InnovaBuzz

Innovabiz

The InnovaBuzz Podcast, published twice weekly is designed to help smart businesses that are committed to innovation, curiosity, service and modern marketing. Host, internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, interviews an awesome guest on each episode. Guests share exceptionally us

All Episodes

In this episode, I’m really excited to have as my guest, Dave McKeown who helps individuals, teams, and organizations achieve excellence by doing the ordinary things extraordinarily well. He is the CEO of Outfield Leadership and author of The Self-Evolved Leader. He has a wealth of experience in connecting individual and team performance to improved business results with a particular focus on fast-growing, complex organizations. As Founder and CEO of Outfield Leadership, Dave now speaks, coaches and trains on moving from execution to excellence. His goal is to help organizations build a culture of real, authentic but ultimately results-driven leadership. Dave is also host of the "Lead Like You Give a Damn" podcast. In our discussion, Dave talked to me about: Increased complexity requires true leadership and true leadership requires vulnerability and curiosity How relationships and humanity are core to true leadership That innovation has an underlying process, which can be learned and replicated Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 23

59 min

In this episode, I’m really excited to have as my guest, Dr. Bruno Roque Cignacco (PhD), an international business consultant, international speaker and business coach. For over 20 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He is a university lecturer, and is a Senior Fellow of the Higher Education Academy (HEA – UK). He is also the author of business and personal development books published in different languages. His new book is “The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise” (2019, Routledge).  His business is Human Oriented Enterprise. In our discussion, Bruno talked to me about: What is compassion and love in a business context and how to build long-term win-win relationships through caring A service focus as opposed to a selling focus Providing outstanding experiences that trigger positive emotions, at every customer touchpoint Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 22

75 min

In this episode, I’m really excited to have as my guest, Ross Simmonds, a digital strategist and entrepreneur with a passion for technology, communications and good coffee. He has spent the last ten years working in communications and digital marketing. He's launched and built multiple companies, invested in startups, speaks internationally, published a book on entrepreneurship and blogs regularly at RossSimmonds.com. Ross is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. His customers are all across the world and include some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more. In our discussion, Ross talked to me about: How to produce engaging, stand-out content, and how to then distribute that content How to repurpose your content in multiple ways to both extend its reach and effectiveness Why the concept of customer journeys is better than funnels Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 20

66 min

In this episode, I’m really excited to have as my guest, Michael Roderick who is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Michael began his career in education teaching High School English before breaking into the world of Broadway producing. He made this transition in less than two years prompting colleagues to ask him how he did it. This led to him creating a series of experiential workshops to study the dynamics behind relationship building and messaging. Now, Michael speaks and consults on how individuals and companies can create Referable Brands for themselves so they can be top of mind for partnership, media opportunities, and more.  His frameworks have been featured in Forbes, Business Insider, and popular podcasts like The Art of Charm and Unmistakable Creative. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using the latest technology and time tested principles. In our discussion, Michael talked to me about: The three things every business needs to focus on to have their message resonate (S.A.D.) How to get your very best copy, which is actually your client's language The rise of the maven - content curators that provide insights and experience Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 17

75 min

In this episode, I’m really excited to have as my guest, Janine Garner, the best-selling author of It’s Who You Know, From Me to We, and her latest book Be Brilliant – How to Lead a Life of Influence.  Over the past two decades, Janine has worked with thousands of high-profile leaders and helped countless of Australia’s top 50 ASX companies and multinationals. Janine is a global thought leader on powerful networking, collaboration, and leadership. She is passionate about building high performing leaders and teams and bringing brilliant people together to achieve remarkable results. In our discussion, Janine talked to me about: How we all already have everything within us to be brilliant - we just need to be brave enough to unleash it Reframing by asking what problem do I solve Curiosity outside of our comfort zone and connecting the dots Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 15

