SEO Podcast | SEO.co Search Engine Optimization Podcast

Timothy Carter

Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.

All Episodes

Software Engineering has developed as a discipline in the last ten years, having driven computer systems from calculators to smartphones. Engineers are in high demand, therefore salary is growing and companies are looking to find IT experts. Job boards are a great way to find employment, but do you know which job boards are the best for software engineers? The best job boards for software engineers aren't necessarily the most popular or most expensive ones. You need to be marketing yourselves and employ a variety of other innovative sources if you want your ideal company to even find out about you. If you're looking for a job in software engineering, but aren’t sure where to start, this post is for you. More info about the pleasure of trying out some of the most reputable job boards for software engineers listed here : https://dev.co/best-job-websites/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Dec 3

7 min 18 sec

CRM is a necessity for many businesses. Through CRM, we can see the prospect communication timeline, lead conversion rates, management of leads and so on. CRM software provide the great help to salespeople and marketers to improve customer retention rates, decrease time lost in pipeline filling and track campaigns efficiently. One of the most overlooked characteristics of CRM systems is that they can also improve profitability and help generate additional revenue. If you want your sales team working more efficiently, or your customer service representatives to respond faster, then a CRM system could be what you need. This is your guide to the most important CRM customizations for any sales, marketing, or customer success team. More info about email notifications, auto-responders, saved searches, and unlimited real-time dashboards that give you instant visibility into your most important work. : https://dev.co/customize-crm/ Connect with us:  https://seo.co/ // https://dev.co/crm/ // https://ppc.co/

Dec 2

9 min 33 sec

CRM is a necessity for many businesses. Through CRM, we can see the prospect communication timeline, lead conversion rates, management of leads and so on. CRM software provide the great help to salespeople and marketers to improve customer retention rates, decrease time lost in pipeline filling and track campaigns efficiently. One of the most overlooked characteristics of CRM systems is that they can also improve profitability and help generate additional revenue. If you want your sales team working more efficiently, or your customer service representatives to respond faster, then a CRM system could be what you need. This is your guide to the most important CRM customizations for any sales, marketing, or customer success team. More info about email notifications, auto-responders, saved searches, and unlimited real-time dashboards that give you instant visibility into your most important work. : https://dev.co/customize-crm/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Dec 1

7 min 42 sec

Do you know what a virtual data room is? A VDR, or white label virtual data room (WL-VDR), is a web-based secure document storage and sharing service that helps companies meet regulatory compliance requirements. It's an online repository where sensitive documents can be stored securely for viewing by authorized personnel only. The primary benefits of using a WL-VDR are the ability to share sensitive information without disclosing it; reduce risks associated with unauthorized distribution of confidential information; and comply with industry regulations Companies are looking for the best way to store and protect their business data. More info about how a white-label virtual data room can be used for your company's protection needs. Check it out: https://dev.co/white-label-cloud-storage/ Connect with us:  https://seo.co/white-label/ // https://dev.co/ // https://ppc.co/white-label/ 

Nov 30

6 min 24 sec

Do you know what a virtual data room is? A VDR, or white label virtual data room (WL-VDR), is a web-based secure document storage and sharing service that helps companies meet regulatory compliance requirements. It's an online repository where sensitive documents can be stored securely for viewing by authorized personnel only. The primary benefits of using a WL-VDR are the ability to share sensitive information without disclosing it; reduce risks associated with unauthorized distribution of confidential information; and comply with industry regulations Companies are looking for the best way to store and protect their business data. More info about how a white-label virtual data room can be used for your company's protection needs. Check it out: https://dev.co/white-label-cloud-storage/ We also white label our SEO services! Get in touch!  Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 29

5 min 49 sec

The engineering management field is an exciting and challenging profession that requires a specialized set of skills. We will explore the common knowledge needed for success in engineering management, as well as what it takes to be successful. This podcast post will take you through the basics of what you need to know about this profession so you can get started on your career as an Engineering Manager! This guide is a starting point for anyone who wants to learn more about the field and help them get started with their own research. Topics include how to get promoted, what skills are needed for success, and advice from industry leaders on making it as an Engineering Manager.  There are many more books, blog posts, and resources online to continue your education on the topic if you find this one helpful. More info about this blog post on various topics related to engineering management where we cover some of the most common questions we get from readers like yourself: https://dev.co/engineering-management/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 26

