The Not For Lazy Marketers Podcast

Emily Hirsh

What would it mean for your business if overnight… every $10 you spent on marketing, brought you $100, or if your next launch saw a 20% sales number increase from the last one? Those are just 2 incredible success stories that our clients at Hirsh Marketing have attributed to working with us. And there are hundreds more who have gone through The Not For Lazy Marketers Process and have seen dramatic increases in revenue and an end to social media & marketing stress! We’ve managed over $5 million in ad spend and generated over $57 million in revenue for our clients. Now The Not For Lazy Marketers Podcast gives you a behind the scenes look at The Not For Lazy Marketers Process (the secret sauce to these amazing results), how we get these results consistently for our clients every. single. day; and how you can begin to apply OUR multi-million dollar takeaways to YOUR business.

All Episodes

With Black Friday, Christmas, and crazily enough 2022 lurking around the corner, it’s time to start focusing on our ad strategy through the holidays. Although it can be easy to want to scale back, significantly cut your budget, or even stop your ads all together, you absolutely shouldn’t. Tune into this episode, where I’m breaking down why you should STILL run ads in Q4 and through the holidays, how to approach your warm and cold audiences, and how to leverage your offer to fit your audience’s pain points at the end of the year.

Oct 28

19 min

If you’re feeling lost among the countless iOS updates, trust me, you’re not alone. And, with iOS 15 rolling out, there’s even more to catch up on. With updated email privacy settings, it can feel as though email marketing is on its way out. But, I’m here to tell you the opposite. So how do we combat these ever changing iOS updates and keep our email marketing successful and even better than before? Tune in to this episode where I break down how to keep email marketing a viable part of your business, despite the changes ahead.

Oct 26

15 min 57 sec

In today’s episode, I’m sharing three actions you can take to end 2021 with the best marketing out there. Struggled to see results this year and want to get to the bottom of it? Or maybe your business boomed and you want to figure out how to improve and scale that? Tune in to this episode to learn exactly how to take your marketing to that next level!

Oct 21

20 min 8 sec

If you’re one of the countless entrepreneurs out there saying, “it’s so exhausting to try and keep up with my marketing and content now,” I hear you. But the era of the creator is here, and the reality is it’s more exhausting to continue resisting that than it is to finally step into it and embrace it. So how do you do that in a way that doesn’t exhaust all your time and energy as a CEO? Tune in to this episode where I’m sharing how to create content that’s authentic to you, create process that makes it sustainable, and ultimately tie it all back into your results.

Oct 19

25 min 11 sec

In this episode, I’m sharing the most current Facebook trends brought to you directly from our exclusive Hirsh Team Huddles! From automatic placement VS manual placement, dynamic creative VS post ID, to video best practices, I’m diving into NEED to know hot takes on what’s working (and what’s NOT) in the realm of Facebook ads today!

Oct 14

13 min 44 sec

Today’s episode is all about the most overlooked component of your marketing: your foundation. You could be creating hundreds of Reels, have an amazing strategy, write the most perfect emails… but if you don’t have an incredible marketing foundation, none of that matters. Nothing else will work until you’ve nailed down your foundation. Tune in for an inside look into the first step of The Not For Lazy Marketers Process that will ensure your marketing foundation is rock-solid!

Oct 12

19 min 41 sec

In this episode, I share a vulnerable realization I had as an entrepreneur that I believe so many other business owners will find value in. We often are consumed with the fear of failure and it ultimately holds us back from the success we’re destined to achieve. Today, I’m challenging you to push past that fear and believe in yourself.

Oct 7

23 min 13 sec

In today’s episode I’m challenging you to look at your paid ads strategy differently than you have before. As humans, we often try to do what we know in the hopes that things will get better, but you can’t continue executing the same strategy and expect to see different results. If you find yourself in the boat of struggling with increased ad costs, an unprofitable strategy, decreased sales, etc., tune in to this episode to uncover the new way of looking at your paid ads strategy.