65 min

In this episode, I’m really excited to have as my guest, Entrepreneur-turned-educator Steve Blank, the Father of Modern Entrepreneurship. Credited with launching the Lean Startup movement, he’s changed how startups are built; how entrepreneurship is taught; how science is commercialized, and how companies and the government innovate. Steve is the author of The Four Steps to the Epiphany, The Startup Owner’s Manual, and his May 2013 Harvard Business Review cover story defined the Lean Startup movement. He teaches at Stanford and at Columbia University, where he is a Senior Fellow for Entrepreneurship, and created the National Science Foundation Innovation Corps, which is now the standard for science commercialization in the U.S. His Hacking for Defense class at Stanford is revolutionizing how the U.S. defense and intelligence community can deploy innovation with speed and urgency, and its sister classes, including Hacking for Diplomacy, Hacking for Oceans, Hacking for Local, are doing the same for other real-world challenges. In our discussion, Steve talked to me about: Being a fact-based rather than faith-based business. Why customer discovery and Lean Methodology are more important than ever in these radically changed times What businesses can do to reinvent and reimagine themselves for the post-COVID world Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 13

68 min

In this episode, I’m really excited to have as my guest, Rob Thomas, the Founder and President of Rob Thomas USA, and the creator of the Rob Thomas Method (RTM) of Networking and Networking in Diners. Rob is an entrepreneur, the author of "Who Do You Need to Meet?", and is a dynamic public speaker. He works with business professionals to help them develop their networking skills to help them achieve business and personal success. In our discussion, Rob talked to me about: How to identify the right people to meet Converting connections into meaningful conversations Preparation for those conversations and asking good questions Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 10

56 min

In this episode, I’m really excited to have as my guest, Mark Schaefer a globally-recognized blogger, speaker, educator, consultant, and author of multiple books, including one of my favourite marketing books "Marketing Rebellion". As Executive Director of Schaefer Marketing Solutions, Mark specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. Air Force, and the UK government.  Mark is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.  Mark has also lectured at Oxford University, Princeton, and many other prestigious institutions. In our discussion, Mark talked to me about: Why the job of any business and marketer is to cut through the noise and BE trusted The complex maze of customer journeys and why it's critical to connect with people where they are Why providing insights and connecting the dots, rather than just sharing information, will be critical to success in the fourth marketing rebellion Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 8

71 min

In this episode, I’m really excited to have as my guest, Adrian Cester, the Founder and CEO of Australian Organic Food Company and FlavourMakers, a leading food manufacturing company in Australia. Alongside hundreds of brands they bring to the market for clients including Coles and Woolworths, Adrian is pioneering the organic food movement through his commercial enterprises and networks. In addition to Flavourmakers, which has over 200 employees, Adrian also has an Italian vineyard, cider brand and a number of other businesses. In our discussion, Adrian talked to me about: The opportunities available to organically farmed produce The education process required when establishing a new market or approach to market Understanding the patterns and building blocks in your industry Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 6

50 min

In this episode, I’m really excited to have as my guest, Linda M Perry, a Master Mindset Coach & Business Strategist.  Linda's background is as a criminal defense attorney, life coach and copywriter. She believes that the key to a successful business is adopting a Mindset First attitude. Linda works with growth stage clients to show them how to strengthen and use their mindset to get ahead and find greater success. In our discussion, Linda talked to me about: How the stories we tell ourselves are driving our decisions today and how that might not be working for us How to change our mindset with regard to sales and price setting, by focusing on being present in the moment and on service That in order to create transformation you must take action Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 3

69 min

In this episode, I’m really excited to have as my guest, B. Jeffrey Madoff, the founder of Madoff Productions. His company collaborates with ad agencies, public relations firms, and directly with clients to produce commercials, corporate branding films, live streaming events, social media, and web content. Jeffrey's clients include Ralph Lauren, Victoria's Secret, Tiffany, Radio City, The American Academy of Dramatic Arts, Harvard University, and Weill Cornell Medical College.  He is also an adjunct professor at Parsons School for Design, teaching a course called "Creativity: Making a Living with your ideas" and is the author of the book with the same name. In our discussion, Jeff talked to me about: Why editing is the most important part of the creative process in any endeavour. Creating your own unique systems and processes, that will lead to creating unique creations Ensuring that your product or service ideas are actually providing a solution to a real problem Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Sep 1

76 min

In this episode, I’m really excited to have as my guest, Neal Schaffer, a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping companies develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. As the President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, including Maximize Your Social and the recently published The Age of Influence, on educating the market on the why and how every business should leverage the potential of influencer marketing. In our discussion, Neal talked to me about: Marketing by partnering with niche influencers Growing your social media presence by building relationships Why content assets are so important for your marketing Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 30