6 min 41 sec

As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportunities for those who can keep up. More and more companies are moving towards cloud-based storage solutions, network managers need to stay on top of all changes across all platforms and ensure they have resources in place to back up systems when necessary. Proper data backup can be difficult because there are often too many files going into one system but by putting together an effective strategy, you will be able to take advantage of this trend. Cloud management professionals must stay on top of shifting trends to keep their systems up-to-date. More info about challenges and opportunities as well as provide tips for navigating them with success: https://dev.co/multi-cloud-management/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 25

5 min 59 sec

As the internet continues to evolve, so does cloud management. The way we use our computers today is vastly different from what it was even a few years ago with more people using their devices as their primary mode of work and play. This has led to new challenges in managing the infrastructure that supports these users which in turn creates opportunities for those who can keep up. More and more companies are moving towards cloud-based storage solutions, network managers need to stay on top of all changes across all platforms and ensure they have resources in place to back up systems when necessary. Proper data backup can be difficult because there are often too many files going into one system but by putting together an effective strategy, you will be able to take advantage of this trend. Cloud management professionals must stay on top of shifting trends to keep their systems up-to-date. More info about challenges and opportunities as well as provide tips for navigating them with success: https://dev.co/multi-cloud-management/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 24

6 min 51 sec

We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or accommodations." The website is one place where this can happen. If your site isn't accessible to all users then you're technically breaking the law! This blog post will help you learn how to meet ADA website compliance standards so your site is accessible for everyone. Now you know you need to make sure your website is ADA compliant, but where do you start?  We've got the lowdown for you.  Check out our guide on what's new in web accessibility standards. More info about customers with disabilities can access your facilities easily: https://dev.co/ada-website-compliance/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 23

6 min 33 sec

We're not sure if you've heard of the ADA (Americans with Disabilities Act), but if not, it's a federal law enacted in 1990 that requires businesses to provide access for people with disabilities. It states that "no individual shall be discriminated against on the basis of disability in the full and equal enjoyment of goods, services, facilities or accommodations." The website is one place where this can happen. If your site isn't accessible to all users then you're technically breaking the law! This blog post will help you learn how to meet ADA website compliance standards so your site is accessible for everyone. Now you know you need to make sure your website is ADA compliant, but where do you start?  We've got the lowdown for you.  Check out our guide on what's new in web accessibility standards. More info about customers with disabilities can access your facilities easily: https://dev.co/ada-website-compliance/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 22

6 min 53 sec

Telehealth Services are a great way to stay in touch with your doctor without having to go into the office. With this service, you can have access to your doctors and specialists from the comfort of your own home. Telemedicine is provided through online platforms and remote consultations, or video conferencing with providers who can view your screen in real time and provide guidance as needed. More info about the benefits and disadvantages that come with using these systems such as convenience, affordability, improved health outcomes, decreased hospitalization rates and lower cost healthcare spending per capita. Read more about it here: https://dev.co/telemedicine/ Click here for more information on our SEO services for healthcare.  Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 19

8 min 1 sec

You might not know much about website sitemaps, but they are a vital element for improving your search visibility. Adding a sitemap to your site is as important as adding an extra layer of protection to your website. Sitemaps were created to help search engines find all the pages on your website. Website sitemaps make it easier for search engines such as Google, Yahoo, and Bing to index and schedule crawling of new, changed and deleted web pages. Ultimately, having a website map allows the search engine crawlers to know every page on your site, so they can easily crawl your site to improve ranking and discover newer pages. However not all SEO sitemaps are equal and there is a right way and wrong way to create them. More info about what a website sitemap is and why they’re useful. : https://dev.co/sitemaps/   Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 18

7 min 34 sec

Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a permanent IT staffing. There are a lot of software staffing agencies out there, wouldn’t you agree? This is a good thing. It means most of us won’t have much trouble finding options to consider when we need software talent. But saying that, some staffing agencies are definitely better than others. More info about the effort by showing you what qualities you should look for: https://dev.co/choose-software-staffing-firm/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 17