Oct 5

18 min 26 sec

Last week, I made a bold claim that most entrepreneurs don’t want to hear: we’ve entered the era of the creator. That means if you’re trying to grow an online business, you have to step up and become a creator and commit to putting out even more innovative content and creative than ever before. In this episode, I’m sharing my team’s exact insider process for upleveling your content and creative for both your organic and paid strategies so your clear and confident on what it takes to succeed in this era.

Sep 30

27 min 11 sec

In this episode, I share an exclusive recording of The Shift: A Hirsh Marketing Partner Info Session. With massive shifts in the industry, come massive shifts to our agency and the level of support we provide to our clients. Tune in to learn about the vital component you now MUST have in your marketing and all of the shifts Team Hirsh has made to guarantee our clients’ success with the littlest amount of time and energy they have to expend.

Sep 28

46 min 39 sec

It’s time to start treating your marketing like an investment, no more excuses. If you’re not dedicating time, resources, and money into your marketing, your business growth is going to go backwards, not forwards. Tune in to this episode where I keep it real and challenge you to prioritize your marketing as an investment in the success of your business.

Sep 23

15 min 45 sec

A massive shift is coming to the world of digital marketing. Your messaging, your strategy, your offer, all of that still matters… but none of those will save you unless you’ve incorporated the one critical component that is now necessary for success with this shift. Tune in to today’s episode to learn what it is and what it means for the future of your marketing.

Sep 21

21 min 48 sec

In today’s era of digital marketing, micro-content is king. Humans’ attention spans are decreasing, and the demand for short, easily digestible content is rising. That means you’ve got to adapt your content to cater to what your audience wants, but how do you strategically share free content without giving away too much? Tune in to this episode for all the answers!

Sep 16

16 min 45 sec

This is an honest and raw episode where I’m opening up about struggles I’ve been facing in my business over the last few weeks. Too often other entrepreneurs open up about these things after they’ve already come out the other side, but I believe there’s power in sharing these hardships while you’re still in the thick of them. Tune in for a completely transparent episode where I share a message that every entrepreneur needs to hear: you are not alone.

Sep 14

20 min 3 sec

In this episode, I’m sharing what a lot of entrepreneurs need to hear, but no one talks about enough: the mistake and danger of comparing other strategies to yours. We’re often bombarded with an abundance of advice, but it’s time to stop taking the word of our coaches, colleagues, influencers we admire, etc., as gospel. Tune in to find out why!

Sep 9

17 min 33 sec

With the current direction we’re going with marketing, one thing is clear: connection with your audience is absolutely critical. To be successful in this new era, you have to increase your 1-1 conversations with your audience to build deeper connections that convert them into sales. Tune in to today’s episode where I’m sharing all the hot insights and strategies on increasing your 1-1 conversations with your audience, including how Team Hirsh is incorporating this into our own strategy!

Sep 7

17 min 55 sec

Uh oh...ads are 47% more expensive than last year. Working ads that would last for months now only last 10 weeks. What happened? What can we do about it? In this episode, I go over these pressing issues and discuss the two ways you can combat them. Hint: The solution is not “I'm going to stop running Facebook ads.”

Sep 2

18 min 52 sec

Sometimes life will throw you a gut-punch. That’s what it felt like when a VERY valuable team member of mine gave her notice to pursue a different career. I felt awful, but I took that blow and turned it into an opportunity for me and my business to step up and adapt. This is not just an episode about my company restructuring, this is an episode about leadership, adapting to the market, and taking hard situations and turning them into a positive one.

Aug 31

22 min 37 sec

MASSIVE changes are coming to Facebook over the next five years in their attempt to combat the impacts they’ve felt from Apple’s recent iOS updates. Facebook ads as we know them are about to undergo a complete metamorphosis. Tune in to today’s episode where I dive into all of the coming changes Facebook has up their sleeve and how we as marketers must adapt to this new era.

