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WVU Marketing Communications Today

By West Virginia University

West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.

  1. 1.
    PR and Data: How to Use Data to Define and Refine Your Strategy05/15/2019
    20:18
  2. 2.
    LinkedIn In Higher Education05/07/2019
    27:24
  3. 3.
    Learn Modern Branding Strategies Using Data05/02/2019
    25:01
  4. 4.
    Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett04/23/2019
    26:31
  5. 5.
    How to Maximize Your Ability to Persuade  04/16/2019
    23:40
  6. 6.
    How do sports and autism play the right roles together?04/10/2019
    27:46
  7. 7.
    How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast04/03/2019
    25:50
  8. 8.
    CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND03/27/2019
    24:32
  1. 9.
    Data-driven marketing strategies to support community engagement03/13/2019
    27:57
  2. 10.
    IMC or ICM?02/25/2019
    25:07
  3. 11.
    Moneyball for Brands Meet eSports – You Have Met Your Match02/13/2019
    26:28
  4. 12.
    The Professional Leadership Difference01/30/2019
    26:31
  5. 13.
    Turning Statistics Into a Story01/23/2019
    25:54
  6. 14.
    How A Crime Reporter Uses Data to Reveal the Truth 01/23/2019
    25:54
  7. 15.
    Marketing in an Age of Disruption01/02/2019
    25:50
  8. 16.
    Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies12/27/2018
    28:04
  9. 17.
    The Evolution of Loyalty Programs as We Approach 201912/11/2018
    26:13
  10. 18.
    Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)11/28/2018
    27:07
  11. 19.
    Corporations Die When They Don't Listen to their Customers11/21/2018
    26:31
  12. 20.
    Brands in Motion: How to Evolve Using a Value and Data-driven Approach11/06/2018
    25:01
  13. 21.
    Treat Data Like a Team Member in Order to Succeed10/09/2018
    27:42
  14. 22.
    The Persuasion Code: is there really a part of the brain that decides?09/24/2018
    23:40
  15. 23.
    Top 3 ways data impacts the creative process + 3 tips on how to help your creative career09/12/2018
    26:38
  16. 24.
    Why a Programmatic Media Approach has Value!08/27/2018
    26:15
  17. 25.
    Social Media Metrics: Skinny Version08/15/2018
    27:33
  18. 26.
    Does Awareness, Engagement & Loyalty Matter vs. the Math?08/08/2018
    22:52
  19. 27.
    Integrated and Data-Driven Marketing at Integrate WV 201808/01/2018
    27:44
  20. 28.
    Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!07/24/2018
    24:56
  21. 29.
    Topics and Trends in Direct and Digital Marketing07/10/2018
    28:24
  22. 30.
    Has customer empowerment killed CRM?06/20/2018
    28:04
  23. 31.
    The Value of a Programmatic Media Approach06/06/2018
    26:15
  24. 32.
    Simplifying Social Media Metrics05/21/2018
    27:33
  25. 33.
    Getting the Full Benefit out of Your Customer Research Data05/08/2018
    25:45
  26. 34.
    Data at the Crossroads of Congress and Ethics04/25/2018
    26:07
  27. 35.
    Living Comfortably with Data04/11/2018
    22:35
  28. 36.
    Mind the Gap – Here comes Generation Z. Are you prepared?03/28/2018
    22:48
  29. 37.
    5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio03/25/2018
    4:58
  30. 38.
    Relevance Raises Response03/13/2018
    23:55
  31. 39.
    Time to declutter your data and create your own narrative story02/28/2018
    27:50
  32. 40.
    Emerging Social Media Trends Because of Data - Emerick & Greenglass02/20/2018
    3:25
  33. 41.
    If everything starts and ends with data, where do you want to go?02/13/2018
    26:31
  34. 42.
    Is “data-driven” the buzz kill for marketing?01/31/2018
    22:52

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