4 min 11 sec

Software and IT staffing can be tricky. Finding experienced professionals can take a lot of time, and you have to find one that fits your budget. Software staffing agencies provides contract software development services, which enables our clients to focus on their core business functions without the added expense or complexity of fully engaging a permanent IT staff. There are a lot of software staffing agencies out there, wouldn’t you agree? This is a good thing. It means most of us won’t have much trouble finding options to consider when we need software talent. But saying that, some staffing agencies are definitely better than others. More info about the effort by showing you what qualities you should look for: https://dev.co/choose-software-staffing-firm/ Connect with us:  https://seo.co/ // https://dev.co/ // https://ppc.co/

Nov 16

3 min 33 sec

Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms of how supply chain, delivery and transportation are managed. The introduction of Artificial Intelligence(AI) in different forms is going to change the logistics sector by providing better services and management. More info about the most prominent effects that AI has on the logistics industry now and in the future: https://dev.co/ai-logistics/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 15

3 min 54 sec

Artificial intelligence is one of the most disruptive technologies currently emerging. It will impact our lives, policy, transport, and work in the foreseeable future. With logistics being a prime example of an industry where logistics technology has made huge progress in recent years. The logistics industry is going through some changes in terms of how supply chain, delivery and transportation are managed. The introduction of Artificial Intelligence(AI) in different forms is going to change the logistics sector by providing better services and management. More info about the most prominent effects that AI has on the logistics industry now and in the future: https://dev.co/ai-logistics/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 12

5 min 2 sec

Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for?  Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be hard-pressed to create attractive websites. There is a reason why most web developers use hexadecimal codes to specify colors for their websites. This guide will provide you facts about hex color code that can benefit you a lot in your website designing. More info about why hex color codes are important for web development and design projects: https://dev.co/hex-color-code-generator/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 11

4 min 48 sec

Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for?  Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be hard-pressed to create attractive websites. There is a reason why most web developers use hexadecimal codes to specify colors for their websites. This guide will provide you facts about hex color code that can benefit you a lot in your website designing. More info about why hex color codes are important for web development and design projects: https://dev.co/hex-color-code-generator/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 10

5 min

Hex color codes are used for a variety of things these days. Web designers use them a lot when building websites. But have you ever wondered what does each value of a hex number stand for?  Hex code is the basis for almost all colors used online. Without it, website designers would have to memorize thousands of different color codes and would be hard-pressed to create attractive websites. There is a reason why most web developers use hexadecimal codes to specify colors for their websites. This guide will provide you facts about hex color code that can benefit you a lot in your website designing. More info about why hex color codes are important for web development and design projects: https://dev.co/hex-color-code-generator/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 9

4 min 7 sec

You need to come up with new blog post ideas but you're stuck for inspiration. The greatest content marketing approach is to produce a large volume of valuable content over a long period of time, which might make coming up with fantastic blog post titles every week or two weeks difficult. This list of podcast 101 Blog Post Titles will provide you with an unending supply of inspiration, allowing you to keep your content calendar filled! We've provided some samples so you can see how the titles may be used in various sectors such as health and fitness, travel, beauty, and fashion. More info about make minor changes based on what works best for your company! More on blog post 101: title ideas: https://seo.co/blog-post-title-ideas/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 8

6 min 5 sec

The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand how your website compares to others. This guide will teach you how to audit websites for these aspects using tools like Screaming Frog, DeepCrawl, or Moz Pro Campaigns and will help you understand all of the factors associated with Google Page Experience so you can enhance your own or your clients' sites. Moreinfo about why google page experience matters for seo & how to improve it: https://seo.co/google-page-experience/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 5

7 min 23 sec

The new SEO ranking criteria is Google Page Experience. We all know that providing a high-quality user and search engine experience may contribute to higher results, but what precisely is this quality? For years, the concept of page quality has been ambiguous, and it is past time to fix that. In order to make improvements, you must first understand how your website compares to others. This guide will teach you how to audit websites for these aspects using tools like Screaming Frog, DeepCrawl, or Moz Pro Campaigns and will help you understand all of the factors associated with Google Page Experience so you can enhance your own or your clients' sites. More info about why google page experience matters for SEO & how to improve it: https://seo.co/google-page-experience/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/

