Cashing In On Content Marketing

By Fractl

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

  1. 1.
    How Cognitive Biases Can Impact Internal Communication
    31:14
  2. 2.
    How To Master The Art of Vulnerability In Marketing
    38:58
  3. 3.
    The ROI of Long-Form Content
    26:52
  4. 4.
    How to Scale Your Content Marketing Efforts
    31:46
  5. 5.
    Leveraging Social Data to Improve Content
    37:04
  6. 6.
    Why Content is Crucial for B2B Customer Retention
    31:36
  7. 7.
    How to Optimize and Measure Conversion Content
    36:45
  8. 8.
    How Empathy Can Improve Your Marketing Outcomes
    33:45
  1. 9.
    The Underrated Benefits of Top-of-the-Funnel Content
    34:10
  2. 10.
    How Content + Email Marketing Can Elevate Your ROI
    28:22
  3. 11.
    Getting Buy-In at a Traditional Marketing Organization
    35:19
  4. 12.
    Data Journalism is for Marketers, Too
    43:51
  5. 13.
    Marketers Need to Think This Way About Attention
    34:20
  6. 14.
    Are Your Audience Personas Effective?
    32:27
  7. 15.
    Direct Mail? Yes, It Can Matter for Digital
    29:57
  8. 16.
    Quick Note to End the Year
    0:15
  9. 17.
    How to Most Effectively Utilize Video Content
    25:46
  10. 18.
    Amplifying Content with PPC
    32:27
  11. 19.
    How to Set Up a Content Strategy Without Getting Overwhelmed
    30:02
  12. 20.
    How to Come Up With Countless Content Ideas (And Get Buy In For Them)
    28:29
  13. 21.
    Use an SEO Lens to Improve Your Content
    35:44
  14. 22.
    Making the Most of User Generated Content
    21:10
  15. 23.
    Do You Need an Audit of Your Analytics Process?
    27:10
  16. 24.
    Using Content to Amplify Your E-commerce Efforts
    28:39
  17. 25.
    Programming, AI, and the Future of Content
    38:44
  18. 26.
    How Programming and AI Can Improve Your Content Strategy
    30:37
  19. 27.
    How Content Fuels Massive Brand Growth
    31:42
  20. 28.
    How to Speak to Your Target Audience Through Content
    25:19
  21. 29.
    The Hidden ROI of Podcasting
    25:44
  22. 30.
    BLM Reflection: How Marketers Can Make Our Industry More Inclusive
    26:21
  23. 31.
    Making the Case for Creativity in Content
    35:46
  24. 32.
    What So Many Companies Get Wrong About Content Marketing
    25:48
  25. 33.
    Unearthing Your Content’s ROI Through Google Analytics
    32:27
  26. 34.
    Overcoming Misconceptions in the Content/SEO World
    32:38
  27. 35.
    Building a Content Performance Culture
    32:26
  28. 36.
    Understanding the Value of Brand Communities
    34:59
  29. 37.
    Measuring and Maximizing Your Content’s ROI Through Rich Results
    23:08
  30. 38.
    Amplifying Your Blog’s ROI Through Social
    24:04
  31. 39.
    The Most Common Objections to Content Marketing (And How to Respond)
    34:28
  32. 40.
    Overcoming Content Budget Pushback by Addressing ROI
    36:22
  33. 41.
    Marketing Automation 101 (And How It Boosts Content ROI)
    24:46
  34. 42.
    Digital PR Tips in the Time of COVID-19
    25:23
  35. 43.
    Is Your Brand Storytelling Working?
    31:12
  36. 44.
    Overcoming Silos to Get Content Approval
    25:27
  37. 45.
    Successfully Selling Ideas In Large Organizations
    40:02
  38. 46.
    How to Set Up a Content Strategy Tied to Revenue
    33:00
  39. 47.
    How to Make the Most Of Your Virtual Events
    29:00
  40. 48.
    How to Track Tough-To-Measure Tactics
    32:49
  41. 49.
    The Nuances of Effective Messaging
    30:33
  42. 50.
    Don’t Mimic In Your Marketing — Maneuver
    30:52

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