Building a Modern Employer Brand

By Susanna Rantanen

Building a Modern Employer Brand -podcast is a weekly podcast bringing you a modern breath of air into HR marketing and employer branding. This podcast is dedicated for all modern growth companies and modern employer branding practitioners who want to do a job that influences talent audiences and adds value to growing and scaling modern businesses. This podcast is sponsored by Talent Marketing School and hosted by Susanna Rantanen. Susanna is Finland's best known employer branding expert, co-founder of Employee Experience Agency Emine selected as one of the top 10 Employer Branding Agencies in Europe, founder of Talent Marketing School and the innovator behind the renowned Magnetic Employer Branding Method™️.

  1. 1.
    #85 How to choose your talent target audiences for employer branding
    20:56
  2. 2.
    #84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.
    19:59
  3. 3.
    #83 Who exactly are your target audiences in employer branding?
    34:26
  4. 4.
    #82 The three characteristics of a great talent marketing communicator
    25:32
  5. 5.
    #81 Working as a Creative Employer Brand Content Producer
    25:18
  6. 6.
    #80 How to get more out of LinkedIn for employer branding
    25:08
  7. 7.
    #79 Working as an Employer Brand Content Manager (series 5/6)
    28:45
  8. 8.
    #78 Becoming strategic with employer branding part 2/2
    24:11
  1. 9.
    #77 Becoming strategic with employer branding part 1/2
    28:26
  2. 10.
    #76 How to build a modern employer brand day-to-day (What tasks I do day-to-day)
    45:53
  3. 11.
    #75 Working as a Talent Communication & PR Specialist (series 4/6)
    32:53
  4. 12.
    #74 How to get started and get a budget for your employer branding
    35:57
  5. 13.
    #73 Working as a Digital Talent Marketing Manager (series 3/6)
    30:52
  6. 14.
    #72 How to use Instagram for employer branding and recruitment marketing - 6 basics to get right
    35:15
  7. 15.
    #71 Working as a Talent Community & Social Media Manager (series 2/6)
    46:15
  8. 16.
    #70 Transitioning in your mind from recruiting to employer branding
    47:17
  9. 17.
    #69 Working as an Employer Brand Manager - Modern Talent Marketing Team roles
    17:29
  10. 18.
    #68 Social media update for employer branding
    27:05
  11. 19.
    #67 How our minds work when we start to activate as job seekers
    27:39
  12. 20.
    #66 The product called Unique Employee Experiences in your company
    16:55
  13. 21.
    #65 - 3 reasons why you are not getting applications
    18:21
  14. 22.
    #64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know
    25:15
  15. 23.
    #63 Introducing the Modern Employer Brand Team roles
    26:28
  16. 24.
    #62 Candidate communication in modern employer branding
    34:16
  17. 25.
    #61 PR and communication in modern employer branding
    25:25
  18. 26.
    #60 Employer branding trends in 2021 - Micro-moments
    15:19
  19. 27.
    #59 How to use curated content in talent marketing & employer branding
    27:59
  20. 28.
    #58 Why your talent marketing easily fails and what you can do to avoid it
    33:21
  21. 29.
    #57 My key predictions for employer branding trends in 2021
    24:10
  22. 30.
    #56 Getting familiar with Google Analytics
    33:38
  23. 31.
    #55 How marketers are using social media (industry report)
    27:41
  24. 32.
    #54 Why your talent is the hero in your employer brand -story?
    17:51
  25. 33.
    #53 Being more persuasive in talent acquisition
    30:12
  26. 34.
    #52 Persuasion in professional talent marketing
    27:24
  27. 35.
    #51 If the campaign did not kill your hiring success, what did?
    40:47
  28. 36.
    #50 The rise of professional talent marketing and talent marketers
    37:29
  29. 37.
    #49 Blogging for Talent Marketing purposes
    37:06
  30. 38.
    #48 Why so many recruitment videos fail to deliver
    27:16
  31. 39.
    #47 How story works: Key elements in a story
    35:09
  32. 40.
    #46 What is Business Storytelling?
    30:48
  33. 41.
    #45 Why our brains need a good story
    37:08
  34. 42.
    #44 Essential questions your career pages need to answer
    34:02
  35. 43.
    #43 Why you should care deeply about your career site?
    12:26
  36. 44.
    #42 How I use the Magnetic Employer Brand©️-method to employer brand my agency
    33:32
  37. 45.
    #41 The power of visuals in employer branding
    22:46
  38. 46.
    #40 Why LinkedIn is not that great for modern employer branding
    20:47
  39. 47.
    #39 Understanding Instagram to ace employer branding
    36:47
  40. 48.
    #38 What is the BEST social media for your talent marketing needs?
    37:03
  41. 49.
    #37 How to best use social media for recruitment marketing
    45:29
  42. 50.
    #36 Talent Marketing in social media in 2020
    42:18

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