Aug 26

16 min 26 sec

The goldmine days of digital marketing are OVER. You have to step up, stand out more, and work harder than ever before to earn your customers. What do these shifts mean for the future of marketing, and what direction are we headed? There are now two core marketing pillars you MUST nail down to succeed in this new era of digital marketing. No exceptions. Tune in to today’s episode where I’m diving into these two components that are critical for the future of your marketing success!

Aug 24

22 min 23 sec

Struggling with astronomical ad costs? Watching your engagement plummet? Failing to get your offer to convert? Anytime you hit these kinds of roadblocks in your marketing there is always ONE thing that you can come back to that will improve your marketing results ten fold. Tune in to this episode to find out what it is!

Aug 19

14 min 18 sec

If I could give you one piece of advice to massively improve your results, it would be to focus on choosing what’s most important in your marketing. If it’s not moving the needle forward, it’s setting your business behind. Tune in to today’s episode where I’m sharing a powerful exercise that will help you find clarity on where your priorities should lie in your marketing so you can break free from the overwhelm of trying to do it all.

Aug 17

15 min 36 sec

In today’s episode, I’m sharing three levers that you can pull anytime something isn’t converting to improve your marketing strategy and results. Whether it’s your webinar, your ads, your organic marketing, etc., you can always come back to this formula and I guarantee that you will be able to create the success you desire. Tune in so you can finally stop asking “what do I do when XYZ isn’t converting?” and have the confidence and clarity to get your marketing back on track!

Aug 12

18 min 25 sec

Dying to know what’s working vs not working today in marketing? I’m spilling ALL the tea in today’s episode where I share an exclusive behind the scenes clip from our very first PDQ Monthly Marketing Round Up! Tune in for insider intel on what’s hot in digital marketing now that you CAN’T find anywhere else!

Aug 10

22 min 8 sec

This episode is a call out for any entrepreneur still relying on marketing strategies that worked for them a year ago to boost this year’s profits. Spoiler alert - the digital marketing world moves at lightning speed, and if you aren’t continuously adapting your strategy to stay up to date with the latest trends, you WILL fall behind. Tune in to find out why putting the blame on your team isn’t the solution, when it might be time to revisit your offer, how to fill in the gaps in your foundation, and more!

Aug 5

18 min 18 sec

I hate to break it to you, but people buy your WHY, not your what. Odds are there are countless other businesses out there doing the same thing that you are. What you do isn’t what stands out from your competition and entices people to buy from you, your unique WHY does. Tune in to this episode to learn why it is critical to revisit YOUR why and ensure it’s clearly communicated in everything that you do!

Aug 3

25 min 33 sec

Instagram is evolving, and your marketing must too. If you’re not prepared to adapt to the platform's shift to prioritizing video content, one thing is certain: you WILL fall behind. In this episode, I’m diving into the future of Instagram and video and what it means for your business marketing strategy TODAY!

Jul 29

19 min 32 sec

In this episode, I reflect on what advice I would give my past self on how to build a successful business. In the last year especially, my success has exploded in all fronts of my life, and I want to let my fellow CEOs and entrepreneurs, like you! Tune in to learn more about the 6 things that contributed the most to my success in the last year!

Jul 27

35 min

Rant time. There’s a certain BS mentality that is perpetuated in the digital marketing industry, and not enough business owners are calling it out. In this episode, I’m shedding light on the mentality that will slow you down, make you feel like you’re failing (when you’re NOT), and KILL your business and marketing. Tune in to find out what it is!

Jul 22

21 min 55 sec

In today’s episode, I’m joined by my friend and incredible entrepreneur Jessica Stansberry. Jessica spills all the tea on how to crack the organic marketing code including how to master the Instagram algorithm monster, bossing up your SEO ranking, the biggest organic marketing mistakes to avoid, and more! Tune in to learn how to instantly improve your content marketing!

