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WVU Marketing Communications Today

By West Virginia University

WVU’s MCToday explores unique marcom strategies that will help you inform, persuade and inspire your audiences.

  1. 1.
    Moving Forward with In Person Meetings10/16/2020
    25:42
  2. 2.
    The Symbiotic Relationship between Design and Marketing10/08/2020
    25:46
  3. 3.
    How a History Major Got into Motorsports Public Relations10/05/2020
    20:52
  4. 4.
    Addressing Youth & Social Justice with Digital Media09/28/2020
    24:52
  5. 5.
    Navigating the Marketing, Communications and Public Relations Industry as a Young Pro09/20/2020
    24:32
  6. 6.
    How marketers are reinventing collaboration during this pandemic09/11/2020
    20:37
  7. 7.
    The Power of Diversity in building a Creative Team – Are marketing teams doing it right?09/04/2020
    26:01
  8. 8.
    A Tale of Two Brands: The Business and Yours08/28/2020
    24:31
  1. 9.
    Pandemic Pivots08/23/2020
    24:01
  2. 10.
    How Podcasting Took Me From Marketer to CEO08/16/2020
    25:31
  3. 11.
    Event Planning During the Current Health Crisis08/09/2020
    23:12
  4. 12.
    Social Media Isn't a Magic Bullet07/31/2020
    24:16
  5. 13.
    2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher07/26/2020
    26:31
  6. 14.
    Crisis Ahead07/12/2020
    23:51
  7. 15.
    You can do more than Survive: Crisis communications in the age of crisis07/03/2020
    22:03
  8. 16.
    Creating IMC campaigns amidst COVID-1906/26/2020
    22:11
  9. 17.
    Why diversity in the communications industry is critical06/19/2020
    24:08
  10. 18.
    Concept Development in IMC: Nothing Just Hits You Out of the Blue06/14/2020
    23:44
  11. 19.
    Marketing Transformation by Fire: How change is driving true buyer centricity06/05/2020
    22:04
  12. 20.
    Is Influencer Marketing still relevant today?05/31/2020
    26:33
  13. 21.
    Virtually Relevant: How to Produce Large Scale Public Gatherings Online05/31/2020
    22:39
  14. 22.
    Print Media Isn’t Dead (But Sometimes It Feels Like it)05/15/2020
    21:43
  15. 23.
    From IRL to URL: Connected Communications for College Students05/11/2020
    28:19
  16. 24.
    Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?05/03/2020
    27:10
  17. 25.
    How Does Travel and Tourism Survive the Coronavirus Crisis?04/24/2020
    23:12
  18. 26.
    How Advances in Behavioral Science inform Effective Communication04/17/2020
    24:11
  19. 27.
    How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?04/12/2020
    21:19
  20. 28.
    The Yin and Yang of Positioning and Branding04/05/2020
    16:28
  21. 29.
    Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.03/28/2020
    27:18
  22. 30.
    The New Normal: Advocacy Communications in the Midst of a Global Pandemic03/27/2020
    35:45
  23. 31.
    Are data departments the modern-day renaissance capability?03/20/2020
    22:56
  24. 32.
    Amplifying Executive Voices with Social Media03/13/2020
    22:38
  25. 33.
    How to Use Data to Better Align Sales and Marketing?03/07/2020
    23:18
  26. 34.
    Content Marketing is Smarter Marketing02/29/2020
    24:09
  27. 35.
    Marketing Rebellion with Mark Schaefer02/21/2020
    23:01
  28. 36.
    The Future of Brands (or do they have a Future?)02/14/2020
    24:02
  29. 37.
    Never a Dull Day in Marketing02/07/2020
    23:06
  30. 38.
    Why is it so hard to talk about food?01/31/2020
    22:33
  31. 39.
    I said what I said. The art of internal and executive communications.01/24/2020
    23:38
  32. 40.
    Using Data to Make a Difference01/17/2020
    22:56
  33. 41.
    A 20/20 Vision for Your Personal Brand01/10/2020
    20:26
  34. 42.
    Will Non-Profit Cause-Marketing Disappear if They Don't Go Digital? 01/04/2020
    22:11
  35. 43.
    One Man’s Wonderful Creative Journey to Being a Creative Director and Agency Owner12/30/2019
    15:31
  36. 44.
    What You Lose by Not SEOing Your Web Site12/12/2019
    25:34
  37. 45.
    How to Manage Corporate Crises - Author Melissa Agnes12/04/2019
    23:27
  38. 46.
    Showing Gratitude Toward Your Clients12/02/2019
    31:10
  39. 47.
    B2B Demand Generation: What Really Works in Digital Advertising?11/23/2019
    20:55
  40. 48.
    Are the Teachings of Trout and Ries Relevant in 2019?11/16/2019
    25:25
  41. 49.
    How do you drive integrated marketing communications in large matrixed organizations?11/10/2019
