

9 min 11 sec

Have you ever been talking to your girlfriends about your favorite brand of make-up or the most comfortable workout shoes you’ve just bought or that amazing shirt you found on Amazon that was only $30? What do they do? They immediately go online and check it out for themselves! After all, customer reviews are the absolute best referral for your business! You are going to trust your girlfriend who has already tried out these items and given her approval before you decide to buy.   Let’s get real: customer testimonials are always better than you bragging about yourself!

Aug 26

10 min 13 sec

The #1 question I get asked is, what do I post on my social media? It’s hard to come up with content day in and day out that is relevant to your customers and something they actually care about. To help you come up with a content posting schedule, I came up with 16 ideas for you to post on your company’s social media pages!

Aug 19

13 min 18 sec

One of the most important things you can do when starting your business is to build a list of customers and potential customers. This is anyone and everyone who has ever visited your website, bought something from you, came by your booth at a trade show, listened to your podcast or your speaking engagement. Lists are so powerful, but I talk to entrepreneurs every week that have not acquired a list.   Here are five reasons you must build a list to grow your business!

Aug 12

8 min 28 sec

Remember when you were a kid and the smallest things made you happy? My niece has been visiting and it is always such a great reminder to see a child discover happiness in the day to day, simple things in life. It made me think about how important it is to be happy in life. Everything in your life is affected if you aren’t happy. Whether it’s a job, your spouse, your health or a relationship in life that is bringing you down, we all need to be reminded of how important it is to be happy! Here are 11 steps to living a happy life!

Aug 5

18 min 43 sec

I have had so many people ask me what my Enneagram personality type is in the last couple of years. I finally decided to take the test and was fascinated with how spot on the results were for me!   For those of you that don’t know, the Enneagram is a system of discovering your personality type that describes patterns in how you interpret the world and manage your emotions. The Enneagram describes nine personality types and helps you identify both the strengths and weaknesses to make you self aware and guide you as a leader, employee, spouse or friend! Find out what my Enneagram type is and how you can use the test to become a better leader!

Jul 29

23 min 13 sec

I often get asked, “why would I hire a business coach or when is the right time for me to hire a business coach. My answer is always this, “You can’t afford NOT to have a coach!” Most successful entrepreneurs have a business coach or mentor that has helped them along the way. After all, it is impossible to be an expert in every area of your business and an unbiased, outside perspective is so important in scaling your business!   Here are eight reasons why you need to have a business coach to ignite your brand and increase your profit!

Jul 22

10 min 39 sec

In business and in life you need to schedule EVERYTHING! What areas of your life are you failing in because you haven’t scheduled it? Maybe it’s a relationship in life? Maybe it’s losing weight or following a nutrition plan? Or learning a skill in business that will bring you more money? The most successful entrepreneurs I coach schedule EVERYTHING in their life and stick to it! Learn the seven reasons why scheduling is so important!

Jul 15

13 min 42 sec

One of the most important things you can do when launching your business is to create a brand story.  Instead of just selling your products or services, a brand story inspires an emotional reaction from your customer and will make you stand out from your competition.   Learn the six steps to creating a brand story and why it is so important in your marketing!

Jul 8

10 min 12 sec

Research says people have 7 seconds or less to find what they want on your website or they are GONE! 7 seconds! That is nothing! The #1 goal of your website should be conversion whether that’s a sale, a call, joining your Facebook group or getting on your email list. Find out the 8 things that MUST be on your website for conversion!

Jun 24

13 min 22 sec

Emotional intelligence is vital to running a successful business. Emotions have an effect on teamwork, customer satisfaction, manager-employee relationships, and employee retention.    Your emotional quotient (or EQ) is the ability to manage your emotions and the emotions of others. Do you fly off the handle when you get upset with a team member and react before you think? Here are 9 ways to improve your emotional intelligence!

Jun 17

10 min 48 sec

Having your entire marketing mix operating at optimal levels will bring you success! Learn how start up Sugar Llamas used their marketing mix to explode after launch!

