Novel Marketing

Thomas Umstattd Jr.

Learn the innovative book promotion secrets of bestselling authors.

All Episodes

If you want to succeed in publishing, heed these book marketing commandments. The post The 10 Commandments of Book Marketing appeared first on Author Media.

Jul 22

45 min 55 sec

We are in the process of replacing the dirt and rocks in our backyard with grass for the children to play in. At first, things went well using the shovel but then when we got to the final rocks, the shovel just did not work well. Then we tried a rake, and boom! Suddenly we […] The post Tools To Make Publishing Easier appeared first on Author Media.

Nov 26

18 min 25 sec

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing. The post How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger appeared first on Author Media.

Nov 17

40 min 7 sec

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website. The post How to Create an Author Press Kit with Susan Neal appeared first on Author Media.

Nov 10

42 min 49 sec

Find out who should register the copyright for a book, why it may be important, and when is the best time to do it. The post What Every Author Needs to Know About Copyright Law with James Scott Bell appeared first on Author Media.

Nov 3

39 min 50 sec

Learn how to increase your podcast's impact by connecting with other podcasters, authors, and audiences who are interested in your book. The post How to Grow Your Podcast Audience – with David Hooper appeared first on Author Media.

Oct 27

41 min 14 sec

Most author About Me pages are as fascinating as Mr. Rogers' sweater choices. Here's how to craft a killer About page. The post Is Your Author “About Me” Page Boring Your Readers To Death? appeared first on Author Media.

Oct 20

35 min 13 sec

Chris Fox shares a method authors can use to increase writing output and improve craft. Implement these habits to write faster and better. The post How to Write Faster and Better with Chris Fox appeared first on Author Media.

Oct 12

37 min 45 sec

Peek behind the scenes to find out how Author Media came to serve authors like you and how we'll serve you in the coming years. The post Author Media: The Behind-the-Scenes Story appeared first on Author Media.

Oct 6

50 min 13 sec

Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you. The post How Jack Ellem Went from Unpublished to Bestselling Indie Author appeared first on Author Media.

Sep 29

38 min 58 sec

Discover three ways to revive your backlist and increase sales with price pulsing. The post How to Use Price Pulsing to Supercharge Your Backlist Sales appeared first on Author Media.

Sep 22

31 min 25 sec

The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements. The post How to Get Endorsements for Your Book appeared first on Author Media.

Sep 15

44 min 29 sec

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income. The post Yes, YOU Can Make a Living as a Writer, Here’s How appeared first on Author Media.

Sep 8

49 min 46 sec

Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue. The post How to Sell Your Book In Person (and make way more money per copy) appeared first on Author Media.

Sep 1

39 min 40 sec

Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success. The post Everything Authors Need to Know About K-Lytics appeared first on Author Media.

Aug 25

48 min 27 sec

Five tips to help you write useful book reviews that will build credibility and connection with your readers. The post How to Write Book Reviews Readers Will Want to Read appeared first on Author Media.

Aug 18

31 min 22 sec

Learn how you can grow your author email list with the help of StoryOrigin's author community and list-building tools. The post An Author’s Guide to StoryOrigin appeared first on Author Media.

Aug 11

39 min 14 sec

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it. The post How Author Websites Irritate Readers (and what to do about it) appeared first on Author Media.

Aug 4

31 min 43 sec

Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you. The post How to Spend LESS Time Marketing Your Book appeared first on Author Media.

Jul 28

30 min 57 sec

Learn when and why you should form an LLC for your author business. Discover who can help you get it done and how much it will cost. The post The Author’s Guide to LLCs appeared first on Author Media.

Jul 14

46 min 18 sec

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success. The post How to Find Your Readers appeared first on Author Media.

Jul 7

36 min 33 sec

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers. The post Niche Marketing: A Coaching Session appeared first on Author Media.