59 min

In this episode, I’m really excited to have as my guest, Meghan Lynch from Six-Point Creative, a brand development agency with a special focus on working with second-stage entrepreneurs.  Six-Point Creative is a brand-development agency with a special focus on helping growth-minded business owners build their businesses to scale. That process starts with deep listening and strategy and leads to great design that authentically reflects your company’s values, personality, and aspirations. In our discussion, Meghan talked to me about: Building a deep understanding of your customers and how they are feeling Building a brand and brand values that are the foundation for clarity and consistency of message and every touchpoint with your customers Why conversations with your customers are vital Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 27

58 min

In this episode, I’m really excited to have as my guest, Chad E Cooper, who is a high-performance coach whose clients include world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport and Fortune 500 CEOs. A published, peer-reviewed author and recognized speaker on optimal human performance; Chad E Cooper has been featured in Forbes, Thrive Global, CBS Radio, Huffington Post, McKesson, and Sirius XM Network. The host Legendary Lifestyles radio show. Chad is the founder of Legendary Life® assisting people to break through to the life they have always wanted. Chad E Cooper is also the proud founder of Factive Nautics Coaching. In our discussion, Chad talked to me about: Being a master of your time and a master of your identity Why outcome focused behaviour is more effective than task focused behaviour Choosing to see what's right which is always as available as what's wrong See omnystudio.com/policies/listener for privacy information.

Aug 24

85 min

In this episode, I’m really excited to have as my guest, Camera Confidence Coach Lisa Monette, who teaches, speaks, and consults on how to level up your camera confidence, your speaking voice, and your best look on camera in business and in your life! After many years owning a successful business and working with top entrepreneurs, Lisa has developed a system to help you gain more charisma, more dynamic energy when you go live on video.  And she certainly displayed all that in today's show. The Badass Live Video Method is one of her signature programs. In our discussion, Lisa talked to me about: Being authentic and congruent in your videos and ditching the notes Knowing your audience by asking questions Why you need a Wilson (hint.... as in Castaway) Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 19

65 min

In this episode, I’m really excited to have as my guest, David Jenyns, author of the new book SYSTEMology. David’s entrepreneurial journey began in his early twenties when he sold Australia’s most beloved sporting venue, the Melbourne Cricket Ground. Since then, his business experience has spanned from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, Melbourne SEO Services. In 2016, David successfully systemised himself out of that business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee, founding SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. He spends most of his time supporting the growing community of certified SYSTEMologists as they help business owners implement SYSTEMology. He also hosts his own popular podcast – Business Processes Simplified. In our discussion, David talked to me about: Systems as a framework for your business, to free up time and free up bandwidth to add value to your business in more productive ways How creatives and innovators can build systems that benefit their creativity Extracting yourself from the day to day operations of your business, to allow working on new projects, new opportunities or extended vacations Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 18

64 min

In this episode, I’m really excited to have as my guest, Gideon Shalwick, who loves helping entrepreneurs get their message out to large, global audiences using the power of video to effectively build their audience and dramatically improve engagement. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Splasheo is a 100% Done-For-You video captioning and framing service. In our discussion, Gideon talked to me about: Building a connection with your marketing, otherwise it's just noise Really understanding your viewer and what are their pain points - be your customer Listening to problems people have and be really helpful, to generate new opportunities Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 16

74 min

In this episode, I’m really excited to have as my guest, Kerry Heaps, the Publisher of Pageant Platform Magazine and the host of Pageant Platform Podcast. Kerry is a sought-after Speaker, the Founder of Pitch like a Bitch Media, an online resource to gain more media exposure and the Author of the Create your own Media series for Podcasting, Publishing and Publicity. She also owns Book.Speak.Repeat, a speaker submission service. In our discussion, Kerry talked to me about: How to market yourself as a speaker The top 5 things speakers need before they start marketing Why a speaker reel might not be a good thing Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 13

52 min

In this episode, I’m really excited to have as my guest, Roger Salam, the founder and chairman of The Winner’s Circle (TWC), the largest, most respected Mastermind Forum for top Speakers and Information & Internet Marketers. Roger is also an award-winning inspirational speaker, best-selling author of several books & courses on Personal Development, Sales & Marketing, and Real Estate Investing. For most of the 90s, Roger served as a Professional Speaker and Trainer with the world-renowned motivational speaker and peak performance coach Tony Robbins. Roger believes that if you want to achieve more success from your business and personal goals, then the key is to surround yourself with other top achievers. In our discussion, Roger talked to me about: How to run a mastermind using structure, processes and boundaries to enable breakthroughs to happen The importance of focusing first on relationship capital Inevitability thinking as a means to get what you want. Listen to the podcast to learn more. Show Notes and Blog The Podcasts   See omnystudio.com/policies/listener for privacy information.