Jun 10

12 min 12 sec

Deedra interviews a woman in business she admires, Shannon Wilburn, CEO/Co-Founder of Just Between Friends Franchise System. Learn how Shannon balanced work/mom life and grew JBF into 150 franchises nationwide.

Jun 3

52 min 19 sec

Controlling your thoughts will influence how you live your life. Entrepreneurs I coach that are able to control their mindset are definitely the ones who are more successful!   Are you going to have a great day every day? No way! Can you control how you respond to that day? 100%! Visualize yourself living in your dream home with financial freedom and time freedom getting to do the things you love to do! This is the most important step in becoming a successful entrepreneur!    Learn the 5 proven ways to keep a millionaire mindset so you can reach your dreams!

May 27

10 min 21 sec

We spend most of our time talking about getting leads, nurturing the leads and closing clients but there are times when you have to fire a client. I have only had to do this a handful of times in my career and it is always awkward, but you have to do what is best for you and your team even if it is bringing you revenue. This can be very hard to do when you are a start up and every dollar counts! The thought of purposely pushing money out of the door seems insane! But many times the time and energy you spend with the toxic client is actually preventing you from servicing your other clients or getting new clients!   Learn six ways to fire a client with professionalism and integrity!

May 20

10 min 40 sec

Being an entrepreneur can be a grind. Day after day, you have to do small, disciplined things to get you to the next level. It isn’t always glamorous and it can take YEARS before you succeed. You are tired, your kids need you, your spouse needs you, the school wants you to volunteer, your neighbors are doing a garage sale and asking for your help, and yet the long list of To Do’s from your job aren’t getting any smaller. It can lead to downright burnout where everything in life seems difficult even getting out of bed in the morning.   What do you do if you feel burned out at work and it carries over into other areas of your life? Here are 5 ways I recharge every week!

May 13

11 min 6 sec

Most people think of Facebook or Google for lead generation and most of you know Google will always be my #1 as people are already searching for what you have, so it’s an easy sell BUT you have to be at the top of Google to get leads. What about B2B leads? We have found LinkedIn to be very lucrative when it comes to landing business leads. A recent social media statistics said that 45% of B2B marketers have already won customers through LinkedIn.   Check out the 5 reasons why you should use LinkedIn in your social media mix!

May 6

10 min 59 sec

I probably get this question asked to me every week. I have a client panicking calling me saying they got a bad Google Review and they aren’t sure what to do about it. I calmly coach them through the best practices and tell them there’s not a company out there without a negative review. It’s bound to happen, you can’t please everyone, just learn from the mistake, acknowledge it, and move on. This all sounds like a great plan until it happened to ME!   Find out what to do if you get a BAD Google Review!

Apr 29

10 min 4 sec

There are so many women I look up to in business with all of their accomplishments and other women I admire their style, the way they parent or even in their fitness journey. I don’t always share this with them. Some of them I know well and others I admire from afar. Who are those women that you look up to in business, have modeled what they have done to be successful, and were mentored by them from a far? Have you ever shared your gratitude with them? Find out how celebrating other women will make you more successful!

Apr 22

8 min 24 sec

I have been blessed to coach entrepreneurs from all races, backgrounds and economic status from around the country. Each comes with a different perspective and preconceived notions based on how they grew up. Some have the poverty mindset they have to overcome, while others lack a belief in themselves often due to stories they were told as a kid that they believe as truth. Although all of the entrepreneurs I work with are different and face different challenges in their life and business, they all have one thing in common: THEY ARE ACTION TAKERS! You know what I’m talking about, people that ACT instead of talking about it forever. They actually do the thing they say they are going to do! It may not always be the right answer but imperfect action is better than no action at all!

Apr 15

9 min 55 sec

I often have potential clients ask, “how long do I need to run my marketing campaign?” Can I do a campaign for six months and stop?    My answer is always simple: do you want to stop selling your product or service? If not, then you have to market!   Find out why you need to market to scale your business!

