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This Is Attribution

By Jeff Greenfield

Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at

  1. 1.
    Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem01/28/2020
  2. 2.
    The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke01/07/2020
  3. 3.
    Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren12/31/2019
  4. 4.
    Attribution Apocalypse with Alice Sylvester12/24/2019
  5. 5.
    Attribution’s Missing Math with Jim Spaeth12/17/2019
  6. 6.
    Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon12/10/2019
  7. 7.
    The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn12/03/2019
  8. 8.
    Throwback Tuesday! Attribution’s $400 Million Marketer, Anthony Pitts11/26/2019

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