Nov 4

6 min 45 sec

Two of the most essential SEO techniques that firms should employ are content marketing and link development. However, many organizations are unsure whether they should prioritize content marketing or link building. To be successful online, you must have both. In fact, performing one without the other may doom your company's search engine results. Because both content marketing and link building may help you get greater results than either technique alone, it's critical that you combine both into your overall strategy for success in search engines like Google and Bing. This podcast guide will lead you through some of the best practices for applying each approach so that potential consumers searching on Google or Bing find your website. You'll learn how to apply these tactics as part of a comprehensive strategy that increases traffic while also boosting conversions from people who arrive on your site after clicking through from a keyword ranking. More info about content marketing or link building: https://seo.co/content-marketing-vs-link-building/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 3

7 min 8 sec

Two of the most essential SEO techniques that firms should employ are content marketing and link development. However, many organizations are unsure whether they should prioritize content marketing or link building. To be successful online, you must have both. In fact, performing one without the other may doom your company's search engine results. Because both content marketing and link building may help you get greater results than either technique alone, it's critical that you combine both into your overall strategy for success in search engines like Google and Bing. This podcast guide will lead you through some of the best practices for applying each approach so that potential consumers searching on Google or Bing find your website. You'll learn how to apply these tactics as part of a comprehensive strategy that increases traffic while also boosting conversions from people who arrive on your site after clicking through from a keyword ranking. More info about content marketing or link building: https://seo.co/content-marketing-vs-link-building/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 2

6 min 22 sec

Blogging is an excellent means of attracting potential customers and expanding your business. But if you have no plans or methods for producing content, it might be difficult to keep to this practice. Avoiding “Bad” Content and Blogging Habits We've all seen terrible blogs and articles on the internet. They make us shudder and question why they were ever published in the first place. That's because these authors aren't adhering to a few fundamental principles for producing quality content. This podcast is going to teach you how to create better blog posts by avoiding “bad” blogging habits, like writing clickbait headlines or not adding value to each post. By avoiding these common mistakes in your own work, you'll see an increase in organic traffic from Google search results and social media shares on Facebook & Twitter. More info about strategies for avoiding common mistakes that lead to poor results and share some tools to make sure we can write better blog posts. More on avoiding bad content and blogging habits: https://seo.co/content-habits-to-avoid/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Nov 1

5 min 24 sec

Blogging is an excellent means of attracting potential customers and expanding your business. But if you have no plans or methods for producing content, it might be difficult to keep to this practice. Avoiding “Bad” Content and Blogging Habits We've all seen terrible blogs and articles on the internet. They make us shudder and question why they were ever published in the first place. That's because these authors aren't adhering to a few fundamental principles for producing quality content. This podcast is going to teach you how to create better blog posts by avoiding “bad” blogging habits, like writing clickbait headlines or not adding value to each post. By avoiding these common mistakes in your own work, you'll see an increase in organic traffic from Google search results and social media shares on Facebook & Twitter. More info about strategies for avoiding common mistakes that lead to poor results and share some tools to make sure we can write better blog posts. More on avoiding bad content and blogging habits: https://seo.co/content-habits-to-avoid/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 29

5 min 55 sec

How Does Google (Actually) Work? Everyone wants to know the answer to this question, yet there are a lot of them circulating around the internet. This podcast discusses the true story behind Google's algorithm and ranking variables in an easy-to-understand manner. It will also show you how to employ current search engine optimization tactics rather than obsolete ones that are no longer effective. Interviews with key personnel and an examination of some of the firm's finest projects will be used to tell the narrative of this unique organization. Continue listening to discover more about each of these distinct qualities! More info about what makes Google unique and why this differentiation is important for both businesses and consumers. More on how does google work?: https://seo.co/how-google-works/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 28

5 min 55 sec

How Does Google (Actually) Work? Everyone wants to know the answer to this question, yet there are a lot of them circulating around the internet. This podcast discusses the true story behind Google's algorithm and ranking variables in an easy-to-understand manner. It will also show you how to employ current search engine optimization tactics rather than obsolete ones that are no longer effective. Interviews with key personnel and an examination of some of the firm's finest projects will be used to tell the narrative of this unique organization. Continue listening to discover more about each of these distinct qualities! More info about what makes Google unique and why this differentiation is important for both businesses and consumers. More on how does google work?: https://seo.co/how-google-works/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 27