Aug 10

82 min

In this episode, I’m really excited to have as my guest, Alice Aspen March, who is the author of the Attention Factor and radio show host of "Why Our Attention Matters". Alice  has a long and distinguished career as a researcher, speaker and coach on all things to do with attention and her message is clear -  the kind of attention we get and give to others is vital and impacts our behavior and our feelings. In our discussion, Alice talked to me about: How to give attention to yourself first and know what attention you require How to give attention to others in a way that's supportive of their need Why attention in the workplace will increase productivity, morale, engagement and output of your team Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 6

66 min

In this episode, I’m really excited to have as my guest, Natasha Vorompiova of Systems Rock. She works with owners/founders and their teams to help them take control of their businesses through detailed systems and processes. This allows them to take on more clients and increase capacity without hiring new team members and scale, all while reducing stress and making smarter decisions. In our discussion, Natasha talked to me about: The benefits of documented systems and processes and which ones to start with Building dashboards that follow your customers' journey How to add value to data by providing insights in an engaging manner Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Aug 3

73 min

In this episode, I’m really excited to have as my guest, Sarah McIntyre of Bright Inbound Marketing. Sarah creates marketing campaigns that work for her clients with her philosophy of "always on" and "always helping". She has a unique blend of marketing strategy and campaign execution skills and 20 years’ experience with both big corporate marketing teams and start-ups.  She's also a Chief Marketing Officer for hire, a new model she is testing now. In our discussion, Sarah talked to me about: Why you should always be listening to and learning from your customers How to systemise your customer insights gathering Productising your service offerings Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 30

59 min

In this episode, I’m really excited to have as my guest, Peter Margaritis, Author of Taking the Numb Out of Numbers & Improv Is No Joke. During his time as a corporate CPA, Peter took improv classes and today, he shows how to use the tools he learned in improv – like listening, flexibility and trust, to change how a team interacts with each other and their clients.  As a result, your team will learn new methods to improve their communication and build stronger relationships with your clients, customers, stakeholders and associates. In our discussion, Peter talked to me about: Listening fully and being fully present Making your presentation about your audience and hearing things in their voice How to improvise the scene you are in, not the one you'd like to be in Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 27

64 min

In this episode, I’m really excited to have as my guest, Fabien Pataud, who helps coaches, consultants, business leaders who aren't converting enough ideal clients to implement profitable sales and marketing systems which enables them to attract and convert 2 to 3 new opportunities per month. Fabien has developed the Sales Disruption 2.0 program to model his success in business & sales over the past decade. He now works with businesses and individuals globally to educate and inspire them into action. Fabien’s passion is to turn you into a high performing sales expert, revolutionising the way you approach life & business, achieving goals you never thought possible. In our discussion, Fabien talked to me about: Seeing objections as reflections - what did you do to bring about the objection? Viewing sales as a partnership activity with your client, coming from a servant’s heart How to amplify yourself and your creative genius even in sales! Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 23

64 min

In this episode, I’m really excited to have as my guest, Christina Torres, copywriter and content creator, Chief Creative Officer at Run & Tell That and co-host of the Bagels & Plantains Podcast. Christina believes that every entrepreneur and small business has a unique and fascinating story to tell. She helps turn out the messages and turn up the conversions you've always wanted to, but haven't had the time to. In our discussion, Christina talked to me about: Talking to people who you want to serve and providing what they want (not what you want for them) Some tips for writing how you speak - your authentic, unique voice The importance of having empathy with your audience Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 20

