Marketing for The Small Business

Braedon Kruse

We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.

All Episodes

In this podcast, we're reviewing some website basics to understand what all goes into a website for your small business. Whether you're starting a brand new website, or redesigning your current site. Here are some common Q&A's we'll help you get started.1. What is hosting?2. What is a domain?3. Which platform would you suggest and why?4. What should I budget to build a website?5. What happens after it publishes?6. The importance of a good mobile design7. Why do I need a website?Where to Listen:Apple PodcastsiHeart RadioGoogle PodcastsSoundcloudSpotifyYouTubeSpreakerAmazon MusicWhat topic should I record next? Send your suggestions & questions to:- marketing@marketingsooner.com- Text me at (918) 609-3248Connect With Braedon on LinkedIn: linkedin.com/in/braedonkruseVisit Our Website: soonermarketingsolutions.comConnect with Sooner Marketing:FacebookInstagramLinkedInYouTubeTwitterElementor

Dec 2020

35 min 27 sec

How to Utilize Marketing Content to Maximize Growth in 2021I hope you're loving these new podcast episodes! I have yet another interview with a fellow marketer specializing in email and content marketing. In this episode, I've interviewed Ziv Raviv at the Daily Cookie, discussing how important the right content, at the right place, at the right time can not only increase your engagement but also help skyrocket your sales.We're diving deep into everything marketing! From inbound, outbound, digital, online, whatever you call it I'm sharing the industry secrets to help you grow your company, brand, or small business.Connect With Ziv on LinkedInhttps://www.linkedin.com/in/zivraviv/Connect With Braedon on LinkedInhttps://www.linkedin.com/in/braedonkruse/Thank you for listening I appreciate you!- Braedon KruseCEO @ SoonerMarketingSign Up today! dailycookie.co/?ref=ryan%40themembershipmastery.comZiv's coaching site and what makes it special is here:https://ZivRaviv.comKivi Media's Portfolio site of online schools and podcastshttps://kivimedia.coThe Generous Marriage Podcast https://www.generousmarriage.com

Dec 2020

42 min 39 sec

How 2021 Will Change Marketing Forever? In this podcast, we're interviewing Clarence Fisher at Tulsa Internet Marketing. Covering what you'll need to know going into 2021 so you make smart marketing choices.What topic should I post next? Send me a message:- marketing@marketingsooner.com- Text me at (918) 609-3248.Connect With Clarence on LinkedIn: https://www.linkedin.com/in/clarence-fisher-4a047110Connect With Braedon on LinkedIn: https://www.linkedin.com/in/braedonkruse/Visit Our Website: soonermarketingsolutions.comConnect with Soner Marketing On on Socials:Facebook: https://www.facebook.com/soonermarketingsolutionsInstagram: https://www.instagram.com/soonermarketing/LinkedIn: https://www.linkedin.com/company/sooner-marketing-solutionsYouTube: https://www.youtube.com/c/soonermarketing/Twitter: https://twitter.com/marketsoonerElementor: https://experts.elementor.com/expert/5f1ca643e79efc001402a7b0

Dec 2020

28 min 57 sec

What's the difference between sales & marketing? In this podcast, we'll discuss how these 2 departments can work together to grow your company. What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

Nov 2020

6 min 54 sec

It’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything from product research to location and operating hours. Having even a simple website that’s well-designed can give you an edge in your field, and if you have products to sell, your site can open up new markets and expand your business cheaply and easily. Website design software has evolved so it’s easier to use now more than ever. You don’t need to know coding to develop an attractive and functional site. No matter what program you use, there are basic rules and tips that will give your website a professional look, make it easy to find, and show your company in the best light.Every website has a hosting provider, a content management system to build the website on, a theme, a builder within the theme, and plugins used to help the website function. Here’s my step-by-step guide to creating a successful business website.Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/the-complete-guide-to-building-the-best-web-design/What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

Nov 2020

10 min 49 sec

WooCommerce vs Shopify is a showdown between two e-commerce giants. Shopify powers over 800,000 online stores, while WooCommerce claims it’s the web’s most popular e-commerce platform. But which is right for you?Shopify is powerful, reliable, and easy to use, offering lovely templates and brilliant customer support. With Shopify, you’re paying a monthly premium for a solid platform – in fact, Shopify goes on to win today’s battle (spoiler alert!).WooCommerce is the e-commerce plugin that turns any WordPress site into a powerful online store. It’s an open-source platform, and therefore free to install, making it ideal for cost-conscious users, but you’ll need to pay for things like hosting and security, however.With WooCommerce, you can create a truly bespoke, enormous online store if you know how to code (or can hire someone who does). In this article, we’ll be discussing WooCommerce powered by Bluehost, our top-rated hosting provider for all WordPress sites.This podcast will tell you which of these platforms will best suit your business. We’ve conducted extensive research on over 50 platforms, so we know all the ins and outs, and we’ve pitched WooCommerce and Shopify against each other in categories such as ease of use, pricing, sales features, customer support, and more.Learn More On Our Blog Post: https://soonermarketingsolutions.com/web-design/woocommerce-vs-shopify/What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.