Jul 20

27 min 18 sec

In this episode, I’m challenging you to run EVERYTHING you do in your business through the filter of “what am I the best in the world at?” If you can get ultra clear on this, I guarantee it will instantly improve your marketing, your messaging, the delivery of your product/service, and make your business stand out from the crowd. Tune in to learn how to find that clarity for your business!

Jul 15

16 min 18 sec

Which is better, organic or paid marketing? While some marketers will have firm opinions one way or the other, I believe that they BOTH go hand in hand. The most successful marketing strategies I’ve seen are those that combine both efforts cohesively. Tune in to learn more about the keys to organic success, how to intentionally tie paid ads into your organic strategy, and the boundaries you need to set for yourself for how you choose to show up online!

Jul 13

23 min 20 sec

In this episode, I’m reflecting on how far my business has come over the last six years, the mistakes I’ve made, the lessons I’ve learned, and how it brought my business to where it is today. There are five key business lessons that I guarantee will save you MILLIONS and result in tremendous growth for your business, your team, and yourself as a leader. Tune in to discover the keys to unlocking your seven-figure business status!

Jul 8

28 min 2 sec

I’ve seen countless entrepreneurs struggle with their data and allowing it to drive their decisions. Yet, if they could get to that place, they would be much more profitable. In this episode, I’m providing all the clarity you need to relieve your data and metric overwhelm so that you finally understand what your next move is, where your attention should be being spent, and what is or isn’t working in your funnel.

Jul 6

21 min 30 sec

I made the mistake of not taking my own advice this year. I’ve been working on way too many funnels rather than focusing all in on one until it was converting really well. It’s easy for us as entrepreneurs to fall into the trap of thinking more funnels equals more success, but that’s not true. Focus and simplicity equal results. Tune in to learn about the mistakes my team has made, the powerful shifts we’re making in Q3, and my challenge to you to re-evaluate your own business initiatives.

Jul 1

16 min 36 sec

If you’re not incorporating powerful touchpoints with your brand throughout your marketing strategy, you’re losing out on tons of potential sales. Full stop. In this episode, I’m sharing how to create a holistic marketing strategy that incorporates strategic brand touchpoints, builds trust with your leads, and pushes them over the edge to become buyers.

Jun 29

15 min 18 sec

Like so many other marketers, when iOS 14 first hit, several of our clients suddenly experienced a massive dip in results. However, unlike many other marketers, we were able to quickly shift and pivot our strategy to bring those results up almost instantly by following our SOS iOS response. Tune in to today’s episode where I’m sharing this process that allowed us to take our clients from suddenly generating NO sales up to a 3-4X return on ad spend!

Jun 24

15 min 29 sec

In this episode, I’m sharing two strategies my team uses to bring our clients’ ad costs down whenever they spike that WORK. Every. Single. Time. Despite iOS 14, we've been able to cut costs down 3X less than they were after spiking just by following this process. So stop blaming iOS and start taking ACTION, starting with these two strategies!

Jun 22

14 min 30 sec

In today’s episode, I’m joined by my good friend and fellow CEO, Caitlin Bacher. She helps online course creators generate consistent, scalable revenue without launching. Caitlin’s giving us an exclusive look into the five core pillars of her revolutionary Scale Method and how to leverage them to nail your evergreen course funnels. Tune in to join us as we discuss what every entrepreneur making $100K in revenue each month has in common and how to build a solid foundation for your business that creates sustainable success!

Jun 17

34 min 59 sec

Your warm audience is one of your business’s most invaluable assets. If you are not continuously building your warm audience, engaging them, and re-targeting them you are leaving stacks upon stacks of cash on the table. My team recently ran a marketing campaign to promote the re-launch of my Ignite Academy program that resulted in a 40x return on ad spend by targeting ONLY warm traffic. Turn in to learn what strategies we used to achieve that ROAS and how to harness the power of YOUR warm audience.

Jun 15

19 min 26 sec

In this episode, I’m sharing my best strategies for leveraging a podcast with paid ads. Meta right? I believe that podcasts are one of the best forms of content to build and nurture an audience, and if you’re already putting in the work to create that content you should be maximizing it to the fullest extent. Tune in to learn how to get the most value from your podcast by using paid ads!

