WVU Marketing Communications Today

By West Virginia University

Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.

  1. 1.
    Does PR have a Future?
    31:05
  2. 2.
    The Marketing Agency of the Future
    37:23
  3. 3.
    Customer Service Goes ‘Digital First‘
    30:26
  4. 4.
    Why You Should Care About CDPs
    36:14
  5. 5.
    The Power Communicator Returns!
    35:09
  6. 6.
    John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars
    34:48
  7. 7.
    Are Loyalty Programs Doomed?
    35:48
  8. 8.
    Are Walled Gardens the Future?
    36:17
  1. 9.
    Is Marketing Dead?
    34:16
  2. 10.
    The Future of Retail
    37:48
  3. 11.
    Design Thinking: What Does It Mean to Marketers?
    34:33
  4. 12.
    Hack Human Behavior to Increase Marketing Results
    34:33
  5. 13.
    What is Guest Posting and Why You Should Start Using it for Your Brand
    17:38
  6. 14.
    Humanizing Chatbots with Next-Generation AI
    37:48
  7. 15.
    The Monstrous World of Healthcare and how Marketers are Changing the Industry
    30:03
  8. 16.
    Where's the Beef with Mixed Reality Marketing
    31:39
  9. 17.
    Bringing New Products or Services to Market — What Does it Take "in Real Life"?
    26:09
  10. 18.
    Follow the Money: The Future of Multichannel Measurement
    32:33
  11. 19.
    Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated
    18:51
  12. 20.
    Why You (Yes, You) Need A Personal Brand
    24:51
  13. 21.
    Landing a job during a Pandemic
    28:14
  14. 22.
    Your Career Post-Pandemic: How to Reset, Refocus and Level Up
    25:12
  15. 23.
    Navigating the Giving Season
    28:26
  16. 24.
    Selling Stories in a Digital World
    28:09
  17. 25.
    Marketing for Start-Up Success
    28:26
  18. 26.
    Powering the Touchless Economy
    22:36
  19. 27.
    Taking product insights to the next level
    23:04
  20. 28.
    Moving Forward with In Person Meetings
    25:42
  21. 29.
    The Symbiotic Relationship between Design and Marketing
    25:46
  22. 30.
    How a History Major Got into Motorsports Public Relations
    20:52
  23. 31.
    Addressing Youth & Social Justice with Digital Media
    24:52
  24. 32.
    Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
    24:32
  25. 33.
    How marketers are reinventing collaboration during this pandemic
    20:37
  26. 34.
    The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
    26:01
  27. 35.
    A Tale of Two Brands: The Business and Yours
    24:31
  28. 36.
    Pandemic Pivots
    24:01
  29. 37.
    How Podcasting Took Me From Marketer to CEO
    25:31
  30. 38.
    Event Planning During the Current Health Crisis
    23:12
  31. 39.
    Social Media Isn't a Magic Bullet
    24:16
  32. 40.
    2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
    26:31
  33. 41.
    Crisis Ahead
    23:51
  34. 42.
    You can do more than Survive: Crisis communications in the age of crisis
    22:03
  35. 43.
    Creating IMC campaigns amidst COVID-19
    22:11
  36. 44.
    Why diversity in the communications industry is critical
    24:08
  37. 45.
    Concept Development in IMC: Nothing Just Hits You Out of the Blue
    23:44
  38. 46.
    Marketing Transformation by Fire: How change is driving true buyer centricity
    22:04
  39. 47.
    Is Influencer Marketing still relevant today?
    26:33
  40. 48.
    Virtually Relevant: How to Produce Large Scale Public Gatherings Online
    22:39
  41. 49.
    Print Media Isn’t Dead (But Sometimes It Feels Like it)
    21:43
  42. 50.
    From IRL to URL: Connected Communications for College Students
    28:19

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