Nov 2020

9 min 47 sec

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.Learn More On Our Blog Post: https://soonermarketingsolutions.com/strategy-tactics/7-elements-of-a-great-construction-marketing-strategy/It’s Time For Your Construction Marketing To Get Creative!Covid-19 changed the world. It sparked businesses all over to re-evaluate how they operate. The construction business has been no different. For many contractors, it has meant figuring out how to strategically work factoring in the needs of social distancing and use of PPE (Personal Protection Equipment). Yet, while like many industries, construction has seen its share of challenges during the pandemic, many companies are seeing this time as a way to get creative with their construction marketing, to not just survive but actually build a better brand.Construction Marketing ChallengesConstruction Marketing has always had its challenges. As the new era of device-driven technology takes over everything from communication to project proposals, construction company owners have been forced to embrace it often in place of traditional “handshake” interactions.So, what are your steps if you are contractor, developer or construction business owner seeking to use construction marketing to establish and increase your brand? Here are few ideas to help you “build” your brand, increase qualified leads and get your company in front of the right decision makers.1. Establish A GREAT Website.Every business needs a website! Whether you are a small contractor who offers home remodeling services or a large company building multi-million-dollar skyscrapers, you must have an online presence. Potential clients are going to want to look you up on the Internet. Think of this as your business card, your website builds trust. It helps to establish your legitimacy as a company. If potential clients can’t find your company online, they will often move on to their next consideration.Your Construction Marketing Website Should Have:An About Page – This tells your website visitors who you are, your history and experience.A Services Page – Lets clients know what services you have to offer.A Testimonials Page – This is important to build trust.A Gallery or Projects Page – To provide visual impact and show the results of your work.A Blog Page – For support of SEO through continued updates via fresh content.A Contact Page – So that potential clients can reach you easily. *Don’t Forget SEO (Search Engine Optimization)! SEO is crucial for getting your website to the Top of Google Searches.To have good dynamic SEO, your website needs both Off- and On-Page SEO. In addition, you should have an avenue such as a blog to continually feed good updated SEO content to your website.2. Embrace Social Media. Okay first off, let us just say social media is not just about “playing on Facebook”. Social Media Marketing is an effective tool for construction marketing. The key is doing it right.For those contractors and companies in the home building and remodeling services’ market, social platforms such as Facebook, Twitter and Instagram are essential for reaching homeowners. These platforms can help you to build a great referral community to “pass on” your name and advertise your services by word of mouth via the Internet. Social Media is also a great way to get personal and build relationships with your followers (customers). Let the community see who you are as a civic business leader. And while, having a Facebook Page is a standard for all businesses, for those in the B2B market and larger scale construction companies, your primary platform should be LinkedIn.Having a LinkedIn presence will help you to connect with decision-makers that are seeking proposal submissions for large projects. It can also help you to build a great referral network with vendors. The key is to make sure your LinkedIn Profile and Page is attention-getting, informative and professional. Use the posting of articles to establish your company as a knowledgeable leader in your industry.3. Create A Newsletter. Newsletters are an amazing tool for email marketing. Once a month is the ideal base marketing schedule. Use a newsletter to highlight projects you are working on or have completed. Share your community outreach and company member highlights. While yes you can and should promote a sale or discount as part of your email, for your newsletter to be effective its content should not all be about sales! In the end, newsletters are the perfect tool for establishing and maintaining a relationship with your existing customers. 4. Make An Impact With Video. Whether you are looking for a way to introduce your company on the Home Page of your website or use on social media as a recruitment tool, video delivers your message quickly. Creating just one video can provide you with a marketing tool that can be on your website, in your social media posts and emailed out in your newsletter. Considering all the “marketing” mileage you can get from one video; it may be one the best investments you can make for your construction marketing.5. Build a Partnership. No building is made up of only one material. Partnerships are essential in the construction business. And, they can be terrific lead builders. Work with trusted vendors to build a partnership list. LinkedIn is one to the best platforms for sourcing potential partners. Make a partners’ page on your website with a contact form for those who may wish to join up. Be sure to explore other organizations that may be a benefit to join and publicize your membership on your website. The ACG (Associated General Contractors of Georgia) organization is a great place to start. Also, be sure to connect with your local Chamber of Commerce and Business Associations.6. Host a Webinar. Consider hosting a webinar with a topic pertinent to your industry. This is a great way to attract potential vendors, clients, and employees, you just have to gear it to whatever audience you wish to attract. *Home Services Contractors, hosting a webinar is the perfect way to show your expertise and gain potential leads. 7. Use PPC To Bring In Qualified Leads. PPC (Pay Per Click), also known as Paid Advertising, is a highly effective way to get you in front of the right audience AND garner more qualified leads. The key is having someone who is trained and knowledgeable in how to perform PPC correctly. PPC often requires a degree of “tweaking” and can be a very fluid marketing tool; it really requires careful oversight to perform its best, This is one marketing tool best left to experts and not just anyone otherwise, you can end up wasting marketing dollars and have little leads to show from it. Construction Marketing is An Investment That Will Pay Off If Done Right!Construction Marketing takes a team that is knowledgeable in marketing and comfortable working with the industry.While often many small construction businesses will try to keep their marketing in-house, such as using an admin to do the work. This decision can often actually end up costing you money, delivering little results. In addition, this can be a headache for your office staff.A marketing team that has all the resources in-house can carefully coordinate and design a construction marketing strategy for your business that delivers results. More qualified leads coming in, can mean more profitability. In addition, a well-trained, expert marketing team will be able to perform services effectively, assuring the right emphasis is placed on the tools that best fit your company where you are at the moment. At Sooner Marketing Solutions we understand the complex and unique marketing services those in the construction and home services industries require. With a combined 30+ years of experience in digital marketing and media design, our team can coordinate a construction marketing strategy that will deliver to you the results you are looking for.Construction Marketing Agency Services from Sooner Marketing SolutionsReady to find out more about our construction marketing? Contact Us Now or Call (918) 609-3248