Jun 10

19 min 49 sec

In this episode, I’m speaking about the “knowledge gap” and why it is critical for marketers to understand their own. We often assume that when we speak about our area of expertise that other people already understand what we’re talking about, when that is not the case. This leads to huge disconnects between marketers and their audience. Tune in to better understand where your knowledge gaps are and identify opportunities you could improve this in your messaging.

Jun 8

15 min 28 sec

In this episode, I’m giving my honest answer to the question, “is using paid ads cheating your business growth?” In short, the answer is absolutely NOT. Paid ads amplify your current success and accelerate your growth much faster than organic methods alone will. You don’t have to achieve X, Y, or Z things organically before you can start using paid ads either. Tune in to today’s episode to learn more about why using paid ads isn’t “cheating” and what you’ll need to weigh before you decide to start leveraging them.

Jun 3

18 min 40 sec

In this episode, I’m sharing Team Hirsh’s current ad hacks for success in this new era of digital marketing. The iOS 14 updates have created massive changes in the backend of Facebook Ads Manager, and our iOS task force is constantly researching, creating solutions, and implementing new strategies to stay on top of everything. Everything we think we know changes by the day, and if you aren’t up to speed you will lose money, without a doubt. Tune in to uncover 3 ad hacks you can implement to ensure that doesn’t happen to you.

Jun 1

15 min 43 sec

In this episode, I’ll show you how to define your business’s “one thing”. As entrepreneurs and visionaries, we’re often overwhelmed with an abundance of initiatives, projects, funnels, and offers with THINK we should be doing, when they don’t actually move the needle forward in our business. Instead, if you can get ultra-clear on the one thing your business does better than anyone else and clearly communicate that in your messaging, EVERYTHING in your business will improve. Tune in to learn how to find that clarity on your business’s one thing!

May 27

14 min 44 sec

You will always experience periods of hardship in your business, that’s just reality. Not enough entrepreneurs are open about these struggles, but we all face them. When things are hard, your instinct may be to start completely over. I’ve certainly had those thoughts. But often, the answer lies in what you already have, not in jumping over to a shiny new thing. Tune in to today’s episode for a message that many entrepreneurs need to hear - that if you’re experiencing hard times in your business, you’re not alone.

May 25

15 min 55 sec

In this episode, you’ll learn how a more engaged audience will result in more sales for your business. Many people make the mistake of focusing on themselves. Their webinars, sales calls, etc all focus on their own credentials and experience. On top of that, they also place a strong emphasis on all of the components and features, hoping that alone will be enough to entice their offers. That’s not how you get more sales. You get more sales by having an engaged audience. How do you do that? Tune in to find out!

May 20

15 min 59 sec

In this episode, I’m dissecting the long term impacts of the iOS 14 updates to the digital marketing world. What we’re seeing now is only the beginning, even Facebook themselves have said so. If you’re not prepared to step up, adapt, and pivot to meet the new demands of this new era of digital marketing, your business will fail. Tune in to learn more about what to expect from all these changes in the long term, and what it means for your business today.

May 18

21 min 53 sec

In this episode, I’m sharing two ways you can instantly improve your webinar conversion. I truly believe that creating a converting webinar is an artform. It takes several iterations to get it right. I have often found that the biggest breakdown in a webinar funnel is actually the webinar itself! You’ll walk away from this episode with two clear actions you can take today to instantly improve your webinar conversions and make more sales.

May 13

16 min 55 sec

In this episode, I’m sharing more about Facebook’s push to AI that has been happening for the last two years. Essentially, Facebook wants you to give them, their algorithms, and their machine learning more control over your ads through features like campaign budget optimization, automatic placement, dynamic creative, etc. This episode will show you how to align your strategy with Facebook’s goal for more control and leverage these features to improve your ad performance.

May 13

21 min 36 sec