64 min

In this episode, I’m really excited to have as my guest, Maxine Cunningham, who is the founder and CEO of Pick My Brain, an online platform that helps you package offers and sell your time, knowledge, and experience in new and creative ways. Pick My Brain was born out of Maxine's vision to make the world's brains and their knowledge more creatively available, accessible, and useful to all.  The platform and the philosophy of Pick My Brain is based on the saying by Ikujiro Nonaka that "Without real exchange, you can't create knowledge.”  Maxine has transitioned from a finance and economics career to exchanging value in the new knowledge economy and providing the means of generating and creating pathways of abundance for many. In our discussion, Maxine talked to me about: The risk of losing knowledge and information in society as people retire and how the new information economy provides both opportunities to plug that knowledge back into society as well as the knowledge holders benefiting from sharing their wisdom The core philosophy of and business model of Pick My Brain The power of conversations to change lives. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 19

69 min

In this episode, I’m really excited to have as my guest, Dr Mark Goulston, author of the books, Get Out of Your Own Way, Just Listen, Talking to Crazy among others, and host of the My Wakeup Call podcast. Mark was a UCLA professor of Psychiatry for over 25 years and a former FBI and police hostage negotiation trainer. He's been a change facilitator to Fortune 500 leaders, entrepreneurs, and educators. He's an influencer who helps other influencers become more influential.  Mark has contributed to Harvard Business Review, Business Insider, Huffington Post, Fast Company, Psychology Today, Working Nation and Thrive Global and appears widely in the media including CNN, Wall St. Journal, NY Times, Fortune, and Forbes. In our discussion, Mark talked to me about: Being a first-class "noticer" to really understand your audience and your clients Focusing your attention on what the other person is listening for and How to become compelling Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 16

75 min

In this episode, I’m really excited to have on as my guest, Ken Wentworth, who is an expert in cash flow and revenue growth, best-selling author of "How to Be a Cash Flow Pro" & "Pathway to Profits," and host of "Mr. Biz Radio" podcast. Ken is a strategic business partner who works with business owners to help them operate more profitably and more efficiently.  He is often quoted and appears as an expert on small business topics in a variety of written & online publications as well as radio programs - including Forbes, American Express, Fast Company, NBC, ABC, Fox, Business News Daily. In our discussion, Ken talked to me about: How to keep track of your business cash flow in real-time and tips to improve it Keeping your key goal visible in prominent places and how that helps you focus Why you should "Think Like a 3-year-old" Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 13

77 min

In this episode, I’m really excited to have on as my guest, John Foley, a former lead solo pilot of the Blue Angels, a Sloan Fellow at Stanford School of Business, a top-rated leadership keynote speaker, gratitude guru and expert in the how of high-performance teams. His Fearless Success System has transformed 1000’s of organizations around the globe and he's author of the book Fearless Success: Beyond High Performance. In our discussion, John talked to me about: The five things to do to create a culture of personal responsibility in your team How to get into your high-performance zone, with clarity of vision and a purpose higher than self The best debrief ever Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 9

59 min

In this episode, I’m really excited to have on as my guest, Referral Coach Bill Cates, who is also author of Radical Relevance and Get Referrals Now. Bill works with organizations and individuals who want to acquire more customers through word of mouth, referrals, and personal introductions. All of his systems and programs have one overall goal in mind – to increase revenue without increasing marketing expenses. In our discussion, Bill talked to me about: Having Empathy with clients, through conversations with them and listening to them, Solving the right problems with the right service for the right people Sending the right message through the right medium at the right time to those people Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 6

67 min

In this episode, I’m really excited to have on as my guest, Noah Labhart, co-founder and Chief Technology Officer of Veryable and host of the Code Story Podcast. Veryable is the on-demand labor marketplace for manufacturing, logistics, and warehousing that allows businesses and workers to connect directly. Businesses can gain flexible capacity and quality workers, while Operators get daily pay, flexible work arrangements and diverse work opportunities. It's a radically different business model, that is particularly valuable in this time of the COVID pandemic. In our discussion Noah talked to me about: How to have your team OWN and run your projects, Getting in touch with who you are, then owning it and rocking it How to get new ideas and solve problems by walking away from them for a while Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jul 2