7 min 4 sec

Google Search Console is one of the most powerful tools in your SEO arsenal, but beginner users may find it perplexing and scary.  This podcast guide will help you get the most out of your time and effort spent on optimizing your website for search engines. It’s full of tips, tricks, and detailed instructions that even an SEO expert would find useful! You'll also learn about other tools like Google Analytics that work well alongside GSC, allowing you to track both organic search traffic AND keywords using one dashboard! More info about this podcast guide into easily digestible chunks so that anyone can understand how to use this essential tool to create better websites. More on the google search console beginner's guide: https://seo.co/google-search-console/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 26

5 min 19 sec

Google Search Console is one of the most powerful tools in your SEO arsenal, but beginner users may find it perplexing and scary.  This podcast guide will help you get the most out of your time and effort spent on optimizing your website for search engines. It’s full of tips, tricks, and detailed instructions that even an SEO expert would find useful! You'll also learn about other tools like Google Analytics that work well alongside GSC, allowing you to track both organic search traffic AND keywords using one dashboard! More info about this podcast guide into easily digestible chunks so that anyone can understand how to use this essential tool to create better websites. More on the beginner’s guide to google search console: https://seo.co/google-search-console/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 25

7 min 3 sec

Developing backlinks from editorial posts is easier said than done. Expert strategies and techniques are rarely shared. This podcast should change all that. You’re just in the right place! Backlinks are a vital part of the success of a website. When you submit your website to editorial links, you want to be able to promote their articles and get as many backlinks as possible. In this episode. More info about the 6 best ways you can get high-quality editorial backlinks without spamming. More on methods for acquiring editorial backlinks: https://seo.co/editorial-backlinks/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 22

6 min 57 sec

Developing backlinks from editorial posts is easier said than done. Expert strategies and techniques are rarely shared. This podcast should change all that. You’re just in the right place! Backlinks are a vital part of the success of a website. When you submit your website to editorial links, you want to be able to promote their articles and get as many backlinks as possible. In this episode. More info about the 6 best ways you can get high-quality editorial backlinks without spamming. More on methods for acquiring editorial backlinks: https://seo.co/editorial-backlinks/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 21

6 min 47 sec

How and Why Diversify Your Content Marketing & Content Creation is a guide on why content marketing is important and how to go about implementing different platforms, content types, and strategies to become a well-rounded content marketer, with examples based on real-life experience. This guide discusses the process of planning and creating content marketing in the most effective way possible for your organization. More info about what it takes to create quality content, how to create a strategy for your content marketing, how to gather prospects for your content marketing, and much more. More on how and why diversify your content marketing & content creation: https://seo.co/content-diversification/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 20

5 min 57 sec

Whether you are building a new website or migrating an existing one, there come times when you may ask yourself “What is web design?” and “What is web development?” After years in the business, you've heard plenty of terms related to website development, design, and more. But what do they mean? Who does that kind of work? Where is the boundary between web development and design? Of course, there is a difference between web design and web development – and we are going to help you understand how each of them can benefit your business. More info about the difference: website design vs. website development: https://dev.co/website-design-vs-website-development/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 19

6 min 16 sec

Whether you are building a new website or migrating an existing one, there come times when you may ask yourself “What is web design?” and “What is web development?” After years in the business, you've heard plenty of terms related to website development, design, and more. But what do they mean? Who does that kind of work? Where is the boundary between web development and design? Of course, there is a difference between web design and web development – and we are going to help you understand how each of them can benefit your business. More info about the difference: website design vs. website development: https://dev.co/website-design-vs-website-development/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 18

7 min 9 sec

Do you need free backlinks? We have a shortlist, which is basically a roundup of 15 different ways to get free backlinks, gives you the basics. The list includes legit ways to get free backlinks in 2021. This is a link you can add to your site naturally and organically, and it won’t cost you anything. Free backlinks can be hard to find. Of course, there are still hundreds of other ways you can find them, but use this as a starting point. Getting backlinks is crucial to rank higher in Google. These free methods that we will teach you will dramatically improve your results and save you a lot of time (and money!). More info about ways to get free backlinks in 2021: https://seo.co/free-backlinks/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 15