Nov 2020

8 min 13 sec

What topic should I post next? Send me a message at marketing@marketingsooner.com or text me at (918) 609-3248.Learn More On Our Blog Posthttps://soonermarketingsolutions.com/seo-sem/what-is-local-listing-management-and-why-is-it-important/Learn More About Sooner Marketing's Local Listings Management Service:https://soonermarketingsolutions.com/service/local-listings-management/In this podcast we'll cover What Is Local Listing Management And Why Is It Important?Customers Are Looking For Your Business Online, Are You Making It Easy To Find What They Need?82% Of Mobile Searches Include "Near Me"Are You Showing Up In Results?Local listing management is the process of continuously updating and maintaining a business’ location data across online directories, websites, and other customer-facing platforms. Like Google My Business, Yelp, and many others.A local listing typically comprises a business’ name, address, and phone number, referred to collectively as “NAP” data. But local listings can, and should, include a wealth of other data, such as hours of operation, product descriptions, services provided and photos of a business’ interior.There are thousands of local business directories across the internet. Many of them are niche directories that focus on a particular industry, such as home improvement, real estate, legal services, and more. While it’s important to manage your business listings on as many sites as possible, your main focus should be on the larger directories.While it might sound challenging or time-consuming to claim and maintain all your business’ online listings, these citations can significantly simplify and speed up your approach to local and hyperlocal marketing. Fortunately, we are here to provide you with one and easy solution!Why Are Local Listings Important?When managed properly they provide visibility and marketing opportunities for your business. But because local listing management deals with data, there are plenty of things that can go wrong when you leave these online local listings un-claimed.Customers are looking for your business online, are you making it easy to find what they need?Complete Business Listing InformationIncomplete listing information makes it difficult for customers to make informed decisions. It also makes your business look less trustworthy than a business that has all of that information readily available.For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.Company nameBusiness hoursCompany phoneDriving directionsBusiness locationPhotos of the businessProduct or service listingsListings Boosts Search Engine Optimization (SEO)Not only do accurate listings improve your company’s ranking in search results, but having inaccurate listings can actually damage your SEO. Google relies on listing data to provide accurate results to local searchers. If Google finds discrepancies in your listing data and cannot trust the information is accurate, it will be less likely to show your business in search results. It’s possible that your business is listed on websites you don’t know about.For this reason, it’s important to start your strategy by claiming and completing all of the profiles on your local listing sites. Even the ones you check less frequently should be fully optimized for search engines. This allows any customer to find all the information they need about your business.We'll Track And Manage Your Local ListingsNot only do accurate listings improve your company’s rankingNot thrilled at the prospect of adding another software tool to your tech stack? We are the top digital marketing agency for providing Local Listings Management and SEO services that focus on local marketing for our clients.If you’ve never hired an agency before, don’t worry!Hiring a trusted marketing agency (like Sooner Marketing) does allow you to ask questions and receive guidance from experienced marketers. We’ll help you list your business across the most important online directories related to your business.

Nov 2020

9 min 31 sec

Does anyone buy anything these days without reading *at least* a handful of customer reviews first?The answer is no… or very few.90%, actually – that’s the percentage of consumers who read online reviews before visiting a business or purchasing a product.It stands to reason….People trust each other more than they trust companies.But how can a company encourage current or former customers to leave reviews?This podcast covers *a ton* of real-life examples of how companies have encouraged customer reviews for better credibility and conversion rates.

Feb 2020

11 min 57 sec

If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool.While I won’t deny that having “Inbound Marketer” on my name card looks cooler than having “Normal Marketer” on it, we should really understand the distinction between these two marketing approaches and how they work in today’s digital age.If you’re trying to expand the audience for your website, find new customers and grow your business, it’s likely that you’re going to have to invest in some sort of marketing campaigns in order to promote your brand or product or services.Today, technology has changed how people obtain information and consequently, marketing has undergone a massive transformation. Outbound marketing tactics, like television and radio advertising, are not as effective as they once were. Now comes the age of inbound marketing, driven by the Internet and social media.

Feb 2020

9 min 29 sec