49 min

It’s episode 300 of the InnovaBuzz podcast and we wanted to celebrate with something special. A huge thank you to all the amazing guests that have been on previous podcast episodes. You make this such an amazing show and it's a very special privilege to be able to speak with you, learn from you, laugh with you and then to share your insights and wisdom with all our listeners. George Bryant of GB Masterminds and The Lighthouse Marketing Method first appeared on the InnovaBuzz Podcast in Episode 226. You can find out more about George there and his philosophy of human-centered marketing.  George is committed to help you ethically scale your business by showing you that relationships beat algorithms. In this milestone episode, George honors us by sharing so much more about his expertise and marketing know-how. In our discussion, George and I talked about: Really understanding each customer's own journey The role of empathy in human-centered marketing Working on yourself first Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 29

80 min

In this episode, I’m really excited to have as my guest, Sam Keck, who is an entrepreneur and founder of Commonfolk Coffee, located in the town of Mornington, on the Mornington Peninsula south of Melbourne.  Sam has spun a successful roaster/retailer into a series of social enterprise efforts, including Zukuka Bora, a farmers initiative benefitting coffee growers in Uganda; and Home Ground, which is focused on providing training and job options in hospitality to unemployed youth on the Mornington Peninsula. By fusing the high demand for quality coffee with organized social enterprise, Sam’s work shows us how coffee can do more than just taste good—it can also do very serious good for communities at home and around the world.  Indeed, it's a model for how business in general, can be a force for good in the world. In our discussion, Sam and I talked about: The importance of a pioneering mindset and innovation; How to leverage technology in your business in a way that frees your time for relationship building; Being flexible and pivoting your business in difficult times. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 25

78 min

In this episode, I’m really excited to have as my guest, Haley Greene, a former retail expert turned copywriter. Haley works with online retailers to help them get sales with Facebook ads and email marketing strategies that forge genuine relationships with customers  and keep them engaged and coming back for more. Her focus is on turning casual fans into loyal shoppers that you know on a first-name basis. In our discussion, Haley and I talked about: Understanding your customer's behaviour through the lens of your customer's experience Marketing is involved in the entire customer journey, even post sale The importance of talking to your customers and helping them achieve their goals (vs focus on selling products) Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 22

57 min

In this episode, I’m really excited to have as my guest, Charlie Whyman, who is a B2B, marketing strategist, LinkedIn Networking specialist, Consultant and Trainer, Speaker and host of The Curiosity Key Podcast. Charlie describes herself as a curious thinking advocate, she believes that curiosity is our biggest asset in making our marketing more effective. In our discussion, Charlie and I talked about: using curiosity as a key marketing tool, why market behaviour is an important thing to consider before you do any marketing and why empathy and compassion are required now more than ever Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 18

72 min

In this episode, I’m really excited to have as my guest, William Reed who is a Japanologist with over four decades of experience in Japan, and in-depth knowledge of the Japanese language and culture. He is dedicated to bridging the language and cultural gap to make accessible the Ways of practical wisdom in Japanese Budo and traditional arts. He is Professor of Japan Studies at the International College of Liberal Arts (iCLA) at Yamanashi Gakuin University, where he teaches Japanese and International Students from over 30 Countries. His focus is coaching and training in the application of Aikido and Renaissance Samurai principles to idea generation, speaking, and personal branding in a business environment. Will is the author of several books in English on Aikido and Shodo, and has written a number of books in Japanese; including two which became number one bestsellers on Amazon in Japan, one on the Art of World Class Presentations, and the other on Mind Mapping and Creativity. He is a weekly commentator on Japanese television. He has also appeared in several documentaries as a navigator on Samurai Code and Culture, including the Aizu Samurai. In our discussion, Will and I talked about: His passion process to help get clarity, focus on the right activities, serve and profit from your passion, Lessons from the martial art Aikido to business and life - particularly the alignment of head - heart and body, and Why “Always Be Learning” is such a powerful mantra. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 15

73 min

In this episode, I’m really excited to have as my guest, Mariana Norton, a marketing strategist & business consultant who helps business owners and entrepreneurs leave overwhelm in the dust with marketing strategies that attract the best clients, increases sales, and keep customers coming back for more.  Her superpower is distilling a high-level view of the opportunities into tangible actions. Using humor and analogy bombs, she makes even the most complex digital concepts digestible and actionable. In our discussion, Mariana and I talked about: Success being a journey, not a destination - you can BE successful, you don't arrive at success; That marketing is having a conversation with people along different parts of the customer journey and building relationships; How we all have Minimum System Requirements to function. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 11

62 min

In this episode, I’m really excited to have as my guest, Andrew Barnes, Architect of the 4 Day Week and author of the book with the same name.  Andrew Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20% cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning. People were happier and healthier, more engaged in their personal lives, and more focused and productive in the office. The story of Perpetual Guardian's unprecedented work experiment has made headlines around the world and many companies all around the world are adopting variations of this idea. In our discussion, Andrew and I talked about: The increased productivity that they found from their 4-day week experiment; The relevance of the 4-day week idea to a post COVID world; Other benefits to society of the 4-day work week Listen to the podcast to learn more. Show Notes and Blog The Podcasts  See omnystudio.com/policies/listener for privacy information.

