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This Is Attribution

By Jeff Greenfield

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com

  1. 1.
    Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem01/28/2020
    39:49
  2. 2.
    The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke01/07/2020
    46:00
  3. 3.
    Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren12/31/2019
    34:19
  4. 4.
    Attribution Apocalypse with Alice Sylvester12/24/2019
    42:14
  5. 5.
    Attribution’s Missing Math with Jim Spaeth12/17/2019
    40:08
  6. 6.
    Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon12/10/2019
    34:42
  7. 7.
    The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn12/03/2019
    46:37
  8. 8.
    Throwback Tuesday! Attribution’s $400 Million Marketer, Anthony Pitts11/26/2019
    45:30

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