Jun 30

46 min 12 sec

Learn how natural brain function can help you get your reader's attention so you can introduce them to your book. The post How to Get a Reader’s Attention by Shocking Broca appeared first on Author Media.

Jun 23

28 min 13 sec

Find out which kind of indie author you are and which sales strategies and promotional tools will work best for you. The post 7 Kinds of Indie Authors appeared first on Author Media.

Jun 16

1 hr 9 min

While you wait for the next episode, check out these two resources for authors. The post Two Quick Announcements appeared first on Author Media.

Jun 9

3 min 45 sec

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel. The post How to Pitch Your Novel appeared first on Author Media.

Jun 2

39 min 18 sec

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors. The post A New Social Network for Authors appeared first on Author Media.

May 26

25 min 34 sec

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books. The post How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year appeared first on Author Media.

May 19

48 min 29 sec

Learn how to find your readers, write the book they want, and overcome the fear of promoting your book to them. The post How to Overcome the Fear of Book Promotion appeared first on Author Media.

May 12

28 min 9 sec

Eight strategies to help you create a compelling news release. The post How to Create Press Releases appeared first on Author Media.

May 5

40 min 12 sec

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books. The post How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology) appeared first on Author Media.

Apr 14

28 min 51 sec

Learn how authors writing YA books can connect with teen readers. The post How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist appeared first on Author Media.

Apr 7

40 min 59 sec

A step-by-step guide to help you publish your book independently. The post How to Publish Your Book Independently appeared first on Author Media.

Mar 31

34 min 14 sec

Expert advice for the 10 critical decisions of indie publishing. The post 10 Decisions Every Indie Author Needs to Make appeared first on Author Media.

Mar 24

57 min 6 sec

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews. The post How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams appeared first on Author Media.

Mar 17

35 min 27 sec

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course. The post The 2021 Book Launch Blueprint is Here! appeared first on Author Media.

Mar 10

38 min 53 sec

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story. The post How to Improve Your Author Website with Carla Hoch appeared first on Author Media.

Mar 3

42 min 33 sec

Facebook is about to change. Authors need to know what's coming and how to survive the digital upheaval. The post What the 2021 Facebook Changes Mean for Authors appeared first on Author Media.

Feb 17

42 min 2 sec

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes. The post 10 Classic Branding Blunders Authors Make (and how to avoid them) appeared first on Author Media.

Feb 10

34 min 51 sec

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community. The post How to Market Books to Homeschool Families with Tricia Goyer appeared first on Author Media.

Feb 3

42 min 53 sec

Learn how to improve your website's SEO so readers can easily find you and buy your books. The post Search Engine Optimization for Author Websites appeared first on Author Media.

Jan 20

47 min 53 sec

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don't always work. In this article you'll learn what does. The post How to Promote Literary Fiction With Jane Friedman appeared first on Author Media.

Jan 13

40 min 50 sec

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what's changed this year. The post Amazon Advertising in 2021 appeared first on Author Media.

Jan 6

52 min 50 sec

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career. The post How to Prevent Writing Burnout appeared first on Author Media.

Dec 2020

40 min 22 sec

Your book's title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend. The post How to Pick a Strong Book Title appeared first on Author Media.

Dec 2020

27 min 15 sec

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there. The post Parler, MeWe, and How to Navigate Social Media Splintering as an Author appeared first on Author Media.

Dec 2020

25 min 34 sec

Ten Black Friday 2020 deals for authors that will help you stretch your budget and save you time. The post 2020 Cyber Monday Deals for Authors appeared first on Author Media.

Nov 2020

13 min 25 sec

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing. The post How to Find and Work With a Virtual Assistant appeared first on Author Media.

Nov 2020

45 min 20 sec

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message. The post How to Develop an Author Tagline appeared first on Author Media.

Nov 2020

32 min 57 sec

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run. The post The 5 Baby-Step Platform Building Process appeared first on Author Media.

Nov 2020

35 min 53 sec