Jun 8

64 min

In this episode, it’s a privilege to have as my guest, Dr Alex Osterwalder, co-author of Business Model Generation, Value Proposition Design and The Invincible Company. Alex is an entrepreneur, speaker and business model innovator. He is co-founder of Strategyzer, a SaaS company that helps organizations develop new growth engines, better value propositions and powerful business models via online applications and facilitated online courses. Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, and Berkeley. In our discussion, Alex and I talked about: How established companies can change / adapt their business models in uncertain times; Why you should always be focused on creating long term value; How to be more innovative through experimentation if you release the fear of humiliation. Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 4

68 min

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Dr Rick Brinkman, a motivational speaker and trainer best known for his Conscious Communication®️ expertise conveyed to millions of people via keynotes and trainings, radio, television, print interviews, and numerous award-winning books, videos and audio programs. He is co-author of the international bestselling book, Dealing with People You Can't Stand: How to Bring Out the Best in People at Their Worst. In our discussion, Rick and I talked about: Observing things and people through the "Lens of Appreciation" Working on yourself first - listening to understand and speaking to be understood Chunking up to common purpose using the Intent - Criteria - Idea framework Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Jun 1

52 min

In this episode, I’m really excited to have on the InnovaBuzz podcast as my guest, Paris Cutler, a Blue Ocean* Strategist with a mission is to assist entrepreneurs; social media influencers, and corporate executives in creating a fulfilling career that vibrates with success and meaning.  Paris is a five times published Author, Speaker, Media Personality, and the former CEO of Planet Cake, which she transformed from a tiny cake shop in 2003, into a #1 national brand and seven-figure business. Planet Cake was known as 'the cake maker to the stars' with celebrity clients such as Rihanna, Lady Gaga, Celine Dion, and Katy Perry. Paris' cake decorating school became the largest hobbyist school in the southern hemisphere and taught over 6000 students. Paris has had her own TV series, Planet Cake, on The LifeStyle Channel, and her program has also been launched worldwide. In our discussion, Paris and I talked about: Why word of mouth is the best marketing method there is and how you can utilize it well Serving by responding to your ideal client's unmet needs Future trends such as the click mortar model Listen to the podcast to learn more.  Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 28

66 min

In this episode, it's a privilege to have as my guest, Gino Wickman, creator of the Entrepreneurial Operating System (EOS), founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS with the aid of an international team of over 350 professional and certified EOS Implementers, author of the award-winning, best-selling books, Traction, Get a Grip, Rocket Fuel and his latest book the Entrepreneurial Leap. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he wrote the Entrepreneurial Leap and created the movement around it. The mission of the Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live. In our discussion, Gino and I talked about: The six traits that every successful entrepreneur has, why they are inherent character traits and how you can test for them; That entrepreneurship is something you ARE, rather than something you DO the 16 Day Entrepreneurial Challenge Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 25

55 min

In this episode, I’m really excited to have as my guest, John Andrews, CEO of Photofy App. John has 20+ years of work in the digital marketing field. He helped build one of the first "people as media"platforms at Walmart called ElevenMoms and founded Collective Bias (acquired by Inmar in 2016) and teaches as an adjunct professor at NC State University. In our discussion, John and I talked about: Changing the retail experience to adapt to online Building relationships and serving user-specific content Being your own User Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 21