Apr 8

10 min 31 sec

What if I’m scared to sell? So many people are scared to sell and that’s normal! I am going to show you the 5 ways to overcome fear in sales so you can hit your revenue goals!

Apr 1

11 min 14 sec

I have been coaching entrepreneurs for about seven years now and there are many things that I find them wasting time and energy on that they don’t need to do when they are in launch mode. I came up with a list of 10 things NOT to do when you are launching your business!

Mar 25

10 min 53 sec

One of the most important things to learn how to do as an entrepreneur is to be productive with your time! There never seems to be enough time in the day to do everything you need to do!   When my clients come in and say they need to learn to be more productive, it is usually because they aren’t passionate about what they are doing. They own or run a company but they have no purpose in their life. If you wake up every day with a passion to help people and have created a business around that passion, it is easy to be productive! You love what you do! You are making a difference! People need what you have! Learn the 10 habits of the most productive entrepreneurs.

Mar 18

13 min 33 sec

One of the hardest things to do in business is build a team, a loyal tribe that would do anything for you and the business. Some of you might be thinking, is that even possible? Notice I don’t call them employees, they are team members! Every member makes your company who it is and they are a direct reflection of you and your values. So how do you create a culture where people want to work every day and care about your clients or customers as much as you do? Learn the 5 steps to creating a team of ROCKSTARS!

Mar 11

14 min 25 sec

Why are some people so confident and others struggle to believe in themselves? Research shows women are less confident in business than their male counterparts. Lack of confidence can prevent you from taking the necessary risks to succeed! Learn the 5 tips on being confident in business and in life!

Mar 4

12 min 35 sec

Learn the eight proven ways to market without spending any money! I know this topic seems a little taboo for the owner of a marketing company to be talking about, but not everyone can afford to market day one. Test the market with these proven steps and then blow it out with marketing!

Feb 25

15 min

Do you ever look at successful people and think, “they must have gotten lucky or they just had perfect timing with their business so it took off?” I hate to tell you this, but there’s no such thing as luck in business! Yes, the market conditions could have been perfect for their launch and maybe there was a huge need for their product or service that wasn’t being fulfilled in the market, so the opportunity was there. BUT THEY HAD TO WORK and GRIND and SWEAT and LOSE SLEEP and take a RISK to succeed!

Feb 18

12 min 51 sec

In today’s episode, we are going to talk about the most important part of your business...sales! If you have no sales, you have no business! Learn the 5 keys to closing the sale and you'll be on your way to more money in your pocket!

Feb 11

21 min 59 sec

These are the non-negotiable things you do every day and the rules you live by! If you need to make a decision in life, you refer to your 10 Life Rules. Ask yourself if the decision aligns with your life rules? If not, move on! We all have those days we don’t feel like doing anything. We are tired, stressed and things seem to not be going our way. Those are the days when I pull out my 10 life rules and remember why I do what I do!

Feb 4

21 min 32 sec

In this podcast episode, you will learn the importance that discipline plays in every successful entrepreneur's life! Doing things in life even when you don’t feel like it! The small disciplined things you do daily will turn into massive momentum over time! Learn 3 ways to create discipline in your life today!

Jan 28

24 min 29 sec

One of the first things you need to do in marketing is to define who your avatar is - your customer, your audience, your TRIBE!   You can’t be all things to everyone! If you market to everyone you will have no one respond! There are riches in niches! Niche down in marketing and you will start to see success!

Jan 21

13 min 23 sec

In today’s episode, we are going to talk about personal branding and the importance of creating a personal brand in your business. Maybe you are a woman CEO or business owner who has had success, made the money, but you want more. You are ready to give your greatest contribution to the world by teaching others what you already know. Or maybe you have overcome something incredible in life and are on the other side and want to help others who struggle in this area as well.

Jan 14

15 min 41 sec

Deedra shares her story of becoming an entrepreneur and what Do It My Way means in episode #1! Once she finally started to do business "her way" she started to see success!

Dec 2020

8 min 7 sec