6 min 48 sec

Do you need free backlinks? We have a shortlist, which is basically a roundup of 15 different ways to get free backlinks, gives you the basics. The list includes legit ways to get free backlinks in 2021. This is a link you can add to your site naturally and organically, and it won’t cost you anything. Free backlinks can be hard to find. Of course, there are still hundreds of other ways you can find them, but use this as a starting point. Getting backlinks is crucial to rank higher in Google. These free methods that we will teach you will dramatically improve your results and save you a lot of time (and money!). More info about ways to get free backlinks in 2021: https://seo.co/free-backlinks/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/ // https://ppc.co/

Oct 14

6 min 17 sec

Are you failing at SEO? Do you find yourself not getting to the top of search engines like Google, Yahoo, or Bing? Does it feel like no matter how much time and money you put into your website, you aren't getting anywhere?  We’ve all failed at SEO at one time or another. You’re not alone if you want to know what you did wrong and how to fix it. This podcast will help you and a couple of thousands of people just like you become more successful with their SEO campaign. This podcast will be your starting point to begin a successful SEO campaign for your business. We’ll take you step-by-step through everything you need to know about SEO and how to use it to succeed with your website. More info about how to fix when you are failing at SEO: https://seo.co/seo-fail/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/   

Oct 13

6 min 24 sec

Are you failing at SEO? Do you find yourself not getting to the top of search engines like Google, Yahoo, or Bing? Does it feel like no matter how much time and money you put into your website, you aren't getting anywhere?  We’ve all failed at SEO at one time or another. You’re not alone if you want to know what you did wrong and how to fix it. This podcast will help you and a couple of thousands of people just like you become more successful with their SEO campaign. This podcast will be your starting point to begin a successful SEO campaign for your business. We’ll take you step-by-step through everything you need to know about SEO and how to use it to succeed with your website. More info about how to fix when you are failing at SEO: https://seo.co/seo-fail/ Connect with us:  https://seo.co/ // https://link.build/ // https://dev.co/   

Oct 12

6 min 27 sec

There are lots of times that you will want to build inbound links to your website. That may be when you are first launching or it may be when you have been around for a while. In both situations, others may not link to you as often as you would like.  This guide will show you how to build a blog that gets lots of links. Written by an expert in Link Building and Search Engine Optimization (SEO), listeners will learn basic to advanced tips for getting backlinks without hurting your rankings. From the basics of building a blog and submitting to directories, to advanced techniques for getting backlinks and leveraging your link popularity, this podcast will teach you just everything you need! More info about how to build links when no one will link to you: https://link.build/build-links-when-no-one-will-link-to-you/ Connect with us: https://seo.co/ // https://dev.co/ // https://ppc.co/ // https://link.build/  

Oct 11

5 min 49 sec

How to optimize your landing page headlines for PPC ads from Google Ads podcast from SEO.co! Have you ever tried to use a PPC ad and visited the site? If so, you might've noticed how little information the landing page provides that's relevant to the ad. And because of this, your hands might be itching on click to close it out as quickly as possible. That's exactly what we want to avoid with our landing pages. Great landing pages engage visitors by answering all their questions about the product in the headline of the landing page, thanking them for their interest and encouraging them to stay on your page longer. Are you wondering why your PPC landing pages are not converting? It is very likely that the headline copy is not well optimized. When creating an ad, you are asked to include a headline. This is an important decision as this text will be used as the title of the link that leads potential customers back to your website. Chances are you've already written a headline for your Google Ads PPC campaign. If you haven't, please note that Google's Quality Score takes your headline into consideration during the Ad Rank Algorithm. So it's important to write the best headlines for your landing pages to get top click through rates. It is very important to do a bit of testing with your PPC ads. While you will be testing for different things, on the landing page side you will want to see which headlines convert best. This article talks about things you need to do when creating landing pages for PPC ads.  Landing page headlines should entice searchers to click through to your website and provide context about what the searcher will find on your landing page. Optimizing for AdWords is all about understanding searcher intent, a crucial component of which is the headline that appears in Google Search Results and above your ad text in the Google Display Network. Such headlines should be designed to answer key questions that searchers may have about your product/service and relevant offers, while also motivating them to click through to your website's landing page. More info about landing page headline optimization for PPC: https://ppc.co/ppc-landing-page-headlines/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