74 min

In this episode, I’m really excited to have as my guest, Glenn Twiddle whose history includes being a Real Estate Agent, Sales Manager, Sales Trainer, Real Estate Principal and Business owner, and Clinical Hypnotherapist. He started as a Salesperson and quickly became a number 1 salesperson in the competitive inner city Brisbane apartment market.  Glenn has trained and mentored thousands of real estate agents. He now teaches Real Estate Agents a step by step, fill in the blanks system for becoming the #1 Real Estate Agent in their area, in 3 years or less, no matter where they are starting right now. In our discussion, Glenn and I talked about: How to use Facebook Ads to learn about our target audience and focus our marketing Giving value without expectation Creative ways to build relationships before selling Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 18

78 min

In this episode, I’m really excited to have as my guest, Patty Dominguez, a business growth strategist and brand positioning expert.  Patty helps small business owners achieve "Category of One" status through the power of Prolific Positioning. She is passionate and driven to inspire my clients to discover their uniqueness in the marketplace, leverage strategies for their business growth so they can establish a strong value proposition, increased revenues and a better position in their niche. In our discussion, Patty and I talked about: Her Positioning to Profit framework that involves both external as well as internal elements Why mindset is so important to how we position ourselves how your business results will always meet your identity Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 14

54 min

In this episode, I’m really excited to have as my guest, Tony DeMaio who is the founder and CEO of Big Media USA. Tony started his career as a football coach in the US College circuit and progressed to building a sports equipment manufacturing company and then on to Internet radio.  He has been broadcasting since 2004 and now helps businesses grow through podcasting. In our discussion, Tony and I talked about: Podcasting with a strategic purpose and an end in mind, related to quality listens rather than number of listens Networking with a strategic purpose and how to turn a networking conversation into a relationship Many creative ways to utilize podcasting Listen to the podcast to find out more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 11

66 min

In this episode, I’m really excited to have as my guest, David Brier one of the world's top branding experts. David is a branding veteran who for over three decades has provided branding strategies, brand identities, and package design for startups, retail, technology, and tourism brands. His work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts, and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com, and many regional and local companies as well as several cities. David is also author of the bestseller "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need" which he has called "the branding bible." In our discussion, David and I talked about: A brand is the entire customer's experience and the customer's transformation A brand is also the art of differentiating A brand needs to build an emotional connection with their audience via the brand story Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 7

68 min

In this episode, I’m really excited to have as my guest, Tony Dovale, founder and CEO of Life Masters. He is the Business Soul Surgeon. Tony helps people and companies to achieve exponential impacts and results in a human positive manner that supports people, planet AND profits.   Tony’s personal transformation and team performance techniques activate and align the best and fullest potential in People, Teams, Leadership, and Culture. He fuses real-life experiences, Neuro-science, and powerful stories together, to take you and your people, teams & conscious leadership to the next level of potential and possibility, in life and business. In our discussion, Tony and I talked about: His change facilitation process and how to develop learnings in a psychologically safe environment Building feedback and accountability into teams Building emotional connections to strengthen relationships Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

May 4

66 min

In this episode, I’m really excited to have as my guest, Michael Vann from the Vann Group. Michael is a Business & Transaction Advisor with a passion for the growth and development of high impact companies.  Michael serves as a trusted advisor to owners and leadership teams that require insight and execution of strategic initiatives and transactions such as mergers & acquisitions, the development of joint ventures & strategic alliances, the acquisition of financing and capital, and the launch of new business models & divisions. Together with his father Kevin, Michael is co-author of the book, Buying Out The Boss, "The Successors Guide to Succession Planning". In our discussion, Michael and I talked about: Why succession planning is vital in any business Why contingency planning is also critical How to prepare to exit your business, in whatever way you may choose to, and how to prepare for the next phase Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Apr 30

48 min

In this episode, I’m really excited to have as my guest, Odette Barry of Odette & Co.  She is a marketing and PR specialist that teaches small business owners how to be seen in all the right places.   Odette is a storyteller with a passion for helping businesses share their stories. She is committed to helping her clients secure genuine and valuable coverage, and does that with an intimate knowledge of the media landscape and trusted relationships with media outlets. She is a highly strategic thinker and understands that each business is unique, with a unique story. In our discussion, Odette and I talked about: How to craft your own story by being really curious and conducting self-interviews What makes a good PR pitch and how we can spark the reader's interest How public accountability can keep us on track and help with getting students to complete online courses Listen to the podcast to learn more. Show Notes and Blog The Podcasts See omnystudio.com/policies/listener for privacy information.

Apr 27

56 min

Cookie policy

We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.