    25:39
  42. 50.
    How To Write Effective Creative Briefs. And Why It's Important.10/30/2019
    20:05
  43. 51.
    Staying Social on Social Media with Really Good Content10/22/2019
    22:27
  44. 52.
    The Future of Work in Social Media10/13/2019
    21:24
  45. 53.
    Building crisis readiness into the skillsets of students10/07/2019
    25:18
  46. 54.
    Be the real deal: Audacious Authenticity in an age of contrived reality09/24/2019
    26:08
  47. 55.
    Public Affairs tactics add government resources to your arsenal09/18/2019
    23:11
  48. 56.
    How UX Design Can be the Link Between Old and New Technologies09/14/2019
    22:47
  49. 57.
    Using Personas for Integrated Marketing Communications09/06/2019
    24:28
  50. 58.
    How to Monetize Your Personal Brand – Hugo Pérez Podcast08/26/2019
    24:32
  51. 59.
    You Can Be Fined By the FTC08/20/2019
    24:56
  52. 60.
    How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones08/15/2019
    28:24
  53. 61.
    B2B Marketing in 201908/12/2019
    22:36
  54. 62.
    Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)07/31/2019
    23:15
  55. 63.
    Why Programmatic Media Use Takes Out Advertising Waste07/25/2019
    22:15
  56. 64.
    Digital Technology and Ethical Uncertainties in Strategic Marketing07/17/2019
    26:33
  57. 65.
    Want Content Marketing to Work? Know Your Customers.07/09/2019
    17:41
  58. 66.
    Protecting the brand: The role of brand standards in IMC06/24/2019
    25:06
  59. 67.
    Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page06/19/2019
    28:43
  60. 68.
    Social Media for Social Change06/11/2019
    24:49
  61. 69.
    The Heart. The Craft. The Journey.06/05/2019
    17:45
  62. 70.
    Public relations, with journalists, supports the First Amendment05/29/2019
    23:52
  63. 71.
    Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues05/22/2019
    25:51
  64. 72.
    PR and Data: How to Use Data to Define and Refine Your Strategy05/15/2019
    20:18
  65. 73.
    LinkedIn In Higher Education05/07/2019
    27:24
  66. 74.
    Learn Modern Branding Strategies Using Data05/02/2019
    25:01
  67. 75.
    Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett04/23/2019
    26:31
  68. 76.
    How to Maximize Your Ability to Persuade  04/16/2019
    23:40
  69. 77.
    How do sports and autism play the right roles together?04/10/2019
    27:46
  70. 78.
    How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast04/03/2019
    25:50
  71. 79.
    CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND03/27/2019
    24:32
  72. 80.
    Data-driven marketing strategies to support community engagement03/13/2019
    27:57
  73. 81.
    IMC or ICM?02/25/2019
    25:07
  74. 82.
    Moneyball for Brands Meet eSports – You Have Met Your Match02/13/2019
    26:28
  75. 83.
    The Professional Leadership Difference01/30/2019
    26:31
  76. 84.
    Turning Statistics Into a Story01/23/2019
    25:54
  77. 85.
    How A Crime Reporter Uses Data to Reveal the Truth 01/23/2019
    25:54
  78. 86.
    Marketing in an Age of Disruption01/02/2019
    25:50
  79. 87.
    Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies12/27/2018
    28:04
  80. 88.
    The Evolution of Loyalty Programs as We Approach 201912/11/2018
    26:13
  81. 89.
    Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)11/28/2018
    27:07
  82. 90.
    Corporations Die When They Don't Listen to their Customers11/21/2018
    26:31
  83. 91.
    Brands in Motion: How to Evolve Using a Value and Data-driven Approach11/06/2018
    25:01
  84. 92.
    Treat Data Like a Team Member in Order to Succeed10/09/2018
    27:42
  85. 93.
    The Persuasion Code: is there really a part of the brain that decides?09/24/2018
    23:40
  86. 94.
    Top 3 ways data impacts the creative process + 3 tips on how to help your creative career09/12/2018
    26:38
  87. 95.
    Why a Programmatic Media Approach has Value!08/27/2018
    26:15
  88. 96.
    Social Media Metrics: Skinny Version08/15/2018
    27:33
  89. 97.
    Does Awareness, Engagement & Loyalty Matter vs. the Math?08/08/2018
    22:52
  90. 98.
    Integrated and Data-Driven Marketing at Integrate WV 201808/01/2018
    27:44
  91. 99.
    Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!07/24/2018
    24:56
  92. 100.
    Topics and Trends in Direct and Digital Marketing07/10/2018
    28:24

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