Oct 8

5 min 57 sec

Optimizing your Google Ads landing page headlines can increase the click-through rate of your ad and improve your ad performance. Remember to use a call to action in your PPC ad headline but experiment with different phrasings. And always preview each of your headlines in Google Ads before you start advertising so you can make any changes. Landing pages are the essential part of pay-per-click advertising. They introduce your ad to potential customers and provide vital information if they click on your ad. Great copy on a landing page can make all the difference in bringing in new customers. Learn how to improve your landing page headlines and optimize them for maximum conversion with the help of this guide. As you develop your landing page for a Google Ads or Bing campaign, you need to create the perfect headline that will increase clicks and engagement for relevant landing pages. Here are some tips to help you develop great headlines for PPC and Google Ads. Landing page headlines are some of the most important elements in Google Ads (formerly known as Adwords). Landing page headlines can be used to quickly communicate the core benefit of your webpage to searchers. Often, the search engines will use this headline to create the "ad" that you see at the top of search results which is why if you are not taking advantage of this opportunity, you are likely missing out on click throughs from a paying customer. More info about landing page optimization strategies for Google Ads: https://ppc.co/ppc-landing-page-headlines/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

Oct 7

6 min 10 sec

You'll probably want to fire your current marketing agency. If they're mishandling key digital channels, costing you too much money or taking too long to deliver results, then it's time to move on. Here are 7 reasons to fire your agency (and the one thing you need to do right now to start building your new agency). It's never easy to part ways with a trusted partner, but sometimes you have to put business first. If you have legitimate grievances with your agency, here are the remaining reasons to fire your digital marketing agency and start fresh. More info about firing your marketing agency:  https://ppc.co/fire-your-ppc-agency/ https://seo.co/fire-seo-agency/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

Oct 6

6 min 20 sec

Hiring a digital marketing agency is essential for companies that want to succeed online, but it can be a risky venture. Often, the agency does not truly understand your product, and might not put as much effort into promoting the brand as you think. This means that you're probably not getting your money's worth. Here are five reasons why you should fire your digital marketing agency and hire upFold to handle your company's web strategy. We've all worked with a digital marketing agency at one time or another, whether you're a startup, a nonprofit, or a Fortune 500 company. But how do you know if your agency's doing what it should be? These reasons to fire your agency are common mistakes agencies make, and adjusting your business strategy can help prevent them from happening. Protect your brand and culture–separate fact from fiction, master these reasons to fire your agency, and find an agency that gets it. No one likes to fire an agency. It's uncomfortable and always a major disruption to day-to-day activities. But sometimes it is necessary. More info about firing your marketing agency:  https://ppc.co/fire-your-ppc-agency/ https://seo.co/fire-seo-agency/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

Oct 5

6 min 27 sec

PPC Management for Chiropractors. With the ever-changing world of online marketing, the old ways of marketing are going away. Everything has become more automated, which means there are fewer full time employees and businesses need to do things themselves. PPC management is a thing and this article contains information about how to optimize Google Ads pay per click for chiropractors. The goal of every PPC campaign is to generate a return. You are charged by the click, not by the number of impressions. The more clicks you have at the highest possible cost per click, the more successful your campaign is. This article describes ways you can optimize your PPC campaign for chiropractors through better ad writing, list of specific tips on how to get your cost per click as low as possible and examples from proven best practices. Just like doctors, chiropractors pay a lot for advertising. More info about this podcast guide will show you how to use Google Ads like a pro and get the best return on investment. https://ppc.co/chiropractor-ppc/  https://seo.co/chiropractors/ https://dev.co/chiropractor/  Connect with us:  https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Oct 4

