The Virtual CMO (Chief Marketing Officer) podcast is designed for marketing leaders at SMB's (small and midsize businesses) who are looking for strategies to grow their businesses. We focus on what it takes to build an overall strategy and how to execute successful marketing plans. The show features interviews with SMB marketing leaders who share their real-world experiences running marketing programs. We discuss marketing automation tools and talk to the vendors about how their tools can improve marketing effectiveness. We talk with outsourcers and agencies to learn how their services can help scale your team. And finally, we talk about real-world examples of marketing done right...and wrong. Join us for this lively conversation about marketing strategy.