6 min 7 sec

Pay Per Click management for dentists is an alternative to Yellow Pages ads. This article will show you how to get patients from the internet. I will share tips such as how to choose keywords, set up your Google Ads campaign, create a web page and has two free tools that my dental clients have found useful. Managing pay per click for dentists is overly complicated and requires a team of diverse skills including marketing, copywriting and website optimization. As your PPC expert, we can apply ethical methods for your campaign that will help you get the best return on investment. As a dentist, you know how important it is to get more new patients. One of the most commonly used advertising methods is Google PPC (Pay Per Click) Marketing. However, many dentists don't understand how to use it properly. By learning the proper way to set up your offer and ads, as well as how to track each campaign effectively, you can cut costs and boost your ROI! Nowadays, there is no way to reach people without advertising. All of the major search engines make billions of dollars in revenue from small businesses across the globe that advertise their products and services 24 hours a day, 7 days a week. Search engine marketing includes: keywords, pay per click (PPC), banners, pop-ups/floats, and mobile strategies. Advertisers can either manage these strategies themselves or use a 3rd party company to manage their campaigns. More info about who chose to do their own advertising. It's more than just optimizing your ads but it's https://ppc.co/ppc-for-dentists/  https://seo.co/dental/  https://dev.co/dentist/  Connect with us!  ttps://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Oct 1

6 min 6 sec

Landing Page Optimization is critical in Google Ads. The core purpose of this presentation is to provide a complete overview of the type of landing pages that perform best in Google Ads pay per click, as well as some that perform poorly. This is accomplished by providing examples of landing pages used as part of successful Google Ads campaigns. Specific examples are given on why the landing pages worked or did not work. By the end of this presentation, you should be able to avoid common mistakes when designing your Google Ads landing pages.  Landing page optimization is one of the best ways to increase your Google PPC ad campaign conversions.  This course builds on our popular Ultimate Guide to Google Ads PPC, but focuses on specific strategies for optimizing your landing pages. Whether you're new to Google Ads or a seasoned PPC professional, you'll gain actionable tips and techniques to help you improve your bottom line! The first and most important element in the process of conversion optimization is your landing page. The goal of the PPC landing page is to match the message of the ad as closely as possible. More info about a perfect match you may run into some problems converting visitors to sales.  https://ppc.co/dynamic-landing-pages/  https://seo.co/landing-page-optimization/  Connect with us:  https://ppc.co/ // https://seo.co/ // https://link.build/ // https://dev.co/ 

Sep 30

5 min 58 sec

What is remarketing and retargeting? It's a great way to promote your products and services to customers who may have previously visited your website, but didn't make a purchase. Google Ads enables you to create remarketing lists based on the people who visit your site to target them with ads for up to 90 days after they leave. This podcast episode is not intended to make you a remarketing or retargeting expert. More info about the goals of remarketing and retargeting in Google Ads PPC, discuss what the differences are between the two, then offer suggestions on how you can use these targeting methods to improve the performance of your campaigns. https://ppc.co/remarketing/  https://seo.co/ppc-marketing/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://dev.co/ // https://link.build/ 

Sep 29

6 min 5 sec

Remarketing or retargeting are some of the most powerful features that Google AdWords users utilize to extend their reach in online advertising. Remarketing has been around for a long time, but many small businesses have never even heard of it. Retargeting is a newer phenomenon, but it allows publishers to re-engage with people who are already interested in the has a profitable undertaking. Google Ads' remarketing lets advertisers reach users who have visited their website or used their mobile app by using Google's display advertising network. More info about the entire Google Display Network, extending the reach of their campaign and accelerating overall campaign performance. https://ppc.co/remarketing/  https://seo.co/ppc/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://dev.co/ // https://link.build/ 

Sep 28

6 min 32 sec

Automated bidding with Google Ads is a way to set a bid on each keyword in your account. This allows bidding on keywords at prices you choose. It monitors quality and performance metrics so you can be more efficient and organized in your pay per click management so you can spend more time working on the overall strategy of the campaign. If you want to control your account and not have Google make the decision for you, then you should 100% NOT use automated bidding with Google ads. More info about Google can place an ad better than you can and would rather let them take care of placing the ads, then you do not want to use automated bidding with Google ads and will just leave that responsibility up to them. Their best interest is to take more money from you, not necessarily for complete account optimization.  Mentioned here:  https://ppc.co/automated-bidding/ https://ppc.co/automated-bid-algorithms/  Connect with us:  https://seo.co/ // https://ppc.co/ // https://dev.co/ // https://link.build/ 

Sep 27

6 min 38 sec